Massey.ac.nz - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
78% 
Page structure
95% 
Link structure
93% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.79 s
File size
66.20 kB
Words
834
Media files
41
Number of links
67 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Massey University of New Zealand - Te Kunenga ki Pūrehuroa - Massey University
The page title should be shorter than 580 pixels. It is 738 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Te Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world
The meta description is too long: 1126 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.massey.ac.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: New Zealand
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTe Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world
viewportwidth=device-width, initial-scale=1
theme-color#ffffff
msapplication-TileColor#2b5797
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msapplication-square150x150logohttps://d2ub1k1pknil0e.cloudfront.net/static/934d19ef/images/mstile-150x150.png
msapplication-wide310x150logohttps://d2ub1k1pknil0e.cloudfront.net/static/934d19ef/images/mstile-310x150.png
msapplication-square310x310logohttps://d2ub1k1pknil0e.cloudfront.net/static/934d19ef/images/mstile-310x310.png
langen-nz
twitter:cardsummary_large_image
twitter:site@MasseyUni
twitter:titleMassey University of New Zealand - Te Kunenga ki Pūrehuroa
twitter:descriptionTe Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world
twitter:imagehttps://d2ub1k1pknil0e.cloudfront.net/media/images/MAS0247-web-banner-1920x1080_Darren.width-1200.jpg
twitter:image:altDarren, a passionate footballer and first-year Bachelor of Commerce student.
og:urlhttps://www.massey.ac.nz/
og:titleMassey University of New Zealand - Te Kunenga ki Pūrehuroa
og:descriptionTe Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world
og:imagehttps://d2ub1k1pknil0e.cloudfront.net/media/images/MAS0247-web-banner-19.2e16d0ba.fill-1200x630.format-jpeg.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
og:image:altDarren, a passionate footballer and first-year Bachelor of Commerce student.
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Two projects led by researchers from the College of Sciences have rece...
This page contains 834 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9.2e16d0ba.fill-420x314.format-webp.webpDarren, a passionate footballer and first-year Bachelor of Commerce student.
...ratio-5x2-5x3.width-420.format-webp.webpA young person and lecturer operate a broadcasting camera at Massey.
...ratio-5x2-5x3.width-520.format-webp.webpA young person and lecturer operate a broadcasting camera at Massey.
...ratio-5x2-5x3.width-745.format-webp.webpA young person and lecturer operate a broadcasting camera at Massey.
...atio-5x2-5x3.width-1256.format-webp.webpA young person and lecturer operate a broadcasting camera at Massey.
...ratio-5x2-5x3.width-420.format-webp.webpWoman studying at home next to child drawing.
...ratio-5x2-5x3.width-520.format-webp.webpWoman studying at home next to child drawing.
...ratio-5x2-5x3.width-745.format-webp.webpWoman studying at home next to child drawing.
...atio-5x2-5x3.width-1256.format-webp.webpWoman studying at home next to child drawing.
...2-5x3.width-420.format-webp_yKJVqWQ.webpA portrait of Jaedyn Randell
...2-5x3.width-520.format-webp_cqICcol.webpA portrait of Jaedyn Randell
...2-5x3.width-745.format-webp_DxM5IY2.webpA portrait of Jaedyn Randell
...-5x3.width-1256.format-webp_BlLeprh.webpA portrait of Jaedyn Randell
...c/934d19ef/images/decorative/waharoa.pngNo alt attribute provided
...c/934d19ef/images/decorative/waharoa.pngNo alt attribute provided
...g.2e16d0ba.fill-420x242.format-webp.webpStudent standing outside on campus in Auckland.
...ratio-5x2-5x3.width-420.format-webp.webpStudents outside on campus at Massey University.
...ratio-5x2-5x3.width-520.format-webp.webpStudents outside on campus at Massey University.
...ratio-5x2-5x3.width-745.format-webp.webpStudents outside on campus at Massey University.
...atio-5x2-5x3.width-1256.format-webp.webpStudents outside on campus at Massey University.
...ratio-5x2-5x3.width-420.format-webp.webpOpen Day 2024 in Auckland. Fergus and people visiting for Open Day.
...ratio-5x2-5x3.width-520.format-webp.webpOpen Day 2024 in Auckland. Fergus and people visiting for Open Day.
...ratio-5x2-5x3.width-745.format-webp.webpOpen Day 2024 in Auckland. Fergus and people visiting for Open Day.
...-5x3.width-1256.format-webp_qwIIF7B.webpOpen Day 2024 in Auckland. Fergus and people visiting for Open Day.
...ratio-5x2-5x3.width-420.format-webp.webpPerson dressed in traditional Māori cloak singing a Māori song or waiata
...ratio-5x2-5x3.width-520.format-webp.webpPerson dressed in traditional Māori cloak singing a Māori song or waiata
...ratio-5x2-5x3.width-745.format-webp.webpPerson dressed in traditional Māori cloak singing a Māori song or waiata
...atio-5x2-5x3.width-1256.format-webp.webpPerson dressed in traditional Māori cloak singing a Māori song or waiata
...ratio-5x2-5x3.width-420.format-webp.webpClose-up of person clapping while seated as part of a group giving a traditional Pacific performance
...ratio-5x2-5x3.width-520.format-webp.webpClose-up of person clapping while seated as part of a group giving a traditional Pacific performance
...ratio-5x2-5x3.width-745.format-webp.webpClose-up of person clapping while seated as part of a group giving a traditional Pacific performance
...atio-5x2-5x3.width-1256.format-webp.webpClose-up of person clapping while seated as part of a group giving a traditional Pacific performance
...ratio-5x2-5x3.width-450.format-webp.webpStudents walking on Manawatu campus
...ratio-5x2-5x3.width-450.format-webp.webpFrom left: Police Commissioner Richard Chambers, Vice-Chancellor Professor Jan Thomas, Sir John Key, Acting Deputy Commissioner - Northern Districts Jill Rogers.
...ratio-5x2-5x3.width-450.format-webp.webpGroup of black and white cows standing in a grassy paddock
...ratio-5x2-5x3.width-450.format-webp.webpNo alt attribute provided
...ratio-5x2-5x3.width-450.format-webp.webpNo alt attribute provided
...ratio-5x2-5x3.width-450.format-webp.webpNo alt attribute provided
...ratio-5x2-5x3.width-450.format-webp.webpspider walking against a cream background
...ratio-5x2-5x3.width-450.format-webp.webpGroup of black and white cows standing in a grassy paddock
...c/934d19ef/images/shielded-site-logo.pngActivate the Women's Refuge Shield app (untrackable)

Page structure

H1 heading
(Critically important)
Here for what’s next , Kei konei mō āpōpō
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Here for what’s next , Kei konei mō āpōpō
H2 Main navigation menu
H2 Open your imagination day
H2 Study online
H2 Discover what you can study
H2 Nau mai, haere mai ki Te Kunenga ki Pūrehuroa , Welcome to Massey University
H2 Go straight to
H2 Find a qualification, course or subject
H2 Study on campus
H2 Upcoming events
H2 Māori @ Massey
H2 Pacific Massey
H2 News
H2 Research news
H2 Contact us, Whakapā mai
H2 Colleges, Takiura
H2 Popular links, Hononga rongonui
H3 Massey again has highest on-campus course pass rates of all NZ universities
H3 New Zealand Police trainees welcomed to Massey
H3 Sciences researchers secure funding to advance animal care through new technology
H3 Massey ranked third in NZ, climbs global rankings amid international growth
H3 Sensory science put to the test at NZ Spirit Awards
H3 Near-Death Experience study achieves international recognition
H3 Invasive spider with potentially sinister bite confirmed in Aotearoa New Zealand
H3 Sciences researchers secure funding to advance animal care through new technology Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://browsehappy.com/External upgrade your browser
/about/privacy-at-massey-unive...Website Privacy Statement
/about/cookies/cookies page
https://www.massey.ac.nz/Anchor Skip to content
https://www.massey.ac.nz/No Text
https://www.massey.ac.nz/No Text
/student-life/māori-at-massey/Māori @ Massey
/study/international-students/International students
/study/library/Library
https://smsportal.massey.ac.nz/External Subdomain Student & staff portal
https://stream.massey.ac.nz/External Subdomain Stream
https://alumnionline.massey.ac...External Subdomain Alumni
https://www.massey.ac.nz/study/Study , Ako
/student-life/Student life , Te oranga tauira
/research/Research , Rangahau
https://www.massey.ac.nz/about/About , Kaupapa matua
https://www.massey.ac.nz/search/Search , Rapu
/join-us/semester-one/Study with us in 2026
/study/get-advice-about-study/Get advice
https://events.massey.ac.nz/op...External Subdomain Open your imagination day
/study/study-online/Subdomain Study online
/study/find-a-subject-course-o...Subdomain Discover what you can study
/study/apply-to-study/Subdomain Apply to study
/study/entry-requirements-to-s...Subdomain Entry requirements
/study/scholarships-and-awards/Subdomain Scholarships & awards
/study/fees-and-funding/Subdomain Fees & funding
/study/key-dates-for-semesters...Subdomain Key dates
/student-life/accommodation/Accommodation
/study/find-a-subject-course-o...Learn more
/study/study-on-campus/Subdomain Study on campus
/about/events/Subdomain Upcoming events
/student-life/māori-at-massey/Subdomain Text duplicate Māori @ Massey
/student-life/pacific-massey/Subdomain Pacific Massey
/about/news/all-news-stories/View all news
/about/news/massey-again-has-h...Massey again has highest on-campus course pass rates of all NZ universities
/about/news/new-zealand-police...New Zealand Police trainees welcomed to Massey
/about/news/sciences-researche...Sciences researchers secure funding to advance animal care through new technology
/about/news/massey-ranked-thir...Massey ranked third in NZ, climbs global rankings amid international growth
/about/news/research/View all Research news
/about/news/sensory-science-pu...Sensory science put to the test at NZ Spirit Awards
/about/news/near-death-experie...Near-Death Experience study achieves international recognition
/about/news/invasive-spider-wi...Invasive spider with potentially sinister bite confirmed in Aotearoa New Zealand
/about/news/sciences-researche...Text duplicate Sciences researchers secure funding to advance animal care through new technology
https://www.massey.ac.nz/No Text
https://www.massey.ac.nz/study/Text duplicate Study , Ako
/student-life/Text duplicate Student life , Te oranga tauira
/research/Text duplicate Research , Rangahau
https://www.massey.ac.nz/about/Text duplicate About , Kaupapa matua
https://www.massey.ac.nz/search/Text duplicate Search , Rapu
/about/contact-us/Web chat
/about/contact-us/social-media/Social media
/about/contact-us/More ways to get in touch
/student-life/starting-univers...Subdomain Anchor Download the Massey Uni app
https://foundation.massey.ac.n...External Subdomain Donate
https://www.massey.ac.nz/study/Study, Ako
/student-life/Student life, Te oranga tauria
/research/Research, Rangahau
https://www.massey.ac.nz/about/About, Kaupapa matua
/about/colleges-schools-and-in...Massey Business School, Te Kura Whai Pakihi
/about/colleges-schools-and-in...College of Creative Arts, Toi Rauwhārangi
/about/colleges-schools-and-in...College of Health, Te Kura Hauora Tangata
/about/colleges-schools-and-in...College of Humanities and Social Sciences, Te Kura Pūkenga Tangata
/about/colleges-schools-and-in...College of Sciences, Te Wāhanga Pūtaiao
/study/apply-to-study/Apply to study, Tonoa mai kia ako
/study/find-a-subject-course-o...Qualifications & courses search, Ngā tohu me ngā akomanga
/study/scholarships-and-awards/Scholarships & awards, Ngā karahipi me ngā tohu
/study/key-dates-for-semesters...Key dates, Ngā tino rā
/about/university-calendar-and...Massey University Calendar, Te Wātaka o Massey
https://smsportal.massey.ac.nz/External Subdomain Student & staff portal, Tāwaha mō ngā tauira me ngā kaimahi
https://masseyuni.sharepoint.com/External Subdomain Staff intranet, Ipurangiroto kaimahi
/about/jobs-at-massey/Jobs at Massey, Ngā tūranga mahi i Massey
/about/news/News, Ngā karere
/about/events/Events, Ngā kaupapa
/about/disclaimer/Disclaimer
/about/privacy-at-massey-unive...Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.massey.ac.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.79 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

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content-length11317
dateThu, 24 Jul 2025 02:46:58 GMT
x-cache-statusREVALIDATED
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,115 referring domains.
This page has 10,446 backlinks.
This page has backlinks from 885 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /django-admin/
Disallow: /search/

Similar sites

Search preview

www.massey.ac.nz
Massey University of New Zealand - Te Kunenga ki Pūrehuroa - Massey...
Te Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Massey81%Check
Massey University74%Check
ki Pūrehuroa Massey69%Check
Pūrehuroa Massey University69%Check
ki Pūrehuroa Massey University68%Check
New66%Check
Zealand66%Check
New Zealand66%Check
Kunenga ki Pūrehuroa Massey66%Check
Kunenga ki Pūrehuroa65%Check
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