Justvanilla.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
66% 
Link structure
66% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
221.00 kB
Words
1144
Media files
109
Number of links
95 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Leading Estate Planning Software for Wealth Management
The length of the page title is perfect. (564 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The #1 estate planning software for advisors. Simplify estate planning. Offer on-demand plans. Visualize client's estates with AI. Optimize taxes.
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.justvanilla.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe #1 estate planning software for advisors. Simplify estate planning. Offer on-demand plans. Visualize client's estates with AI. Optimize taxes.
google-site-verification8U_9abSGodC-edboCXYPT6pZ-SGJRx31UO2Xg0zhwK4
msapplication-TileImagehttps://www.justvanilla.com/wp-content/uploads/2025/02/favicon-2025-1-300x300.png
article:publisherhttps://www.facebook.com/getvanilla
article:modified_time2025-06-20T20:35:45+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleHomepage - Feb 2025
twitter:site@getvanilla
og:localeen_US
og:typewebsite
og:titleThe Leading Estate Planning Software for Wealth Management
og:descriptionThe #1 estate planning software for advisors. Simplify estate planning. Offer on-demand plans. Visualize client's estates with AI. Optimize taxes.
og:urlhttps://www.justvanilla.com/
og:site_nameVanilla
og:imagehttps://www.justvanilla.com/wp-content/uploads/2025/02/social-preview-iamge.png
og:image:width1080
og:image:height1080
og:image:typeimage/png
charsetutf-8

Automatically check justvanilla.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
This page contains 1144 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
107 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/uploads/2023/05/book-open-01.svgNo alt attribute provided
...t/uploads/2023/05/file-attachment-04.svgNo alt attribute provided
...ploads/2023/05/presentation-chart-02.svgNo alt attribute provided
...ent/uploads/2024/09/Customer-stories.pngNo alt attribute provided
...oads/2025/01/product-updates-icone-1.pngNo alt attribute provided
/wp-content/uploads/2023/05/file-06.svgNo alt attribute provided
/wp-content/uploads/2023/05/monitor-03.svgNo alt attribute provided
/wp-content/uploads/2023/05/database-02.svgNo alt attribute provided
...ntent/uploads/2024/08/Shield-black-1.pngNo alt attribute provided
...content/uploads/2023/04/Vanilla-Logo.svgNo alt attribute provided
...content/uploads/2023/05/book-open-01.svgNo alt attribute provided
/wp-content/uploads/2023/05/file-06.svgNo alt attribute provided
...t/uploads/2023/05/file-attachment-04.svgNo alt attribute provided
/wp-content/uploads/2023/05/monitor-03.svgNo alt attribute provided
...ploads/2023/05/presentation-chart-02.svgNo alt attribute provided
/wp-content/uploads/2023/05/database-02.svgNo alt attribute provided
...ent/uploads/2024/09/Customer-stories.pngNo alt attribute provided
...ntent/uploads/2024/08/Shield-black-1.pngNo alt attribute provided
...oads/2025/01/product-updates-icone-1.pngNo alt attribute provided
...content/uploads/2024/12/pbook-square.pngNo alt attribute provided
.../2024/01/buyers-guide-SITE-ALT-IMAGE.pngNo alt attribute provided
...tent/uploads/2025/03/hero-2-1024x707.pngNo alt attribute provided
...2025/02/Freestone_logo-gray-1024x191.pngNo alt attribute provided
...s/2025/02/Mariner_Logo_gray-1024x134.pngNo alt attribute provided
...loads/2025/02/vanguard-gray-1024x218.pngNo alt attribute provided
...25/06/robinhood-for-website-1024x196.pngNo alt attribute provided
...oads/2025/04/lifeworks-logo-1024x163.pngNo alt attribute provided
...ploads/2025/02/capital-advisors-gray.pngNo alt attribute provided
..._Investment_Group-logo-gray-1024x230.pngNo alt attribute provided
...2025/02/balentine-logo-gray-1024x420.pngNo alt attribute provided
...s/2025/02/Avantax-logo-gray-1024x195.pngNo alt attribute provided
...s/2025/06/coastal-bridge-for-website.pngNo alt attribute provided
...2025/02/Freestone_logo-gray-1024x191.pngNo alt attribute provided
...s/2025/02/Mariner_Logo_gray-1024x134.pngNo alt attribute provided
...loads/2025/02/vanguard-gray-1024x218.pngNo alt attribute provided
...25/06/robinhood-for-website-1024x196.pngNo alt attribute provided
...oads/2025/04/lifeworks-logo-1024x163.pngNo alt attribute provided
...ploads/2025/02/capital-advisors-gray.pngNo alt attribute provided
..._Investment_Group-logo-gray-1024x230.pngNo alt attribute provided
...2025/02/balentine-logo-gray-1024x420.pngNo alt attribute provided
...s/2025/02/Avantax-logo-gray-1024x195.pngNo alt attribute provided
...s/2025/06/coastal-bridge-for-website.pngNo alt attribute provided
...2025/02/Freestone_logo-gray-1024x191.pngNo alt attribute provided
...s/2025/02/Mariner_Logo_gray-1024x134.pngNo alt attribute provided
...loads/2025/02/vanguard-gray-1024x218.pngNo alt attribute provided
...25/06/robinhood-for-website-1024x196.pngNo alt attribute provided
...oads/2025/04/lifeworks-logo-1024x163.pngNo alt attribute provided
...ploads/2025/02/capital-advisors-gray.pngNo alt attribute provided
..._Investment_Group-logo-gray-1024x230.pngNo alt attribute provided
...2025/02/balentine-logo-gray-1024x420.pngNo alt attribute provided
...s/2025/02/Avantax-logo-gray-1024x195.pngNo alt attribute provided
...s/2025/06/coastal-bridge-for-website.pngNo alt attribute provided
...2025/02/Freestone_logo-gray-1024x191.pngNo alt attribute provided
...s/2025/02/Mariner_Logo_gray-1024x134.pngNo alt attribute provided
...loads/2025/02/vanguard-gray-1024x218.pngNo alt attribute provided
...25/06/robinhood-for-website-1024x196.pngNo alt attribute provided
...oads/2025/04/lifeworks-logo-1024x163.pngNo alt attribute provided
...ploads/2025/02/capital-advisors-gray.pngNo alt attribute provided
..._Investment_Group-logo-gray-1024x230.pngNo alt attribute provided
...2025/02/balentine-logo-gray-1024x420.pngNo alt attribute provided
...s/2025/02/Avantax-logo-gray-1024x195.pngNo alt attribute provided
...s/2025/06/coastal-bridge-for-website.pngNo alt attribute provided
/wp-content/uploads/2025/02/image-279.pngJEFF LIPPENS, PRESIDENT & CIO
...t/uploads/2025/02/image-278-1024x545.jpgNo alt attribute provided
/wp-content/uploads/2025/02/icon-1.svgNo alt attribute provided
/wp-content/uploads/2025/02/icon-2.svgNo alt attribute provided
/wp-content/uploads/2025/02/icon-3.svgNo alt attribute provided
.../uploads/2025/02/VAI-lockup-black-TM.pngNo alt attribute provided
...ds/2025/02/Group-1171273744-1024x582.pngNo alt attribute provided
...ploads/2025/04/think-advisor-logo-LP.pngNo alt attribute provided
...uploads/2025/04/CBI_Logo_LP-1024x116.pngNo alt attribute provided
...uploads/2025/04/wealth-briefing-logo.pngNo alt attribute provided
...ploads/2025/04/wm-dot-com-LP-1024x83.pngNo alt attribute provided
...s/2025/04/nyc-fintech-women-scaled-1.pngNo alt attribute provided
...uploads/2025/04/family-wealth-report.pngNo alt attribute provided
...nt/uploads/2025/04/fox-logo-scaled-1.pngNo alt attribute provided
...uploads/2025/04/kitces-logo-scaled-1.pngNo alt attribute provided
...ontent/uploads/2025/04/Newsweek_Logo.pngNo alt attribute provided
...ploads/2025/04/think-advisor-logo-LP.pngNo alt attribute provided
...uploads/2025/04/CBI_Logo_LP-1024x116.pngNo alt attribute provided
...uploads/2025/04/wealth-briefing-logo.pngNo alt attribute provided
...ploads/2025/04/wm-dot-com-LP-1024x83.pngNo alt attribute provided
...s/2025/04/nyc-fintech-women-scaled-1.pngNo alt attribute provided
...uploads/2025/04/family-wealth-report.pngNo alt attribute provided
...nt/uploads/2025/04/fox-logo-scaled-1.pngNo alt attribute provided
...uploads/2025/04/kitces-logo-scaled-1.pngNo alt attribute provided
...ontent/uploads/2025/04/Newsweek_Logo.pngNo alt attribute provided
...ploads/2025/04/think-advisor-logo-LP.pngNo alt attribute provided
...uploads/2025/04/CBI_Logo_LP-1024x116.pngNo alt attribute provided
...uploads/2025/04/wealth-briefing-logo.pngNo alt attribute provided
...ploads/2025/04/wm-dot-com-LP-1024x83.pngNo alt attribute provided
...s/2025/04/nyc-fintech-women-scaled-1.pngNo alt attribute provided
...uploads/2025/04/family-wealth-report.pngNo alt attribute provided
...nt/uploads/2025/04/fox-logo-scaled-1.pngNo alt attribute provided
...uploads/2025/04/kitces-logo-scaled-1.pngNo alt attribute provided
...ontent/uploads/2025/04/Newsweek_Logo.pngNo alt attribute provided
...ploads/2025/04/think-advisor-logo-LP.pngNo alt attribute provided
...uploads/2025/04/CBI_Logo_LP-1024x116.pngNo alt attribute provided
...uploads/2025/04/wealth-briefing-logo.pngNo alt attribute provided
...ploads/2025/04/wm-dot-com-LP-1024x83.pngNo alt attribute provided
...s/2025/04/nyc-fintech-women-scaled-1.pngNo alt attribute provided
...uploads/2025/04/family-wealth-report.pngNo alt attribute provided
...nt/uploads/2025/04/fox-logo-scaled-1.pngNo alt attribute provided
...uploads/2025/04/kitces-logo-scaled-1.pngNo alt attribute provided
...ontent/uploads/2025/04/Newsweek_Logo.pngNo alt attribute provided
/wp-content/uploads/2024/12/pbook-site.pngNo alt attribute provided
/wp-content/uploads/2024/12/trust-site.pngNo alt attribute provided
/wp-content/uploads/2024/12/4AI-site.pngNo alt attribute provided
...ntent/uploads/2023/01/van-white-logo.svgVanilla logo white

Page structure

H1 heading
(Critically important)
The leading estate advisory platform
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The leading estate advisory platform
H1 Empty heading
H2 Holistic wealth management starts here
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/productSubdomain Product
/pricingSubdomain Pricing
/guidesGuides
A-TITLE Guides
/client-materialsSubdomain Client Materials
A-TITLE Client Materials
/vanilla-academySubdomain Vanilla Academy
A-TITLE Vanilla Academy
/customer-storiesSubdomain Customer Stories
A-TITLE Customer Stories
/category/whats-newSubdomain Product Updates
A-TITLE Product Updates
https://www.justvanilla.com/blogSubdomain Blog
A-TITLE Blog
/webinars-videosSubdomain Webinars and Videos
A-TITLE Webinars and Videos
/supportNew window Subdomain Support
A-TITLE Support
/trust-securitySubdomain Trust and Compliance
A-TITLE Trust and Compliance
/about-usSubdomain About Us
A-TITLE About Us
/careersSubdomain Join Our Team
A-TITLE Join Our Team
/contact-usSubdomain Contact Us
A-TITLE Contact Us
/in-the-newsSubdomain In the News
A-TITLE In the News
/securitySubdomain Security
A-TITLE Security
https://status.justvanil.la/External Subdomain App Status
A-TITLE App Status
https://www.justvanilla.com/demoSubdomain Get a demo
A-TITLE Get a demo
https://app.justvanilla.com/External Subdomain Log In
A-TITLE Vanilla Login
https://www.justvanilla.com/Subdomain A-TITLE Vanilla Logo
/productSubdomain Text duplicate Product
/pricingSubdomain Text duplicate Pricing
/guidesText duplicate Guides
A-TITLE Guides
https://www.justvanilla.com/blogSubdomain Text duplicate Blog
A-TITLE Blog
/client-materialsSubdomain Text duplicate Client Materials
A-TITLE Client Materials
/webinars-videosSubdomain Text duplicate Webinars and Videos
A-TITLE Webinars and Videos
/vanilla-academySubdomain Text duplicate Vanilla Academy
A-TITLE Vanilla Academy
/supportNew window Subdomain Text duplicate Support
A-TITLE Support
/customer-storiesSubdomain Text duplicate Customer Stories
A-TITLE Customer Stories
/trust-securitySubdomain Text duplicate Trust and Compliance
A-TITLE Trust and Compliance
/category/whats-newSubdomain Text duplicate Product Updates
A-TITLE Product Updates
/guides/estate-planning-playbookSubdomain Guide The Vanilla Estate Planning Playbook (updated for 2025)
/resourcesSubdomain Go to Resource Center
A-TITLE Go to Resource Center
/about-usSubdomain Text duplicate About Us
A-TITLE About Us
/careersSubdomain Text duplicate Join Our Team
A-TITLE Join Our Team
/contact-usSubdomain Text duplicate Contact Us
A-TITLE Contact Us
/in-the-newsSubdomain Text duplicate In the News
A-TITLE In the News
/securitySubdomain Text duplicate Security
A-TITLE Security
https://status.justvanil.la/External Subdomain Text duplicate App Status
A-TITLE App Status
/guides/the-buyers-guide-to-es...Subdomain Guide The Buyer’s Guide to Picking the Best Estate Planning Software for Financial Advisors...
/category/vanilla-updatesGo to Company News
A-TITLE Go to Company News
https://www.justvanilla.com/demoSubdomain Text duplicate Get a demo
A-TITLE Get a demo
https://www.justvanilla.com/demoSubdomain Text duplicate Get a demo
A-TITLE Get a demo
https://app.justvanilla.com/External Subdomain Text duplicate Log In
A-TITLE Vanilla Login
https://www.justvanilla.com/demoNew window Subdomain Text duplicate Get a demo
A-TITLE Get a demo
/webinars/estate-planning-for-...Subdomain Register
/productExplore the product
A-TITLE Explore the product
/customer-storiesMeet our customers
/videos/garde-capital-jeff-lip...Play Video
/videos/garde-capital-jeff-lip...Text duplicate Play Video
A-TITLE Play Video
/customer-stories/vanilla-help...Read the story
/customer-stories/vanilla-help...Text duplicate Read the story
A-TITLE Read the story
/videos/the-value-of-vanilla-w...Text duplicate Play Video
/videos/the-value-of-vanilla-w...Text duplicate Play Video
A-TITLE Play Video
/ai-powered-estate-visualizationsLearn more
A-TITLE Learn more
/guides/estate-planning-playbookSubdomain Guide The Vanilla Estate Planning Playbook (updated for 2025) A step-by-step checklist to guide your client conversations, updated for 2025. This playbook is...
/guides/a-guide-to-trusts-for-...Subdomain Guide A guide to trusts for estate planning Trusts are an important component of financial and estate planning, but there are many types of trusts – each wit...
/blog/the-four-ways-artificial...Subdomain Blog The four ways Artificial Intelligence (AI) will transform estate planning We’ve been hearing a lot about AI recently, and for good reason. The innovatio...
/resourcesExplore resources
A-TITLE Explore resources
/guides/the-buyers-guide-to-es...Subdomain buyer’s guide
/visualize-estate-plansSubdomain visualize
https://www.justvanilla.com/Subdomain IMG-ALT Vanilla logo white
A-TITLE Vanilla Logo
/privacy-policySubdomain Privacy Policy
/terms-of-serviceSubdomain Terms of Service
/trust-securitySubdomain Trust, Compliance, & Legal
/sitemapSubdomain Site Map
/productUnderstand Today
/productEstate Health Check
/productDocument Abstractions
/productAI-Powered Visualizations
/productEstate Builder
/productBalance Sheet
/productPlan for Tomorrow
/productVanilla Scenarios
/productCalculators and Projections
/productImplement and Manage
/productV/AI Co-pilot
/productDocument Creation
/attorney-networkAttorney Network
/productClient Portal
/productUse Cases
/for-financial-advisorsSubdomain Vanilla for Advisors
/for-estate-plannersSubdomain Vanilla for Planners
/for-attorneysSubdomain Vanilla for Attorneys
/for-enterpriseSubdomain Vanilla for Enterprise
/for-family-officesSubdomain Vanilla for Family Offices
/webinars-videosSubdomain Text duplicate Webinars and Videos
/guidesSubdomain Text duplicate Guides
https://www.justvanilla.com/blogText duplicate Blog
/vanilla-academySubdomain Text duplicate Vanilla Academy
/supportSubdomain Text duplicate Support
https://help.justvanilla.com/enExternal Subdomain Knowledge Base
/estate-planning-glossarySubdomain Glossary
/customer-storiesSubdomain Text duplicate Customer Stories
/about-usSubdomain Text duplicate About Us
/about-usSubdomain Anchor Leadership
/careersSubdomain Text duplicate Join Our Team
/contact-usSubdomain Text duplicate Contact Us
/board-of-directorsSubdomain Board of Directors
/in-the-newsSubdomain Text duplicate In the News

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.justvanilla.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (221 kB).

HTTP Response Header

NameValue
dateSun, 22 Jun 2025 03:47:54 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
set-cookie99 Characters
referrer-policyunsafe-url
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
link<https://www.justvanilla.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 11
x-cache-groupnormal
strict-transport-securitymax-age=63072000; includeSubDomains; preload
cf-cache-statusBYPASS
servercloudflare
cf-ray9538c45a1b6a0214-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 148 referring domains.
This page has 352 backlinks.
This page has backlinks from 138 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.justvanilla.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.justvanilla.com
The Leading Estate Planning Software for Wealth Management
The #1 estate planning software for advisors. Simplify estate planning. Offer on-demand plans. Visualize client's estates with AI. Optimize taxes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Estate73%Check
leading estate68%Check
Estate Planning65%Check
state estate tax64%Check
Estate Planning Software63%Check
leading62%Check
estate advisory62%Check
Leading Estate Planning Software62%Check
Vanilla Estate61%Check
Vanilla Estate Planning60%Check
Show more keywords and terms

Automatically check justvanilla.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions