Kao.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
90% 
Page structure
79% 
Link structure
86% 
Server
72% 
External factors
100% 
SEO Score
Response time
1.00 s
File size
82.10 kB
Words
555
Media files
24
Number of links
79 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Kao Europe, Middle East, Africa (EMEA) focuses on premium beauty brands across three distinct sectors: Salon Division, Mass and Molton Brown. With 2,300 employees working across 18 sites and 14 countries, Kao EMEA is one of four regions of Kao Group´s global business. Founded in Japan over 130 years ago with a mission to enrich people’s lives, Kao has 33,000 employees globally, working across four business fields: Beauty Care (Cosmetics, Skin Care and Hair Care), Human Health Care and Fabric and Home Care. The Kao Chemicals Business develops a wide range of chemical products designed to meet the various needs of industry, worldwide. At Kao consumers are centre-stage. With a focus on high-end beauty brands, Kao EMEA builds on its success investing in research and development, driving product innovation with a commitment to quality and safety, both for our consumers as well as the environment.
The meta description is too long: 5756 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kao.com/emea/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Japan
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1.0
format-detectiontelephone=no
authorCopyright © Kao Corporation. All rights reserved.
keywordsKao, Kao EMEA, The face of Kao, Brands, Careers, R&D, Sustainability, Eric Brockhus
descriptionKao Europe, Middle East, Africa (EMEA) focuses on premium beauty brands across three distinct sectors: Salon Division, Mass and Molton Brown. With 2,300 employees working across 18 sites and 14 countries, Kao EMEA is one of four regions of Kao Group´s global business. Founded in Japan over 130 years ago with a mission to enrich people’s lives, Kao has 33,000 employees globally, working across four business fields: Beauty Care (Cosmetics, Skin Care and Hair Care), Human Health Care and Fabric and Home Care. The Kao Chemicals Business develops a wide range of chemical products designed to meet the various needs of industry, worldwide. At Kao consumers are centre-stage. With a focus on high-end beauty brands, Kao EMEA builds on its success investing in research and development, driving product innovation with a commitment to quality and safety, both for our consumers as well as the environment.
langen
og:titleHome
og:typewebsite
og:descriptionKao Europe, Middle East, Africa (EMEA) focuses on premium beauty brands across three distinct sectors: Salon Division, Mass and Molton Brown. With 2,300 employees working across 18 sites and 14 countries, Kao EMEA is one of four regions of Kao Group´s global business. Founded in Japan over 130 years ago with a mission to enrich people’s lives, Kao has 33,000 employees globally, working across four business fields: Beauty Care (Cosmetics, Skin Care and Hair Care), Human Health Care and Fabric and Home Care. The Kao Chemicals Business develops a wide range of chemical products designed to meet the various needs of industry, worldwide. At Kao consumers are centre-stage. With a focus on high-end beauty brands, Kao EMEA builds on its success investing in research and development, driving product innovation with a commitment to quality and safety, both for our consumers as well as the environment.
og:urlhttps://www.kao.com/emea/en/
og:site_nameEmpty
og:country-namede
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.36 words is high.
This page contains 555 words. That's ok.
36.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../en/inc-common/gl_header_logo_global.pngkao
...er_EN_pc1_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_pc1_0915
...er_EN_pc1_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_pc1_0915
...er_EN_sp1_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_sp1_0915
...er_EN_pc2_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_pc2_0915
...er_EN_pc2_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_pc2_0915
...er_EN_sp2_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_sp2_0915
...er_EN_pc3_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_pc3_0915
...er_EN_pc3_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_pc3_0915
...er_EN_sp3_0915.jpg?fmt=png8-alpha&hide=1Kao_TopBanner_EN_sp3_0915
...o-Group_301121.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_Kao-Group_301121
...rm-Plan_301121.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_Mid-Term-Plan_301121
...r_1024×576_pix.jpg?fmt=png8-alpha&hide=1Print
...Numbers_301121.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_Kao-by-Numbers_301121
...History_301121.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_History_301121
..._統合2022_環境絵画_2.jpg?fmt=png8-alpha&hide=1納品_TOPバナー用_ノートリミング_統合2022_環境絵画_2
...usel-03_071221.jpg?fmt=png8-alpha&hide=1Kao_Website_Careers_Kao-Life_Carousel-03_071221
..._Brands_180223.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_Brands_180223
...Careers_301121.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_Careers_301121
...lopment_301121.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_Research-Development_301121
...ability_301121.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_Sustainability_301121
...me_News_301121.jpg?fmt=png8-alpha&hide=1Kao_Website_Home_News_301121
.../en/inc-common/gl_footer_logo_global.pngKAO Group

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Kao – who we are globally
H2 The story of Kao
H2 Kao in EMEA
H3 Our global operations
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/global/en/worldwide/Subdomain Kao Worldwide
https://www.kao.com/emea/en/Subdomain IMG-ALT kao
/global/en/worldwide/Subdomain Text duplicate Kao Worldwide
/emea/en/kao-emea/Subdomain Kao EMEA
/emea/en/kao-emea/Subdomain Text duplicate Kao EMEA
/emea/en/kao-emea/our-business/Subdomain Our business
/emea/en/kao-emea/our-business...Subdomain Kao Salon Division
/emea/en/kao-emea/our-business...Subdomain Consumer Care Business
/emea/en/kao-emea/our-business...Subdomain Molton Brown
/emea/en/kao-emea/our-locations/Subdomain Our locations
/emea/en/kao-emea/our-location...Subdomain Austria
/emea/en/kao-emea/our-location...Subdomain Czech Republic
/emea/en/kao-emea/our-location...Subdomain Dubai
/emea/en/kao-emea/our-location...Subdomain Denmark
/emea/en/kao-emea/our-location...Subdomain France
/emea/en/kao-emea/our-location...Subdomain Finland
/emea/en/kao-emea/our-location...Subdomain Germany
/emea/en/kao-emea/our-location...Subdomain Italy
/emea/en/kao-emea/our-location...Subdomain Netherlands
/emea/en/kao-emea/our-location...Subdomain Norway
/emea/en/kao-emea/our-location...Subdomain Switzerland
/emea/en/kao-emea/our-location...Subdomain Sweden
/emea/en/kao-emea/our-location...Subdomain South Africa
/emea/en/kao-emea/our-location...Subdomain United Kingdom
/emea/en/kao-emea/our-history/Subdomain Our history
/emea/en/brands/Subdomain Brands
/emea/en/research-and-developm...Subdomain Research & Development
/emea/en/research-and-developm...Subdomain Text duplicate Research & Development
/emea/en/research-and-developm...Subdomain Our R&D approach
/emea/en/research-and-developm...Subdomain Our R&D innovations
/emea/en/research-and-developm...Subdomain Pure Pigments
/emea/en/research-and-developm...Subdomain Guhl Sustainable Packaging
/emea/en/research-and-developm...Subdomain Dualsenses Bond Pro
/emea/en/research-and-developm...Subdomain New Generation Lotion Pump
/emea/en/sustainability/Subdomain Sustainability
/emea/en/sustainability/Subdomain Text duplicate Sustainability
/emea/en/sustainability/our-es...Subdomain Our ESG Strategy - Kirei Lifestyle Plan
/emea/en/sustainability/our-em...Subdomain Our EMEA ESG Activities
/emea/en/sustainability/our-ka...Subdomain Our Kao Salon Division ESG Strategy
/emea/en/sustainability/our-co...Subdomain Our Consumer Care ESG Strategy
/emea/en/sustainability/our-mo...Subdomain Our Molton Brown ESG Strategy
/emea/en/sustainability/our-es...Subdomain Our ESG Reporting & Evaluation
/emea/en/sustainability/transp...Subdomain Topics you care about
/emea/en/careers/Subdomain Careers
/emea/en/careers/Subdomain Text duplicate Careers
/emea/en/careers/why-kao/Subdomain Why Kao
/emea/en/careers/why-kao/the-k...Subdomain The Kao Way
/emea/en/careers/why-kao/kao-l...Subdomain Kao life
/emea/en/careers/why-kao/diver...Subdomain Diversity, Equity & Inclusion
/emea/en/careers/working-at-kao/Subdomain Working at Kao
/emea/en/careers/working-at-ka...Subdomain Kao people
/emea/en/careers/working-at-ka...Subdomain Career stories
/emea/en/careers/working-at-ka...Subdomain Join us
/emea/en/careers/job-portal/Subdomain Job portal
https://kao.voyse.io/New window External Subdomain Kao Jobs
https://molton-brown.voyse.io/New window External Subdomain Molton Brown Jobs
https://www.kao.com/emea/en/news/Subdomain News
/global/en/about/New window Subdomain About the Kao Group
IMG-ALT Kao_Website_Home_Kao-Group_301121
/global/en/investor-relations/...New window Subdomain Mid-term Plan
IMG-ALT Kao_Website_Home_Mid-Term-Plan_301121
/global/en/about/global/fields/New window Subdomain Global Business Fields
IMG-ALT Print
/global/en/corporate/New window Subdomain Anchor Kao Global by Numbers
IMG-ALT Kao_Website_Home_Kao-by-Numbers_301121
/global/en/who-we-are/globalhi...New window Subdomain The History of the Kao Group
IMG-ALT Kao_Website_Home_History_301121
/global/en/about/purpose/New window Subdomain Our Purpose and Value Creation
IMG-ALT 納品_TOPバナー用_ノートリミング_統合2022_環境絵画_2
/emea/en/kao-emea/Subdomain Text duplicate Kao EMEA
IMG-ALT Kao_Website_Careers_Kao-Life_Carousel-03_071221
/emea/en/brands/Subdomain Text duplicate Brands
IMG-ALT Kao_Website_Home_Brands_180223
/emea/en/careers/Subdomain Text duplicate Careers
IMG-ALT Kao_Website_Home_Careers_301121
/emea/en/research-and-developm...Subdomain Text duplicate Research & Development
IMG-ALT Kao_Website_Home_Research-Development_301121
/emea/en/sustainability/Subdomain Text duplicate Sustainability
IMG-ALT Kao_Website_Home_Sustainability_301121
https://www.kao.com/emea/en/news/Subdomain Text duplicate News
IMG-ALT Kao_Website_Home_News_301121
/emea/en/kao-emea/Subdomain Text duplicate Kao EMEA
/emea/en/brands/Subdomain Text duplicate Brands
/emea/en/research-and-developm...Subdomain Text duplicate Research & Development
/emea/en/sustainability/Subdomain Text duplicate Sustainability
/emea/en/careers/Subdomain Text duplicate Careers
https://www.kao.com/emea/en/news/Subdomain Text duplicate News
/emea/en/imprint/Subdomain Imprint
https://www.kao.com/global/en/New window Subdomain Kao Global Site
/emea/en/terms-of-use/Subdomain Legal Statement
/emea/en/privacy/Subdomain Privacy Policy
https://www.kao.com/emea/en/Subdomain IMG-ALT KAO Group
https://www.kao.com/emea/en/Anchor Page Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kao.com/emea/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 1.00 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (82 kB).

HTTP Response Header

NameValue
content-typetext/html
dateTue, 29 Jul 2025 08:27:48 GMT
x-xss-protection1; mode=block
x-content-type-optionsnosniff
serverApache
last-modifiedMon, 28 Jul 2025 18:04:48 GMT
content-encodingbr
cache-controlmax-age=300, public
etagW/"14895-63b0120972035"
varyaccept-encoding
x-cacheHit from cloudfront
via1.1 5d328d2e734cff11e41c897ec72f465e.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P11
x-amz-cf-idA02DMDUe9Fz2sPMgtx6VT2Jahp0GayFo8alFLgEZb28Zb8EaEldVag==
age51918
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 40 referring domains.
This page has 412 backlinks.
This page has backlinks from 37 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /jp/qa/nyantomo/
Disallow: /jp/qa/healthya/

Similar sites

Search preview

www.kao.com › emea
Home
Kao Europe, Middle East, Africa (EMEA) focuses on premium beauty brands across three distinct sectors: Salon Division, Mass and Molton Brown. With 2,300 employees working across 18 sites and 14 countries, Kao EMEA is one of four regions of Kao Group´s global business. Founded in Japan over 130 years ago with a mission to enrich people’s lives, Kao has 33,000 employees globally, working across four business fields: Beauty Care (Cosmetics, Skin Care and Hair Care), Human Health Care and Fabric and Home Care. The Kao Chemicals Business develops a wide range of chemical products designed to meet the various needs of industry, worldwide. At Kao consumers are centre-stage. With a focus on high-end beauty brands, Kao EMEA builds on its success investing in research and development, driving product innovation with a commitment to quality and safety, both for our consumers as well as the environment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
EMEA58%Check
global56%Check
Global Business52%Check
Brands50%Check
globally50%Check
Group50%Check
Search50%Check
Research50%Check
Development50%Check
Research Development50%Check
Show more keywords and terms

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