Karriere.mckinsey.de - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
60% 
Page structure
41% 
Link structure
96% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.20 s
File size
66.70 kB
Words
207
Media files
3
Number of links
11 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Karriere | McKinsey & Company
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://prod-karriere.mckinsey.de/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: en
Server location: Germany
The given language en does not conform with the detected language de.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-itunes-appapp-id=674902075
referrerno-referrer-when-downgrade
site_nameMcKinsey & Company
titleKarriere
urlhttps://prod-karriere.mckinsey.de/
robotsindex,follow,all
imagehttps://prod-karriere.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/karriere/home/germany-careers-home-thumb_1536x1536.jpg
sid{D91BC70B-05E1-48C5-B085-EE001E5959BD}
contenttypeCareers Page
next-head-count47
next-font-preconnectEmpty
langen
twitter:cardsummary_large_image
twitter:site@mckinsey
twitter:titleKarriere
twitter:imagehttps://prod-karriere.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/karriere/home/germany-careers-home-thumb_1536x1536.jpg?mw=677&car=42:25
twitter:image:altKarriere
og:site_nameMcKinsey & Company
og:titleKarriere
og:urlhttps://prod-karriere.mckinsey.de/
og:imagehttps://prod-karriere.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/karriere/home/germany-careers-home-thumb_1536x1536.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 207 words on this page. Use at least 250 words to provide useful information.
41.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...536.jpg?cq=50&mw=767&car=16:9&cpy=CenterEinstiegsmöglichkeiten im Überblick
...-v2.jpg?cq=50&mw=767&car=16:9&cpy=CenterMcKinsey auf einen Blick
...536.jpg?cq=50&mw=767&car=16:9&cpy=CenterEvents im Überblick

Page structure

H1 heading
(Critically important)
Zeit für Veränderung
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Zeit für Veränderung
H1 Zeit für Veränderung Duplicate text
H2 Einstiegsmöglichkeiten im Überblick
H2 McKinsey auf einen Blick
H2 Events im Überblick
H2 Dein Job Bei McKinsey
H2 Unsere Büros
H2 Noch Fragen? Vernetze dich mit unserem deutschen Recruiting-Team
H4 Berlin
H4 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://karriere.mckinsey.de/Anchor Skip to main content
/karriere/search-jobsSubdomain Zum Jobportal
/karriere/search-jobsSubdomain Text duplicate Zum Jobportal
/einstieg/einstiegsmoglichkeit...IMG-ALT Einstiegsmöglichkeiten im Überblick
/einstieg/einstiegsmoglichkeit...Text duplicate Einstiegsmöglichkeiten im Überblick
/entdecken/mckinsey-auf-einen-...IMG-ALT McKinsey auf einen Blick
/entdecken/mckinsey-auf-einen-...Text duplicate McKinsey auf einen Blick
/events-im-uberblickIMG-ALT Events im Überblick
/events-im-uberblickText duplicate Events im Überblick
/karriere/search-jobsSubdomain Text duplicate Zum Jobportal
https://jobs.mckinsey.com/care...External Subdomain Login
/einstieg/dein-interview-und-a...Erfahre mehr
https://www.instagram.com/erle...External Subdomain Instagram
https://www.linkedin.com/showc...External Subdomain LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://karriere.mckinsey.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
cache-controlno-store, no-cache
expires-1
pragmano-cache
request-contextappId=cid-v1:80237c7c-d474-4182-b001-51e03eab8cb3
x-securedfalse
x-frame-optionsSAMEORIGIN
edge-cache-tagcompute_layer
x-akamai-transformed9 20123 0 pmb=mRUM,2
content-encodinggzip
dateWed, 21 May 2025 05:01:47 GMT
content-length16262
varyAccept-Encoding
set-cookie21 Characters
server-timingcdn-cache; desc=MISS
akamai-cache-statusNotCacheable from child
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 53 referring domains.
This page has 198 backlinks.
This page has backlinks from 47 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /*.axd
Disallow: /sitecore modules/
Disallow: /modules/
Disallow: /sitecore/
Disallow: /layouts/
Disallow: /Sublayouts/
Disallow: /sitecore_files/
Disallow: /upload/
Disallow: /NotFound.aspx
Disallow: /InternalError.html
# undefined
Disallow: /*undefined$
# jsdebug
Disallow: /services/forms/formapi.asmx/jsdebug
Disallow: /services/forms/formapi.asmx/js
Disallow: /error
Disallow: /ClientLink/
Disallow: /clientlink/
Disallow: /AppData
Disallow: /McKinsey/
Disallow: /content/
Disallow: /tools/Wrappers
Disallow: /user_registration/
Disallow: /user-registration
Disallow: /search
# Miscellaneous exclusions
Disallow: /RSS/
Disallow: /insights/rss.aspx
Disallow: /nocookie
Disallow: /noaccess
Disallow: /html/
Disallow: /assets/dotcom/staging/
Disallow: /gsa/
Disallow: /practice-clients/
Disallow: /Practice-Clients/
Disallow: /alumniappload/
Disallow: /AlumniAppLoad/
Disallow: /alumniappload
Disallow: /AlumniAppLoad
Disallow: /Private Profiles/
Disallow: /Private-Profiles/
Disallow: /private profiles/
Disallow: /private-profiles/


User-agent: gsa-crawler
Allow: /clientlink/
Allow: /gsa/
Allow: /practice-clients/

Sitemap: https://www.mckinsey.com/sitemap.xml

User-agent: amazon-kendra # Amazon Kendra Web Crawler
Disallow: / # disallow access to any pages

Similar sites

Search preview

karriere.mckinsey.de
Karriere | McKinsey & Company

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McKinsey70%Check
Karriere59%Check
Zeit54%Check
Veränderung54%Check
Blick46%Check
Überblick44%Check
im Überblick44%Check
McKinsey Company42%Check
Events42%Check
Möglichkeiten40%Check
Show more keywords and terms

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