Joinforma.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
44% 
Link structure
92% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
136.80 kB
Words
1094
Media files
98
Number of links
48 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Forma - Flexible Employee Benefits | LSA | FSA | HSA | HRA
The length of the page title is perfect. (542 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.
The length of the meta description is perfect. (912 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.joinforma.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionForma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.
viewportwidth=device-width, initial-scale=1
google-site-verificationMZSar6baiv2jHfxUtbj3QjOo1U3IiHFhMjqfDT5ry_g
langen
twitter:cardsummary_large_image
twitter:titleForma - Flexible Employee Benefits | LSA | FSA | HSA | HRA
twitter:descriptionForma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.
twitter:imagehttps://cdn.prod.website-files.com/61fcf661d5fa0f6756473fea/64a5f20b95b01b9ae27ec564_homepage-1.png
og:titleForma - Flexible Employee Benefits | LSA | FSA | HSA | HRA
og:descriptionForma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.
og:imagehttps://cdn.prod.website-files.com/61fcf661d5fa0f6756473fea/64a5f20b95b01b9ae27ec564_homepage-1.png
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1094 words. That's ok.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
64 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...3fbc72b_2025 benchmark report header.pngNo alt attribute provided
...37846b95bd26645cb438c_Forma Logo Svg.svgForma Logo
...a/6222831448fd5d0063444f7f_Logo dark.svgNo alt attribute provided
.../6584202571553a14bb118675_logo-white.svgNo alt attribute provided
...37846b95bd26645cb438c_Forma Logo Svg.svgForma Logo
...a/6222831448fd5d0063444f7f_Logo dark.svgNo alt attribute provided
...4/65f88dda394ef828c6376037_lsa-icon.webpNo alt attribute provided
...f88e02bba1d116fc169608_benefits-icon.svgNo alt attribute provided
...835a781486517b92cc31fe5_edu-nav-icon.pngNo alt attribute provided
...e4/65f88e26dfd6e07d132754fd_hra-icon.svgNo alt attribute provided
...7e110b4ea4b3a12a1a6d_Menu_LSA_inset.webpNo alt attribute provided
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...3f6fa5393be05d1844_integrations-icon.pngNo alt attribute provided
...f88eaf3358f1ed752ef8a6_security-icon.svgNo alt attribute provided
.../65f88eff3141758e8a0ec635_store-icon.svgNo alt attribute provided
...88f1bd77dbb56b5c69ab5_visa-card-icon.svgNo alt attribute provided
...65f88f4403a96682c7aa856c_claims-icon.svgNo alt attribute provided
...4/65f886f261a7bc668150e8a3_benefits.webpNo alt attribute provided
...88f6d2507403583cea982_materials-icon.svgNo alt attribute provided
...65f88f91ddbb551007d3bccc_events-icon.svgNo alt attribute provided
...4/65f88fb2394ef828c6396786_blog-icon.svgNo alt attribute provided
...5f88fcaf3ff5c0f85ffd6bb_careers-icon.svgNo alt attribute provided
...2939c9c1821d2db2de_microsoft-banner.webpNo alt attribute provided
...c_622001e1766142584041ff6d_lululemon.pngNo alt attribute provided
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..._62263394d9740c3610eafeb0_newbalance.pngNo alt attribute provided
...190c805780227baf57b_CollectiveHealth.pngNo alt attribute provided
...ea/63d2af211563dca33d8e542f_iPad_Pro.svgNo alt attribute provided
...147abc357f57266_Mobile_Forma_Card 3.webpNo alt attribute provided
...df2ab8579fe0ef7_Mobile_Forma_Card 4.webpNo alt attribute provided
...6cdb720f94dc44a_Mobile_Forma_Card 5.webpNo alt attribute provided
...66884c67d007245_Mobile_Forma_Card 2.webpNo alt attribute provided
...ea/63d2af211563dca33d8e542f_iPad_Pro.svgNo alt attribute provided
...ea/63d2af211563dca33d8e542f_iPad_Pro.svgNo alt attribute provided
...ea/63d2af211563dca33d8e542f_iPad_Pro.svgNo alt attribute provided
...74c633d01ad01679_Mobile_Forma_Card 4.pngNo alt attribute provided
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...473fea/63d11958b378db7ac211ba6b_care.svgNo alt attribute provided
...a0e4/64255a87df8471ae68b09af6_stripe.svgBrand logo
...a0e4/64255ab1658b1d0f05f92748_affirm.pngBrand logo
...881a0e4/6425b2c5a2d1418c866bf6f7_UKG.pngBrand logo
...25b350fa02da4e6355f8fd_Splunk_logo 1.pngBrand logo
.../6425b3f68c99cff2f1b4ef56_Allbirds 1.pngBrand logo
...0e4/6425b42720da09ce80f7658d_Dropbox.pngBrand logo
...81a0e4/6425b474f943b80f54bce39a_Zoom.pngBrand logo
...4/6425b4a2488fb84a8ad71365_Instacart.pngBrand logo
...4/6425b5107f2c515bbd594101_Lululemon.pngBrand logo
...81a0e4/6425b587b8650499dd8aa0f7_MSFT.pngBrand logo
...881a0e4/6425b5e215bb6adea6d22a39_Rev.pngBrand logo
...1a0e4/6425b71ee6835316a7948f80_Gusto.pngBrand logo
...881a0e4/6425b2c5a2d1418c866bf6f7_UKG.pngBrand logo
...25b680a5c213ae2bad4e65_Johns-hopkins.pngBrand logo
.../6425b6dac5f4976cd98fcb27_WCF_logo 1.pngBrand logo
...1a0e4/6425b71ee6835316a7948f80_Gusto.pngBrand logo
...642cdb548de67446f9dcb52c_gong_logo 1.pngBrand logo
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...4/6425b5107f2c515bbd594101_Lululemon.pngBrand logo
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..._Screenshot 2024-12-04 at 3.16.43 PM.pngNo alt attribute provided
...ecba6fd2668_Report case study inset.webpNo alt attribute provided
...1bc9f3a6cec_Forma Product thumbnails.pngNo alt attribute provided
...3fea/6425c4e3a81feb61dbd400ee_hand-2.pngNo alt attribute provided
...37846b95bd26645cb438c_Forma Logo Svg.svgForma Logo

Page structure

H1 heading
(Critically important)
Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about
The H1 heading is too long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Flexible benefits that employees rave about make every dollar count ease administration are global and equitable adapt to every individual help us live our best lives employees rave about
H2 Customizable spending accounts. Better benefits.
H2 Why switch to customizable spending accounts?
H2 Flexible benefits for today’s workforce
H2 Life Benefits Platform™ We do the work for you!
H2 Additional resources
H2 Switch to flexible benefits with Forma
H3 Flexible Benefits Suite
H3 Forma Store
H3 Forma Card
H3 Claims Administration
H3 Dashboard & Reporting
H3 Flexible Benefits Suite Duplicate text
H3 Forma Store Duplicate text
H3 Forma Card Duplicate text
H3 Claims Administration Duplicate text
H3 Dashboard & reporting
H3 Companies
H3 Benefits Professionals
H3 Employees
H3 Brokers
H3 1. Quickly design and customize account types
H3 2. Employees choose what works for them
H3 3. Forma takes care of the rest
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/resources/lifestyle-spending-...New window Download now
/resources/lifestyle-spending-...New window No Text
https://www.joinforma.com/IMG-ALT Forma Logo
https://www.joinforma.com/Text duplicate IMG-ALT Forma Logo
/products/lifestyle-spending-a...LSA Lifestyle Spending Accounts
/products/pre-taxPre-tax Accounts HSA, FSA, and more
/products/education-assistanceEducation Assistance Support employee development
/products/health-reimbursement...HRA Health Reimbursement Arrangements
/resources/what-is-a-lifestyle...Read here
/resources/what-is-a-lifestyle...New window Text duplicate Read here
/platform/why-formaWhy Forma We’re reinventing flexible benefits.
/platform/integrationsIntegrations Designed to work with any ecosystem
/platform/securitySecurity & Compliance Built for the world’s most stringent companies
/platform/forma-storeForma Store Personalized, premium-sourced employee benefits
/platform/forma-visa-cardForma Visa Card Unmatched convenience and simplicity
/platform/claims-administrationClaims Administration You set the rules. Forma does the rest.
/resources/benefits-value-asse...Sign up
/resources/benefits-value-asse...New window Text duplicate Sign up
/resourcesForma Materials Case studies, research, benchmark reports, and more
https://www.joinforma.com/eventsEvents & Webinars Join Forma for upcoming events.
https://www.joinforma.com/blogBlog Current trends and the future of benefits
/about-us/careersCareers Come build the future of benefits with us!
/resources/microsoft-scales-pe...Text duplicate Read here
/resources/microsoft-scales-pe...New window Text duplicate Read here
/customersCustomers
/broker-consultantsBrokers
https://client.joinforma.com/l...New window External Subdomain Member sign in
https://admin.joinforma.com/loginNew window External Subdomain Employer sign in
https://client.joinforma.com/l...New window External Subdomain Log in here
/resources/flexible-benefits-a...Learn more
/resources/lsa-eligibility-sta...Compliance & standards LSA Eligibility Standards
/resources/lifestyle-spending-...Forma Research 2025 Lifestyle Spending Accounts benchmark report
/resources/forma-flexible-bene...Forma Products Forma: The Flexible Benefits Platform | Product demos
https://www.joinforma.com/Text duplicate IMG-ALT Forma Logo
/products/lifestyle-spending-a...LSA - Lifestyle Spending Accounts
/products/health-reimbursement...HRA - Health Reimbursement Arrangements
/products/pre-taxPre-tax Accounts
/platform/why-formaWhy Forma
/platform/securitySecurity & Compliance
/platform/forma-storeForma Store
/platform/forma-visa-cardForma Visa Card
/platform/claims-administrationClaims Administration
/about-us/our-storyOur Story
/about-us/careersCareers
/about-us/our-storyNewsroom
/brand-resource-libraryBrand Assets
https://client.joinforma.com/l...External Subdomain Member Sign in
https://admin.joinforma.com/loginExternal Subdomain Admin Sign in
https://apps.apple.com/us/app/...External Subdomain IOS App
https://play.google.com/store/...External Subdomain Android App
/resourcesForma Research
https://www.joinforma.com/blogBlog
https://www.joinforma.com/eventsEvents & Webinars
https://support.joinforma.com/External Subdomain Help Center
/legal/privacy-policyPrivacy Policy
/legal/termsTerms & Conditions
https://status.joinforma.com/External Subdomain Status
https://trust.joinforma.com/External Subdomain Trust Center
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.joinforma.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (137 kB).

HTTP Response Header

NameValue
dateSun, 08 Jun 2025 08:32:46 GMT
content-typetext/html
cf-ray94c70a651d22edca-MXP
cf-cache-statusHIT
age176075
content-encodinggzip
last-modifiedFri, 06 Jun 2025 07:36:18 GMT
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
surrogate-keywww.joinforma.com 61fcf661d5fa0f6756473fea pageId:65789f90e4192d9e515882e5 65789f90e4192d9e515884a8 65789f90e4192d9e5158844f 65789f90e4192d9e51588327 65f88b261d16f701154ae102 65f87d903d952efab7670861 65789f90e4192d9e51588490 65789f90e4192d9e515883b8
x-frame-optionsSAMEORIGIN
x-lambda-id9468df97-ef42-4cb9-81da-0263fdaea334
varyAccept-Encoding
set-cookie149 Characters
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 131 referring domains.
This page has 451 backlinks.
This page has backlinks from 105 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /sfdemo

Sitemap: https://www.joinforma.com/sitemap.xml

Similar sites

Search preview

www.joinforma.com
Forma - Flexible Employee Benefits | LSA | FSA | HSA | HRA
Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Forma81%Check
benefits79%Check
Flexible benefits78%Check
flexible77%Check
Flexible Employee Benefits74%Check
Employee Benefits72%Check
employee66%Check
global benefits66%Check
benefits packages64%Check
LSA63%Check
Show more keywords and terms

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