Literacytrust.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
98% 
Page structure
68% 
Link structure
67% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
99.80 kB
Words
1044
Media files
16
Number of links
74 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Literacy Trust | UK Literacy Charity
The length of the page title is perfect. (390 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are an independent charity working with schools and communities to give children the literacy skills to succeed in life.
The length of the meta description is perfect. (743 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://literacytrust.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe are an independent charity working with schools and communities to give children the literacy skills to succeed in life.
apple-mobile-web-app-titleNational Literacy Trust
application-nameNational Literacy Trust
theme-color#ffffff
viewportwidth=device-width,initial-scale=1
csrf-tokenUBKla7YyRZCTjVQ9z49IJ2Ro5qMjzcHqtYePkay6UlYnFxBKjO6drODxOjLnZIvC
langen
twitter:titleNational Literacy Trust | UK Literacy Charity
twitter:descriptionWe are an independent charity working with schools and communities to give children the literacy skills to succeed in life.
twitter:cardsummary_large_image
twitter:site@Literacy_Trust
twitter:creator@Literacy_Trust
twitter:imagehttps://nlt.cdn.ngo/media/images/MWoct16-03522.2e16d0ba.fill-1200x630.jpg
og:titleNational Literacy Trust | UK Literacy Charity
og:descriptionWe are an independent charity working with schools and communities to give children the literacy skills to succeed in life.
og:site_nameNational Literacy Trust
og:typewebsite
og:urlhttps://literacytrust.org.uk/
og:imagehttps://nlt.cdn.ngo/media/images/MWoct16-03522.2e16d0ba.fill-1200x630.jpg
og:image:typeimage/jpeg
og:image:width1200
og:image:height630
og:image:urlhttps://nlt.cdn.ngo/media/images/MWoct16-03522.2e16d0ba.fill-1200x630.jpg
X-UA-CompatibleIE=edge
Content-Security-Policyupgrade-insecure-requests
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1044 words. That's ok.
38.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 115 characters this one is longer than 70 characters:
"secretary of state for education, bridget phillipson, has announced that 2026 will be the national yea..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/logos/WFL.854a2e291965.pngNo alt attribute provided
..._boys_playing_.2e16d0ba.fill-720x286.jpgTwo younger children boys playing outside
...mmunity_Nation.3e3e70ee.fill-353x271.jpgChild boy outside Community National Literacy Trust
..._book_close_up.7e98a38d.fill-353x271.jpgClose up of a young child reading a book
...ge_vwd789vwd78.c14ae843.fill-353x271.jpgGemini Generated image shows Children in a futuristic classroom setting
...ears_National_L.03eb3a41.fill-195x93.jpgDad and baby early years_National Literacy Trust
...ter_Square-lpr_.2e16d0ba.fill-195x93.jpgPrimary school children reading
...secondary_schoo.000f6dac.fill-195x93.jpgYoung person female secondary school classroom National Literacy Trust
..._National_Lite.78783734.fill-353x271.jpgA teacher in a classroom writing on a whiteboard
...ds_Together_Su.4f214e98.fill-353x271.jpgFamilies enjoy First Words Together Summer Party in the community
...r0BkgGsvcK0-un.2e16d0ba.fill-353x271.jpgChildren in the communities
...images/Ellie_1.2e16d0ba.fill-353x271.jpgFundraising abseil over London with the National Literacy Trust
...RS670_DSC_8353.8570200b.fill-353x271.jpgWords for Work women in leadership
...dway_book_chat.04ac0f8e.fill-353x271.jpgChildren outside chatting about a book
...Inside_Stories.3a5c4a20.fill-353x271.jpgInside Stories programme - A young adult performs into a microphone
...ages/account-screenshot.906f082860ec.pngAccount dashboard

Page structure

H1 heading
(Critically important)
National Literacy Trust
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 National Literacy Trust
H2 What we do
H2 Resources
H2 News and information
H2 Support us
H2 Writing for pleasure
H2 Reading for pleasure
H2 What is the future of literacy?
H2 How do we support teachers and practitioners?
H2 CPD training, conferences and workshops for teachers
H2 We empower parents and families
H2 We collaborate with communities and local areas
H2 Fundraising
H2 Policy and campaigning
H2 Research
H2 Criminal Justice
H2 Latest News
H2 Become a member of the National Literacy Trust
H2 Contact
H3 For teachers, schools and early years
H3 For communities and local areas
H3 For parents and families
H3 Policy and campaigning Duplicate text
H3 Research Duplicate text
H3 Search for literacy resources
H3 Resources for teachers, schools and early years
H3 Activities for parents and families
H3 Latest news
H3 Latest from the blog
H3 Upcoming events
H3 Literacy in the UK
H3 Media
H3 How you can help
H4 Parents urged to read more to boost children’s life chances
H4 Tackling academic language and supporting transition
H4 Creating Inclusive Libraries and Curricula
Baselink: https://literacytrust.org.uk
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://literacytrust.org.uk/Anchor Skip to content
/information/how-we-use-cookies/New window Nofollow visit our Cookies policy here.
/manage-cookies/?ret=/Cookie settings
https://literacytrust.org.uk/No Text
/search/No Text
/search/No Text
/join-us/Join us
/account/login/Login
/donateDonate
/early-years/Early years
/primary/Primary
/secondary/Secondary
/training-and-workshops/Training and workshops
/communities/Our approach
/communities/Hubs and regional campaigns
/parents-and-families/adult-li...Adult literacy
/programmes/criminal-justice/Criminal justice
https://wordsforlife.org.uk/External Parent portal: Words for Life
/policy-and-campaigns/Policy work
/policy-and-campaigns/Campaigns
/research-services/Research services
/research-services/research-re...Research reports
/resources/?phase=early-yearsText duplicate Early years
/resources/?phase=primaryText duplicate Primary
/resources/?phase=secondaryText duplicate Secondary
/resources/literacy-teaching-c...2024 - 2025 teaching events calendar
https://wordsforlife.org.uk/ac...External Activities for all ages
https://wordsforlife.org.uk/zo...External Zone-in (for students aged 13+)
https://wordsforlife.org.uk/pa...External Parent support
https://wordsforlife.org.uk/vi...External Virtual School Library
/news/parents-urged-to-read-mo...07 Jul 2025 Parents urged to read more to boost children’s life chances
/news/View all
/blog/tackling-academic-langua...24 Jun 2025 Tackling academic language and supporting transition
/blog/Text duplicate View all
/events/creating-inclusive-lib...New window 10 Jul 2025 Creating Inclusive Libraries and Curricula
/events/Text duplicate View all
/information/what-is-literacy/Learn moreabout literacy in the UK
/media/Learn more about media interviews, case studies and information.
/support-us/Support our work
/support-us/fundraising/Fundraising
/support-us/corporate-support/Corporate support
/about-usAbout us
/writing-for-pleasure/Find out how we can nurture a love of writing
/reading-for-pleasure/Discover how
/blog/the-future-of-literacy/Read our latest blog
/resources/top-quality school resources
/training-and-workshops/professional development training
/events/events
/programmes/programmes
/join-us/National Literacy Trust membership
/early-years/IMG-ALT Dad and baby early years_National Literacy Trust
/early-years/Text duplicate Early years
/early-years/Learn more about Early years.
/primary/IMG-ALT Primary school children reading
/primary/Text duplicate Primary
/primary/Learn more about Primary.
/secondary/IMG-ALT Young person female secondary school classroom National Literacy Trust
/secondary/Text duplicate Secondary
/secondary/Learn more about Secondary.
/training-and-workshops/Book expert-led training today
https://wordsforlife.org.uk/New window External Head over to Words For Life
/communities/Discover more
/support-us/Get involved
/policy-and-campaigns/Learn more
/research-services/Read our cutting-edge research
/programmes/criminal-justice/Text duplicate Discover more
https://literacytrust.org.uk/newsView more news
/news/parents-urged-to-read-mo...Parents urged to read more to boost children’s life chances
/news/parents-urged-to-read-mo...Trivial anchor text
Read more
/news/centre-for-literacy-in-p...Centre for Literacy in Primary Education to become a part of The National Literacy Trust
/news/centre-for-literacy-in-p...Text duplicate Trivial anchor text
Read more
/news/her-majesty-the-queen-vi...Her Majesty The Queen visits The National Literacy Trust in Bradford
/news/her-majesty-the-queen-vi...Text duplicate Trivial anchor text
Read more
/join-usCreate a free account
https://literacytrust.org.uk/No Text
https://www.facebook.com/natio...New window External Subdomain No Text
http://www.twitter.com/Literac...New window External Subdomain No Text
http://www.instagram.com/liter...New window External Subdomain No Text
https://www.youtube.com/user/L...New window External Subdomain No Text
https://www.tiktok.com/@litera...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/information/accessibility/Accessibility help
/information/legals/Terms and conditions
/information/privacy-policy/Privacy policy
/manage-cookies/Manage cookies
/newsletter/Sign up to our newsletter
https://hactar.is/External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://literacytrust.org.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
alt-svch3=":443"; ma=2592000
cache-controlmax-age=300
content-typetext/html; charset=utf-8
cross-origin-opener-policysame-origin
dateThu, 10 Jul 2025 06:44:40 GMT
expiresThu, 10 Jul 2025 06:47:26 GMT
referrer-policysame-origin
serverCaddy
varyAuthorization, Cookie, origin
x-content-type-optionsnosniff
x-frame-optionsDENY
x-request-id2870f77a-49e3-4fea-b344-ae9988c1fbf8
x-wagtail-cachehit
content-length102247
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,589 referring domains.
This page has 11,482 backlinks.
This page has backlinks from 777 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /admin/
Disallow: /primary/kpmg-instant-libraries/
Disallow: /communities/stoke/story-quest/members-zone/

User-agent: *
Allow: /

Sitemap: https://literacytrust.org.uk/sitemap.xml

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literacytrust.org.uk
National Literacy Trust | UK Literacy Charity
We are an independent charity working with schools and communities to give children the literacy skills to succeed in life.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
literacy91%Check
Literacy Trust85%Check
National Literacy82%Check
National Literacy Trust81%Check
Trust79%Check
National74%Check
literacy skills70%Check
UK Literacy Charity68%Check
Literacy Education66%Check
literacy resources66%Check
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