Lush.ch - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
28% 
Page structure
29% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
781.70 kB
Words
1587
Media files
104
Number of links
227 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
LUSH (Switzerland) AG
The length of the page title is perfect. (210 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
LUSH für innovative, frische und handgemachte Kosmetik, die nach ethischen Massstäben hergestellt wird. Fast die Hälfte des Sortiments umfasst «nackte» Produkte wie Badebomben, Seifen und Haarshampoos in fester Form und ohne Verpackung. LUSH lehnt Tierversuche kategorisch ab und fördert Fair-Trade-Initiativen.
The meta description is too long: 2000 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://lush.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Canada
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
viewportwidth=device-width,initial-scale=1
theme-color#ffffff
descriptionLUSH für innovative, frische und handgemachte Kosmetik, die nach ethischen Massstäben hergestellt wird. Fast die Hälfte des Sortiments umfasst «nackte» Produkte wie Badebomben, Seifen und Haarshampoos in fester Form und ohne Verpackung. LUSH lehnt Tierversuche kategorisch ab und fördert Fair-Trade-Initiativen.
google-site-verificationzHtGLsZqGfrfQ4jbrNzCsZ9jV1uR2f0MopDK_-IOqJM
shopify-digital-wallet/75643453726/digital_wallets/dialog
shopify-checkout-api-token634585fbba3b7249398fade44c965884
authorLUSH (Switzerland) AG
langde
twitter:site@lushschweiz
twitter:cardsummary
og:urlhttps://lush.ch/
og:site_nameLUSH (Switzerland) AG
og:typewebsite
og:titleLUSH (Switzerland) AG
og:imagehttps://lush.ch/cdn/shop/files/Social_Sharing_Pic_LUSH_1200x.png?v=1684493234
og:image:secure_urlhttps://lush.ch/cdn/shop/files/Social_Sharing_Pic_LUSH_1200x.png?v=1684493234
og:image:width1200
og:image:height628
og:descriptionLUSH für innovative, frische und handgemachte Kosmetik, die nach ethischen Massstäben hergestellt wird. Fast die Hälfte des Sortiments umfasst «nackte» Produkte wie Badebomben, Seifen und Haarshampoos in fester Form und ohne Verpackung. LUSH lehnt Tierversuche kategorisch ab und fördert Fair-Trade-Initiativen.
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
There are 22 text duplicates on this page:
  • Duplicate 1: Bei uns findest du eine vielfältige Auswahl an hochwertigen und nachha...
  • Duplicate 2: LUSH ist eine weltweit bekannte Marke, die für ihre ethischen Werte un...
  • Duplicate 3: Was LUSH besonders macht, ist die Verwendung von frischen und natürlic...
  • Duplicate 4: Unser Sortiment umfasst auch eine grosse Auswahl an veganen Produkten....
  • Duplicate 5: Entdecke jetzt unsere umfangreiche Auswahl an nachhaltigen und ethisch...
  • Duplicate 6: Die frischen Inhaltsstoffe haben so viel mehr pflegende Effekte für Ha...
  • Duplicate 7: Alle unsere Produkte werden frisch und von Hand hergestellt. Bei LUSH ...
  • Duplicate 8: Wir sind stolz, seit über 25 Jahren vegetarische Produkte herzustellen...
  • Duplicate 9: Mehr als die Hälfte unserer Produkte sind mittlerweile nackt und unver...
  • Duplicate 10: Wir glauben, dass unsere Zutaten auf respektvolle Art eingekauft werde...
  • Duplicate 11: Wir haben schon vor der Eröffnung unseres ersten Shops gegen Tierversu...
This page contains 1587 words. That's ok.
36.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 14.34 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (781.7 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 84 characters this one is longer than 70 characters:
"überrasche ihn dieses jahr mit einem geschenk, das so einzigartig ist wie er selbst."
The following tag is repeated too often: frische kosmetik - für dich nur frische und unbehandelte zutaten
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
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data:[...] Base64No alt attribute provided
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data:[...] Base64No alt attribute provided
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...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
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...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
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...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
data:[...] Base64No alt attribute provided
...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
data:[...] Base64No alt attribute provided
...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
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...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
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...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
data:[...] Base64No alt attribute provided
...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
data:[...] Base64No alt attribute provided
...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
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data:[...] Base64No alt attribute provided
...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
data:[...] Base64No alt attribute provided
...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
data:[...] Base64No alt attribute provided
...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
data:[...] Base64No alt attribute provided
...-4f57-9ced-78e7e935c730.svg?v=1695120710Selbstkonservierend
...-4db6-9bdf-eb0f31e438f3.svg?v=1695120714Vegan
data:[...] Base64Unsere Shops
data:[...] Base64THE LUSH VERSION
... (1).svg?v=24279806726756700071743415453No alt attribute provided
data:[...] Base64No alt attribute provided
Video URLWidthHeight
...o/v/ef48eb77d83543d3a916307dc568c305.mp4
...o/v/ef48eb77d83543d3a916307dc568c305.mp4

Page structure

H1 heading
(Critically important)
LUSH (Switzerland) AG
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 LUSH (Switzerland) AG
H1 Suche
H2 30 JAHRE LUSH
H2 30 JAHRE LUSH Duplicate text
H2 Finde deine Routine
H2 Finde deine Routine Duplicate text
H2 THE LUSH VERSION
H2 THE LUSH VERSION Duplicate text
H2 ENTDECKE UNSERE NEUHEITEN
H2 UNSERE BESTSELLER
H2 Wir sind LUSH
H2 Wir sind LUSH Duplicate text
H2 Unsere Werte
H2 Unsere Werte Duplicate text
H2 Sichere dir unser Willkommensgeschenk
H3 BADEN
H3 DUSCHEN
H3 GESICHT
H3 HAARE
H3 KÖRPER
H3 DÜFTE
H3 NEU
H3 Geschenke
H3 VATERTAG
H3 Unsere Shops
H3 THE LUSH VERSION Duplicate text
H3 Sichere dir unser Willkommensgeschenk Duplicate text
H5 Frische Kosmetik - für dich nur frische und unbehandelte Zutaten
H5 Handgemacht mit Liebe - wir machen alles lieber von Hand
H5 100 % vegetarisch - 98% vegan
H5 Unverpackte Produkte
H5 Ethisch einkaufen - von der Quelle zur Haut: Unsere Haltung zum ethischen Einkauf
H5 Keine Tierversuche - eine lebenslange Kampagne zum Kampf gegen Tierversuche
H5 Frische Kosmetik - für dich nur frische und unbehandelte Zutaten Duplicate text
H5 Handgemacht mit Liebe - wir machen alles lieber von Hand Duplicate text
H5 100 % vegetarisch - 98% vegan Duplicate text
H5 Unverpackte Produkte Duplicate text
H5 Ethisch einkaufen - von der Quelle zur Haut: Unsere Haltung zum ethischen Einkauf Duplicate text
H5 Keine Tierversuche - eine lebenslange Kampagne zum Kampf gegen Tierversuche Duplicate text
Some anchor texts are used more than once.
38 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://lush.ch/blogs/storiesÜBER LUSH
/pages/schweizer-shopsSHOPS IN DER SCHWEIZ
https://lush.ch/A-TITLE LUSH (Switzerland) AG
https://lush.ch/collections/neuNew
/collections/best-sellerBestseller
/pages/the-lush-versionTHE LUSH VERSION
/collections/limitierte-produkteLimited
https://lush.ch/collections/badenBaden
/collections/duschenDuschen
/collections/gesichtGesicht
https://lush.ch/collections/haareHaare
/collections/koerperKörper
/collections/duefteDüfte
/collections/geschenke-und-coGeschenke & Co.
https://lush.ch/account/loginEinloggen
https://lush.ch/cart0 Warenkorb
https://lush.ch/collections/neuText duplicate New
/collections/best-sellerText duplicate Bestseller
/pages/the-lush-versionText duplicate THE LUSH VERSION
/collections/limitierte-produkteText duplicate Limited
https://lush.ch/collections/badenText duplicate Baden
/collections/duschenText duplicate Duschen
/collections/gesichtText duplicate Gesicht
https://lush.ch/collections/haareText duplicate Haare
/collections/koerperText duplicate Körper
/collections/duefteText duplicate Düfte
/collections/geschenke-und-coText duplicate Geschenke & Co.
https://lush.ch/account/loginText duplicate Einloggen
https://lush.ch/Text duplicate A-TITLE LUSH (Switzerland) AG
https://lush.ch/cartText duplicate 0 Warenkorb
/collections/muttertagNo Text
/collections/muttertagMUTTERTAG
A-TITLE Muttertag
/collections/lush-hello-kitty-...No Text
/collections/vatertagNo Text
/collections/vatertagVATERTAG
A-TITLE Vatertag
/collections/limitierte-produkteALLE LIMITIERTEN-PRODUKTE
A-TITLE Limitierte Produkte
/collections/muttertagText duplicate MUTTERTAG
A-TITLE Muttertag
/collections/lush-hello-kitty-...LUSH X Hello Kitty AnD Friends
A-TITLE Lush × Hello Kitty And Friends
/collections/vatertagVatertag
A-TITLE Vatertag
https://lush.ch/pages/lush-givingLUSH GIVING
A-TITLE LUSH GIVING
/collections/communityCommunity
A-TITLE Community
/collections/badebombenNo Text
/collections/badebombenBADEBOMBEN
A-TITLE Badebomben
/collections/schaumbaederNo Text
/collections/schaumbaderSCHAUMBÄDER
A-TITLE Schaumbäder
/collections/luxusbaederNo Text
/collections/luxusbaederLUXUSBÄDER
A-TITLE Luxusbäder
https://lush.ch/collections/badenALLE BADE-PRODUKTE
A-TITLE Baden
/collections/badebombenText duplicate BADEBOMBEN
A-TITLE Badebomben
/collections/schaumbaderText duplicate SCHAUMBÄDER
A-TITLE Schaumbäder
/collections/luxusbaederText duplicate LUXUSBÄDER
A-TITLE Luxusbäder
https://lush.ch/collections/funFUN
A-TITLE FUN
/collections/seifenNo Text
/collections/seifenSeifen
A-TITLE Seifen
/collections/duschgelNo Text
/collections/bodybutter-condit...No Text
/collections/bodybutter-condit...Bodybutter & Conditioner
A-TITLE Bodybutter- & Conditioner
/collections/duschenALLE DUSCHPRODUKTE
A-TITLE Duschen
/collections/seifenSEIFEN
A-TITLE Seifen
https://lush-switzerland-ag.my...External Subdomain DUSCHGEL
A-TITLE Duschgel
https://lush-switzerland-ag.my...External Subdomain BODYBUTTER & -CONDITIONER
A-TITLE Bodybutter- & Conditioner
https://lush-switzerland-ag.my...External Subdomain KÖRPER PEELING & MASKEN
A-TITLE Körper Peeling & Masken
https://lush-switzerland-ag.my...External Subdomain JELLY
A-TITLE Jelly
/collections/gesichtscremeNo Text
/collections/gesichtscremeGesichtscremen
A-TITLE Gesichtscreme
/collections/gesichtsmaskeNo Text
/collections/gesichtsmaskeGesichtsmasken
A-TITLE Gesichtsmasken
/collections/gesichtspeelingNo Text
/collections/gesichtspeelingGesichtspeelings
A-TITLE Gesichtspeelings
/collections/gesichtALLE GESICHTS-PRODUKTE
A-TITLE Gesicht
/collections/gesichtscremeGESICHTSCREMEN
A-TITLE Gesichtscreme
/collections/gesichtsmaskeGESICHTSMASKEN
A-TITLE Gesichtsmasken
/collections/gesichtspeelingGESICHTSPEELINGS
A-TITLE Gesichtspeelings
/collections/gesichtsoeleGESICHTSÖLE
A-TITLE Gesichtsöle
https://lush-switzerland-ag.my...External Subdomain REINIGER
A-TITLE Reiniger
https://lush-switzerland-ag.my...External Subdomain TONER
A-TITLE Toner
/collections/lippenbalsam-peelingLIPPEN BALSAM & PEELING
A-TITLE Lippenbalsam & Peeling
https://lush-switzerland-ag.my...External Subdomain ZAHNPFLEGE
A-TITLE Mundpflege
https://lush-switzerland-ag.my...External Subdomain MAKE UP
A-TITLE Make Up
https://lush-switzerland-ag.my...External Subdomain RASIEREN & BARTPFLEGE
A-TITLE Rasieren & Bartpflege
/collections/suncareSonnenschutz
A-TITLE Suncare
/collections/shampooNo Text
/collections/shampooSHAMPOO
A-TITLE Shampoo
/collections/conditionerNo Text
/collections/conditionerCONDITIONER
A-TITLE Conditioner
/collections/haarkuren-kopfhau...No Text
/collections/haarkuren-kopfhau...HAARKUREN & KOPFHAUTPFLEGE
A-TITLE Haarkuren & Kopfhautpflege
https://lush.ch/collections/haareALLE HAAR-PRODUKTE
A-TITLE Haare
/collections/conditionerA-TITLE Conditioner
/collections/shampooText duplicate SHAMPOO
A-TITLE Shampoo
/collections/conditionerText duplicate CONDITIONER
A-TITLE Conditioner
/collections/haarkuren-kopfhau...Text duplicate HAARKUREN & KOPFHAUTPFLEGE
A-TITLE Haarkuren & Kopfhautpflege
/collections/stylingSTYLING
A-TITLE Styling
https://lush.ch/collections/hennaHENNA
A-TITLE Henna
/collections/volumenVolumen-haarpflege
A-TITLE Volumen-Haarpflege
/collections/nahrende-haarpflegeNährende haarpflege
A-TITLE Nährende Haarpflege
/collections/geschmeidiges-und...geschmeidiges und glänzendes Haar
A-TITLE Geschmeidiges und glänzendes Haar
/collections/kraft-und-vitalitatpflege für geschädigtes haar
A-TITLE Pflege für geschädigtes Haar
/collections/kopfhautpflegeKopfhautpflege
A-TITLE Kopfhautpflege
/collections/afro-haarpflegeAfrohaar Pflege
A-TITLE Afro Haarpflege
/collections/bodylotionNo Text
/collections/bodylotionBODYLOTION
A-TITLE Bodylotion
/collections/fuesseNo Text
/collections/fuesseFÜSSE
A-TITLE Füsse
/collections/haendeNo Text
/collections/haendeHÄNDE
A-TITLE Hände
/collections/koerperALLE KÖRPER-PRODUKTE
A-TITLE Körper
/collections/bodylotionText duplicate BODYLOTION
A-TITLE Bodylotion
/collections/fuesseText duplicate FÜSSE
A-TITLE Füsse
/collections/haendeText duplicate HÄNDE
A-TITLE Hände
/collections/massageMASSAGE
A-TITLE Massage
https://lush.ch/collections/deoDEO
A-TITLE Deo
/collections/korperpuderKÖRPERPUDER
A-TITLE Körperpuder
/collections/rasierenRASIEREN
A-TITLE Rasieren
/collections/suncareText duplicate Sonnenschutz
A-TITLE Suncare
/collections/parfuemNo Text
/collections/parfuemPARFÜM
A-TITLE Parfüm
/collections/bodysprayNo Text
/collections/duftkerzenNo Text
/collections/duftkerzenDUFTKERZEN
A-TITLE Duftkerzen
/collections/duefteALLE DUFT-PRODUKTE
A-TITLE Düfte
/collections/parfuemText duplicate PARFÜM
A-TITLE Parfüm
/collections/koerperpuder-body...BODY SPRAYS
A-TITLE Body Spray
/collections/duftkerzenText duplicate DUFTKERZEN
A-TITLE Duftkerzen
/collections/gourmand-dufteGOURMAND-DÜFTE
A-TITLE Gourmand-Düfte
/collections/geschenkeNo Text
/collections/geschenkeGESCHENKE
A-TITLE Geschenke
/collections/verpackungNo Text
/collections/verpackungVerpackungen
A-TITLE Verpackung
/collections/gutscheineNo Text
/collections/gutscheineGUTSCHEINE
A-TITLE Gutscheine
/collections/geschenke-und-coALLE GESCHENK-PRODUKTE
A-TITLE Geschenke & Co.
/collections/geschenkeText duplicate GESCHENKE
A-TITLE Geschenke
/collections/gutscheineText duplicate GUTSCHEINE
A-TITLE Gutscheine
/collections/verpackungVERPACKUNGEN
A-TITLE Verpackung
/collections/geschenkeA-TITLE Geschenke
/collections/30-jahre-lushNo Text
/collections/30-jahre-lushHier lang
/collections/lush-hello-kitty-...No Text
/collections/lush-hello-kitty-...Text duplicate Hier lang
/pages/finde-deine-haar-routineNo Text
/pages/finde-deine-haar-routineText duplicate Hier lang
/collections/the-lush-versionNo Text
/collections/the-lush-versionText duplicate Hier lang
https://lush.ch/collections/neuENTDECKE UNSERE NEUHEITEN
/products/my-melodyNEW
/products/my-melodyMy Melody
https://lush.ch/products/fun-dayText duplicate NEW
https://lush.ch/products/fun-dayFun Day
/products/dads-mintedText duplicate NEW
/products/dads-mintedDad's Minted
/products/brazilian-boomText duplicate NEW
/products/brazilian-boomBrazilian Boom
/products/let-the-good-times-r...No Text
/products/sweet-as-honeyNo Text
/products/sticky-dates-1No Text
/products/super-milk-bathbombNo Text
/products/yog-nog-2No Text
/products/let-the-good-times-r...Text duplicate NEW
/products/let-the-good-times-r...Let The Good Times Roll
/products/sweet-as-honeyText duplicate NEW
/products/sweet-as-honeySweet As Honey
/products/sticky-dates-1Text duplicate NEW
/products/sticky-dates-1Sticky Dates
/products/super-milk-bathbombText duplicate NEW
/products/super-milk-bathbombSuper Milk
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lush.ch
LUSH (Switzerland) AG
LUSH für innovative, frische und handgemachte Kosmetik, die nach ethischen Massstäben hergestellt wird. Fast die Hälfte des Sortiments umfasst «nackte» Produkte wie Badebomben, Seifen und Haarshampoos in fester Form und ohne Verpackung. LUSH lehnt Tierversuche kategorisch ab und fördert Fair-Trade-Initiativen.

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KeywordResultRecheck
LUSH93%Check
Switzerland62%Check
Produkte59%Check
frische59%Check
Tierversuche59%Check
ethisch59%Check
ethischen59%Check
handgemacht59%Check
Kosmetik59%Check
Frische Kosmetik59%Check
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