Kew.org - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
95% 
Page structure
85% 
Link structure
61% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
108.90 kB
Words
655
Media files
24
Number of links
74 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Royal Botanic Gardens, Kew | Kew
There are word repetitions in the page title.
The length of the page title is perfect. (312 pixels out of 580 max pixel length)
Meta description
(Critically important)
Discover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
The length of the meta description is perfect. (678 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kew.org/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDiscover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-titleKew
application-nameKew
msapplication-TileColor#00aba9
msapplication-config/themes/custom/kew_gardens/assets/favicons/browserconfig.xml?v=m2LpNRgJL8
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:titleRoyal Botanic Gardens, Kew
twitter:descriptionDiscover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 655 words. That's ok.
23.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Palm House sunset.jpg.webp?itok=bH5rKCVjThe Palm House at sunsetPalm House, Jeff Eden / RBG Kew
.../KW25-3600x800_01.jpg.webp?itok=ejOxXVEzChristmas at Kew 2025Christmas at Kew 2025
...uare-680x680_V3.1.jpg.webp?itok=ASsZtLXyOf the Oak at Royal Botanic Gardens, KewOf the Oak
...isitor_2015_55[1].jpg.webp?itok=98RL8J2bVisitor riding the Kew Explorer land train
...site_934x525-copy.jpg.webp?itok=biwH9DjJA person viewing a large-scale projection of a treeThe Power of Trees, Eija-Liisa Ahtila
... mansion pond_JH1.jpg.webp?itok=_IS_0gKqWakehurst mansion pondWakehurst mansion pond, Jim Holden
...025-04/1400-x-600.jpg.webp?itok=qtPy-mT_Wakehurst meadow at sunsetWakehurst meadow at sunset
...umbnail-1940x1090.jpg.webp?itok=LlpWfPE6No alt attribute providedSeedscapes
...website-thumbnail.jpg.webp?itok=-7uPIX8SWanderwildWanderwild
...ehurst Dog autumn.jpg.webp?itok=sKFBeOElA dog in front of another dogDog walking at Wakehurst, Visual Air © RBG Kew
...series_018_JH (1).jpg.webp?itok=f5T-A4lBBotanical Propagation Assistant, Eliana Van Der Schraft, is scarifying seed under a microscope to check the quality and to check for infections.MSB scientists at work © RBG Kew
...ublic/2025-05/1_0.png.webp?itok=X_vKaJ9PA group of schoolchildren sit on a wooden bench outdoors, some wearing green uniforms with the school name and logo.Students from a village near Ankarafantsika National Park
...-illustrated-full.jpg.webp?itok=H8zOlS3_An illustration of a titan arum in full bloomTitan Arum, by Matilda Smith, illustrations for Curtis’s Botanical Magazine, vol. 117, 1891
...ublic/2025-05/5_0.png.webp?itok=mhzjK9mFA woman selects a specimen box from a shelf filled with green archival boxes at Kew’s Fungarium.Researcher retrieving specimens from Kew’s Fungarium
...-Wallace-blog-3_0.png.webp?itok=kQMyEjytItremo Massif Protected Area MadagascarItremo Massif Protected Area Madagascar
...peanyew-jimholden.jpg.webp?itok=HaF4jUWELarge roots of a yew tree growing over a rock wallYew tree (Taxus baccata) roots on the Rock Walk at Wakehurst, Jim Holden © RBG Kew
...lic/2025-04/Fig-5.jpg.webp?itok=i42d4pyQA women harvests coffee crop, she is surrounded by the leaved plants and their fruitWomen at the heart of sustainable coffee farming: A farmer in Veracruz carefully harvests shade-grown coffee, highlighting the vital role women play in land management, production, and economic resilience despite facing barriers to market access and decision-making © Alejandro Guerrero
...ustom/kew_gardens/assets/arrow-right.svgNo alt attribute provided
...dball-tubes-group.jpg.webp?itok=mIgky78ZNo alt attribute providedSeedballs tubes Kew seeds group shot
...bags-group-shot-B.jpg.webp?itok=Wl9QxMTLNo alt attribute providedRoka Kew exclusive accessories
.../HAND-CREAMS_06-1.jpg.webp?itok=g-z2h6NUNo alt attribute providedKew hand creams
...ea-Towel-widget-3.jpg.webp?itok=orog5DJjNo alt attribute providedKew Tea Towels
...ustom/kew_gardens/assets/arrow-right.svgNo alt attribute provided
...ZD0ke3JlcXVlc3QubGlzdGVuZXJJZCF9PC8jaWY-No alt attribute provided

Page structure

H1 heading
(Critically important)
Our future is botanic
The H1 heading is perfect.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Our future is botanic
H2 Main navigation
H2 Christmas at Kew
H2 Of the Oak
H2 Kew Explorer land train
H2 The Power of Trees
H2 Summer Evening Meadow Walks
H2 Seedscapes
H2 Wanderwild Wakehurst
H2 Dog walks at Wakehurst
H2 Read & watch
H2 From forest to family: how education is helping save Madagascar's dry forests
H2 Titans, mandrakes and morels: Botanical art from Kew's collections
H2 Fungarium collection digitised! What interesting specimens have we uncovered?
H2 Ten years of discovery: A species conservation checklist in Madagascar's Central Highlands
H2 Exploring the magic of trees
H2 Shade-Grown Coffee: Supporting Biodiversity and Farmers’ Livelihoods
H2 Sign up to our newsletter
H2 Visit our Kew Online Shop
H3 Visit the world-famous Kew Gardens
H3 Roam wild at Wakehurst
H3 Discover our science
H3 Check back for new stories throughout the week.
H3 Highlights, events and offers straight to your inbox
H3 Free UK Standard Delivery over £50. Shop for Gifts for gardeners, foodies and more.
H4 Gardening seeds and bulbs
H4 New accessories at Kew
H4 2 for £20 on Kew Hand Cream
H4 2 for £18 on Kew Tea Towels
H4 Kew Gardens
H4 Wakehurst
H4 Stay in touch
Some anchor texts are used more than once.
14 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kew.org/Anchor Skip to main content
https://www.kew.org/Subdomain No Text
https://www.kew.org/kew-gardensKew Gardens
A-TITLE Kew Gardens
/kew-gardens/visit-kew-gardensVisit Kew
A-TITLE Visit Kew
/kew-gardens/whats-onWhat’s on
A-TITLE What’s on
/kew-gardens/whats-in-the-gardensWhat’s in the Gardens
A-TITLE What’s in the Gardens
/kew-gardens/familiesFamilies
A-TITLE Families
/kew-gardens/school-visitsSchool visits
A-TITLE School visits
/membership/become-a-member-kewBecome a member
A-TITLE Become a member
/kew-gardens/visit-kew-gardens...Book tickets
A-TITLE Buy tickets
https://www.kew.org/wakehurstWakehurst
A-TITLE Wakehurst
/wakehurst/visit-wakehurstVisit Wakehurst
A-TITLE Visit Wakehurst
/wakehurst/whats-onText duplicate What’s on
A-TITLE What’s on
/wakehurst/whats-at-wakehurstWhat’s in the gardens
A-TITLE What’s in the gardens
/wakehurst/familiesText duplicate Families
A-TITLE Families
/wakehurst/school-visitsText duplicate School visits
A-TITLE School visits
/membership/become-a-member-wa...Text duplicate Become a member
A-TITLE Become a member
/wakehurst/buy-ticketsText duplicate Book tickets
A-TITLE Book tickets
https://www.kew.org/scienceKew Science
A-TITLE Kew Science
/science/read-and-watchRead & watch
A-TITLE Read & watch
/science/our-scienceOur science
A-TITLE Our science
/science/collections-and-resou...Collections & resources
A-TITLE Collections & resources
/science/training-and-educationScience training & education
A-TITLE Science training & education
/science/engageEngage with Kew Science
A-TITLE Engage with Kew Science
/read-and-watchText duplicate Read & watch
A-TITLE Read & watch
/about-us/virtual-kew-wakehurstVirtual Kew
/about-us/virtual-kew-wakehurs...Unearthed podcast
https://www.kew.org/learningLearning
A-TITLE Learning
/kew-gardens/school-visitsSchools at Kew
A-TITLE Schools at Kew
/wakehurst/school-visitsSchools at Wakehurst
A-TITLE Schools at Wakehurst
/science/training-and-educationStudy with Kew Science
A-TITLE Study with Kew Science
/learning/horticultural-trainingSchool of Horticulture
A-TITLE School of Horticulture
/learning/short-coursesShort courses
A-TITLE Short courses
/learning/talks-and-lecturesTalks, tours and lectures
A-TITLE Talks, tours and lectures
/learning/community-accessCommunity and access
A-TITLE Community and Access at Kew and Wakehurst
https://www.kew.org/membershipMembership
A-TITLE Membership
/membership/become-a-member-kewBecome a Kew member
A-TITLE Become a Kew member
/membership/become-a-member-wa...Become a Wakehurst member
A-TITLE Become a Wakehurst member
/membership/join-inJoin in
A-TITLE Join in
/membership/members-areaKew members' area
A-TITLE Kew members' area
https://shop.kew.org/External Subdomain Shop
A-TITLE Shop
https://www.kew.org/support-usDonate
A-TITLE Donate
/our-future-is-botanicDiscover the power of plants
https://www.kew.org/kew-gardensVisit Kew Gardens
/kew-gardens/whats-on/christmasNo Text
/kew-gardens/whats-on/of-the-oakNo Text
/kew-gardens/whats-on/kew-expl...No Text
/kew-gardens/whats-on/power-of...No Text
https://www.kew.org/wakehurstExplore Wakehurst
/wakehurst/whats-on/summer-eve...No Text
/wakehurst/whats-on/seedscapesNo Text
/wakehurst/whats-on/wanderwildNo Text
/wakehurst/whats-on/dog-walkin...No Text
https://www.kew.org/scienceSubdomain Delve into Kew Science
/read-and-watch/conserving-mad...No Text
/read-and-watch/botanical-art-...No Text
/read-and-watch/fungarium-coll...No Text
/read-and-watch/itremo-checkli...No Text
/read-and-watch/mythology-of-t...No Text
/read-and-watch/shade-grown-co...No Text
/read-and-watchMore to read and watch
https://shop.kew.org/gardening...New window External Subdomain Gardening seeds and bulbs
https://shop.kew.org/kew-fashi...New window External Subdomain New accessories at Kew
https://shop.kew.org/kew-offer...New window External Subdomain 2 for £20 on Kew Hand Cream
https://shop.kew.org/kew-offer...New window External Subdomain 2 for £18 on Kew Tea Towels
https://www.facebook.com/kewga...New window External Subdomain Facebook page
https://www.instagram.com/kewg...New window External Subdomain Instagram page
https://www.youtube.com/user/k...New window External Subdomain YouTube page
https://www.kew.org/about-usAbout us
A-TITLE About us
/about-us/jobs-and-volunteeringJobs and volunteering
A-TITLE Jobs and volunteering
https://www.kew.org/venue-hireHire a venue
A-TITLE Hire a venue
/about-us/press-mediaPress and media
A-TITLE Press and media
/about-us/commercial-servicesCommercial services
A-TITLE Commercial services
https://growwild.kew.org/External Subdomain Grow Wild
A-TITLE Grow Wild
/kew-gardens/visit-kew-gardens...Tickets
/membership/become-a-member-kewText duplicate Membership
/wakehurst/buy-ticketsText duplicate Tickets
/membership/become-a-member-wa...Text duplicate Membership
https://www.kew.org/terms-of-useTerms of use
A-TITLE Terms of use
/about-us/reports-and-policies...Privacy policy
A-TITLE Privacy policy
/about-us/reports-and-policies...Cookies
A-TITLE Cookies
/about-us/reports-and-policies...Modern slavery statement
A-TITLE Modern slavery statement
/about-us/reports-and-policies...Accessibility
A-TITLE Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kew.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 20 May 2025 08:03:29 GMT
content-typetext/html; charset=UTF-8
content-length23750
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedTue, 20 May 2025 08:02:14 GMT
etag"1747728134-gzip"
content-encodinggzip
x-request-idv-bdc815ec-3550-11f0-9209-9b2dc6726950
x-ah-environmentprod
age74
viavarnish
x-cacheHIT
x-cache-hits26
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,305 referring domains.
This page has 856,799 backlinks.
This page has backlinks from 2,409 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.kew.org
Royal Botanic Gardens, Kew | Kew
Discover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
botanic81%Check
Kew72%Check
Botanic Gardens70%Check
Royal Botanic66%Check
Kew Gardens65%Check
Royal Botanic Gardens65%Check
Kew Science63%Check
Visit Kew59%Check
Gardens58%Check
Discover54%Check
Show more keywords and terms

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