Lbp.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
90% 
Page structure
39% 
Link structure
62% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.95 s
File size
50.40 kB
Words
607
Media files
19
Number of links
101 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Licensed Building Practitioners
The length of the page title is perfect. (275 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
LBPs are building practitioners who have been assessed as competent to carry out building work essential to the structure or weathertightness of residential buildings
The meta description is too long: 1016 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lbp.govt.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionLBPs are building practitioners who have been assessed as competent to carry out building work essential to the structure or weathertightness of residential buildings
apple-mobile-web-app-titleLicensed Building Practitioners
application-nameLicensed Building Practitioners
msapplication-TileColor#ffc40d
msapplication-TileImage/resources/themes/default/dist/img/favicons/mstile-144x144.png?m=1747664343
theme-color#ffffff
article:published_time2017-09-04 11:45:24
article:modified_time2025-02-24 14:54:44
langen
twitter:cardsummary_large_image
twitter:titleHome - Licensed Building Practitioners Building confidence
twitter:descriptionSkills maintenance If you’re a LBP, skills maintenance helps you grow your skills and knowledge and keep up with important changes in your industry.
og:descriptionSkills maintenance If you’re a LBP, skills maintenance helps you grow your skills and knowledge and keep up with important changes in your industry.
og:site_nameLicensed Building Practitioners
og:urlhttps://www.lbp.govt.nz/
og:typewebsite
og:titleHome - Licensed Building Practitioners Building confidence
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 607 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ult/dist/svg/logo-print.svg?m=1747664343logo
...fault/dist/svg/lbp-logo.svg?m=1747664343View Licensed Building Practitioners home page
...sFillWyIwLjAwIiwiMC4wMCIsNTEyLDIwNV0.jpgHome
...sFillWyIwLjAwIiwiMC4wMCIsNDgwLDI3MF0.jpgKeep on top of your skills maintenance
...sFillWyIwLjAwIiwiMC4wMCIsNDgwLDI3MF0.jpgChecking plans
...sFillWyIwLjAwIiwiMC4wMCIsNDgwLDI3MF0.pngcode of ethics cover thumb
...sFillWyIwLjAwIiwiMC4wMCIsNDgwLDI3MF0.jpgFind or check on an LBP
/assets/lbp/homepage/bpb-logo.jpgBoard members
/assets/lbp/homepage/hammer.jpgHammer
...s/default/dist/svg/news.svg?m=1747664343News icon
...default/dist/svg/letter.svg?m=1747664343Letter icon
...ist/img/logos/mbie_logo.png?m=1747664343Ministry of Business, Innovation and Employment
...g/logos/mbie-logo-print.png?m=1747664343Ministry of Business, Innovation and Employment
.../img/logos/nz_govt_logo.png?m=1747664343New Zealand Government | Te Kāwanatanga o Aotearoa
...ogos/nz-govt-logo-print.png?m=1747664343New Zealand Government | Te Kāwanatanga o Aotearoa
...mes/iaa/dist/svg/realme.svg?m=1747664343RealMe logo
.../img/icons/realme-black.png?m=1747664343RealMe logo
...mes/iaa/dist/svg/realme.svg?m=1747664343RealMe logo
.../img/icons/realme-black.png?m=1747664343RealMe logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Home
H2 Login with RealMe®
H2 Mobile navigation
H2 Kia ora, how can we help you today?
H2 Building Practitioners Board
H2 Resolving problems
H2 News News icon
H2 Newsletter Letter icon
H2 Navigation
H2 What are you looking for?
H2 About us
H2 Login with RealMe® Duplicate text
H3 Skills maintenance
H3 Why get licensed?
H3 A code of ethics for LBPs
H3 Find a licensed building practitioner
H3 Apply to become a new LBP
H3 Update your details, renew your licence or apply again
Baselink: https://www.lbp.govt.nz/
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lbp.govt.nz/skip to main content
https://www.lbp.govt.nz/skip to search
https://www.lbp.govt.nz/skip to main navigation
https://www.lbp.govt.nz/Subdomain IMG-ALT View Licensed Building Practitioners home page
https://kete-lbp.mbie.govt.nz/...External Subdomain Log in
https://kete-lbp.mbie.govt.nz/...New window External Subdomain New user
https://www.lbp.govt.nz/Reveal the mobile Menu
/become-an-lbp/why-get-licensed/Why get licensed?
/become-an-lbp/licensing-classes/Licensing classes
/become-an-lbp/building-catego...Building categories
/become-an-lbp/application-cost/Application cost
/become-an-lbp/apply-for-licen...Apply for licensing
/become-an-lbp/apply-for-licen...Australian licence holders
/become-an-lbp/declined-applic...Declined application
/become-an-lbp/past-appeal-dec...Past appeal decisions
/for-lbps/skills-maintenance/Skills maintenance
/for-lbps/your-licence/Your licence
/for-lbps/restricted-building-...Restricted Building Work
/for-lbps/supervision/Supervision
/for-lbps/code-of-ethics/Code of Ethics
/for-lbps/resources/Resources
/for-lbps/skills-maintenance/c...Codewords
/for-homeowners/when-you-need-...When you need an LBP
/for-homeowners/find-an-lbp/Find an LBP
/complaints-and-past-decisions...Resolving problems
/complaints-and-past-decisions...Making a complaint
/complaints-and-past-decisions...Upcoming LBP hearings schedule
/complaints-and-past-decisions...Past complaint decisions
/complaints-and-past-decisions...Notable/significant decisions
/complaints-and-past-decisions...Complaints about Non-LBPs
/complaints-and-past-decisions...If you have a complaint made against you
/complaints-and-past-decisions...Complaints about us
/about-us/regulations-rules-an...Regulations, rules and procedures
/about-us/about-the-lbp-scheme/About the LBP scheme
/about-us/our-board/Our Board
/about-us/consultations/Consultations
/about-us/privacy/Privacy
/about-us/contact-us/Contact us
/about-us/news-and-updates/News and updates
/become-an-lbp/Become an LBP
/become-an-lbp/why-get-licensed/Text duplicate Why get licensed?
/become-an-lbp/licensing-classes/Text duplicate Licensing classes
/become-an-lbp/building-catego...Text duplicate Building categories
/become-an-lbp/application-cost/Text duplicate Application cost
/become-an-lbp/apply-for-licen...Text duplicate Apply for licensing
/become-an-lbp/apply-for-licen...Text duplicate Australian licence holders
/become-an-lbp/declined-applic...Text duplicate Declined application
/become-an-lbp/past-appeal-dec...Text duplicate Past appeal decisions
https://www.lbp.govt.nz/for-lbps/For LBPs
/for-lbps/skills-maintenance/Text duplicate Skills maintenance
/for-lbps/your-licence/Text duplicate Your licence
/for-lbps/restricted-building-...Text duplicate Restricted Building Work
/for-lbps/supervision/Text duplicate Supervision
/for-lbps/code-of-ethics/Text duplicate Code of Ethics
/for-lbps/resources/Text duplicate Resources
/for-lbps/skills-maintenance/c...Text duplicate Codewords
/for-homeowners/For homeowners
/for-homeowners/when-you-need-...Text duplicate When you need an LBP
/for-homeowners/find-an-lbp/Text duplicate Find an LBP
/complaints-and-past-decisions/Complaints & past decisions
/complaints-and-past-decisions...Text duplicate Resolving problems
/complaints-and-past-decisions...Text duplicate Making a complaint
/complaints-and-past-decisions...Text duplicate Upcoming LBP hearings schedule
/complaints-and-past-decisions...Text duplicate Past complaint decisions
/complaints-and-past-decisions...Text duplicate Notable/significant decisions
/complaints-and-past-decisions...Text duplicate Complaints about Non-LBPs
/complaints-and-past-decisions...Text duplicate If you have a complaint made against you
/complaints-and-past-decisions...Text duplicate Complaints about us
https://www.lbp.govt.nz/about-us/About us
/about-us/regulations-rules-an...Text duplicate Regulations, rules and procedures
/about-us/about-the-lbp-scheme/Text duplicate About the LBP scheme
/about-us/our-board/Text duplicate Our Board
/about-us/consultations/Text duplicate Consultations
/about-us/privacy/Text duplicate Privacy
/about-us/contact-us/Text duplicate Contact us
/about-us/news-and-updates/Text duplicate News and updates
/portal-guide/LBP portal help guides
/portal-guide/completing-key-t...I want to renew my licence
/portal-guide/existing-lbps-wi...I want to access the LBP portal for the first time
/for-homeowners/find-an-lbp/I want to find a Licensed Building Practitioner
/portal-guide/applying-for-a-l...I want to apply to be Licensed Building Practitioner
/for-lbps/skills-maintenance/Skills maintenance If you’re a LBP, skills maintenance helps you grow your skills and knowledge and keep up with important changes in your industry.
IMG-ALT Keep on top of your skills maintenance
/become-an-lbp/why-get-licensed/Why get licensed? Getting licensed recognises your competency, and builds trust for your customers.
IMG-ALT Checking plans
/for-lbps/code-of-ethics/A code of ethics for LBPs From 25 October 2022, all Licensed Building Practitioners (LBPs) must comply with a code of ethics. This will ensure high standards...
IMG-ALT code of ethics cover thumb
https://kete-lbp.mbie.govt.nz/...External Subdomain Find a licensed building practitioner Search the register to find an LBP in your area, or to check an LBPs licensing status and history.
IMG-ALT Find or check on an LBP
/about-us/our-board/our-role/Building Practitioners Board The Board oversees the Licensed Building Practitioners Scheme. More about the Board
IMG-ALT Board members
/complaints-and-past-decisions...Resolving problems Information for both parties to resolve any problems that might happen during the construction process. Find out more
IMG-ALT Hammer
/about-us/news-and-updates/an-...An opportunity to become an LBP assessor
/about-us/news-and-updates/cod...Codewords issue 124
/about-us/news-and-updates/View all news and notices
https://confirmsubscription.co...External Subscribe
/become-an-lbp/Text duplicate Become an LBP
https://www.lbp.govt.nz/for-lbps/Text duplicate For LBPs
/for-homeowners/Text duplicate For homeowners
/complaints-and-past-decisions/Text duplicate Complaints & past decisions
https://www.lbp.govt.nz/about-us/Text duplicate About us
/portal-guide/Text duplicate LBP portal help guides
https://kete-lbp.mbie.govt.nz/...External Subdomain Search the register
/for-lbps/skills-maintenance/Text duplicate Skills maintenance
/become-an-lbp/apply-for-licen...Text duplicate Apply for licensing
/about-us/contact-us/Text duplicate Contact us
/about-us/news-and-updates/Text duplicate News and updates
https://confirmsubscription.co...External Subscribe to our newsletters
https://www.mbie.govt.nz/External Subdomain IMG-ALT Ministry of Business, Innovation and Employment
https://www.govt.nz/External IMG-ALT New Zealand Government | Te Kāwanatanga o Aotearoa
/about-us/privacy/Text duplicate Privacy
/about-us/copyright/Copyright and Disclaimer
https://www.lbp.govt.nz/Top
/update-your-profile/about-you...What is RealMe®?
https://kete-lbp.mbie.govt.nz/...New window External Subdomain Text duplicate Log in
IMG-ALT RealMe logo
https://kete-lbp.mbie.govt.nz/...New window External Subdomain New User
IMG-ALT RealMe logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lbp.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.95 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 19 May 2025 14:26:21 GMT
content-typetext/html; charset=utf-8
content-security-policyupgrade-insecure-requests
strict-transport-securitymax-age=31536000
x-frame-optionsSAMEORIGIN
access-control-allow-originself
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
varyX-Forwarded-Protocol,Accept-Encoding
cache-controlno-cache, must-revalidate
etag"9904ac02e482235a5ed14bacc4fcf7c0-gzip"
content-encodinggzip
set-cookie162 Characters
x-cdnImperva
x-iinfo11-75926198-75926206 NNNN CT(277 282 0) RT(1747664780033 8) q(0 0 6 -1) r(8 16) U4
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 315 referring domains.
This page has 4,217 backlinks.
This page has backlinks from 221 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

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Search preview

www.lbp.govt.nz
Licensed Building Practitioners
LBPs are building practitioners who have been assessed as competent to carry out building work essential to the structure or weathertightness of residential buildings

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
LBP70%Check
Building68%Check
Practitioner68%Check
Building Practitioner68%Check
building practitioners67%Check
practitioners63%Check
Licensed Building Practitioners63%Check
Licensed Building62%Check
Building Work58%Check
licensed56%Check
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