Mbta.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
22% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.36 s
File size
172.90 kB
Words
1188
Media files
8
Number of links
218 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MBTA - Massachusetts Bay Transportation Authority
The length of the page title is perfect. (464 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Public transit in the Greater Boston region. Routes, schedules, trip planner, fares, service alerts, real-time updates, and general information.
The length of the meta description is perfect. (857 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
csrf-tokenHiN1FGRwID9RMUsYCRolAw4ZMwMmTQUEid0z32zk4A2vzlprdSr2Wub4
descriptionPublic transit in the Greater Boston region. Routes, schedules, trip planner, fares, service alerts, real-time updates, and general information.
authorMassachusetts Bay Transportation Authority
theme-color#165c96
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • thru => through
This page contains 1188 words. That's ok.
14.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: transit police:
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...l-east-taunton-opening.jpg?itok=CHVr1rkUTwo trains pulled into the platforms at East Taunton Commuter Rail station
...s-square-bus-july-2021.jpg?itok=wXrz52qOintersection in Davis Square with MBTA in heavy rain
...line-vehicle-wollaston.jpg?itok=EOoYzdU9New Red Line train at the Wollaston Station platform
...ngham-ferry-dock-full.jpeg?itok=NN8ToDz8Full view of the Hingham Ferry Dock, taken from the water.
...Construction-Rendering.jpg?itok=_76fRVqJA rendering of the South Elm Bridge post construction
...8-11/Guides-General-HomepageWordless.pngNo alt attribute provided
...less-for-homepage-revised-2018-12-11.pngNo alt attribute provided
...es-Bus-Singleword-revised-2018-12-11.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Main Menu
Too many H1 headings
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 61 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Main Menu
H1 MBTA Homepage
H2 Transit
H2 Fares
H2 Contact
H2 About
H2 Plan a trip
H2 Routes With High Priority Alerts
H2 Station Accessibility
H2 Find a Location
H2 Contact Us
H2 Standard One-Way Fares
H2 Holiday Service
H2 Holiday Service Duplicate text
H2 Featured MBTA Updates and Projects
H2 Upcoming Public Meetings and Events
H2 Press Releases
H2 What's Happening at the MBTA
H2 MBTA User Guides
H2 Important Links
H3 Most popular fares
H3 Information & Support
H3 Emergency Contacts
H3 Report a Railroad Crossing Gate Issue
H3 Modes of Transit
H3 Plan Your Journey
H3 Find a Location Duplicate text
H3 Fares Info
H3 Fares by Mode
H3 Pay Your Fare
H3 Most popular fares Duplicate text
H3 Customer Support
H3 Transit Police
H3 Information & Support Duplicate text
H3 Emergency Contacts Duplicate text
H3 Report a Railroad Crossing Gate Issue Duplicate text
H3 Get to Know Us
H3 Work with Us
H3 Our Work
H3 Subway
H3 Bus
H3 Commuter Rail
H3 Ferry
H3 Elevator Closures
H3 Escalator Closures
H3 Access Issues
H3 Subway One-Way
H3 Local Bus One-Way
H3 Commuter Rail One-Way
H3 Ferry One-Way
H3 Fall River/New Bedford Line Public Meeting
H3 Extreme Weather Updates
H3 2025 Planned Closures
H3 Hingham Ferry Dock Improvements
H3 South Elm Bridge Replacement
H3 Boston Visitor's Guide to The T
H3 Subway Beginner's Guide
H3 Bus Beginner's Guide
H3 Information & Support Duplicate text
H3 Emergency Contacts Duplicate text
H3 Report a Railroad Crossing Gate Issue Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mbta.com/Anchor Skip to main content
https://www.mbta.com/menuMenu
https://www.mbta.com/MBTA Home Page
https://www.mbta.com/menuTransit
/schedules/subwaySubway
/schedules/busBus
/schedules/commuter-railCommuter Rail
/schedules/ferryFerry
/accessibility/the-rideParatransit (The RIDE)
https://www.mbta.com/schedulesAll Schedules & Maps
https://www.mbta.com/trip-plannerTrip Planner
https://www.mbta.com/alertsService Alerts
https://alerts.mbta.com/External Subdomain Sign Up for Service Alerts
https://www.mbta.com/parkingParking
https://www.mbta.com/bikesBikes
https://www.mbta.com/guidesUser Guides
https://www.mbta.com/holidaysHolidays
/accessibilityAccessibility
/transit-near-meFind Nearby Transit
https://www.mbta.com/stopsMBTA Stations
https://www.mbta.com/destinationsDestinations
https://www.mbta.com/mapsMaps
https://www.mbta.com/menuFares
https://www.mbta.com/faresFares Overview
/fares/reducedReduced Fares
/fares/transfersTransfers
/fare-transformationFare Transformation
/fares/subway-faresSubway Fares
/fares/bus-faresBus Fares
/fares/commuter-rail-faresCommuter Rail Fares
/fares/ferry-faresFerry Fares
/fares/charliecard-storeCharlie Service Center
https://mycharlie.mbta.com/External Subdomain Sign up for Auto-pay
https://commerce.mbta.com/External Subdomain Order Monthly Passes
/fares/charliecardGet a CharlieCard
/fares/retail-sales-locationsRetail Sales Locations
https://www.mbta.com/menuContact
/customer-supportSend Us Feedback
/customer-supportView All Contact Numbers
https://massachusettsdot.mycus...External Subdomain Request Public Records
/customer-support/lost-and-foundLost & Found
/language-servicesLanguage Services
/transit-policeMBTA Transit Police
/transit-police/see-something-...See Something, Say Something
https://www.mbta.com/menuAbout
/mbta-at-a-glanceOverview
https://www.mbta.com/leadershipLeadership
https://www.mbta.com/historyHistory
https://www.mbta.com/financialsFinancials
https://www.mbta.com/eventsPublic Meetings
https://www.mbta.com/newsPress Releases
https://www.mbtagifts.com/External Subdomain MBTA Gift Shop
https://www.mbta.com/policiesPolicies & Civil Rights
https://www.mbta.com/safetySafety
/quality-compliance-oversightQuality, Compliance & Oversight
https://www.mbta.com/careersCareers
https://www.mbta.com/pass-programInstitutional Sales
https://www.mbta.com/businessBusiness Opportunities
https://www.mbta.com/innovationInnovation Proposals
/engineering/design-standards-...Engineering Design Standards
/sustainabilitySustainability
/projects/capital-transformati...Capital Transformation
/projects/commuter-rail-positi...Commuter Rail Positive Train Control
/projects/better-bus-projectBetter Bus Project
https://www.mbta.com/projectsAll MBTA Improvement Projects
/schedules/subwayText duplicate Subway
/schedules/busText duplicate Bus
/schedules/commuter-railText duplicate Commuter Rail
/schedules/ferryText duplicate Ferry
/accessibility/the-rideText duplicate Paratransit (The RIDE)
https://www.mbta.com/schedulesText duplicate All Schedules & Maps
https://www.mbta.com/trip-plannerText duplicate Trip Planner
https://www.mbta.com/alertsText duplicate Service Alerts
https://alerts.mbta.com/External Subdomain Text duplicate Sign Up for Service Alerts
https://www.mbta.com/parkingText duplicate Parking
https://www.mbta.com/bikesText duplicate Bikes
https://www.mbta.com/guidesText duplicate User Guides
https://www.mbta.com/holidaysText duplicate Holidays
/accessibilityText duplicate Accessibility
/transit-near-meText duplicate Find Nearby Transit
https://www.mbta.com/stopsText duplicate MBTA Stations
https://www.mbta.com/destinationsText duplicate Destinations
https://www.mbta.com/mapsText duplicate Maps
https://www.mbta.com/faresText duplicate Fares Overview
/fares/reducedText duplicate Reduced Fares
/fares/transfersText duplicate Transfers
/fare-transformationText duplicate Fare Transformation
/fares/subway-faresText duplicate Subway Fares
/fares/bus-faresText duplicate Bus Fares
/fares/commuter-rail-faresText duplicate Commuter Rail Fares
/fares/ferry-faresText duplicate Ferry Fares
/fares/charliecard-storeText duplicate Charlie Service Center
https://mycharlie.mbta.com/External Subdomain Text duplicate Sign up for Auto-pay
https://commerce.mbta.com/External Subdomain Text duplicate Order Monthly Passes
/fares/charliecardText duplicate Get a CharlieCard
/fares/retail-sales-locationsText duplicate Retail Sales Locations
/customer-supportText duplicate Send Us Feedback
/customer-supportText duplicate View All Contact Numbers
https://massachusettsdot.mycus...External Subdomain Text duplicate Request Public Records
/customer-support/lost-and-foundText duplicate Lost & Found
/language-servicesText duplicate Language Services
/transit-policeText duplicate MBTA Transit Police
/transit-police/see-something-...Text duplicate See Something, Say Something
/mbta-at-a-glanceText duplicate Overview
https://www.mbta.com/leadershipText duplicate Leadership
https://www.mbta.com/historyText duplicate History
https://www.mbta.com/financialsText duplicate Financials
https://www.mbta.com/eventsText duplicate Public Meetings
https://www.mbta.com/newsText duplicate Press Releases
https://www.mbtagifts.com/External Subdomain Text duplicate MBTA Gift Shop
https://www.mbta.com/policiesText duplicate Policies & Civil Rights
https://www.mbta.com/safetyText duplicate Safety
/quality-compliance-oversightText duplicate Quality, Compliance & Oversight
https://www.mbta.com/careersText duplicate Careers
https://www.mbta.com/pass-programText duplicate Institutional Sales
https://www.mbta.com/businessText duplicate Business Opportunities
https://www.mbta.com/innovationText duplicate Innovation Proposals
/engineering/design-standards-...Text duplicate Engineering Design Standards
/sustainabilityText duplicate Sustainability
/projects/capital-transformati...Text duplicate Capital Transformation
/projects/commuter-rail-positi...Text duplicate Commuter Rail Positive Train Control
/projects/better-bus-projectText duplicate Better Bus Project
https://www.mbta.com/projectsText duplicate All MBTA Improvement Projects
/schedules/commuter-railText duplicate Commuter Rail
/schedules/subwaySubway Lines
/schedules/busBus Routes
/schedules/ferryFerry Routes
/accessibility/the-rideThe RIDE
/alerts/subwaySubway Status
/schedules/Red/lineRL Normal Service
/schedules/Orange/lineOL Normal Service
/schedules/Green/lineGL Normal Service
/schedules/Blue/lineBL Normal Service
/alerts/subwaySubdomain Text duplicate Subway
https://www.mbta.com/alerts/busSubdomain Text duplicate Bus
/alerts/commuter-railSubdomain Text duplicate Commuter Rail
https://www.mbta.com/alerts/ferrySubdomain Text duplicate Ferry
/schedules/Boat-Lynn/alertsSubdomain Lynn Ferry
/schedules/Boat-F7/alertsSubdomain Quincy Ferry
/alerts/accessSubdomain Station Accessibility
/stops/place-kenclSubdomain Kenmore
/stops/place-nqncySubdomain North Quincy
/stops/place-prmnlSubdomain Prudential
/stops/place-stateSubdomain State
/stops/place-andrwSubdomain Andrew
/stops/place-astaoSubdomain Assembly
/stops/place-bomnlSubdomain Bowdoin
/stops/place-crtstSubdomain Courthouse
/stops/place-mlmnlSubdomain Malden Center
/stops/place-ogmnlSubdomain Oak Grove
/stops/place-qnctrSubdomain Quincy Center
/stops/place-ruggSubdomain Ruggles
/stops/place-stateSubdomain Text duplicate State
https://alerts.mbta.com/External Subdomain Sign up for alert notifications
https://www.mbta.com/alertsSee all service alerts
https://www.mbta.com/stopsStations and Parking
/transit-near-meTransit Near Me
/customer-supportText duplicate Send Us Feedback
/transit-policeText duplicate MBTA Transit Police
https://www.mbta.com/faresSee fares overview
/fares/subway-faresSubway One-Way
/fares/subway-faresText duplicate Subway One-Way
/fares/bus-faresLocal Bus One-Way
/fares/bus-faresText duplicate Local Bus One-Way
/fares/commuter-rail-faresCommuter Rail One-Way
/fares/commuter-rail-faresText duplicate Commuter Rail One-Way
/fares/ferry-faresFerry One-Way
/fares/ferry-faresText duplicate Ferry One-Way
/holidays?utm_term=null&utm_ca...Holiday Service
/holidays?utm_term=null&utm_ca...Text duplicate Holiday Service
/events/2025-05-22/postponed-p...Fall River/New Bedford Line Public Meeting
/guides/weather-guide?utm_term...Extreme Weather Updates
https://www.mbta.com/eventsSee all public meetings and events
/events/2025-05-22/advisory-me...Advisory Meeting | Riders' Transportation Access Group (RTAG) (Hybrid)
/events/icalendar/2025-05-22/a...Add
A-TITLE Add event to calendar
/events/2025-05-22/postponed-p...[POSTPONED] Public Meeting | Fall River/New Bedford Line (In-Person)
/events/icalendar/2025-05-22/p...Text duplicate Add
A-TITLE Add event to calendar
/events/2025-06-11/public-meet...Public Meeting | Accessibility and Daniels-Finegold v. MBTA Settlement Update (Hybrid)
/events/icalendar/2025-06-11/p...Text duplicate Add
A-TITLE Add event to calendar
/events/2025-06-12/board-meeti...Board Meeting | MBTA Board of Directors
/events/icalendar/2025-06-12/b...Text duplicate Add
A-TITLE Add event to calendar
/events/2025-06-12/board-meeti...Board Meeting | MBTA Safety, Health and Environment Subcommittee - Cancelled
/events/icalendar/2025-06-12/b...Text duplicate Add
A-TITLE Add event to calendar
/events/2025-07-17/board-meeti...Board Meeting | MBTA Audit and Finance Subcommittee
/events/icalendar/2025-07-17/b...Text duplicate Add
A-TITLE Add event to calendar
https://www.mbta.com/newsSee all press releases
/news/2025-05-21/mbta-continue...MBTA Continues Critical Work Across the System in 2025 May21
/news/2025-05-20/mbta-announce...MBTA Announces June Service Changes May20
/news/2025-05-20/mbta-board-ap...MBTA Board Approves Capital Investment Plan for Fiscal Years 2026 – 2030 May20
/news/2025-05-14/mbta-and-keol...MBTA and Keolis Pilot Renewable Diesel Fuel for Commuter Rail May14
/news/2025-04-25/service-chang...Service Changes Planned for Fall River/New Bedford Line This Weekend Apr25
/news/2025-04-25/reminder-oran...REMINDER: Orange Line Service Suspended Between North Station and Oak Grove Night of May 9 and Every Day Through May 18 Apr25
https://www.mbta.com/projectsProjects
A-TITLE View all Projects
/projects/2025-planned-closure...2025 Planned Closures
https://www.mbta.com/projectsText duplicate Projects
A-TITLE View all Projects
/projects/hingham-ferry-dock-i...Hingham Ferry Dock Improvements
https://www.mbta.com/projectsText duplicate Projects
A-TITLE View all Projects
/projects/south-elm-bridge-rep...South Elm Bridge Replacement
https://www.mbta.com/guidesSee all user guides
/guides/boston-visitor-guideBoston Visitor's Guide to The T
/guides/subway-guideSubway Beginner's Guide
/guides/bus-guideBus Beginner's Guide
/accessibilityText duplicate Accessibility
https://www.mbta.com/leadershipText duplicate Leadership
/performance-metricsPerformance
https://www.mbta.com/careersText duplicate Careers
https://www.mbta.com/titleviCivil Rights
/sustainabilityText duplicate Sustainability
https://www.mbta.com/businessBusiness
https://www.mbta.com/parkingText duplicate Parking
/customer-supportText duplicate Send Us Feedback
/customer-support/lost-and-foundText duplicate Lost & Found
https://massachusettsdot.mycus...New window External Subdomain Text duplicate Request Public Records
/language-servicesText duplicate Language Services
https://www.mbta.com/leadershipText duplicate Leadership
https://www.mbta.com/historyText duplicate History
https://www.mbta.com/financialsText duplicate Financials
https://www.mbta.com/eventsText duplicate Public Meetings
https://www.mbta.com/newsText duplicate Press Releases
https://www.mbta.com/policiesText duplicate Policies & Civil Rights
https://www.mbta.com/safetyText duplicate Safety
/performance-metricsText duplicate Performance
https://www.mbta.com/careersText duplicate Careers
https://www.mbta.com/pass-programText duplicate Institutional Sales
https://www.mbta.com/businessText duplicate Business Opportunities
https://www.mbta.com/innovationText duplicate Innovation Proposals
/engineering/design-standards-...Text duplicate Engineering Design Standards
https://www.mbta.com/developersDevelopers
https://www.facebook.com/TheMBTA/New window External Subdomain No Text
https://www.instagram.com/them...New window External Subdomain No Text
https://www.threads.net/thembta/New window External Subdomain No Text
https://linkedin.com/company/mbtaNew window External No Text
https://www.youtube.com/@thembtaNew window External Subdomain No Text
https://twitter.com/MBTANew window External No Text
https://www.tiktok.com/@thembtaNew window External Subdomain No Text
/policies/privacy-policyPrivacy Policy
/policies/terms-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mbta.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.36 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (173 kB).

HTTP Response Header

NameValue
dateThu, 22 May 2025 07:31:33 GMT
content-typetext/html; charset=utf-8
content-length36243
cache-controlmax-age=0, private, must-revalidate
content-encodinggzip
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referrer-policystrict-origin-when-cross-origin
serverCowboy
strict-transport-securitymax-age=31536000
varyaccept-encoding
x-content-type-optionsnosniff
x-download-optionsnoopen
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
x-request-idGEHI9v3GBBJz5SQC7DPi
x-xss-protection1; mode=block
set-cookie90 Characters
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,602 referring domains.
This page has 11,802 backlinks.
This page has backlinks from 995 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /?*
Disallow: /transit-near-me?*
Disallow: /transit_near_me?*
Disallow: /trip_planner?*
Disallow: /trip-planner?*
Disallow: /search?*
Disallow: /*?*preview*&vid=*
Disallow: /schedules/*/line?*date*
Disallow: /org/*
Disallow: /charlie/*
Disallow: /policies/terms-use-charlie*
Disallow: /charlieapp
Disallow: /learnmore-transfer

# Prevent Sentry from creating monitors.
# Source: https://docs.sentry.io/product/uptime-monitoring/automatic-detection/#disabling-automatic-detection
User-agent: SentryUptimeBot
Disallow: *

# Block all known AI crawlers and assistants
# from using content for training AI models.
# Source: https://robotstxt.com/ai
User-Agent: GPTBot
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User-Agent: Scrapy
Disallow: /
DisallowAITraining: /

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www.mbta.com
MBTA - Massachusetts Bay Transportation Authority
Public transit in the Greater Boston region. Routes, schedules, trip planner, fares, service alerts, real-time updates, and general information.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MBTA70%Check
Transit59%Check
Public Transit57%Check
Public56%Check
main55%Check
Service54%Check
Fares54%Check
Plan54%Check
Information54%Check
Service Alerts54%Check
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