Lloyds.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
86% 
Page quality
61% 
Page structure
58% 
Link structure
91% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
69.90 kB
Words
969
Media files
30
Number of links
116 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Lloyd's
The page title is too short. (178 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
The length of the meta description is perfect. (841 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
The canonical link is empty.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsfollow,index
DescriptionLloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
vanity-urlEmpty
publish-date15/01/2021
langen
og:titleHomepage - Lloyd's
og:descriptionLloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
og:imagehttps://assets.lloyds.com/media-651c0e64-c1d0-4f97-90f7-883c69fe2ef2/c1c5bf9a-f6be-426f-af94-09934af4b3ec/lloyds-logo.png
charsetutf-8

Automatically check lloyds.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Join the best minds in the market - access the expertise, knowledge an...
This page contains 969 words. That's ok.
26.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-933e-2b7b21a30c8a/lloyds_black_logo.svgLloyd's of London logo
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...bdd7-756ad02eccf9/Why-lloyds-278x180.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...13aa67/Financial-performance-278x180.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...-6776ba8edfa5/Sustainability-379x245.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...7-4b45-9e32-b4f8621e00bf/ep9homepage.pngNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...5-5be5516c6678/cyberpagecard-resized.pngNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...419c-7a68-43af-ac81-48c365923f45/Map.svgNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...-ae92-2cd10c0ab309/Lloyds-Logo-White.svgLloyd’s logo
...-b370-4b96-af2d-1600fed2186f/Twitter.svgTwitter logo.
...ff2c-40d9-a40c-f3818f1176c0/LinkedIn.svgLinkedIn logo.
...94-2c08ead755bf/instagram logo FINAL.pnginstagram logo
...-b86d-4b94-9101-58b4a1f7e136/Youtube.svgYoutube logo.

Page structure

H1 heading
(Critically important)
From cyber attacks to space exploration
The H1 heading is perfect.
Headings
(Important)
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 From cyber attacks to space exploration
H2 Expanding our multinational capabilities in Mexico
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Our recent news
H2 Empty heading
H2 Empty heading
H2 Featured risk insight and innovation
H2 Empty heading
H2 Empty heading
H2 Lloyd’s around the world
H2 Featured tools
H3 About Lloyd’s
H3 Join Lloyd’s market
H3 Market directory
H3 News & insights
H3 Conducting business
H3 Resources & services
H3 Market Directory
H3 Join the Lloyd's market
H3 Invest with Lloyd's
H3 Careers
H3 Why Lloyd’s?
H3 Financial performance
H3 Sustainability
H3 Lloyd’s expands its multinational capabilities with new local partner in Mexico
H3 Lloyd’s announces Executive Team
H3 Patrick Tiernan appointed as Lloyd’s CEO
H3 Public-private collaboration for a resilient future
H3 Defining a major cyber event: a (re)insurance approach
H3 Crystal+
H3 Atlas
H3 Business Timetable
H4 Our marketplace
H4 Our purpose
H4 Our people & culture
H4 Our impact on society
H4 Get in touch
H4 How to join the Lloyd’s market
H4 Careers at Lloyd’s
H4 Our network
H4 Memberships
H4 News & communications
H4 Innovations & risk insight
H4 Market insights
H4 Policy & compliance
H4 Delegated Authority tools
H4 Empty heading
H4 Core business
H4 Reporting
H4 Oversight at Lloyd’s
H4 Finance
H4 Learning
H4 Services
H4 Subscribe for the latest updates
H4 Support
H4 Legal
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lloyds.com/Anchor Skip to main content
https://www.lloyds.com/IMG-ALT Lloyd's of London logo
/lloyds-around-the-worldLloyd's around the world
https://www.lloyds.com/contact-usContact us
https://ldc.lloyds.com/my-accountNew window External Subdomain Log in
/about-lloydsAbout Lloyd’s
/about-lloyds/why-lloydsWhy Lloyd’s?
/about-lloyds/strategyOur strategy
/about-lloyds/our-marketOur market
/about-lloyds/the-corporationThe Corporation
/about-lloyds/history/Our past
/about-lloyds/our-homeOur home
/about-lloyds/future-at-lloydsOur future
/about-lloyds/our-purposeSharing risk to create a braver world
/about-lloyds/cultureCulture at Lloyd’s
/about-lloyds/careersCareers
/about-lloyds/sustainabilitySustainability
/about-lloyds/responsible-busi...Community involvement
https://www.lloyds.com/contact-usText duplicate Contact us
/about-lloyds/media-centreMedia centre
/about-lloyds/investor-relationsInvestor relations
/about-lloyds/working-with-lloydsWorking with Lloyd’s
/join-lloyds-marketJoin Lloyd’s market
/join-lloyds-market/underwriterAs an underwriter
/conducting-business/delegated...As a coverholder
/join-lloyds-market/brokerAs a broker
/invest-with-lloydsAs an investor/member
/news-and-insights/lloyds-labAs an InsurTech start-up
/about-lloyds/careersText duplicate Careers
https://ldc.lloyds.com/market-...New window External Subdomain Open Market Directory
https://ldc.lloyds.com/the-mar...New window External Subdomain Brokers
https://ldc.lloyds.com/the-mar...New window External Subdomain Coverholders
https://ldc.lloyds.com/the-mar...New window External Subdomain Managing agents
https://ldc.lloyds.com/the-mar...New window External Subdomain Members' agents & advisors
https://ldc.lloyds.com/the-mar...New window External Subdomain Open market correspondent
/market-directory/committees-a...Committees & associations
/news-and-insightsNews & insights
/news-and-insights/newsNews
/news-and-insights/market-comm...Market communications
/news-and-insights/eventsEvents at Lloyd’s
/news-and-insights/futuresetLloyd’s Futureset
/news-and-insights/lloyds-labLloyd’s Lab
/news-and-insights/risk-insigh...Risk reports
/news-and-insights/lloyds-lab/...Lloyd’s Product Launchpad
/news-and-insights/disaster-ri...Disaster Risk Facility
/news-and-insights/insights-hubInsights Hub
/conducting-businessConducting business
/conducting-business/crystal-plusCrystal+
/conducting-business/lloyds-wo...Lloyd’s wordings repository
/tools-and-systems/business-ti...Business Timetable
/conducting-business/contract-...Contract confidence
/conducting-business/regulator...Regulatory information
/conducting-business/doprintDoprint
/conducting-business/mochaMocha
/conducting-business/lineageLineage
/conducting-business/coverhold...Coverholder Applications (ATLAS)
/conducting-business/delegated...Delegated Contract & Oversight Manager
/conducting-business/delegated...Delegated Audit Manager (AiMS)
/conducting-business/delegated...Delegated Data Manager (DA SATS)
/conducting-business/delegated...Binding Authority Quality Assurance Tool (QA Tool)
/conducting-business/delegated...Faster Claims Payment
/conducting-business/underwritingUnderwriting
/conducting-business/delegated...Delegated Authority Oversight
/conducting-business/member-se...Member services
/conducting-business/requireme...Requirements and standards
/conducting-business/customer-...Customer Oversight
/conducting-business/multinati...Our multinational capability
/conducting-business/market-da...Market data collections
/conducting-business/core-mark...Core market returns
/conducting-business/delegated...Reporting Standards
/conducting-business/market-ov...Market oversight
/resources-and-servicesResources & services
/resources-and-services/tax-in...Tax information
/resources-and-services/capita...Capital & reserving
/resources-and-services/invest...Investment
/resources-and-services/member...Member Modeller
/resources-and-services/funds-...Funds at Lloyd’s
/resources-and-services/capita...The Capital and Planning Group (CPG)
/resources-and-services/report...Future of reporting
/resources-and-services/learni...Learning at Lloyd’s
https://www.lloyds.com/academyLloyd's Academy
/resources-and-services/servic...Service status
/resources-and-services/claims...Claims
/resources-and-services/make-a...Make a complaint
/resources-and-services/policy...Policyholders
/resources-and-services/lloyds...Lloyd’s Agency Network
/resources-and-services/salvag...Salvage Arbitration Branch
/resources-and-services/secure...SecureShare
/resources-and-services/uk-bui...Visiting the Lloyd’s building
/about-lloydsMore about Lloyd’s
/news-and-insights/news/lloyds...Read the article
https://ldc.lloyds.com/market-...New window External Subdomain Find an expert
/join-lloyds-marketJoin Lloyd's
/invest-with-lloydsInvest
/about-lloyds/careersCareers at Lloyd's
/about-lloyds/why-lloydsWhy Lloyd’s
/about-lloyds/investor-relationsOur financial performance
/about-lloyds/our-impact-on-so...Learn more
/news-and-insights/news/lloyds...Lloyd’s expands its multinational capabilities with new local partner in Mexico Lloyd’s has strengthened its multinational offering by signing a new agreemen...
/about-lloyds/media-centre/pre...Lloyd’s announces Executive Team Lloyd’s, today announces its updated Executive Team with the appointments effective immediately. 02 June 2025
/about-lloyds/media-centre/pre...Patrick Tiernan appointed as Lloyd’s CEO Lloyd’s has today announced that Patrick Tiernan has been appointed as Chief Executive Officer (CEO) by the Council ...
/news-and-insights/newsView all news
/news-and-insights/futureset/v...Find out more
/about-lloyds/our-market/what-...Read the report
/news-and-insightsView all risk insight and innovation
/lloyds-around-the-worldMore about Lloyd’s around the world
https://crystalplus.lloyds.com...External Subdomain Open
/conducting-business/crystal-plusMore info
https://atlas.lloyds.com/External Subdomain Text duplicate Open
/conducting-business/coverhold...Text duplicate More info
/tools-and-systems/business-ti...Text duplicate Open
/conducting-businessView all tools and resources for conducting business with Lloyd’s
/about-lloyds/future-at-lloyds...Blueprint Two updates
/news-and-insights/futureset/j...Lloyd’s Futureset updates
/news-and-insights/market-comm...Market Bulletins
/news-and-insights/risk-reportsText duplicate Risk reports
/resources-and-services/tax-in...Tax news & updates
https://www.lloyds.com/contact-usText duplicate Contact us
https://www.lloyds.com/help/faqFAQs
/help/glossary-and-acronymsGlossary & acronyms
/help/useful-organisationsUseful organisations
/help/accessibilityAccessibility
/help/privacyPrivacy
/help/cookies-policyCookies
/help/terms-and-conditionsTerms & conditions
/about-lloyds/sustainability/r...Modern Slavery Act
https://twitter.com/LloydsofLo...New window External IMG-ALT Twitter logo.
http://www.linkedin.com/compan...New window External Subdomain IMG-ALT LinkedIn logo.
https://www.instagram.com/lloy...New window External Subdomain IMG-ALT instagram logo
http://www.youtube.com/user/Ll...New window External Subdomain IMG-ALT Youtube logo.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lloyds.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
dateTue, 22 Jul 2025 01:09:18 GMT
content-typetext/html; charset=utf-8
set-cookie94 Characters
serverMicrosoft-IIS/10.0
content-encodinggzip
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
request-contextappId=cid-v1:9e2899b3-6dcd-4d07-843e-aaaf4941dd46
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,773 referring domains.
This page has 175,658 backlinks.
This page has backlinks from 1,185 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.lloyds.com
Homepage - Lloyd's
Lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lloyd81%Check
Join Lloyd62%Check
cyber56%Check
market54%Check
business54%Check
services54%Check
Insurance Services54%Check
world50%Check
insurance50%Check
Financial Services49%Check
Show more keywords and terms

Automatically check lloyds.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions