Mammal.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
84% 
Page structure
95% 
Link structure
33% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
266.40 kB
Words
845
Media files
20
Number of links
151 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mammal Society
The page title is too short. (148 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mammal.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-gb
twitter:titleMammal Society
twitter:imagehttp://static1.squarespace.com/static/654a3265fcbd755384b0552f/t/654a36ca043430171539584c/1699362506297/MSlogo_colour_strapblue_L-800px.jpeg?format=1500w
twitter:urlhttps://mammal.org.uk
twitter:cardsummary
og:site_nameMammal Society
og:titleMammal Society
og:urlhttps://mammal.org.uk
og:typewebsite
og:imagehttp://static1.squarespace.com/static/654a3265fcbd755384b0552f/t/654a36ca043430171539584c/1699362506297/MSlogo_colour_strapblue_L-800px.jpeg?format=1500w
og:image:width351
og:image:height351
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 845 words. That's ok.
29.6% of the text are stop words.
Words from the H1 heading are used in the page content.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: view all
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Angle Up
...lour_strapblue_L-800px.jpeg?format=1500wMammal Society
...lour_strapblue_L-800px.jpeg?format=1500wMammal Society
...ontacute-red-squirrel-on-a-pine-tree.jpgNo alt attribute provided
...Y/Copy+of+Shane+Stanbridge+-+Fox+Cub.jpgNo alt attribute provided
...3-EZA5K8MWAQ1IJOEKS2DH/Mountain-Hare.pngNo alt attribute provided
...d1d2/4168424-brian-stokoe-pinemarten.jpgNo alt attribute provided
...8/3970158-joanne-tully-ups-and-downs.jpgNo alt attribute provided
...0f-b6f2-7cff53c3f645/Untitled+design.pngNo alt attribute provided
...7-red-squirrel_resting_11816058424_o.jpgNo alt attribute provided
...38c5/Pine+Marten+by+Shane+Stanbridge.jpgNo alt attribute provided
...1a2cb21/Jason+Parry-Wilson+-+Beavers.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Discover the Local Groups Network
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Discover the Local Groups Network
H2 One in four UK mammals are threatened with extinction.
H2 Current research View all
H2 Discover British mammal species
H2 News and stories View all
H3 Learn with our on-demand learning library
H3 Join the Local Groups Network
H3 From the world of mammal conservation
H3 From the world of mammal conservation Duplicate text
H3 Take part in National Mammal Week 2024
H3 Join your local mammal group
H3 Information
H3 Newsletter signup
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mammal.org.uk/Anchor IMG-ALT Angle Up
https://mammal.org.uk/cartNo Text
https://mammal.org.uk/Anchor Skip to Content
https://mammal.org.uk/IMG-ALT Mammal Society
https://mammal.org.uk/mammals-1About mammals
/british-mammalsBritish mammals
/how-to-identifyNew window How to identify
/how-to-record-mammalsHow to record
/why-mammals-matterWhy mammals matter
/how-to-identifyText duplicate How to identify
/identify-pooIdentify poo
https://mammal.org.uk/our-work-1Our work
/current-projects-overviewProjects
/education-trainingEducation and training
/local-groups-networkLocal Groups Network
/publicationsPublications
/position-statements-overviewPosition statements
/get-involved-1Get involved
https://mammal.org.uk/support-usSupport us
https://mammal.org.uk/take-actionTake action
/local-groups-networkJoin our Network
https://mammal.org.uk/eventsAttend an event
/shop-with-usShop
https://mammal.org.uk/events-1Events
https://mammal.org.uk/eventsUpcoming events
/national-mammal-weekNational Mammal Week
/annual-conferenceAnnual Conference
/competitions-2025Competitions 2025
https://www.eventbrite.co.uk/o...New window External Subdomain Visit Eventbrite
/support-us/donateDonate
/secondary-navSecondary Nav
/local-groups/find-a-groupFind a local group
https://mammal.org.uk/about-usAbout us
/blog-overviewBlog
https://mammal.org.uk/contact-usContact us
/become-a-memberBecome a member
https://mammal.org.uk/Text duplicate IMG-ALT Mammal Society
https://mammal.org.uk/mammals-1Text duplicate About mammals
/british-mammalsText duplicate British mammals
/how-to-identifyNew window Text duplicate How to identify
/how-to-record-mammalsText duplicate How to record
/why-mammals-matterText duplicate Why mammals matter
/how-to-identifyText duplicate How to identify
/identify-pooText duplicate Identify poo
https://mammal.org.uk/our-work-1Text duplicate Our work
/current-projects-overviewText duplicate Projects
/education-trainingText duplicate Education and training
/local-groups-networkText duplicate Local Groups Network
/publicationsText duplicate Publications
/position-statements-overviewText duplicate Position statements
/get-involved-1Text duplicate Get involved
https://mammal.org.uk/support-usText duplicate Support us
https://mammal.org.uk/take-actionText duplicate Take action
/local-groups-networkText duplicate Join our Network
https://mammal.org.uk/eventsText duplicate Attend an event
/shop-with-usText duplicate Shop
https://mammal.org.uk/events-1Text duplicate Events
https://mammal.org.uk/eventsText duplicate Upcoming events
/national-mammal-weekText duplicate National Mammal Week
/annual-conferenceText duplicate Annual Conference
/competitions-2025Text duplicate Competitions 2025
https://www.eventbrite.co.uk/o...New window External Subdomain Text duplicate Visit Eventbrite
/support-us/donateText duplicate Donate
/secondary-navText duplicate Secondary Nav
/local-groups/find-a-groupText duplicate Find a local group
https://mammal.org.uk/about-usText duplicate About us
/blog-overviewText duplicate Blog
https://mammal.org.uk/contact-usText duplicate Contact us
/become-a-memberText duplicate Become a member
https://mammal.org.uk/mammals-1Folder: About mammals
https://mammal.org.uk/Back
/british-mammalsText duplicate British mammals
/how-to-identifyNew window Text duplicate How to identify
/how-to-record-mammalsText duplicate How to record
/why-mammals-matterText duplicate Why mammals matter
/how-to-identifyFolder: How to identify
https://mammal.org.uk/Text duplicate Back
/identify-pooText duplicate Identify poo
https://mammal.org.uk/our-work-1Folder: Our work
https://mammal.org.uk/Text duplicate Back
/current-projects-overviewText duplicate Projects
/education-trainingText duplicate Education and training
/local-groups-networkText duplicate Local Groups Network
/publicationsText duplicate Publications
/position-statements-overviewText duplicate Position statements
/get-involved-1Folder: Get involved
https://mammal.org.uk/Text duplicate Back
https://mammal.org.uk/support-usText duplicate Support us
https://mammal.org.uk/take-actionText duplicate Take action
/local-groups-networkText duplicate Join our Network
https://mammal.org.uk/eventsText duplicate Attend an event
/shop-with-usText duplicate Shop
https://mammal.org.uk/events-1Folder: Events
https://mammal.org.uk/Text duplicate Back
https://mammal.org.uk/eventsText duplicate Upcoming events
/national-mammal-weekText duplicate National Mammal Week
/annual-conferenceText duplicate Annual Conference
/competitions-2025Text duplicate Competitions 2025
https://www.eventbrite.co.uk/o...New window External Subdomain Text duplicate Visit Eventbrite
/support-us/donateText duplicate Donate
/secondary-navFolder: Secondary Nav
https://mammal.org.uk/Text duplicate Back
/local-groups/find-a-groupText duplicate Find a local group
https://mammal.org.uk/about-usText duplicate About us
/blog-overviewText duplicate Blog
https://mammal.org.uk/contact-usText duplicate Contact us
/become-a-memberText duplicate Become a member
/become-a-memberText duplicate Become a member
/local-groups/find-a-groupText duplicate Find a local group
/current-projects-overviewView all
/current-research/small-mammal...IMG-ALT Small Mammal Research
/current-research/small-mammal...Text duplicate Small Mammal Research
/current-research/wmbafIMG-ALT Wales Mammal Biodiversity Action Forum
/current-research/wmbafText duplicate Wales Mammal Biodiversity Action Forum
/current-research/national-pol...IMG-ALT National Polecat Survey
/current-research/national-pol...Text duplicate National Polecat Survey
https://mammal.org.uk/Anchor Science-led
/current-research/searching-fo...IMG-ALT Searching for Shrews
/current-research/searching-fo...Text duplicate Searching for Shrews
https://mammal.org.uk/Anchor Text duplicate Science-led
/british-mammalsDiscover mammals
/blog-overviewText duplicate View all
/blog/attending-a-beaver-ecolo...IMG-ALT Attending a Beaver Ecology and Conservation Training Course
/blog/attending-a-beaver-ecolo...Text duplicate Attending a Beaver Ecology and Conservation Training Course
https://mammal.org.uk/Anchor 3 Min Read
/blog/a-weekend-of-mammal-disc...IMG-ALT A weekend of mammal discovery: My experience at a Mammal Society training course
/blog/a-weekend-of-mammal-disc...Text duplicate A weekend of mammal discovery: My experience at a Mammal Society training course
https://mammal.org.uk/Anchor 4 Min Read
/blog/wild-shots-celebrating-u...IMG-ALT Wild shots: Celebrating UK mammals at Swansea University
/blog/wild-shots-celebrating-u...Text duplicate Wild shots: Celebrating UK mammals at Swansea University
https://mammal.org.uk/Anchor 5 Min Read
/blog/small-mammals-big-impactIMG-ALT Small Mammals, Big Impact: Our UMAC Journey at Swansea University
/blog/small-mammals-big-impactText duplicate Small Mammals, Big Impact: Our UMAC Journey at Swansea University
https://mammal.org.uk/Anchor Text duplicate 5 Min Read
/local-groupsFind group
/newsletter-signupSign up
/local-groups-networkDiscover the Network
/newsletter-signupText duplicate Sign up
/national-mammal-weekLearn more
/local-groupsText duplicate Find group
https://mammal.org.uk/about-usText duplicate About us
https://mammal.org.uk/awardsAwards
/about-us/who-we-are/vacanciesVacancies
https://mammal.org.uk/contact-usText duplicate Contact us
/privacy-policyPrivacy policy
/become-a-memberText duplicate Become a member
/current-projects-overviewSurveys & projects
/local-groups-networkText duplicate Join our Network
https://mammal.org.uk/eventsFind an event
/press-hub-overviewPress hub
/blog-overviewText duplicate Blog
/position-statements-overviewText duplicate Position statements
https://mammal.org.uk/guidanceGuidance
/newsletter-signupNew window Text duplicate Sign up
https://www.facebook.com/Mamma...New window External Subdomain No Text
https://www.instagram.com/mamm...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/Mammal_Soc...New window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mammal.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (266 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age1845
content-encodinggzip
content-typetext/html;charset=utf-8
dateWed, 30 Jul 2025 10:56:55 GMT
etagW/"347f440b0c4eaaec4872b65462ec7b0c"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=15552000
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidnQuoaX3N/QRrbicr2
x-frame-optionsSAMEORIGIN
content-length35471
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 195 referring domains.
This page has 508 backlinks.
This page has backlinks from 84 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Squarespace Robots Txt

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User-agent: Applebot-Extended
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User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-CloudVertexBot
User-agent: Google-Extended
User-agent: GPTBot
User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
User-agent: PerplexityBot
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User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
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Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://mammal.org.uk/sitemap.xml

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mammal.org.uk
Mammal Society

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mammal66%Check
Mammal Group60%Check
Discover56%Check
Mammal Society55%Check
Local54%Check
Network54%Check
Groups54%Check
group54%Check
Local Groups54%Check
Local Groups Network54%Check
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