Mackenzie-childs.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
69% 
Page structure
71% 
Link structure
52% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
100.30 kB
Words
526
Media files
21
Number of links
163 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MacKenzie-Childs | Hand-painted ceramics, dinnerware, furniture, home decor, and gifts
The page title should be shorter than 580 pixels. It is 787 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Commerce Cloud Storefront Reference Architecture
The length of the meta description is perfect. (318 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionCommerce Cloud Storefront Reference Architecture
keywordsCommerce Cloud Storefront Reference Architecture
langen
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 7.13 words is low.
This page contains 526 words. That's ok.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ite/-/default/dw22226cf0/images/logo.svgMacKenzie-Childs
...default/dw48794aa8/images/logoMobile.svgMacKenzie-Childs
...0/nav-banner-vertical/FH_StarterSets.pngExplore Kitchen & Dining Starter Sets - image features new 12pc dinnerware set in mocha check
...b/nav-banner-vertical/FH_Collections.pngExplore Our Collections - Image Features our New Emerald Check Collection
...efault/dwe101e0b6/cat-banner/89236_w.jpgnull
...lt/dw97212591/cat-banner/89236-540_w.jpgnull
...lt/dw3a5536ba/cat-banner/89236-240_w.jpgnull
...lt/dw6231bab9/cat-banner/89236-740_w.jpgnull
...lt/dw1b0fee71/cat-banner/89236-840_w.jpgnull
...t/dwb542da0b/cat-banner/89236-1040_w.jpgnull
...7ea/nav-banner-vertical/FH_Stoneware.pngExplore Our New Stoneware Collection
...93297/nav-banner-vertical/FH_Kettles.pngDiscover Our Iconic Tea Kettles
.../nav-banner-vertical/FH_Decor-Aurora.pngHandmade in Aurora, NY for Your Home
...fc/nav-banner-vertical/FH_Decor-Sets.pngHit Refresh With Stylish Decor Sets
...nner-vertical/FH_Outdoor-GardenParty.pngInspire Your Outdoor Hosting With Our How To Garden Party Guide For Al Fresco Moments
...banner-vertical/FH_Outdoor-Furniture.pngOutdoor Furniture With Personality - Image Features Dolce Vita Collection
...5a90/nav-banner-vertical/FH_Planters.pngStylish Homes For Every Plant featuring our iconic Urn in Rosy Check
.../nav-banner-vertical/FH_EntranceMats.pngExplore Outdoor Rugs - Image features Welcome Entrance Mat
...a2a60/nav-banner-vertical/FH_Rewards.pngSign up for Mackenzie-Childs Rewards - Earn Points On Every Purchase
.../nav-banner-vertical/FH_TrendingWall.pngTrending Now - See What Others Are Currently Shopping
...82c/nav-banner-vertical/FH_Clearance.pngUp To 60% Off Clearance

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H4 KEEP IN TOUCH
H4 Text Alerts
H6 HELP
H6 ABOUT US
H6 HELP Duplicate text
H6 ABOUT US Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mackenzie-childs.com/Anchor Skip to main content
https://www.mackenzie-childs.com/Anchor Skip to footer content
/delivery-information.htmlDetails
/rewards.htmlText duplicate Details
/clearanceSHOP NOW
/homeIMG-ALT MacKenzie-Childs
A-TITLE MacKenzie-Childs Home
/track-orderSubdomain Sign In or Join
/wishlistSubdomain Wishlist
/bagSubdomain A-TITLE Cart 0 Items
/new/New
/new/Shop All New
/new/Text duplicate Shop All New
/new/accessories-new/Accessories
/new/decor-new/Decor
/new/furniture-new/Furniture
/new/kitchen-dining-new/Kitchen & Dining
/new/outdoor-new/Outdoor
/new/patience-brewster-new/Patience Brewster
/new/seasonal-new/Seasonal
/new/back-in-stock/Back in Stock
/kitchen-dining/sets-kitchen-d...Subdomain EXPLORE MORE
/collection/Subdomain Text duplicate SHOP NOW
/collection/Collections
/collection/courtly-check/Courtly Check
IMG-ALT null
/collection/sterling-check/Sterling Check
IMG-ALT null
/collection/royal-check/Royal Check
IMG-ALT null
/collection/rosy-check/Rosy Check
IMG-ALT null
/collection/mocha-check/Mocha Check
IMG-ALT null
/collection/emerald-check/Emerald Check
IMG-ALT null
/collection/megan-stokes-colle...The Megan Stokes Collection
/collection/flower-market/Flower Market
/collection/english-garden/English Garden
/collection/made-in-aurora/Made in Aurora
/collection/monogram/The Monogram Shop
/collection/patience-brewster/Text duplicate Patience Brewster
/collection/plum-check/Plum Check Ceramics
/collection/floral-print/Trending: Floral Print
/collection/wildflowers/Wildflowers
/kitchen-dining/Text duplicate Kitchen & Dining
/kitchen-dining/Shop All Kitchen & Dining
/kitchen-dining/Text duplicate Shop All Kitchen & Dining
/kitchen-dining/tea-kettles-ki...Tea Kettles
/kitchen-dining/cookware-kitchen/Cookware & Bakeware
/kitchen-dining/kitchen-utensi...Kitchen Utensils & Tools
/kitchen-dining/kitchen-storag...Kitchen Storage & Organization
/kitchen-dining/kitchen-table-...Kitchen & Table Linens
/kitchen-dining/coffee-shop/The Coffee Shop
/kitchen-dining/sets-kitchen-d...Kitchen & Dining Sets
/kitchen-dining/outdoor-entert...Outdoor Entertaining
/kitchen-dining/newly-added-ta...Tabletop Essentials
/kitchen-dining/stoneware/Stoneware
/kitchen-dining/dinnerware-fla...Dinnerware & Flatware
/kitchen-dining/serveware/Serveware
/kitchen-dining/bar-entertaining/Bar Entertaining
/kitchen-dining/drinkware-bar/Drinkware
/kitchen-dining/table-accessor...Table Accessories
/stoneware-collection.htmlSubdomain Text duplicate EXPLORE MORE
/kitchen-dining/tea-kettles-ki...Subdomain Text duplicate SHOP NOW
/decor/Text duplicate Decor
/decor/Shop All Decor
/decor/Text duplicate Shop All Decor
/decor/lighting-decor/Lighting
/decor/rugs-decor/Rugs
/decor/room-accents-decor/Room Accents
/decor/details-decor/Finishing Touches
/decor/bed-bath-decor/Bath & Bath Accessories
/decor/outdoor-decor/Text duplicate Outdoor
/decor/pillows-throws-cushions...Pillows, Throws, & Cushions
/decor/candles-fragrances-decor/Candles & Candle Holders
/decor/greenery-florals-decor/Greenery & Florals
/decor/home-office-decor/Home Office
/decor/sets-decor/Decor Sets
/collection/made-in-aurora/Subdomain Text duplicate SHOP NOW
/decor/sets-decor/Subdomain Text duplicate SHOP NOW
/seasonal/Text duplicate Seasonal
/seasonal/Shop All Seasonal
/seasonal/Text duplicate Shop All Seasonal
/seasonal/spring-seasonal/Spring
/seasonal/holiday-seasonal/Holiday
/seasonal/fall-seasonal/The Fall Shop
/seasonal/halloween-seasonal/The Halloween Shop
/seasonal/accessories/Text duplicate Accessories
/outdoor-collections.htmlSubdomain Text duplicate SHOP NOW
/furniture/Text duplicate Furniture
/furniture/Shop All Furniture
/furniture/Text duplicate Shop All Furniture
/furniture/living-room-furniture/Living Room
/furniture/dining-room-kitchen...Dining Room & Kitchen
/furniture/bedroom-furniture/Bedroom
/furniture/outdoor-furniture/Text duplicate Outdoor
/furniture/entryway-furniture/Entryway Furniture
/furniture/storage-furniture/Storage Furniture
/outdoor/outdoor-patio-furniture/Subdomain Text duplicate SHOP NOW
/outdoor/Text duplicate Outdoor
/outdoor/Shop All Outdoor
/outdoor/Text duplicate Shop All Outdoor
/outdoor/outdoor-garden-decor/Outdoor Decor
/outdoor/outdoor-patio-furniture/Outdoor Furniture
/outdoor/entryway-porch-spring/Entryway & Porch
/outdoor/garden-accessories/Garden Accessories
/outdoor/outdoor-rugs-mats/Outdoor Rugs & Mats
/outdoor/pots-planters/Pots & Planters
/outdoor/pots-planters/Subdomain Text duplicate SHOP NOW
/outdoor/outdoor-rugs-mats/Subdomain Text duplicate SHOP NOW
/discover/Discover
/discover/Shop All Discover
/discover/Text duplicate Shop All Discover
/discover/who-we-are/Who We Are
/discover/gallery/#mackenziechilds Gallery
/discover/customer-favorites/Customer Favorites & Best Sellers
/discover/the-entertaining-kit...The Entertaining Kitchen
/discover/unique-uses/Unique Uses
/discover/weddings/Weddings & Special Occasions
/rewardsSubdomain Text duplicate EXPLORE MORE
/trending-wall.htmlSubdomain Text duplicate SHOP NOW
/clearance/Sale
/clearance/Shop All Sale
/clearance/Text duplicate Shop All Sale
/clearance/newly-added/Newly Added
/clearance/accessories-clearance/Text duplicate Accessories
/clearance/decor-clearance/Text duplicate Decor
/clearance/furniture-clearance/Text duplicate Furniture
/clearance/kitchen-dining-clea...Text duplicate Kitchen & Dining
/clearance/outdoor-clearance/Text duplicate Outdoor
/clearance/patience-brewster-c...Text duplicate Patience Brewster
/clearance/seasonal-clearance/Text duplicate Seasonal
/clearance/Subdomain Text duplicate SHOP NOW
/track-orderSubdomain Text duplicate Sign In or Join
/wishlistSubdomain Text duplicate Wishlist
/ourstore.htmlSubdomain Visit Us
/contactusSubdomain Customer Service
/contactusSubdomain Text duplicate Customer Service
/ourstore.htmlSubdomain Text duplicate Visit Us
/contactusSubdomain Contact Us
/faq.htmlSubdomain FAQ
/track-orderSubdomain Track Your Order
/delivery-information.htmlSubdomain Shipping & Delivery
/returns.htmlSubdomain Returns & Price Adjustments
/care-and-use.htmlSubdomain Care & Use
/email-preferences-footer.htmlSubdomain Email Preferences
/about-us.htmlSubdomain About Us
https://www.paycomonline.net/v...External Subdomain Careers
/news.htmlSubdomain News & PR
/ourstore.htmlSubdomain Our Stores & Events
/rewardsSubdomain Mackenzie-Childs Rewards
/stores?horizontalView=true&sh...Subdomain Store Locator
https://www.instagram.com/mack...External Subdomain A-TITLE Instagram
https://www.facebook.com/MacKe...External Subdomain A-TITLE Facebook
https://www.tiktok.com/@offici...External Subdomain A-TITLE TikTok
https://www.pinterest.com/mack...External Subdomain A-TITLE Pinterest
https://www.youtube.com/macken...External Subdomain A-TITLE YouTube
https://t.lt02.net/lp/hIKOJyVg...External Subdomain Terms
/privacy-policy.htmlSubdomain Privacy
/contactusSubdomain Text duplicate Contact Us
/faq.htmlSubdomain Text duplicate FAQ
/track-orderSubdomain Text duplicate Track Your Order
/delivery-information.htmlSubdomain Text duplicate Shipping & Delivery
/returns.htmlSubdomain Text duplicate Returns & Price Adjustments
/care-and-use.htmlSubdomain Text duplicate Care & Use
/email-preferences-footer.htmlSubdomain Text duplicate Email Preferences
/about-us.htmlSubdomain Text duplicate About Us
https://www.paycomonline.net/v...External Subdomain Text duplicate Careers
/news.htmlSubdomain Text duplicate News & PR
/ourstore.htmlSubdomain Text duplicate Our Stores & Events
/rewardsSubdomain Text duplicate Mackenzie-Childs Rewards
/stores?horizontalView=true&sh...Subdomain Text duplicate Store Locator
https://www.instagram.com/mack...External Subdomain Text duplicate A-TITLE Instagram
https://www.facebook.com/MacKe...External Subdomain Text duplicate A-TITLE Facebook
https://www.tiktok.com/@offici...External Subdomain Text duplicate A-TITLE TikTok
https://www.pinterest.com/mack...External Subdomain Text duplicate A-TITLE Pinterest
https://www.youtube.com/macken...External Subdomain Text duplicate A-TITLE YouTube
/terms.htmlTerms & Conditions
/privacy-policy.htmlPrivacy Policy
/california-privacy-notice.htmlCalifornia Privacy Notice
/california-privacy-notice.htmlDo Not Sell or Share My Info
/accessibility.htmlAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mackenzie-childs.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
dateThu, 07 Aug 2025 21:57:15 GMT
content-typetext/html;charset=UTF-8
content-encodingbr
set-cookie139 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'
x-dw-request-base-id5VABW6LglGgBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=60; includeSubDomains
servercloudflare
cf-ray96ba07515ee4229c-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 277 referring domains.
This page has 771 backlinks.
This page has backlinks from 245 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Search preview

            www.mackenzie-childs.com
MacKenzie-Childs | Hand-painted ceramics, dinnerware, furniture, ho...

Commerce Cloud Storefront Reference Architecture
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
MacKenzie-Childs61%Check
MacKenzie-Childs Rewards50%Check
Furniture49%Check
Decor49%Check
Hit48%Check
Dinnerware47%Check
Furniture home Decor46%Check
Ceramics45%Check
Text43%Check
HELP43%Check
  
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