It.wisc.edu - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
91% 
Page structure
100% 
Link structure
71% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.52 s
File size
104.50 kB
Words
919
Media files
13
Number of links
68 internal / 43 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Information Technology - University of Wisconsin–‍Madison - UW–⁠Madison Information Technology
The page title should be shorter than 580 pixels. It is 889 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Connecting and supporting our digital campus with info on IT services, tools, news, departments, events and more across the university.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://it.wisc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionConnecting and supporting our digital campus with info on IT services, tools, news, departments, events and more across the university.
google-site-verification-LKdVdlhGN2NI8J56ERFNOLRJdWgPw2nLAaF1SkX1GA
msapplication-TileImagehttps://it.wisc.edu/wp-content/uploads/UW-Madison-Favicon-8-300x300.png
article:modified_time2026-04-15T18:13:58+00:00
langen-us
twitter:cardsummary
twitter:titleUW–⁠Madison Information Technology
twitter:descriptionConnecting and supporting our digital campus with info on IT services, tools, news, departments, events and more across the university.
og:localeen_US
og:typewebsite
og:titleUW–⁠Madison Information Technology
og:descriptionConnecting and supporting our digital campus with info on IT services, tools, news, departments, events and more across the university.
og:urlhttps://it.wisc.edu/
og:site_nameUW–⁠Madison Information Technology
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 919 words. That's ok.
31.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...sso-1920x600-Top-News-Image-1600x500.jpgCowboy with a lasso on horseback chasing after passwords
data:[...] Base64Zoom symbol sending out signals across Madison area
data:[...] Base64Microsoft Copilot logo
data:[...] Base64Division of Information Technology employees celebrate at DoIT's 30th anniversary event
data:[...] Base64People creating and sending emails
data:[...] Base64Memorial Library Quiet Study
data:[...] Base64Online scam
data:[...] Base64A cursor clicks "Create" to build a Gemini task workflow.
data:[...] Base64Illustration of people using laptops with recycling symbols
data:[...] Base64Educause, cyber graduation cap, human working on a computer with a robot nearby
data:[...] Base64UW–Madison gold medal on a background of campus.
data:[...] Base64Person wearing black robes holding a red UW–Madison diploma case
data:[...] Base64White talk bubble with quotation marks, surrounded by smaller icons ranging from an ice cream cone to an office chair to a campus building.

Page structure

H1 heading
(Critically important)
UW–⁠Madison Information Technology
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 UW–⁠Madison Information Technology
H2 End your password struggles: Use 1Password
H2 Services
H2 News
H2 Campus IT Events
H2 Site footer content
H3 Virtual Office Hours with CIO Didier Contis
H3 Microsoft removed Copilot AI from Word, Excel, PowerPoint & OneNote
H3 DoIT 30th anniversary celebration earns recognition from CASE
H3 Graduating or leaving UW? Take action before you lose access to your email
H3 Level up your finals prep with InfoLabs services
H3 Watch for scams targeting faculty
H3 Meet Google Workspace Studio
H3 Recycle your old computers & electronics (for free!)
H3 FREE webinars from EDUCAUSE
H3 Nominate your exceptional colleagues for the 2026 IT Recognition Awards
H3 UW grads: Make sure your name is correct for spring commencement
H3 Quick survey: What motivates you to attend IT events?
H3 IT @ UW-Madison
H3 Quick Links
H3 Contact Us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (43) on this page.

Found links on this page

LinkAttributesAnchor text
https://it.wisc.edu/Anchor Skip to main content
https://www.wisc.edu/External Subdomain University of Wisconsin–Madison
https://it.wisc.edu/Subdomain No Text
https://it.wisc.edu/Subdomain UW–⁠Madison Information Technology
https://it.wisc.edu/services/Subdomain Services
https://it.wisc.edu/learn/Subdomain Learn
https://it.wisc.edu/it-community/Subdomain IT @ UW–‍Madison
https://it.wisc.edu/about/Subdomain About IT@UW–‍Madison
/about/division-of-information...Subdomain Division of Information Technology (DoIT)
/about/more-it-at-uw-madison/Subdomain Distributed IT
https://it.wisc.edu/it-community/Subdomain Communities, committees, groups
/it-community/governance/Subdomain IT Governance
https://doithistory.it.wisc.edu/External Subdomain DoIT History
/it-projects-priorities-stub/Subdomain IT projects & priorities
/about/it-project-portfolio/Subdomain IT project portfolio
/about/it-strategic-priorities...Subdomain IT Strategic Priorities 2022-2025
/about/division-of-information...Subdomain Cybersecurity
/about/division-of-information...Subdomain Office of Cybersecurity
/data-privacy-week/Subdomain Data privacy week
/academic-technology/Subdomain Academic Technology
https://digitalaccessibility.w...External Subdomain Accessibility
https://digitalaccessibility.w...External Subdomain Digital accessibility @ UW–‍Madison
/learn/make-it-accessible/Subdomain Make It Accessible
/about/division-of-information...Subdomain Liaison Network
/generative-ai-services-uw-mad...Subdomain AI
/learn/ai-at-work/Subdomain AI at work: A practical guide to using UW’s tools safely
/generative-ai-services-uw-mad...Subdomain Generative AI services
/generative-ai-services-uw-mad...Subdomain Generative AI use & policies
/generative-ai-services-uw-mad...Subdomain CISO statement on use of generative AI
https://it.wisc.edu/Subdomain Accounts
https://email.wisc.edu/External Subdomain Email
https://my.wisc.edu/External Subdomain MyUW
https://learnuw.wisc.edu/External Subdomain Learn@UW
https://uwmadison.box.com/New window External Subdomain Box
https://apps.google.wisc.edu/External Subdomain Google Apps
https://uwmadison.zoom.us/External Subdomain Zoom
https://it.wisc.edu/services/Subdomain More Services
https://kb.wisc.edu/helpdesk/External Subdomain Get help
https://outages.doit.wisc.edu/External Subdomain Outages
https://it.wisc.edu/scam-alerts/Subdomain Scam alerts
/top-story/end-your-password-s...Subdomain End your password struggles: Use 1Password
/services/canvas/Subdomain Canvas
/services/email-and-calendar/Subdomain Email and calendar
https://it.wisc.edu/services/box/Subdomain Text duplicate Box
/services/surveys-qualtrics/Subdomain Surveys (Qualtrics)
/services/myuw/Subdomain Text duplicate MyUW
/services/web-conferencing-zoom/Subdomain Web conferencing (Zoom)
/services/microsoft-365/Subdomain Microsoft 365
/services/software/Subdomain Software
/services/google-workspace/Subdomain Google Workspace
/services/help-desk/Subdomain Help Desk
/services/printing-for-students/Subdomain Printing for students
/services/wiscvpn/Subdomain WiscVPN (Virtual Private Network)
https://it.wisc.edu/services/Subdomain See all IT services
/news/virtual-office-hours-wit...Subdomain Virtual Office Hours with CIO Didier Contis
/news/microsoft-will-remove-co...Subdomain Microsoft removed Copilot AI from Word, Excel, PowerPoint & OneNote
/news/doit-30th-anniversary-ce...Subdomain DoIT 30th anniversary celebration earns recognition from CASE
/news/changes-to-email-access-...Subdomain Graduating or leaving UW? Take action before you lose access to your email
/news/infolabs-finals-prep/Subdomain Level up your finals prep with InfoLabs services
/news/scams-targeting-faculty/Subdomain Watch for scams targeting faculty
/news/meet-google-workspace-st...Subdomain Meet Google Workspace Studio
/top-story/recycle-your-old-co...Subdomain Recycle your old computers & electronics (for free!)
/news/learn-and-grow-with-educ...Subdomain FREE webinars from EDUCAUSE
/news/it-recognition-awards-20...Subdomain Nominate your exceptional colleagues for the 2026 IT Recognition Awards
/news/name-in-use-uw-profile-n...Subdomain UW grads: Make sure your name is correct for spring commencement
/news/quick-survey-attending-i...Subdomain Quick survey: What motivates you to attend IT events?
https://it.wisc.edu/news/Subdomain More IT news
https://kb.wisc.edu/101516External Subdomain Public Cloud Office Hours
https://uwmadison.zoom.us/j/98...External Subdomain Online
/news/virtual-office-hours-wit...Subdomain Text duplicate Virtual Office Hours with CIO Didier Contis
https://uwmadison.zoom.us/j/96...External Subdomain Text duplicate Online
https://today.wisc.edu/events/...External Subdomain Canvas: Final Grading
https://uwmadison.zoom.us/j/99...External Subdomain Text duplicate Online
https://today.wisc.edu/events/...External Subdomain Text duplicate Canvas: Final Grading
https://uwmadison.zoom.us/j/99...External Subdomain Text duplicate Online
https://doitnet.doit.wisc.edu/...External Subdomain Spring DoIT All Staff meeting
https://uwmadison.zoom.us/j/95...External Subdomain Text duplicate Online
https://www.myworkday.com/wisc...External Subdomain Learn@UW Demystifies AI
https://www.myworkday.com/wisc...External Subdomain Text duplicate Online
https://kb.wisc.edu/101516External Subdomain Text duplicate Public Cloud Office Hours
https://uwmadison.zoom.us/j/98...External Subdomain Text duplicate Online
/news/virtual-office-hours-wit...Subdomain Text duplicate Virtual Office Hours with CIO Didier Contis
https://uwmadison.zoom.us/j/96...External Subdomain Text duplicate Online
https://kb.wisc.edu/101516External Subdomain Text duplicate Public Cloud Office Hours
https://uwmadison.zoom.us/j/98...External Subdomain Text duplicate Online
/it-community/governance/uw-ma...Subdomain Madison Information Security Team (MIST) meeting series
https://uwmadison.zoom.us/j/97...External Subdomain Text duplicate Online
https://today.wisc.edu/events/...External Subdomain More events
https://www.wisc.edu/External Subdomain No Text
https://www.wisconsin.edu/External Subdomain Part of the Universities of Wisconsin
https://it.wisc.edu/servicesSubdomain Text duplicate Services
https://it.wisc.edu/learn/Subdomain Text duplicate Learn
https://it.wisc.edu/it-community/Subdomain Community & governance
/about/it-project-portfolio/Subdomain Text duplicate IT project portfolio
/about/it-strategic-priorities...Subdomain Text duplicate IT Strategic Priorities 2022-2025
/academic-technology/Subdomain Text duplicate Academic Technology
/about/division-of-information...Subdomain Text duplicate Cybersecurity
/generative-ai-services-uw-mad...Subdomain AI @ UW–‍Madison: use & policies
/learn/get-started-with-tech/Subdomain Get started with tech
https://outages.doit.wisc.edu/External Subdomain Text duplicate Outages
https://go.wisc.edu/itjobsExternal Subdomain Campus IT jobs
https://kb.wisc.edu/helpdesk/External Subdomain IT help & support (DoIT Help Desk)
/netid-protected/feedback-form/Subdomain Website edits or feedback (it.wisc.edu)
https://accessible.wisc.edu/External Subdomain Accessibility@UW–‍Madison
https://www.youtube.com/user/u...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://kb.wisc.edu/helpdesk/External Subdomain DoIT Help Desk
https://accessible.wisc.edu/External Subdomain accessibility at UW–Madison
https://uwtheme.wordpress.wisc...External Subdomain UW Theme
https://www.wisc.edu/privacy-n...External Subdomain Privacy Notice
https://www.wisconsin.edu/External Subdomain University of Wisconsin System.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://it.wisc.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.52 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
dateMon, 20 Apr 2026 07:22:14 GMT
serverApache
x-powered-byPHP/8.4.19
link<https://it.wisc.edu/wp-json/>; rel="https://api.w.org/", <https://it.wisc.edu/wp-json/wp/v2/pages/437499>; rel="alternate"; title="JSON"; type="application/json", <https://it.wisc.edu/>; rel=shortlink
pragmapublic
cache-controlmax-age=3058, public
content-encodinggzip
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
last-modifiedMon, 20 Apr 2026 07:13:12 GMT
expiresMon, 20 Apr 2026 07:22:14 GMT
x-ua-compatibleIE=edge
content-security-policyframe-ancestors 'self';
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
content-length25515
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 155 referring domains.
This page has 219 backlinks.
This page has backlinks from 48 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10
User-agent: GPTbot
Disallow: /
User-agent: Google-Extended
Disallow: /
User agent: Googlebot
Disallow:

Sitemap: https://it.wisc.edu/sitemap_index.xml
User-agent: SemrushBot
Disallow: /
User-agent: dotbot
Disallow: /
User-agent: NPBot
Disallow: /
User-agent: MJ12bot
Disallow: /
User-agent: SemrushBot-SI
Disallow: /
User-agent: AhrefsBot
Disallow: /
User-agent: SEOkicks.de
Disallow: /
User-agent: AdsBot-Google
Disallow: /
Disallow: /smartsheet-transition-at-uw-madison/

Similar sites

Search preview

it.wisc.edu
Information Technology - University of Wisconsin–‍Madison - UW–⁠Mad...
Connecting and supporting our digital campus with info on IT services, tools, news, departments, events and more across the university.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Madison70%Check
UW Madison70%Check
Information68%Check
Technology68%Check
Information Technology68%Check
wisc63%Check
University62%Check
accessibility UW Madison61%Check
events59%Check
Services59%Check
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