Irvingoil.com - SEO Checker

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Overview of the SEO Check
Meta information
71% 
Page quality
79% 
Page structure
8% 
Link structure
68% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.76 s
File size
66.40 kB
Words
590
Media files
16
Number of links
133 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Irving Oil
The page title is too short. (194 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.irvingoil.com/en-CA
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-config/themes/custom/irvingoil/touch-icons/browserconfig.xml
theme-color#ffffff
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 590 words. That's ok.
19.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tom/irvingoil/images/logo__irvingoil.svgHome
...g_pages_300off_and_propaneca_desktop.pngNo alt attribute provided
...g_pages_300off_and_propaneca_desktop.pngNo alt attribute provided
...-website-landing-page-header1440x390.pngNo alt attribute provided
...ult/files/hometown_rewards_white2x-8.pngHometown Rewards
...2025_-_web_assets_desktop_banner_1_0.pngNo alt attribute provided
...top_100_2025_-_web_assets_logo_white.pngNo alt attribute provided
...y_4th_july_pop-up_landing_page_ac-en.jpgCanada Day and 4th of July Promo
...n_homepage_hero_banner_-_desktop_1_0.pngNo alt attribute provided
/sites/default/files/ftc_logo_white.pngNo alt attribute provided
...x853_canada_wecommit_shoots_dsc00002.jpgIrving Energy
...re-2020-digital-irvingoil.com_pic4_0.pngFuel the Care
...18e738-8732-4309-a358-7ec261f38e34_0.jpgIrving Refinery
/sites/default/files/picture2.jpgNo alt attribute provided
.../custom/irvingoil/images/topoil_logo.pngTop Oil Logo
...tom/irvingoil/images/logo__irvingoil.svgHome

Page structure

H1 heading
(Critically important)
Homepage
The H1 heading contains the words Homepage! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Homepage
H2 Quick links
H2 Mobile find us
H2 Convert to propane today
H2 Convert to propane today Duplicate text
H2 Get up to 10x the AIR MILES® Reward Miles™ every weekend
H2 Good energy. Great people.
H2 Save this home heating season
H2 Together, we can make a difference
H2 Text with links grid component
H2 News & Media
H2 News & Media Duplicate text
H2 Footer menu
H2 Empty heading
H2 Legal menu
H2 Mobile main navigation
H2 Mobile support menu
H2 Social channels
H2 Legal menu Duplicate text
H3 Empty heading
H3 Empty heading
H3 Empty heading
H5 Close to home
H5 Fuel more than your vehicle
H5 Learn about our company
H5 Algoma Central Corporation and Irving Oil welcome new tanker vessels to fuel energy deliveries
H5 For the ninth consecutive year, Irving Oil continues to be recognized as one of Canada’s Top 100 Employers
H5 Irving Oil and the Arthur and Sandra Irving Foundation make $1-million gift to support the new Ronald McDonald House in...
H6 Algoma Central Corporation.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en-CA/homeAnchor Skip to main content
/en-CA/home-energy/emergenciesNeed help?
/en-CA/homeAnchor Menu
https://www.irvingoil.com/en-CAIMG-ALT Home
A-TITLE Home
/locationFind us
/en-CA/on-the-road/personalHome & Road
A-TITLE You can count on us
/en-CA/on-the-road/personalBringing good energy everywhere we serve. View Home & Road overview.
/en-CA/home-energy/home-heatin...Home Heat & Energy
/en-CA/home-energy/benefits-pr...Propane
/en-CA/home-energy/heating-fuelHeating oil
/en-CA/energy-for-business/del...Delivery areas
/en-CA/home-energy/home-energy...Service & equipment
/en-CA/home-energy/home-energy...Special offers
/en-CA/home-energy/heating-oil...Order online
/en-CA/home-energy/keep-your-f...Safety Tips
/en-CA/on-the-road/on-the-road...On the Road
/locationFind a location
/en-CA/on-the-road/big-stop-re...Big Stop Restaurants
/en-CA/on-the-road/ev-chargingElectric vehicle charging
/en-CA/on-the-road/stretch-the...Bark Parks
/en-CA/loyalty/offer-centreLoyalty
/en-CA/loyalty/hometown-rewardsHometown Rewards (Atlantic Canada)
/en-CA/loyalty/irving-rewardsIrving Rewards (QC/ON)
/en-CA/loyalty/offer-centreText duplicate Special offers
/en-CA/loyalty/gift-cardsGift cards
https://hometownrewards.ca/loginExternal Hometown Rewards Login
/en-CA/energy-for-business/bus...B2B & Commercial
A-TITLE Help your business thrive
/en-CA/energy-for-business/bus...Helping customers succeed since 1924. View B2B & Commercial overview.
/en-CA/energy-for-business/ene...Energy for Business
/en-CA/energy-for-business/hea...Text duplicate Heating oil
/en-CA/energy-for-business/pro...Text duplicate Propane
/en-CA/energy-for-business/die...Diesel
/en-CA/business-energy/busines...Delivery Areas
/en-CA/blending-packaging/blen...Blending & Packaging
/en-CA/blending-packaging/lubr...Irving Lubricants
/en-CA/blending-packaging/cobraCobra Lubricants
/en-CA/wholesale-specialty/cus...Customer Self-Serve
https://irving.sdsbinders.com/...External Subdomain Find an SDS
/en-CA/cargo-product-trading/c...Cargo & Product Trading
/en-CA/cargo-product-trading/c...Overview
/en-CA/fleet-professional-driv...Fleet & Professional Drivers
/en-CA/fleet-professional-driv...IRVING 24 Card
/en-CA/fleet-professional-driv...Irving Commercial Card
/en-CA/fleet-professional-driv...Driver lounges & amenities
/en-CA/wholesale-specialty/who...Wholesale & Specialty Products
/en-CA/wholesale-specialty/who...Products overview
/en-CA/wholesale-specialty/cus...Text duplicate Customer Self-Serve
https://irving.msdsbinders.com...External Subdomain Text duplicate Find an SDS
/en-CA/irving-aviation-service...Irving Aviation Services
/en-CA/irving-aviation-service...FBO overview
/en-CA/irving-aviation-service...Gander
/en-CA/irving-aviation-service...Goose Bay
/en-CA/irving-aviation-service...St. John's
/en-CA/discover-irving/discove...Discover Irving
A-TITLE We always go the extra mile
/en-CA/discover-irving/discove...Proud to serve the communities where we live and work. Discover Irving Oil.
/en-CA/discover-irving/discove...Discover Irving Oil
/en-CA/discover-irving/about-usAbout us
/en-CA/discover-irving/leadershipLeadership
/en-CA/discover-irving/historyHistory
/en-CA/discover-irving/operationsOperations
/en-CA/discover-irving/good-en...Media
/en-CA/discover-irving/social-...Community
/en-CA/careers/careersCareers Home
/en-CA/careers/careersText duplicate Careers Home
/en-CA/careers/life-irving-oilLife at Irving Oil
/en-CA/careers/students-new-gradsStudents & New Grads
/en-CA/careers/benefits-and-we...Benefits and Wellness
https://www.irvingoil.com/en-CAText duplicate Home
/en-CA/searchSearch
/locationFind Us
/en-CA/discover-irving/loginLogin
A-TITLE Login to your accounts
/fr-CA/homeCanada - French
/en-US/homeUSA - English
/en-CA/home-energy/propane-ben...Get started
/en-CA/home-energy/propane-ben...Text duplicate Get started
https://irvingoil.my.site.com/...External Subdomain Sign up
/en-CA/press-room/for-the-nint...Subdomain Learn more
/en-CA/home-energy/irving-ener...Subdomain Switch to Irving Energy
/en-CA/discover-irving/fuel-th...Text duplicate Learn more
/en-CA/careers/careersIMG-ALT Irving Energy
/en-CA/careers/careersFind a career with us
/en-CA/discover-irving/fuel-th...IMG-ALT Fuel the Care
/en-CA/discover-irving/fuel-th...See how you Fuel the Care
/en-CA/discover-irving/discove...IMG-ALT Irving Refinery
/en-CA/discover-irving/discove...Explore who we are
/en-CA/press-room/algoma-centr...Algoma Central Corporation. April 28, 2025
/en-CA/press-room/algoma-centr...Algoma Central Corporation and Irving Oil welcome new tanker vessels to fuel energy deliveries
/en-CA/press-room/for-the-nint...For the ninth consecutive year, Irving Oil continues to be recognized as one of Canada’s Top 100 Employers
/en-CA/press-room/irving-oil-a...Irving Oil and the Arthur and Sandra Irving Foundation make $1-million gift to support the new Ronald McDonald House in...
/en-CA/discover-irving/mediaView more
/en-CA/discover-irving/about-usAbout Irving Oil
/en-CA/discover-irving/leadershipText duplicate Leadership
/en-CA/discover-irving/historyText duplicate History
/en-CA/discover-irving/operationsText duplicate Operations
/en-CA/careers/careersCareers
/en-CA/discover-irving/social-...Text duplicate Community
/en-CA/irving-values/environmentEnvironment
/en-CA/irving-values/health-sa...Health and safety
/en-CA/discover-irving/good-en...Text duplicate Media
/en-CA/home-energy/emergenciesEmergencies
/en-CA/irving-aviation-service...Accessibility
/en-CA/discover-irving/contact-usContact Us
https://www.facebook.com/irvin...External Subdomain Facebook
https://www.instagram.com/irvi...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://twitter.com/irvingoilNew window External Twitter
https://www.top.ie/New window External Subdomain IMG-ALT Top Oil Logo
https://www.irvingoil.com/en-CAText duplicate IMG-ALT Home
A-TITLE Home
/en-CA/discover-irving/legalLegal
/en-CA/discover-irving/privacyPrivacy
/default/sitemap.xmlSubdomain Sitemap
/en-CA/discover-irving/irvingo...Terms of Use
/fr-CA/homeText duplicate Canada - French
/en-US/homeText duplicate USA - English
https://www.irvingoil.com/en-CAText duplicate Home
/en-CA/on-the-road/personalText duplicate Home & Road
/en-CA/on-the-road/on-the-road...On the road
/en-CA/home-energy/home-heatin...Text duplicate Home Heat & Energy
/en-CA/loyalty/offer-centreText duplicate Special offers
/en-CA/loyalty/irving-rewardsText duplicate Loyalty
/en-CA/loyalty/gift-cardsText duplicate Gift cards
/en-CA/energy-for-business/bus...Text duplicate B2B & Commercial
/en-CA/energy-for-business/ene...Energy for business
/en-CA/wholesale-specialty/who...Text duplicate Wholesale & Specialty Products
/en-CA/cargo-product-trading/c...Cargo and Product Trading
/en-CA/fleet-professional-driv...Text duplicate Fleet & Professional Drivers
/en-CA/blending-packaging/blen...Text duplicate Blending & Packaging
/en-CA/irving-aviation-service...Irving Aviation services
/en-CA/discover-irving/discove...Text duplicate Discover Irving
/en-CA/discover-irving/discove...Text duplicate Discover Irving Oil
/en-CA/discover-irving/about-usText duplicate About us
/en-CA/irving-values/sustainab...Irving Values
/en-CA/discover-irving/good-en...Text duplicate Media
/en-CA/discover-irving/social-...Text duplicate Community
/en-CA/home-energy/emergenciesText duplicate Emergencies
/locationText duplicate Find Us
/en-CA/discover-irving/loginText duplicate Login
/en-CA/discover-irving/contact-usText duplicate Contact Us
https://www.facebook.com/irvin...External Subdomain Text duplicate Facebook
https://www.instagram.com/irvi...New window External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Linkedin
https://twitter.com/irvingoilNew window External Text duplicate Twitter
/en-CA/discover-irving/legalText duplicate Legal
/en-CA/discover-irving/privacyText duplicate Privacy
/default/sitemap.xmlSubdomain Text duplicate Sitemap
/en-CA/discover-irving/irvingo...Text duplicate Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.irvingoil.com/en-CA/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.76 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateFri, 23 May 2025 00:15:42 GMT
content-typetext/html; charset=UTF-8
cache-controlpublic, max-age=31536000
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSat, 23 May 2026 00:15:42 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-consumer-id1f1e5252-c60c-4f3c-9523-61485f8edf35
x-irving-regionCA[en]
access-control-allow-origin*
last-modifiedThu, 22 May 2025 17:38:20 GMT
x-request-idv-8d71e082-3733-11f0-b0f7-6f2437c2b0dc
x-ah-environmentprod
x-geo-countryDE
varyCookie,X-Consumer-ID,X-Irving-Region,X-Acquia-Cookie-A,Accept-Encoding,X-Geo-Country
viavarnish
x-cacheHIT
x-cache-hits6
cf-cache-statusEXPIRED
server-timingcfCacheStatus;desc="EXPIRED"
servercloudflare
cf-ray94405c3db8d952be-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 71 referring domains.
This page has 479 backlinks.
This page has backlinks from 64 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Robots.txt

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Sitemap: https://www.irvingoil.com/default/sitemap.xml

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Search preview

www.irvingoil.com › en-CA › home
Homepage | Irving Oil

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Irving64%Check
oil64%Check
Irving Oil64%Check
Homepage63%Check
Heating Oil53%Check
Main Homepage52%Check
Fuel51%Check
Discover Irving51%Check
Irving Aviation Services45%Check
energy44%Check
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