Matomo.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
287.40 kB
Words
1067
Media files
27
Number of links
139 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
The page title should be shorter than 580 pixels. It is 656 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
The length of the meta description is perfect. (936 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://matomo.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
viewportwidth=device-width, initial-scale=1
descriptionDon’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
yandex-verificationad221163e51e2e9a
generatorElementor 3.29.0; features: additional_custom_breakpoints, e_local_google_fonts; settings: css_print_method-internal, google_font-disabled, font_display-auto
facebook-domain-verification5uq41ekbmfppd52cqid4dr76p8x2ct
msapplication-TileImagehttps://matomo.org/wp-content/uploads/2018/11/cropped-DefaultIcon-270x270.png
article:publisherhttps://www.facebook.com/Matomo.org
article:modified_time2025-05-18T20:42:58+00:00
langen
twitter:cardsummary_large_image
twitter:titleMatomo - The Google Analytics alternative that protects your data
twitter:descriptionMatomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
twitter:imagehttps://matomo.org/wp-content/uploads/2020/06/website-graphics-2020-v5-1-e1611111459689.png
twitter:site@matomo_org
og:localeen_US
og:typewebsite
og:titleMatomo - The Google Analytics alternative that protects your data
og:descriptionMatomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
og:urlhttps://matomo.org/
og:site_nameAnalytics Platform - Matomo
og:imagehttps://matomo.org/wp-content/uploads/2020/06/website-graphics-2020-v5-1-e1611111459689.png
og:image:width1368
og:image:height844
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Discover how to build a privacy-first marketing strategy that drives r...
This page contains 1067 words. That's ok.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64United Nations uses Matomo
data:[...] Base64Ahrefs use Matomo
data:[...] Base64Amnesty stays secure with Matomo
data:[...] Base64noyb logo
data:[...] Base64European Commission uses Matomo Analytics
data:[...] Base64No alt attribute provided
data:[...] Base64Step two
data:[...] Base64Step three
data:[...] Base64No alt attribute provided
data:[...] Base64Step two
data:[...] Base64Step three
data:[...] Base64Matomo Features
data:[...] Base64Capterra Shortlist 2021 badge
data:[...] Base64Software Advice Front Runners 2021 badge
data:[...] Base64GetApp Category Leaders 2021 badge
data:[...] Base64Web analytics for WordPress
data:[...] Base64No alt attribute provided
data:[...] Base64Ethical Marketing Field Guide MockupEthical Marketing Field Guide Mockup
data:[...] Base64Ethical Marketing Field Guide MockupEthical Marketing Field Guide Mockup
data:[...] Base64European Commission
data:[...] Base64Michael Fatica - MetaLocator
data:[...] Base64Philip Aggrey - Majestic
data:[...] Base64Adam Chandler - Cornell University Library
data:[...] Base64Christian Kemptner - Pimcore

Page structure

H1 heading
(Critically important)
Web & app analytics for teams who demand accuracy
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Web & app analytics for teams who demand accuracy
H2 Boost your website performance in three easy steps
H2 Recognised as a leading global web analytics solution
H2 Don’t damage your reputation with Google Analytics
H2 Be in full control with data ownership and privacy protection
H2 The 2025 Ethical Marketing Field Guide
H2 The 2025 Ethical Marketing Field Guide Duplicate text
H2 More reasons why our clients love Matomo
H2 Google Analytics Importer
H2 Tracking personal data
H2 100% accurate data
H2 Open source
H2 No data limitations
H2 Adjust to your needs
H2 Support
H2 What our clients say about us
H2 Company
H2 Support Duplicate text
H2 Sales
H2 Product
H2 Privacy
H2 Resources
H2 Comparisons
H2 Industries
H3 Start a 21-day free Cloud trial. No credit card required
H3 Add tracking code to your website or mobile app
H3 Start improving your website using real-time data, features and reports
H3 Start a 21-day free Cloud trial. No credit card required Duplicate text
H3 Add tracking code to your website or mobile app Duplicate text
H3 Start improving your website using real-time data, features and reports Duplicate text
H3 Easy to use
H3 Enhanced insights
H5 Explore the new Data Warehouse Connector feature. Let’s go →
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.
LinkAttributesAnchor text
https://matomo.org/Anchor Skip to content
A-TITLE Skip to content
https://matomo.org/No Text
https://matomo.org/No Text
/100-data-ownership/100% Data Ownership
https://matomo.org/privacy/Privacy Protection
/product-features/Product Features
https://matomo.org/free-software/Open Source
https://matomo.org/flexibility/Flexibility
/no-data-sampling/No Data Sampling
/gdpr-analytics/GDPR
/google-analytics-alternative/Google Analytics Alternative
/feature-overview/Complete Analytics
/intranet-analytics/Intranet Analytics
/cookie-consent-banners/Consent-Free Tracking
/tracking-personal-data-with-m...Tracking Personal Data
/multi-attribution/Marketing Attribution
/no-data-limitations-with-matomo/No Limitations
https://matomo.org/log-analytics/Log Analytics
https://matomo.org/matomo-cloud/Cloud
/matomo-on-premise/Matomo On-Premise
/what-is-on-premise/On-Premise vs Cloud
https://matomo.org/download/Download for free
https://plugins.matomo.org/External Subdomain Marketplace
https://matomo.org/support-plans/Support Plans
https://matomo.org/pricing/Pricing
https://matomo.org/pricing/Text duplicate Pricing
https://matomo.org/contact-sales/Contact Sales
/guides/2025-ethical-marketing...NEW! 2025 Ethical Marketing Field Guide
https://matomo.org/help/Help
https://matomo.org/blog/Blog
https://matomo.org/resources/Guides
https://matomo.org/masterclass/Masterclasses
https://matomo.org/case-studies/Case Studies
https://matomo.org/integrate/Integrations
https://matomo.org/contact/Contact the Matomo team
https://matomo.org/features/List of all features
https://matomo.org/get-involved/Get involved
https://matomo.org/loginLog in
https://matomo.org/help/?headerText duplicate Help
/start-free-analytics-trial/TRY IT FOR FREE
/blog/2025/01/bigquery-data-wa...Explore the new Data Warehouse Connector feature. Let’s go →
/start-free-analytics-trial/Try it free with email
/matomo-on-premise/Text duplicate Matomo On-Premise
/start-free-analytics-trial/?a...Try free Cloud trial
/matomo-on-premise/?above-foldText duplicate Matomo On-Premise
/start-free-analytics-trial/21-day free Cloud trial.
/start-free-analytics-trial/?s...Text duplicate 21-day free Cloud trial.
/start-free-analytics-trial/Text duplicate TRY IT FOR FREE
https://www.capterra.com/p/182...External Subdomain IMG-ALT Capterra Shortlist 2021 badge
https://www.softwareadvice.com...External Subdomain IMG-ALT Software Advice Front Runners 2021 badge
https://www.getapp.com.au/soft...External Subdomain IMG-ALT GetApp Category Leaders 2021 badge
/google-owns-your-data/Read more.
/gdpr-analytics/Text duplicate GDPR
/faq/new-to-piwik/is-matomo-an...CCPA
/start-free-analytics-trial/Take back control of your data now
/guides/2025-ethical-marketing...IMG-ALT Ethical Marketing Field Guide Mockup
/guides/2025-ethical-marketing...Get the guide
/guides/2025-ethical-marketing...Text duplicate IMG-ALT Ethical Marketing Field Guide Mockup
/guides/2025-ethical-marketing...Text duplicate Get the guide
/guide/installation-maintenanc...No Text
/guide/installation-maintenanc...Google Analytics Importer
/guide/installation-maintenanc...No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo.
/guide/installation-maintenanc...Learn more
/tracking-personal-data-with-m...No Text
/tracking-personal-data-with-m...Tracking personal data
/tracking-personal-data-with-m...Securely track personal data in accordance with privacy laws. This option is unavailable with GA.
/tracking-personal-data-with-m...Text duplicate Learn more
/no-data-sampling/No Text
/no-data-sampling/100% accurate data
/no-data-sampling/No data sampling means you can make impactful decisions based on 100% accurate reporting.
/no-data-sampling/Text duplicate Learn more
https://matomo.org/free-software/No Text
https://matomo.org/free-software/Open source
https://matomo.org/free-software/Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors.
https://matomo.org/free-software/Text duplicate Learn more
/no-data-limitations-with-matomo/No Text
/no-data-limitations-with-matomo/No data limitations
/no-data-limitations-with-matomo/Get an unlimited number of websites, users, and segments. There’s also no limitation on how much data you store.
/no-data-limitations-with-matomo/Text duplicate Learn more
/product-features/No Text
/product-features/Enhanced insights
/product-features/The comprehensive range of features gives you actionable insights and a complete picture of your customers.
/product-features/Text duplicate Learn more
https://matomo.org/flexibility/No Text
https://matomo.org/flexibility/Adjust to your needs
https://matomo.org/flexibility/Create the tool of your dreams. Matomo can be customised and extended to meet your every need.
https://matomo.org/flexibility/Text duplicate Learn more
https://matomo.org/support-plans/No Text
https://matomo.org/support-plans/Support
https://matomo.org/support-plans/Matomo experts will save you time and money by providing guidance on how best to use your Matomo.
https://matomo.org/support-plans/Text duplicate Learn more
/start-free-analytics-trial/Text duplicate TRY IT FOR FREE
https://matomo.org/testimonials/Read more testimonials
/start-free-analytics-trial/Text duplicate TRY IT FOR FREE
https://matomo.org/about/About Matomo
https://matomo.org/history/History
https://matomo.org/team/Contributors
https://matomo.org/jobs/Hiring
https://matomo.org/contact/Contact Us
/matomo-partner-programme/Partner Programme
https://matomo.org/help/?footerHelp Centre
https://developer.matomo.org/?...External Subdomain Developers
/support/?footerContact support
https://matomo.org/contact-sales/Text duplicate Contact Sales
https://matomo.org/pricing/Plans & Pricing
/guide/tag-manager/getting-sta...Tag Manager
/blog/2019/10/matomo-analytics...WordPress Plugin
/faq/tracking-campaigns-url-bu...URL Campaign Builder
/integrate/?footerText duplicate Integrations
/free-software/?footerText duplicate Open Source
/download/?footerDownload Matomo
/changelog/?footerChangelog
https://github.com/matomo-org/...External Issue Tracker
https://github.com/matomo-org/...External GitHub
/resources/matomo-feedback-panel/Feedback Panel
/blog/2025/01/bigquery-data-wa...Data Warehouse Connector
/privacy-policy/cookies/Cookie Notice
/100-data-ownership/Data ownership
/gdpr-analytics/Text duplicate GDPR
https://matomo.org/security/Security
/matomo-cloud-privacy-policy/Matomo Cloud Privacy Policy
/privacy-policy/Website Privacy Policy
https://matomo.org/blog/Text duplicate Blog
https://matomo.org/case-studies/Text duplicate Case Studies
https://matomo.org/newsletter/Newsletter
https://matomo.org/resources/Text duplicate Guides
https://matomo.org/masterclass/Text duplicate Masterclasses
https://matomo.org/press/Matomo in the Press
https://matomo.org/media/Press Enquiries
https://matomo.org/gdpr-timeline/GDPR Timeline
/blog/2023/08/how-to-check-web...How to Check Website Traffic
/matomo-vs-google-analytics-co...vs Google Analytics
/amplitude-vs-matomo/vs Amplitude
/adobe-analytics-vs-google-ana...vs Adobe Analytics vs Google Analytics
/piwik-pro-vs-matomo/vs Piwik PRO
/firebase-vs-matomo-features-p...vs Firebase
/plausible-vs-matomo/vs Plausible
/fathom-vs-matomo/vs Fathom
/hotjar-alternative/vs Hotjar
/blog/2020/04/matomo-vs-wp-sta...vs WP-Statistics
/mixpanel-vs-matomo-which-anal...vs Mixpanel
/blog/2023/08/top-web-analytic...Top Web Analytics Tools
https://matomo.org/banking/Banks
https://matomo.org/enterprise/Enterprise
/financial-institutions/Financial Institutions
https://matomo.org/fintech/Fintech
https://www.facebook.com/Matom...New window External Subdomain No Text
https://x.com/matomo_orgNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://github.com/matomo-org/...New window External No Text
https://www.youtube.com/c/Mato...New window External Subdomain No Text
https://mastodon.social/@MatomoExternal No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://matomo.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (287 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateWed, 28 May 2025 10:56:49 GMT
serverApache
strict-transport-securitymax-age=63072000;
content-security-policydefault-src 'none'; form-action 'self' https://madmimi.com https://www.facebook.com; frame-ancestors 'self' https://*.matomo.cloud https://*.innocraft.cloud http://localhost; base-uri 'self' https://demo-web.matomo.org https://web.innocraft.cloud; connect-src 'self' https://matomo.org https://web.innocraft.cloud https://www.userlike.com https://cdn.plyr.io https://demo-web.matomo.org https://userlike-cdn-widgets.s3-eu-west-1.amazonaws.com wss://chat.userlike.com wss://umd.userlike.com https://api.userlike.com https://video.matomo.org https://api.usercentrics.eu https://consent-api.service.consent.usercentrics.eu https://v1.api.service.cmp.usercentrics.eu https://privacy-proxy.usercentrics.eu https://graphql.usercentrics.eu; script-src 'self' https://snap.licdn.com https://userlike-cdn-umm.b-cdn.net https://web.innocraft.cloud https://cdn.matomo.cloud https://embed.clickmeeting.com https://madmimi.com https://cdn.shortpixel.ai https://cdnjs.cloudflare.com https://www.youtube.com api.userlike.com https://d3dc1lgancj6l0.cloudfront.net https://userlike-cdn-widgets.s3-eu-west-1.amazonaws.com https://static.matomo.org https://demo-web.matomo.org https://m-img.org 'unsafe-eval' 'unsafe-inline' https://app.usercentrics.eu https://api.usercentrics.eu https://web.cmp.usercentrics.eu https://privacy-proxy.usercentrics.eu; style-src 'self' 'unsafe-inline' https://demo-web.matomo.org https://web.innocraft.cloud https://static.matomo.org https://app.usercentrics.eu; img-src 'self' https://demo-web.matomo.org https://web.innocraft.cloud https://plugins.matomo.org https://qrcode.kaywa.com https://raw.githubusercontent.com https://user-images.githubusercontent.com https://m-img.org https://piwik.org https://matomo.org https://static.matomo.org https://video.matomo.org https://app.usercentrics.eu https://uct.service.usercentrics.eu api.userlike.com https://userlike-cdn-operators.userlike.com userlike-cdn-operators.s3-eu-west-1.amazonaws.com data:; media-src 'self' https://video.matomo.org https://www.matomo.org https://matomo.org blob:; font-src 'self' https://userlike-cdn-umm.b-cdn.net https://demo-web.matomo.org https://web.innocraft.cloud https://static.matomo.org data: https://github.com https://d3dc1lgancj6l0.cloudfront.net; frame-src 'self' https://www.facebook.com https://play.quickchannel.com https://matomo.clickmeeting.com https://embed.clickmeeting.com https://www.youtube-nocookie.com https://demo.matomo.cloud https://demo-web.matomo.org https://demo2.piwik.org https://demo2.matomo.org https://app.usercentrics.eu https://web.cmp.usercentrics.eu;
permissions-policyaccelerometer=(), ambient-light-sensor=(), autoplay=(self), battery=(), camera=(), display-capture=(), document-domain=(self), encrypted-media=(), fullscreen=("https://video.matomo.org"), gamepad=(), geolocation=(), gyroscope=(), layout-animations=(), legacy-image-formats=(), magnetometer=(), microphone=(), midi=(), oversized-images=(self), payment=(), picture-in-picture=("https://video.matomo.org"), publickey-credentials-get=(), screen-wake-lock=(), speaker-selection=(), unoptimized-images=(self "https://m.img.org"), sync-xhr=(self), usb=()
last-modifiedWed, 28 May 2025 04:04:24 GMT
cache-controlmax-age=3600
expiresWed, 28 May 2025 11:56:49 GMT
content-encodinggzip
x-xss-protection0
x-content-type-optionsnosniff
via1.1 alproxy, 1.1 3072267d18c4d0ed9e535752800364e0.cloudfront.net (CloudFront)
varyAccept-Encoding
x-cacheHit from cloudfront
x-amz-cf-popFRA60-P2
alt-svch3=":443"; ma=86400
x-amz-cf-id0hMnTWMBOanGZ6JFTZH5FtBDUwgHIOsxIn3DnyRGnmuqDXNZqsjZRg==
age3290
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 38,971 referring domains.
This page has 3,468,999 backlinks.
This page has backlinks from 24,588 different ip addresses.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /recommends/
Disallow: /e-landing-page-sitemap.xml
Disallow: /post_tag-sitemap.xml 
Disallow: /author-sitemap.xml
Disallow: /category-sitemap.xml
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 20

Search preview

matomo.org
Privacy-first Google Analytics Alternative - App & Web Analytic...
Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Analytics79%Check
Web Analytics76%Check
Matomo74%Check
Google Analytics72%Check
App Analytics72%Check
Web71%Check
Google Analytics Alternative70%Check
Web app analytics70%Check
Privacy66%Check
Google66%Check

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