Kraftheinz.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
43% 
Page structure
95% 
Link structure
95% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
519.20 kB
Words
251
Media files
32
Number of links
30 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Your Favorite Food Brands | Kraft Heinz | Kraft Heinz
There are word repetitions in the page title.
The length of the page title is perfect. (472 pixels out of 580 max pixel length)
Meta description
(Critically important)
Get to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.
The length of the meta description is perfect. (691 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionGet to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.
ps-key2419-5c4b4c47f71c140014ff786e
ps-countryUS
ps-languageen
next-head-count12
langen-us
og:image/favicon.ico
og:titleYour Favorite Food Brands | Kraft Heinz | Kraft Heinz
og:descriptionGet to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 251 words on this page. Good pages should have about 800 words of useful content.
31.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (519.2 kB).
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Kraft Heinz logo on a purple background
data:[...] Base64No alt attribute provided
data:[...] Base64Collage with packages from all the Kraft Heinz brands on a red background
data:[...] Base64A plate of pasta and meat on a yellow background
...page/US/01_-_singles_caieue?_a=BAVAfVDW0A melted cheese toastie featuring Kraft Singles cheese.
...age/US/03_-_velveeta_eyonoo?_a=BAVAfVDW0Velveeta cheese and macaroni.
...S/creative-divider_M_itainb?_a=BAVAfVDW0Abstract image of purple wave on white background.
...to/q_auto/image-05_2_dl5ahf?_a=BAVAfVDW0Two Lunchables PB&J packages on a vibrant yellow and red background. The left package features a strawberry flavored dip, whi
...40/f_auto/q_auto/4_3_gjaejc?_a=BAVAfVDW0Three bottles of Heinz Flavor Tour sauces stand against a vibrant red backdrop. From left to right, they are: Korean Inspired
.../f_auto/q_auto/4_3-3_wiru9e?_a=BAVAfVDW0Packaging for Kraft Singles Jalapeño cheese slices. The package features “16 slices” at the top and an image of a steak sandw
.../f_auto/q_auto/4_3-1_qeaqvc?_a=BAVAfVDW0A box of limited edition Kraft Mac & Cheese Smoky Barbecue Flavored sits on a two-toned maroon background. The box features t
...auto/q_auto/velveeta_y5jidi?_a=BAVAfVDW0A box of Velveeta 2Go and several individual cheese sauce packets. The box and packets are yellow with the Velveeta 2Go logo,
...tive-content-panel_M_miub20?_a=BAVAfVDW0A collage of images on a purple background, featuring people enjoying Kraft Heinz products. The images include a taco with Kr
.../or_creative-divider_nxoqcf?_a=BAVAfVDW0Purple wave on a white background.
...ge/US/01_-_Cool_Whip_m8xofh?_a=BAVAfVDW0Layered strawberry shortcake with whipped cream.
...age/US/02_-_Velveeta_hbziuq?_a=BAVAfVDW0Mac and cheese with meat in a red bowl.
...mepage/US/02_-_heinz_wd03hi?_a=BAVAfVDW0No alt attribute provided
...epage/US/04_-_jell-o_tq2cy6?_a=BAVAfVDW0Strawberry cupcakes with whipped cream topping.
...age/US/05_-_classico_xyxj6m?_a=BAVAfVDW0Meatball sandwich with cheese, peppers, and pesto on a blue plate.
...S/creative-divider_M_itainb?_a=BAVAfVDW0Abstract image of purple wave on white background.
...age/US/heinz-product_ao3pvh?_a=BAVAfVDW0A picture of a Heinz Tomato Ketchup bottle.
.../oscar_mayer-product_wvu2vy?_a=BAVAfVDW0Oscar Mayer Wieners pack of hotdogs made with chicken, turkey, and pork.
...epage/US/mio-product_in6dlz?_a=BAVAfVDW0Mio Lemon Lime hydrate water enhancer.
...S/lunchables-product_t36fb1?_a=BAVAfVDW0Lunchables Crispy Grilled Cheesies with melted cheese and tiny figures pulling it apart.
...philadelphia-product_edqogm?_a=BAVAfVDW0Philadelphia cream cheese on a bagel.
...kraft_sauces-product_a8vawp?_a=BAVAfVDW0Three Kraft condiment bottles: Barbecue, Mayo, and Ranch.
...S/mac_cheese-product_vsagyw?_a=BAVAfVDW0Box of Kraft Mac & Cheese, original flavor.
...S/creative-divider_M_ybfdss?_a=BAVAfVDW0No alt attribute provided
...tive-content-panel_M_y2dje5?_a=BAVAfVDW0Person seasoning food in a pot with a wooden spoon.
Video URLWidthHeight
...uto/v1748449614/b4gys0eudg9ihgx3mdrg.mp4

Page structure

H1 heading
(Critically important)
Beloved Global Food Brands & Experiences | Kraft Heinz
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Beloved Global Food Brands & Experiences | Kraft Heinz
H2 Creating Smiles Between Bites
H2 New and Tasty
H2 Empty heading
H2 TasteVIP All-Access Pass
H2 Empty heading
H2 Follow Your Faves
H2 Your Favorite Products
H2 Empty heading
H2 We’ve Got You Covered
H2 Empty heading
H2 Kitchen Inspo
H3 Country/Language
H3 Kraft Heinz
H3 Get in Touch
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kraftheinz.com/No Text
https://www.kraftheinz.com/IMG-ALT Kraft Heinz logo on a purple background
/kraft-singlesKraft Singles
IMG-ALT A melted cheese toastie featuring Kraft Singles cheese.
https://www.heinz.com/External Subdomain Heinz
/velveetaVelveeta
IMG-ALT Velveeta cheese and macaroni.
https://www.kraftmacandcheese....External Subdomain Kraft Mac & Cheese
https://www.kraftheinz.com/miomio
https://www.kraftheinz.com/brandsView All Brands
https://www.lunchables.com/par...New window External Subdomain Get Ready for a New Favorite! Meet your new go-to snack.
IMG-ALT Two Lunchables PB&J packages on a vibrant yellow and red background. The left package features a strawberry flavored dip, whi
https://www.heinz.com/flavortourNew window External Subdomain Taste The World
IMG-ALT Three bottles of Heinz Flavor Tour sauces stand against a vibrant red backdrop. From left to right, they are: Korean Inspired
/kraft-singlesBold. Melty. Delicious.
IMG-ALT Packaging for Kraft Singles Jalapeño cheese slices. The package features “16 slices” at the top and an image of a steak sandw
/kraft-mac-and-cheese/products...New Smoky BBQ Flavored Mac! Available through the Summer.
IMG-ALT A box of limited edition Kraft Mac & Cheese Smoky Barbecue Flavored sits on a two-toned maroon background. The box features t
/velveeta/products/00021000084...Anytime. Anywhere. Velveeta.
IMG-ALT A box of Velveeta 2Go and several individual cheese sauce packets. The box and packets are yellow with the Velveeta 2Go logo,
/api/auth/login?returnTo=/tast...Join Now
https://www.tiktok.com/@heinz_usNew window External Subdomain No Text
https://www.instagram.com/kraf...New window External Subdomain No Text
https://www.facebook.com/kraft...New window External Subdomain No Text
/cool-whip/recipesCool Whip Recipes
IMG-ALT Layered strawberry shortcake with whipped cream.
/velveeta/recipesVelveeta Recipes
IMG-ALT Mac and cheese with meat in a red bowl.
https://www.heinz.com/recipesExternal Subdomain Heinz Recipes
/jell-o/recipesJELL-O Recipes
IMG-ALT Strawberry cupcakes with whipped cream topping.
/classico/recipesClassico Recipes
IMG-ALT Meatball sandwich with cheese, peppers, and pesto on a blue plate.
/recipesView All Recipes
http://heinz.com/productsNew window External Text duplicate Heinz
IMG-ALT A picture of a Heinz Tomato Ketchup bottle.
http://oscarmayer.com/productsNew window External Oscar Mayer
IMG-ALT Oscar Mayer Wieners pack of hotdogs made with chicken, turkey, and pork.
/mio/productsMio
IMG-ALT Mio Lemon Lime hydrate water enhancer.
https://www.lunchables.com/par...External Subdomain Lunchables
IMG-ALT Lunchables Crispy Grilled Cheesies with melted cheese and tiny figures pulling it apart.
/philadelphia/productsPhiladelphia
IMG-ALT Philadelphia cream cheese on a bagel.
/kraft-sauces/productsKraft Sauces
IMG-ALT Three Kraft condiment bottles: Barbecue, Mayo, and Ranch.
https://www.kraftmacandcheese....New window External Subdomain Text duplicate Kraft Mac & Cheese
IMG-ALT Box of Kraft Mac & Cheese, original flavor.
https://www.heinz.com/productsNew window External Subdomain View Heinz Products
/recipesText duplicate View All Recipes
https://www.kraftheinz.com/Home
/productsOur Products
https://www.kraftheinz.com/brandsOur Brands
/recipesOur Recipes
/whats-cookingGet the App
/made-by-usNew window Corporate
https://www.kraftheinzcompany....New window External Subdomain About Kraft Heinz
https://www.kraftheinzawayfrom...New window External Subdomain B2B
https://ir.kraftheinzcompany.com/New window External Subdomain Investor Relations
https://careers.kraftheinz.com/New window External Subdomain Careers
https://contactus.kraftheinz.c...New window External Subdomain Contact Us
/en-US/product-locatorNew window Product Locator
/terms-of-useTerms and Conditions
/privacy-policyPrivacy Notice
/privacy-policyDo Not Sell or Share my Personal Information
/privacy-policyLimit the Use of My Sensitive Personal Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kraftheinz.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (519 kB).
The page response time is excellent with 0.28 seconds.

HTTP Response Header

NameValue
content-languageen
set-cookie68 Characters
x-nextjs-cacheSTALE
x-powered-byNext.js
cache-controls-maxage=180, stale-while-revalidate
etag"4lo9nbgankbe3r"
content-typetext/html; charset=utf-8
varyAccept-Encoding
content-encodinggzip
dateMon, 30 Jun 2025 15:57:49 GMT
serverGoogle Frontend
via1.1 google
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; preload
referrer-policystrict-origin-when-cross-origin
permissions-policycamera=(), display-capture=(), fullscreen=(), geolocation=(), microphone=()
x-content-type-optionsnosniff
x-cache-hitmiss
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,080 referring domains.
This page has 75,433 backlinks.
This page has backlinks from 1,656 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Sitemap: https://www.kraftheinz.com/sitemap.xml

Similar sites

Search preview

www.kraftheinz.com
Your Favorite Food Brands | Kraft Heinz | Kraft Heinz
Get to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kraft81%Check
Heinz81%Check
Kraft Heinz81%Check
Brands77%Check
Food Brands70%Check
Food63%Check
Favorite Food Brands63%Check
Experiences62%Check
New50%Check
Get50%Check
Show more keywords and terms

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