Ir.wingstop.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
86% 
Page structure
52% 
Link structure
63% 
Server
47% 
External factors
100% 
SEO Score
Response time
0.87 s
File size
1,011.60 kB
Words
611
Media files
1
Number of links
82 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wingstop Restaurants Inc. Investor Relations – NASDAQ: WING
The length of the page title is perfect. (579 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ir.wingstop.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorWordPress Download Manager 3.2.80
msapplication-TileImagehttps://ir.wingstop.com/wp-content/uploads/2023/05/favicon.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 611 words. That's ok.
18.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1011.6 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2023/02/wingstop-logo.pngWingstop Logo

Page structure

H1 heading
(Critically important)
Investor Relations
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Investor Relations
H1 Latest News
H1 Investor Tool Kit
H1 Q2 2025
H2 NASDAQ: WING
H2 Corporate OVERVIEW
H2 Annual Financial HIGHLIGHTS
H2 2,563
H2 21
H2 27%
H2 34%
H2 75%
H2 1,919%
H2 Latest News Duplicate text
H2 Events & Presentation
H2 Fourth Quarter 2022 Financial Results February 22, 2023
H2 Third Quarter 2022 Financial Results February 22, 2023
H2 Quarterly Results
H2 Press Release
H2 Webcast
H2 Quarterly Filing
H2 INVESTOR CONTACT
H2 INVESTOR EMAIL ALERTS
H3 Wingstop Inc. Reports Fiscal Second Quarter Financial Results
H3 Wingstop Inc. Reports Fiscal Second Quarter Financial Results Duplicate text
H3 Five Free Wings in Any Flavor – Wingstop Drops Deal for National Chicken Wing Day (& Teases Next Flavor)
H3 Wingstop Files Trademark for “National Chicken Tender Day”
H4 Second Quarter 2025 Financial Results
H4 May 2025 Investor Presentation
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
https://ir.wingstop.com/Subdomain Wingstop Restaurants Inc. Investor Relations
A-TITLE Wingstop Restaurants Inc. Investor Relations
https://www.wingstop.com/New window External Subdomain WINGSTOP.COM
https://www.wingstop.com/menuNew window External Subdomain MENU
https://www.wingstop.com/order...New window External Subdomain WING CALCULATOR
https://www.wingstop.com/orderNew window External Subdomain LOCATIONS
https://www.wingstop.com/orderNew window External Subdomain ONLINE ORDERING
https://ir.wingstop.com/Subdomain IMG-ALT Wingstop Logo
https://ir.wingstop.com/Subdomain HOME
https://ir.wingstop.com/about-us/Subdomain ABOUT US
/stock-info/stock-quote-and-ch...Subdomain STOCK INFO
/stock-info/stock-quote-and-ch...Subdomain Stock Quote & Chart
/investment-calculator/Subdomain Investment Calculator
/stock-info/analyst-coverage/Subdomain Analyst Coverage
/stock-info/dividend-history/Subdomain Dividend History
/stock-info/irs-documentation/Subdomain IRS Documentation
https://ir.wingstop.com/newsSubdomain NEWS & EVENTS
https://ir.wingstop.com/newsSubdomain Press Releases
/news-and-events/events-and-pr...Subdomain Events & Presentations
/news-and-events/media-assets/Subdomain Media Assets
/financials/quarterly-results/Subdomain FINANCIALS
/financials/quarterly-results/Subdomain Quarterly Results
/financials/annual-reports/Subdomain Annual Reports
/financials/sec-filings/Subdomain SEC Filings
/esg/overview/Subdomain ESG
/esg/overview/Subdomain Overview
https://wingstopcharities.org/New window External Wingstop Charities
/esg/executive-management-latest/Subdomain Anchor Executive Management
/esg/board-of-directors/Subdomain Anchor Board of Directors
/esg/committee-composition/Subdomain Committee Composition
/esg/governance-documents/Subdomain Governance Documents
/investor-resources/investor-c...Subdomain INVESTOR RESOURCES
/investor-resources/investor-c...Subdomain Investor Contacts
/investor-resources/investor-e...Subdomain Investor Email Alerts
/investor-resources/investors-...Subdomain Investors FAQ’s
/investor-resources/investor-t...Subdomain Investor Tool Kit
https://www.wingstop.com/External Subdomain Text duplicate WINGSTOP.COM
https://www.wingstop.com/menuExternal Subdomain Text duplicate MENU
https://www.wingstop.com/order...External Subdomain Text duplicate WING CALCULATOR
https://www.wingstop.com/orderExternal Subdomain Text duplicate LOCATIONS
https://www.wingstop.com/orderExternal Subdomain Text duplicate ONLINE ORDERING
https://ir.wingstop.com/Subdomain Text duplicate HOME
https://ir.wingstop.com/about-us/Subdomain Text duplicate ABOUT US
/stock-info/stock-quote-and-ch...Subdomain Text duplicate STOCK INFO
/stock-info/stock-quote-and-ch...Subdomain Text duplicate Stock Quote & Chart
/investment-calculator/Subdomain Text duplicate Investment Calculator
/stock-info/analyst-coverage/Subdomain Text duplicate Analyst Coverage
/stock-info/dividend-history/Subdomain Text duplicate Dividend History
/stock-info/irs-documentation/Subdomain Text duplicate IRS Documentation
https://ir.wingstop.com/newsSubdomain Text duplicate NEWS & EVENTS
https://ir.wingstop.com/newsSubdomain Text duplicate Press Releases
/news-and-events/events-and-pr...Subdomain Text duplicate Events & Presentations
/news-and-events/media-assets/Subdomain Text duplicate Media Assets
/financials/quarterly-results/Subdomain Text duplicate FINANCIALS
/financials/quarterly-results/Subdomain Text duplicate Quarterly Results
/financials/annual-reports/Subdomain Text duplicate Annual Reports
/financials/sec-filings/Subdomain Text duplicate SEC Filings
/esg/overview/Subdomain Text duplicate ESG
/esg/overview/Subdomain Text duplicate Overview
https://wingstopcharities.org/New window External Text duplicate Wingstop Charities
/esg/executive-management-latest/Subdomain Anchor Text duplicate Executive Management
/esg/board-of-directors/Subdomain Anchor Text duplicate Board of Directors
/esg/committee-composition/Subdomain Text duplicate Committee Composition
/esg/governance-documents/Subdomain Text duplicate Governance Documents
/investor-resources/investor-c...Subdomain Text duplicate INVESTOR RESOURCES
/investor-resources/investor-c...Subdomain Text duplicate Investor Contacts
/investor-resources/investor-e...Subdomain Text duplicate Investor Email Alerts
/investor-resources/investors-...Subdomain Text duplicate Investors FAQ’s
/investor-resources/investor-t...Subdomain Text duplicate Investor Tool Kit
https://www.wingstop.com/External Subdomain Text duplicate WINGSTOP.COM
https://www.wingstop.com/menuExternal Subdomain Text duplicate MENU
https://www.wingstop.com/order...External Subdomain Text duplicate WING CALCULATOR
https://www.wingstop.com/orderExternal Subdomain Text duplicate LOCATIONS
https://www.wingstop.com/orderExternal Subdomain Text duplicate ONLINE ORDERING
/wingstop-inc-reports-fiscal-s...Subdomain Wingstop Inc. Reports Fiscal Second Quarter Financial Results
/investor-resources/investor-t...New window Text duplicate Investor Tool Kit
https://ir.wingstop.com/about-us/LEARN MORE
/wingstop-inc-reports-fiscal-s...Subdomain Text duplicate Wingstop Inc. Reports Fiscal Second Quarter Financial Results
/five-free-wings-in-any-flavor...Subdomain Five Free Wings in Any Flavor – Wingstop Drops Deal for National Chicken Wing Day (& Teases Next Flavor)
/wingstop-files-trademark-for-...Subdomain Wingstop Files Trademark for “National Chicken Tender Day”
https://ir.wingstop.com/news/New window VIEW ALL NEWS
/event/second-quarter-2025-fin...Subdomain Second Quarter 2025 Financial Results
https://event.choruscall.com/m...New window External Subdomain Webcast
/wp-content/uploads/2025/05/FI...Subdomain Anchor May 2025 Investor Presentation
/wp-content/uploads/2025/05/FI...New window Subdomain Download
/news-and-events/events-and-pr...VIEW ALL
/news-and-events/events-and-pr...New window Text duplicate VIEW ALL
/wp-content/uploads/2025/05/FI...FINAL_2025-Investor-Presentation
/wp-content/uploads/2025/05/FI...New window Text duplicate Download
/financials/quarterly-results/New window View All Results
/wingstop-inc-reports-fiscal-s...New window Subdomain No Text
/wingstop-inc-reports-fiscal-s...New window Subdomain Press Release
https://event.choruscall.com/m...New window External Subdomain No Text
https://event.choruscall.com/m...New window External Subdomain Text duplicate Webcast
https://s3.amazonaws.com/sec.i...New window External Subdomain No Text
https://s3.amazonaws.com/sec.i...New window External Subdomain Quarterly Filing
/cdn-cgi/l/email-protection[email protected]
https://ir.wingstop.com/Subdomain Home
https://ir.wingstop.com/about-us/Subdomain About Us
/stock-info/stock-quote-and-ch...Subdomain Stock Info
https://ir.wingstop.com/news/Subdomain News & Events
/financials/quarterly-results/Subdomain Financials
https://ir.wingstop.com/overview/Subdomain Text duplicate ESG
/investor-resources/investor-c...Subdomain Investor Resources
https://www.wingstop.com/careersExternal Subdomain Careers
https://www.wingstop.com/terms...New window External Subdomain Terms
https://www.wingstop.com/privacyNew window External Subdomain Privacy
https://ir.wingstop.com/site-map/Subdomain Sitemap
https://www.wingstop.com/acces...New window External Subdomain Accessibility
https://www.wingstop.com/own-a...New window External Subdomain Own a Wingstop
https://www.wingstop.com/nutri...New window External Subdomain Nutritional Info
https://www.wingstop.com/aller...New window External Subdomain Allergen Info
https://www.wingstop.com/faqNew window External Subdomain FAQ
https://www.facebook.com/Wings...New window External Subdomain Facebook-f
https://www.instagram.com/wing...New window External Subdomain Instagram
https://twitter.com/wingstop/New window External Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ir.wingstop.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,012 kB).

HTTP Response Header

NameValue
dateMon, 04 Aug 2025 04:20:22 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
varyAccept-Encoding
link<https://ir.wingstop.com/wp-json/>; rel="https://api.w.org/"
set-cookie72 Characters
x-powered-byWP Engine
x-cacheableYES:600.000
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 78
x-cache-groupnormal
x-orig-cache-controlmax-age=600, must-revalidate
cf-cache-statusDYNAMIC
servercloudflare
cf-ray969b43047fc59f0b-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 127 referring domains.
This page has 354 backlinks.
This page has backlinks from 111 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-content/uploads/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://ir.wingstop.com/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wingstop70%Check
Investor66%Check
Investor Relations65%Check
Wingstop Restaurants59%Check
Wingstop Restaurants Inc59%Check
Investor Relations NASDAQ58%Check
Inc54%Check
INVESTOR RESOURCES52%Check
NASDAQ49%Check
Investor Email Alerts49%Check
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