Lathampool.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
85% 
Page structure
27% 
Link structure
77% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
146.90 kB
Words
786
Media files
63
Number of links
89 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Latham Pool
The length of the page title is perfect. (229 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Latham is the largest manufacturer of fabricated pools in North America, Australia, and New Zealand, with over six decades of experience at the center of the backyard lifestyle.
The meta description is too long: 1079 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lathampool.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionLatham is the largest manufacturer of fabricated pools in North America, Australia, and New Zealand, with over six decades of experience at the center of the backyard lifestyle.
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.lathampool.com/wp-content/uploads/2020/01/favicon-32x32-1-610x610.png
theme-color#ffffff
facebook-domain-verificationqww9guokqutcfntiy24ptiu8701ty6
generatorWP Rocket 3.19.1.2
article:modified_time2025-07-18T17:54:11+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage - Latham Pool
og:descriptionLatham is the largest manufacturer of fabricated pools in North America, Australia, and New Zealand, with over six decades of experience at the center of the backyard lifestyle.
og:urlhttps://www.lathampool.com/
og:site_nameLatham Pool
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 786 words. That's ok.
27.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...athampool/assets/img/Latham-Nav-logo.svgLatham Pool
...navigation_astoria-fiberglass-cgi_2x.jpgRectangular fiberglass pool with clear water and stone decking in a backyard with trees.Rectangular fiberglass pool with clear water and stone decking in a backyard with trees.
..._steps__waterfall_-_no_logo_5.jpg_2x.jpgL shape vinyl liner pool with light blue interior and backyard landscaping.L shape vinyl liner pool with light blue interior and backyard landscaping.
...c_navigation_plunge-pools-milan-1_2x.jpgView of a compact plunge pool in a backyardView of a compact plunge pool in a backyard
...3_vignette_day-adobe1998-full.jpg_2x.jpgOverview of spa overflowing into inground poolOverview of spa overflowing into inground pool
...ledge-f-151-1-15251260_Sheffey_06-2x.jpgShallow tanning ledge with partially submerged lounge chairsShallow tanning ledge with partially submerged lounge chairs
...ons_f-151-1-15245265_dji_0256.jpg_2x.jpgCustom vinyl liner inground pool with waterfalls, slide, tanning ledge, autocover, and basketball net.Custom vinyl liner inground pool with waterfalls, slide, tanning ledge, autocover, and basketball net.
...een-winter-safety-cover-l11s3.jpg_2x.jpgWinter safety cover stretched across a backyard pool.Winter safety cover stretched across a backyard pool.
...atic-covers-vinyl-lined-hedge.jpg_2x.jpgAutomatic safety cover closing over an inground pool.Automatic safety cover closing over an inground pool.
...pton-seaglass_scene001_cam003.jpg_2x.jpgClose up of a vinyl liner in a residential inground pool with clear waterClose up of a vinyl liner in a residential inground pool with clear water
...LP-Visualizer_0021_Panama-RoyalPrism.jpgNo alt attribute providedVLP-Visualizer_0021_Panama-RoyalPrism
...round-liners_agovalinsidestep.tif_2x.jpgAbove ground pool with blue liner and built in-steps.Above ground pool with blue liner and built in-steps.
...o-pool-holding-hands-and-laughing_2x.jpgWoman and friends jumping into a backyard pool, smiling as they enjoy a sunny day surrounded by trees.Woman and friends jumping into a backyard pool, smiling as they enjoy a sunny day surrounded by trees.
...digital-latham-pool-planning-tool_2x.jpgPerson on laptop interacting with Latham's software for designing pool shapes and features.Person on laptop interacting with Latham's software for designing pool shapes and features.
...rson-on-computer-by-pool-12.42.25 PM.jpgNo alt attribute provided04_c_why-latham_person-on-computer-by-pool-12.42.25 PM
..._main-srgb-full-coral-16_edit.png_2x.jpgBackyard pool viewed through foreground trees, surrounded by greenery and patio space.Backyard pool viewed through foreground trees, surrounded by greenery and patio space.
...guides_scene_9_main_srgb-full.jpg_2x.jpgPool in a desert or mountain setting with lounge chairs and sparse trees in the background.Pool in a desert or mountain setting with lounge chairs and sparse trees in the background.
...thampool/assets/img/carousel-loading.jpgLoading...
...no-overlay_friends-jumping-into-pool.jpgYoung adults jumping into inground swimming pool
...rson-floating-in-sunny-pool-water_2x.jpgWoman wearing sunglasses floating in an inground pool.
...ith-water-toy-in-pool-with-family_2x.jpgMan smiling next to inground pool.
...s/2025/04/Apollo-14_Hero-home-scaled.jpgLatham Fiberglass Model Apollo 14
...ploads/2025/04/Apollo-14_Hero-mobile.jpgNo alt attribute provided
.../2025/04/Plunge-VLP-home-hero-scaled.jpgPlunge pool in a nicely landscaped backyard with lounge chairs and an outdoor couch
...loads/2025/04/Plunge-VLP-home-mobile.jpgNo alt attribute provided
...ain-srgb-full-ariel-16.jpg_2x-scaled.jpgNewest inground pool shown in a landscaped backyard with a pool house.
...ew_01_main-srgb-full-ariel-16.jpg_2x.jpgNo alt attribute provided
.../2025/04/Pearlstone-TrueStone-scaled.jpgPearlstone TrueStone Vinyl Liner
...ds/2025/04/TrueStone-Collection-Logo.jpgNo alt attribute provided
.../2025/04/Pearlstone-TrueStone-mobile.jpgNo alt attribute provided
...ds/2025/04/Coral-16_Hero-home-scaled.jpgLatham Fiberglass Model Coral 16
...uploads/2025/04/Coral-16_Hero-mobile.jpgNo alt attribute provided
...Nirvana-6_Blue-Agate-1200-2-1024x655.jpgLatham Fiberglass Model Enchantment 9.17
...2swimpools_2024_rev2.jpg_2x-1024x795.jpgOverview of a vinyl liner pool installed in a residential setting, with stone pavers.
...tic-safety-covers_dsc_2929.jpg_2xopt.jpgAutomatic pool cover shown mid-roll over a rectangular pool, in a sunny residential backyard setting with palm trees.
...tic-safety-covers_dsc_2929.jpg_2xopt.jpgAutomatic pool cover shown mid-roll over a rectangular pool, in a sunny residential backyard setting with palm trees.
...2_secondary-adobe1998-full.jpg_2xopt.jpgOverview of spa overflowing into inground pool
...nging-on-tanning-ledge-in-pool_2xopt.jpgWoman relaxing on a tanning ledge in a pool under sunny skies.
...r_f-151-160-15297503_img_6137.jpg_2x.jpgSeasonal pool cover shown completely covering a pool, in a sunny residential backyard setting.
...n-seaglass_scene001_cam003.jpg_2xopt.jpgClose up of a vinyl liner in a residential inground pool with clear water
...ty-covers_dsc_2929.jpg_2xopt-208x300.jpgAutomatic Safety Covers
...mepage_icon_automatic-pool-covers_2x.pngNo alt attribute provided
...ary-adobe1998-full.jpg_2xopt-208x300.jpgSpas
...s/2025/04/02_c_homepage_icon_spas_2x.pngNo alt attribute provided
...-tanning-ledge-in-pool_2xopt-208x300.jpgTanning Ledges
...02_c_homepage_icon_tanning-ledges_2x.pngNo alt attribute provided
...160-15297503_img_6137.jpg_2x-208x300.jpgSeasonal Covers
.../02_c_homepage_icon_winter-covers_2x.pngNo alt attribute provided
...ss_scene001_cam003.jpg_2xopt-208x300.jpgVinyl Liner Replacements
...c_homepage_icon_vinyl-replacement_2x.pngNo alt attribute provided
...ith-their-kids-in-the-pool_2x-scaled.jpgFather holding son with goggles in a backyard pool at sunset, with family playing in the background.
...aying-with-their-kids-in-the-pool_2x.jpgNo alt attribute provided
...erglass-flamingo-float-chairs.jpg_2x.jpgCustom backyard pool featuring a pink flamingo floatie.
...verlay_person-on-computer-by-pool_2x.jpgMan sitting in chair next to a backyard pool.
...y_senior-happily-swimming-in-pool_2x.jpgClose-up of an older woman swimming in a sunlit backyard pool, smiling as she enjoys the water.
...r-splashing-pool-water-into-focus_2x.jpgWater droplets caught mid-air from a splash in a clear pool.
...t/uploads/2020/03/Latham-Footer-icon.svgLatham-Footer-icon

Page structure

H1 heading
(Critically important)
Escape, Everyday.
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Escape, Everyday.
H1 Escape, Everyday. Duplicate text
H2 Picture Perfect Moments. For Real Life. And Reel Life.
H2 Discover the Apollo 14
H2 Latham Plunge Pools
H2 Discover the Ariel 16
H2 TrueStone Collection
H2 Discover the Coral 16
H2 Unrivaled Quality. Enduring Luxury. No Matter Your Choice.
H2 Your Pool. Your Vision. Down to the Last Detail.
H2 Why Latham?
H2 Start Living the Dream Today.
H3 WHAT’S TRENDING
H3 WHAT’S TRENDING Duplicate text
H3 WHAT’S TRENDING Duplicate text
H3 WHAT’S TRENDING Duplicate text
H3 WHAT’S TRENDING Duplicate text
H3 The Modern Design and Durability of Fiberglass.
H3 The Endless Flexibility of Vinyl Liner Pools.
H3 Automatic Safety Covers
H3 Spas
H3 Tanning Ledges
H3 Seasonal Covers
H3 Vinyl Liner Replacements
H3 Ready to Get Your Pool Project Started?
H3 Stay connected
H3 About Latham
H3 Helpful Links
H3 Builder Resources
H3 Stay connected Duplicate text
H4 Modern Innovation
H4 Exceptional Craftsmanship
H4 Proven Reliability
H4 Protect your family and your pool. Meet the most durable and reliable automatic cover on the market.
H4 Our spa and spillover spa options create a resort experience all to yourself – from the comfort of your own backyard.
H4 Whether you’re lounging with a good book or wading in sun-drenched waters, tanning ledges make relaxation effortless.
H4 Thoughtfully designed covers keep your inground pool safe from the elements when the season is over, while adding style to your backyard.
H4 Make your pool look as refreshing as it feels. From Caribbean blue hues to dazzling patterns, a new vinyl liner makes your pool a destination.
H4 Design Your Own Custom Pool
H4 Financing Options for a Smarter Investment
H4 Peace of Mind for a Lifetime with our Warranties
H4 Compare Pool Types
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
/about-us/Subdomain About Latham
A-TITLE About Latham
/contact-us/Subdomain Contact Us
A-TITLE Contact Us
https://ir.lathampool.com/External Subdomain Investors
A-TITLE Investors
https://ir.lathampool.com/esgNew window External Subdomain ESG
A-TITLE ESG
/about-us/careers/Subdomain Careers
A-TITLE Careers
https://www.lathamlink.com/us/...External Subdomain Ordering (Latham Link)
A-TITLE Ordering (Latham Link)
https://www.lathampoolpro.com/External Subdomain Latham PRO Portal
A-TITLE Latham PRO Portal
/measure/Subdomain Measure by Latham Pool
A-TITLE Measure by Latham Pool
/become-a-latham-builder/Subdomain Become a Latham Builder
A-TITLE Become a Latham Builder
/trade-shows-conferences/Subdomain Trade Shows & Conferences
A-TITLE Trade Shows & Conferences
/mylatham/Subdomain My Latham
A-TITLE My Latham
https://www.lathampool.com/IMG-ALT Latham Pool
/contact-us/speak-to-a-builder/Find a Builder
/fiberglass-pools/Fiberglass Pools
/vinyl-liner-pools/Vinyl Liner Pools
/plunge-pools/Plunge Pools
/fiberglass-and-vinyl-liner-po...Spas
/tanning-ledge-options-for-fib...Tanning Ledges
/fiberglass-pool-options/More Options & Add Ons
/fiberglass-vs-concrete-vs-vin...Compare Pool Types
/swimming-pool-financing-loans...Financing Options
/warranty-registration-claims/Warranty Information
/solid-mesh-pool-covers/Winter Safety Covers
/automatic-safety-covers/Automatic Safety Covers
/vinyl-liner-pools/replacement...Vinyl Liner Replacement
/vinyl-liner-patterns/Inground Liner Patterns
/above-ground-pool-liners/Above Ground Liners
/swimming-pool-financing-loans...Text duplicate Financing Options
/warranty-registration-claims/Text duplicate Warranty Information
/resources/pool-maintenance-hub/Pool Care & Maintenance
/plan-your-pool/Build Your Own
/applications/Design Tools
/why-buy-latham/Why Latham
/gallery/Gallery
/plan-your-pool/Planning Guides
/fiberglass-vs-concrete-vs-vin...Text duplicate Compare Pool Types
/latham-blog/The Latham Blog
/mylatham/Create a My Latham Account
/about-us/Text duplicate About Latham
/contact-us/Text duplicate Contact Us
https://ir.lathampool.com/External Subdomain Text duplicate Investors
https://ir.lathampool.com/esgExternal Subdomain Text duplicate ESG
/about-us/careers/Text duplicate Careers
https://www.lathamlink.com/us/...External Subdomain Text duplicate Ordering (Latham Link)
https://www.lathampoolpro.com/External Subdomain Text duplicate Latham PRO Portal
/measure/Subdomain Text duplicate Measure by Latham Pool
/become-a-latham-builder/Subdomain Text duplicate Become a Latham Builder
/trade-shows-conferences/Subdomain Text duplicate Trade Shows & Conferences
/mylatham/Subdomain Text duplicate My Latham
https://www.lathampool.com/pools/Explore Our Pools
A-TITLE Explore Our Pools
/contact-us/speak-to-a-builder/Text duplicate Find a Builder
A-TITLE Find a Builder
https://www.lathampool.com/pools/Text duplicate Explore Our Pools
A-TITLE Explore Our Pools
/contact-us/speak-to-a-builder/Text duplicate Find a Builder
A-TITLE Find a Builder
https://www.lathampool.com/pools/Text duplicate Explore Our Pools
A-TITLE Explore Our Pools
/contact-us/speak-to-a-builder/Text duplicate Find a Builder
A-TITLE Find a Builder
https://www.lathampool.com/pools/Text duplicate Explore Our Pools
A-TITLE Explore Our Pools
/contact-us/speak-to-a-builder/Text duplicate Find a Builder
A-TITLE Find a Builder
https://www.lathampool.com/pools/Text duplicate Explore Our Pools
A-TITLE Explore Our Pools
/contact-us/speak-to-a-builder/Text duplicate Find a Builder
A-TITLE Find a Builder
https://www.lathampool.com/pools/Text duplicate Explore Our Pools
A-TITLE Explore Our Pools
/contact-us/speak-to-a-builder/Text duplicate Find a Builder
A-TITLE Find a Builder
/products/apollo-14/Learn About the Apollo 14
A-TITLE Learn About the Apollo 14
/products/vinyl-liner-plunge-p...Vinyl Liner
A-TITLE Vinyl Liner
/products/fiberglass-plunge-po...Fiberglass
A-TITLE Fiberglass
/products/ariel-16/Learn About the Ariel 16
A-TITLE Learn About the Ariel 16
/vinyl-liner-patterns/Browse Vinyl Liner Patterns
A-TITLE Browse Vinyl Liner Patterns
/products/coral-16/Learn About the Coral 16
A-TITLE Learn About the Coral 16
/fiberglass-pools/Explore Fiberglass Pools
A-TITLE Explore Fiberglass Pools
/vinyl-liner-pools/Explore Vinyl Liner Pools
A-TITLE Explore Vinyl Liner Pools
/contact-us/speak-to-a-builder/Text duplicate Find a Builder
A-TITLE Find a Builder
/automatic-safety-covers/Text duplicate Automatic Safety Covers
/fiberglass-and-vinyl-liner-po...Text duplicate Spas
/tanning-ledge-options-for-fib...Text duplicate Tanning Ledges
/solid-mesh-pool-covers/Seasonal Covers
/vinyl-liner-pools/replacement...Vinyl Liner Replacements
/contact-us/speak-to-a-builder/Text duplicate Find a Builder
/why-buy-latham/See What Sets Us Apart
A-TITLE See What Sets Us Apart
/contact-us/speak-to-a-builder/Subdomain Speak to A Builder
A-TITLE Speak to A Builder
/plan-your-pool/Design Your Pool
A-TITLE Design Your Pool
/swimming-pool-financing-loans...View Financing Options
A-TITLE View Financing Options
/warranty-registration-claims/View Our Warranties
A-TITLE View Our Warranties
/fiberglass-vs-concrete-vs-vin...Text duplicate Compare Pool Types
A-TITLE Compare Pool Types
https://www.facebook.com/Latha...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.instagram.com/lath...New window External Subdomain No Text
https://www.pinterest.com/lath...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/about-us/About Us
/contact-us/New window Subdomain Text duplicate Contact Us
https://ir.lathampool.com/esgExternal Subdomain Text duplicate ESG
https://ir.lathampool.com/External Subdomain Text duplicate Investors
/about-us/careers/Subdomain Text duplicate Careers
/why-buy-latham/Subdomain Text duplicate Why Latham
/swimming-pool-financing-loans...Subdomain Financing
/warranty-registration-claims/Subdomain Warranty
/latham-blog/Subdomain Blog
/literature-center/Subdomain Literature
/become-a-latham-builder/Subdomain Become a Builder
https://www.lathamlink.com/us/...New window External Subdomain Latham Link Ordering
https://lathampoolpro.com/New window External Latham Pro Portal
https://www.facebook.com/Latha...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.instagram.com/lath...New window External Subdomain No Text
https://www.pinterest.com/lath...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://report.syntrio.com/lat...External Subdomain Ethics
/proposition-65/Subdomain Cali Prop 65
/gdpr-inquiries/Subdomain GDPR Inquiries
/privacy-policy/Subdomain Privacy Policy
/about-us/terms-of-use/Subdomain Terms of Use
/builder-disclaimer/Subdomain Authorized Builder Disclaimer
/sitemap_index.xmlSubdomain Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lathampool.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (147 kB).

HTTP Response Header

NameValue
dateFri, 01 Aug 2025 20:22:00 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
last-modifiedFri, 18 Jul 2025 13:54:11 GMT
link<https://www.lathampool.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableYES:604800.000
cache-controlmax-age=604800, must-revalidate
x-cacheHIT: 861
x-cache-groupnormal
cf-cache-statusDYNAMIC
servercloudflare
cf-ray96880b8bdcdffcf1-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 492 referring domains.
This page has 2,156 backlinks.
This page has backlinks from 317 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Allow: /wp-content/uploads/
Disallow: /wp-admin/
Disallow: /readme.html
Disallow: /refer/
 
Sitemap: https://www.lathampool.com/page-sitemap.xml
Sitemap: https://www.lathampool.com/products-sitemap.xml
Sitemap: https://www.lathampool.com/product-category-sitemap.xml
Sitemap: https://www.lathampool.com/blog-sitemap.xml

Similar sites

Search preview

www.lathampool.com
Homepage - Latham Pool
Latham is the largest manufacturer of fabricated pools in North America, Australia, and New Zealand, with over six decades of experience at the center of the backyard lifestyle.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pool83%Check
Latham83%Check
Latham Pool83%Check
Pool Design66%Check
Pool Covers65%Check
Inground Pool64%Check
Custom Pool64%Check
Pool Builder62%Check
Latham Link62%Check
Pool Liners61%Check
Show more keywords and terms

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