Mclainskc.com - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
69% 
Page structure
100% 
Link structure
72% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
102.90 kB
Words
540
Media files
12
Number of links
61 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
McLain's | Bakery | Cakes | Pastries | Coffee | Cafe
The length of the page title is perfect. (455 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
McLain's Bakery + Market is a local bakery and coffee shop located in Kansas City, Overland Park, Shawnee, Lawrence, South Overland Park, & North Kansas City!
The meta description is too long: 1010 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mclainskc.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1
descriptionMcLain's Bakery + Market is a local bakery and coffee shop located in Kansas City, Overland Park, Shawnee, Lawrence, South Overland Park, & North Kansas City!
msvalidate.0126FB81A9DA383DDEF3EAD133ED6996C8
p:domain_verifye264bb8951b9ba14249047007b9a533c
langen-us
twitter:titleMcLain's | Bakery | Cakes | Pastries | Coffee | Cafe
twitter:imagehttp://static1.squarespace.com/static/5af42f802487fdb93f016fa8/t/5b350e672b6a281d8ab830a1/1652965245684/McLain%27s_NewLogo_Icon.png?format=1500w
twitter:urlhttps://www.mclainskc.com
twitter:cardsummary
twitter:descriptionMcLain's Bakery + Market is a local bakery and coffee shop located in Kansas City, Overland Park, Shawnee, Lawrence, South Overland Park, & North Kansas City!
og:site_nameMcLain's
og:titleMcLain's | Bakery | Cakes | Pastries | Coffee | Cafe
og:urlhttps://www.mclainskc.com
og:typewebsite
og:descriptionMcLain's Bakery + Market is a local bakery and coffee shop located in Kansas City, Overland Park, Shawnee, Lawrence, South Overland Park, & North Kansas City!
og:imagehttp://static1.squarespace.com/static/5af42f802487fdb93f016fa8/t/5b350e672b6a281d8ab830a1/1652965245684/McLain%27s_NewLogo_Icon.png?format=1500w
og:image:width341
og:image:height382
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 30.3 words is high.
This page contains 540 words. That's ok.
23.1% of the text are stop words.
Words from the H1 heading are used in the page content.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...VNB0HBWHTN03H/McLain's_NewLogo_white.pngMcLain's
...VNB0HBWHTN03H/McLain's_NewLogo_white.pngMcLain's
...609315-WHQPC9WSEWUOFR0B6AOT/DSC_1517.jpgNo alt attribute provided
...e31f-467a-9317-ee60ae913edf/DSC_0190.pngDSC_0190.png
...c845-4326-b5fd-a2e014a2041c/DSC_0196.pngDSC_0196.png

Page structure

H1 heading
(Critically important)
McLain's Bakery + Market, a Local Kansas City Bakery.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 McLain's Bakery + Market, a Local Kansas City Bakery.
H2 LET US CATER!
H2 FRESH + LOCAL COFFEE
H2 CELEBRATE WITH SOMETHING SWEET!
H2 ORDER ONLINE
H2 CELEBRATE AT MCLAIN'S!
H3 bello!
H3 cookie decorating classes
H3 a local bakery making life’s moments sweeter in waldo, overland park, shawnee, stanley, Lawrence, and north kansas city.
H3 Be part of something sweet!
H3 Sign up for our newsletters!
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mclainskc.com/IMG-ALT McLain's
https://www.mclainskc.com/searchNo Text
/cateringCatering
/privateeventsPrivate Events
https://www.mclainskc.com/cakeryCakery
https://www.mclainskc.com/orderOrder Breakfast, Lunch, Coffee, & more!
https://www.mclainskc.com/cakeryFrom The Cakery - Waldo + Lawrence
https://www.mclainskc.com/minionsMinion Take Over
https://www.mclainskc.com/storyOur Story
/communityCommunity + Giving
/employmentEmployment
/sway-coffee-roastersSway Coffee Roasters
https://www.mclainskc.com/contactContact
https://www.mclainskc.com/waldoWaldo
/overland-parkOverland Park - 435 & Roe
https://www.mclainskc.com/shawneeShawnee
/lawrence-iowastLawrence - Iowa St
https://www.mclainskc.com/stanleyStanley - 151st & Metcalf, South Overland Park
https://www.mclainskc.com/nkcNorth Kansas City
/corporate-giftingCorporate Gifting
/gift-cardsGift Cards
https://www.facebook.com/mclai...New window External Subdomain No Text
https://www.instagram.com/mcla...New window External Subdomain No Text
https://www.tiktok.com/@mclain...New window External Subdomain No Text
https://www.mclainskc.com/OrderOrder
https://www.mclainskc.com/orderText duplicate Order Breakfast, Lunch, Coffee, & more!
https://www.mclainskc.com/cakeryNew window Text duplicate From The Cakery - Waldo + Lawrence
https://www.mclainskc.com/minionsText duplicate Minion Take Over
https://www.mclainskc.com/about-1About
https://www.mclainskc.com/storyText duplicate Our Story
/communityText duplicate Community + Giving
/employmentText duplicate Employment
/sway-coffee-roastersText duplicate Sway Coffee Roasters
https://www.mclainskc.com/contactText duplicate Contact
/locationsLocations
https://www.mclainskc.com/waldoText duplicate Waldo
/overland-parkText duplicate Overland Park - 435 & Roe
https://www.mclainskc.com/shawneeText duplicate Shawnee
/lawrence-iowastText duplicate Lawrence - Iowa St
https://www.mclainskc.com/stanleyText duplicate Stanley - 151st & Metcalf, South Overland Park
https://www.mclainskc.com/nkcText duplicate North Kansas City
/cateringText duplicate Catering
https://www.mclainskc.com/giftsGifts
/corporate-giftingText duplicate Corporate Gifting
/gift-cardsText duplicate Gift Cards
/privateeventsText duplicate Private Events
https://www.mclainskc.com/cakeryText duplicate Cakery
https://www.mclainskc.com/Text duplicate IMG-ALT McLain's
/cateringNo Text
/cateringIMG-ALT LET US CATER!
https://www.swaycoffeeroasters...External Subdomain No Text
https://www.swaycoffeeroasters...External Subdomain IMG-ALT FRESH + LOCAL COFFEE
https://www.mclainskc.com/cakeryNo Text
https://www.mclainskc.com/cakeryIMG-ALT CELEBRATE WITH SOMETHING SWEET!
https://www.mclainskc.com/orderNo Text
https://www.mclainskc.com/orderIMG-ALT ORDER ONLINE
/privateeventsNo Text
/privateeventsIMG-ALT CELEBRATE AT MCLAIN'S!
https://www.mclainskc.com/minionsminions
/decorating-classescookie decorating classes
/employmentapply today!
https://mclainsmarket.toast.si...New window External Subdomain email newsletters
https://www.mclainskc.com/Anchor Homepage Banners
https://www.mclainskc.com/Anchor New Page
https://www.mclainskc.com/Anchor Introducing McLains
https://www.google.com/maps/di...New window External Subdomain 201 E Gregory Blvd Kansas City, MO 64114
https://www.google.com/maps/di...New window External Subdomain 10695 Roe Ave Overland Park, KS 66207
https://www.google.com/maps/di...New window External Subdomain 5833 Nieman Rd Shawnee, KS 66203
https://www.google.com/maps/di...New window External Subdomain 2412 Iowa St Lawrence, KS 66046
https://www.google.com/maps/pl...New window External Subdomain 15102 Travis St Overland Park, KS 66223
https://www.google.com/maps/pl...New window External Subdomain 1720 Swift St North Kansas City, MO 64116
/our-storyText duplicate Our Story
https://www.toasttab.com/locat...External Subdomain Anchor Text duplicate Order
/mclains-memoriesMcLain's Memories
https://swaycoffeeroasters.com/External Text duplicate Sway Coffee Roasters

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mclainskc.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age24461
content-encodinggzip
content-typetext/html;charset=utf-8
dateFri, 25 Jul 2025 15:29:12 GMT
etagW/"64eba20cea640ff55db439d3ad865983"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidDoyueOaW/MFZ1NB0D
content-length20811
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 86 referring domains.
This page has 279 backlinks.
This page has backlinks from 80 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-CloudVertexBot
User-agent: Google-Extended
User-agent: GPTBot
User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
User-agent: PerplexityBot
User-agent: Quora-Bot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.mclainskc.com/sitemap.xml

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Search preview

www.mclainskc.com
McLain's | Bakery | Cakes | Pastries | Coffee | Cafe
McLain's Bakery + Market is a local bakery and coffee shop located in Kansas City, Overland Park, Shawnee, Lawrence, South Overland Park, & North Kansas City!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MCLAIN97%Check
Bakery82%Check
Bakery Market76%Check
local bakery75%Check
Kansas70%Check
City70%Check
Kansas City70%Check
LOCAL68%Check
Market66%Check
North Kansas City66%Check
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