Jotun.com - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
58% 
Page structure
29% 
Link structure
0% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
150.30 kB
Words
1289
Media files
53
Number of links
111 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Jotun protects property｜[DE]
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
As one of the world's leading paint and coating manufacturers, Jotun protects all types of property - from iconic buildings to beautiful homes.
The length of the meta description is perfect. (858 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.jotun.com/ww-en
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-de
Server location: United States of America
The following language is defined by HTML: en-de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordsJotun protects property
descriptionAs one of the world's leading paint and coating manufacturers, Jotun protects all types of property - from iconic buildings to beautiful homes.
robotsindex, follow
langen-de
og:titleJotun protects property
og:descriptionAs one of the world's leading paint and coating manufacturers, Jotun protects all types of property - from iconic buildings to beautiful homes.
og:imagehttps://www-prod.jotun.com/globalassets-b2b/b2b/.-shared-across-pages/jotuncan_background.png
og:urlhttps://www.jotun.com/de-en
og:typewebsite
og:localeen_DE
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Motivated by the toughest of conditions, in Jotun we constantly seek t...
  • Duplicate 2: With nearly 100 years of experience of charting through unknown waters...
The average number of words per sentence of 26.09 words is high.
This page contains 1289 words. That's ok.
30.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
27 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
39 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/globalassets-b2b/.com/jotun-logo.svgNo alt attribute provided
...ctor/countries-and-languages/germany.svgGermany
...ctor/countries-and-languages/germany.svgNo alt attribute provided
...ector/countries-and-languages/cyprus.svgNo alt attribute provided
...untries-and-languages/czech-republic.svgNo alt attribute provided
...ctor/countries-and-languages/denmark.svgNo alt attribute provided
...ector/countries-and-languages/france.svgNo alt attribute provided
...ector/countries-and-languages/greece.svgNo alt attribute provided
...lector/countries-and-languages/italy.svgNo alt attribute provided
.../countries-and-languages/netherlands.svgNo alt attribute provided
...ector/countries-and-languages/norway.svgNo alt attribute provided
...ector/countries-and-languages/poland.svgNo alt attribute provided
...lector/countries-and-languages/spain.svgNo alt attribute provided
...ector/countries-and-languages/sweden.svgNo alt attribute provided
...ector/countries-and-languages/turkey.svgNo alt attribute provided
...untries-and-languages/united-kingdom.svgNo alt attribute provided
...or/countries-and-languages/australia.svgNo alt attribute provided
...tor/countries-and-languages/cambodia.svgNo alt attribute provided
...lector/countries-and-languages/china.svgNo alt attribute provided
...or/countries-and-languages/indonesia.svgNo alt attribute provided
.../countries-and-languages/south-korea.svgNo alt attribute provided
...tor/countries-and-languages/malaysia.svgNo alt attribute provided
...ctor/countries-and-languages/myanmar.svgNo alt attribute provided
.../countries-and-languages/philippines.svgNo alt attribute provided
...or/countries-and-languages/singapore.svgNo alt attribute provided
...tor/countries-and-languages/thailand.svgNo alt attribute provided
...ctor/countries-and-languages/vietnam.svgNo alt attribute provided
...lector/countries-and-languages/egypt.svgNo alt attribute provided
...lector/countries-and-languages/india.svgNo alt attribute provided
...elector/countries-and-languages/oman.svgNo alt attribute provided
...lector/countries-and-languages/qatar.svgNo alt attribute provided
...countries-and-languages/saudi-arabia.svgNo alt attribute provided
...s-and-languages/united-arab-emirates.svgNo alt attribute provided
...ector/countries-and-languages/brazil.svgNo alt attribute provided
...ector/countries-and-languages/mexico.svgNo alt attribute provided
...d-languages/united-states-of-america.svgNo alt attribute provided
.../who-we-are/countries-we-operate-in2.svgNo alt attribute provided
...ge.jpg?width=2208&height=1380&quality=70No alt attribute provided
...gn.jpg?width=2208&height=1380&quality=70Skyscrapers seen from above
...re.jpg?width=2208&height=1380&quality=70Ocean and a cityscape
...em.jpg?width=2208&height=1380&quality=70The inside of a factory
...ng.jpg?width=2208&height=1380&quality=70A ship hull at sea
...gy.jpg?width=2208&height=1380&quality=70Offshore windmills and an offshore rig
..._2.png?format=webp&width=1408&quality=70image
...er.jpg?format=webp&width=1408&quality=70image
..._2.png?format=webp&width=1408&quality=70image
...er.jpg?format=webp&width=1408&quality=70image
...ay.jpg?width=2400&height=1500&quality=70Jotun’s ability to attract, train and develop the best and brightest has never been more important.
...ai.jpg?width=2208&height=1380&quality=70No alt attribute provided
...r2.jpg?width=2208&height=1380&quality=70Female scientist in white uniform
...er.jpg?width=2400&height=1500&quality=703D-rendered graphic of Jotun's HullSkater robot
/globalassets-b2b/.com/jotun-logo.svgNo alt attribute provided
Video URLWidthHeight
...00015917/Cut3 (1)_720p.mp4?download=true

Page structure

H1 heading
(Critically important)
How we conduct risk assessments
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 How we conduct risk assessments
H1 Jotun protects property
H2 Jotun protects property Duplicate text
H2 Select your industry
H2 About Jotun
H2 Sustainability at Jotun
H2 Career
H2 Hull Skating Solutions
H2 News
H2 Video modal
H2 Image modal
H2 Brochure modal
H3 Change language
H3 Europe
H3 Asia Pacific
H3 Middle East, India & Africa
H3 Americas
H3 Worldwide
H3 Beautiful homes
H3 Architecture and design
H3 Infrastructure
H3 Light industry
H3 Shipping and yachting
H3 Energy
H3 Jotun secures agreement with leading shipowner Thoresen Shipping to maintain always clean hull with Hull Skating Solutions (HSS)
H3 Jotun is the winner of the Norwegian Export Award 2025
H3 Another good year for Jotun
H3 Sallaum Lines invests in HPS to increase efficiency and cleaner operations
H3 Jotun at COP29: Navigating towards cleaner shipping
H3 Jotun donates NOK 2 mill to humanitarian aid in the Middle East region
H3 Positive development for Jotun
H3 PortPic brings together the shipping industry
H3 Jotun to participate at WindEnergy Hamburg
H3 New research reveals increasing strategic importance of maintenance in oil and gas industry operations
H3 A revolution in anticorrosives
H3 Jotun returns to ONS
H6 Featured: Maintain steel integrity®
H6 Featured: Clean shipping commitment
H6 Featured: Maintain steel integrity® Duplicate text
H6 Featured: Clean shipping commitment Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.jotun.com/de-enNo Text
https://www.jotun.com/de-en?queryNo Text
/de-de/dekorativNew window Subdomain Beautiful homes
/de-en/industries/architecture...Architecture and design overview
/de-en/industries/architecture...Beautiful buildings
/de-en/industries/architecture...Furniture and design
/de-en/industries/architecture...Iconic bridges
/de-en/industries/architecture...Browse products for architecture and design
/de-en/industries/infrastructureInfrastructure overview
/de-en/industries/infrastructu...Airports
/de-en/industries/infrastructu...Civil infrastructure
/de-en/industries/infrastructu...Water works
/de-en/industries/infrastructu...Port and harbours
/de-en/industries/infrastructu...Bridges
/de-en/industries/infrastructu...Buildings
/de-en/industries/infrastructu...Browse all products for infrastructure
/de-en/industries/light-industryLight industry overview
/de-en/industries/light-indust...Auto parts
/de-en/industries/light-indust...Appliances
/de-en/industries/light-indust...Furniture
/de-en/industries/light-indust...Batteries
/de-en/industries/light-indust...Browse all products for light industry
/de-en/industries/shippingShipping and yachting overview
/de-en/industries/shipping/car...Carriers and cargo
/de-en/industries/shipping/pas...Passenger services
/de-en/industries/shipping/sup...Supply
/de-en/industries/shipping/yac...Yachting
/de-en/industries/shipping/pro...Browse all products for shipping and yachting
/de-en/industries/energyEnergy overview
/de-en/industries/energy/offsh...Offshore oil and gas
/de-en/industries/energy/onsho...Onshore oil, gas and petrochemicals
/de-en/industries/energy/refin...Refining
/de-en/industries/energy/power...Wind power
/de-en/industries/energy/productsBrowse all products for energy
/de-en/about-jotunAbout Jotun
/de-en/about-jotun/sustainabil...Sustainability at Jotun
/de-en/industries/sustainabili...Industry contribution
/Cookie/SetLanguageSelectorCoo...English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Turkish
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Chinese
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Korean
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Vietnamese
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/Cookie/SetLanguageSelectorCoo...Text duplicate English
/de-de/dekorativSubdomain Text duplicate Beautiful homes
/de-en/industries/architecture...Architecture and design
/de-en/industries/infrastructureInfrastructure
/de-en/industries/light-industryLight industry
/de-en/industries/shippingShipping and yachting
/de-en/industries/energyEnergy
/de-en/industries/energy/onsho...Learn more
/de-en/industries/shippingText duplicate Learn more
/de-en/industries/energy/onsho...Text duplicate Learn more
/de-en/industries/shippingText duplicate Learn more
/de-en/about-jotunText duplicate Learn more
/de-en/about-jotun/sustainabil...Text duplicate Learn more
/de-en/about-jotun/career/join-usText duplicate Learn more
/de-en/industries/solutions-an...Explore
/de-en/industries/news-and-sto...Text duplicate Explore
/de-en/about-jotun/media/news/...Text duplicate Explore
/de-en/about-jotun/media/news/...Text duplicate Explore
/de-en/industries/news-and-sto...Text duplicate Explore
/de-en/industries/news-and-sto...Text duplicate Explore
/de-en/about-jotun/media/jotun...Text duplicate Explore
/de-en/about-jotun/media/news/...Text duplicate Explore
/de-en/industries/news-and-sto...Text duplicate Explore
/de-en/industries/news-and-sto...Text duplicate Explore
/de-en/industries/news-and-sto...Text duplicate Explore
/de-en/industries/news-and-sto...Text duplicate Explore
/de-en/industries/news-and-sto...Text duplicate Explore
/de-en/about-jotunText duplicate About Jotun
/de-en/technical-documents-searchTechnical documents
/de-en/about-jotun/sustainabil...Sustainability
/de-en/about-jotun/career/join-usCareer
/de-en/about-jotun/media/newsNews
/de-en/about-jotun/contactContact us
/de-en/about-jotun/legal/priva...Privacy policy
/de-en/about-jotun/legal/terms...Terms and conditions
/de-en/about-jotun/legal/cooki...Cookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.jotun.com/de-en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (150 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateMon, 26 May 2025 18:10:59 GMT
servernginx
access-control-allow-origin*.jotun.com
cache-controlno-cache
content-encodinggzip
set-cookie27 Characters
strict-transport-securitymax-age=2592000
request-contextappId=cid-v1:028ddbef-96c7-4057-9ec1-4be73b6ba515
x-correlation-id5fc66fe3-519d-4de8-8466-f60713df8836
cf-cache-statusDYNAMIC
cf-ray945f3b7eddd1b8a6-AMS
x-frame-optionssameorigin
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesmaster-only
referrer-policyorigin
cross-origin-resource-policycross-origin
cross-origin-opener-policysame-origin-allow-popups
content-security-policyconnect-src 'self' https: *.jotun.com *.jotunprofessionals.com localhost:* *.visualstudio.com *.google-analytics.com *.googleapis.com *.cloudfront.net *.azure.com *.snapchat.com *.doubleclick.net *.qbrick.com *.dna.ip-only.net .hotjar.com *.hotjar.io wss: *.hotjar.com; default-src 'self' *.jotun.com *.jotunprofessionals.com * localhost:*; frame-src 'self' https: *.jotun.com *.jotunprofessionals.com localhost:* *.hcaptcha.com *.snapchat.com *.youtube.com *.issuu.com; media-src 'self' data: https: blob: *.jotun.com *.jotunprofessionals.com *.dna.ip-only.net; img-src 'self' data: https: *.jotun.com *.jotunprofessionals.com *.googletagmanager.com *.google.com *.google.nl *.cloudfront.net *.sharethis.com *.azure.com *.zaius.eu *.facebook.com *.dna.ip-only.net localhost:* *.hotjar.com; style-src 'self' *.jotun.com *.jotunprofessionals.com localhost:* *.jsdelivr.net *.googleapis.com 'unsafe-inline' *.hotjar.com *.googletagmanager.com; font-src 'self' data: fonts.googleapis.com fonts.gstatic.com 'unsafe-inline' *.hotjar.com; script-src 'self' data: https: blob: localhost:* *.jotun.com *.jotunprofessionals.com *.hcaptcha.com *.azure.com *.qbrick.com *.jsdelivr.net *.googletagmanager.com *.cloudfront.net *.sharethis.com *.azure.com 'unsafe-inline' 'unsafe-eval' *.hotjar.com 'unsafe-inline'; script-src-elem 'self' https: localhost:* *.jotun.com *.jotunprofessionals.com *.googletagmanager.com *.cloudfront.net *.sharethis.com *.azure.com *.spinnaker-js.com sc-static.net *.snapchat.com *.google-analytics.com *.googleapis.com *.facebook.net *.youtube.com *.qbrick.com 'unsafe-inline' *.hotjar.com 'unsafe-inline'
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 35 referring domains.
This page has 5,017 backlinks.
This page has backlinks from 18 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Sitemap: https://www.jotun.com/sitemap.xml

Sitemap: https://deco.jotun.com/deco-sitemap.xml

Disallow: /globalassets/
Disallow: /br-pt/
Disallow: /cz-cs/
Disallow: /ko-ko/
Disallow: /za-en/
Disallow: /ww-en/work-in-progress

Similar sites

Search preview

www.jotun.com › de-en
Jotun protects property｜[DE]
As one of the world's leading paint and coating manufacturers, Jotun protects all types of property - from iconic buildings to beautiful homes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Jotun75%Check
Jotun protects70%Check
property66%Check
protect66%Check
protects66%Check
Jotun Hull61%Check
Jotun returns58%Check
Jotun protects property｜[DE]53%Check
Beautiful50%Check
leading50%Check
Show more keywords and terms

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