Instrument.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
40% 
Page structure
79% 
Link structure
75% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
2,375.10 kB
Words
391
Media files
11
Number of links
48 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Instrument | A technology-led brand, product, & marketing agency | Instrument
The page title should be shorter than 580 pixels. It is 697 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are a design and technology company helping brands unlock their full potential.
The length of the meta description is perfect. (509 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.instrument.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionWe are a design and technology company helping brands unlock their full potential.
langen
twitter:titleInstrument | Redefining brands and experiences | Instrument
twitter:site@instrument
twitter:site:id15498797
twitter:cardsummary_large_image
twitter:imagehttps://a-us.storyblok.com/f/1004432/1200x630/5920c3bb58/001.png/m/800x418/
twitter:descriptionWe are a multidisciplinary creative company that redefines brands and experiences.
og:titleInstrument | Redefining brands and experiences | Instrument
og:imagehttps://a-us.storyblok.com/f/1004432/1200x630/e7ff102c87/000.png/m/1200x630/filters:format(png)/
og:descriptionWe are a multidisciplinary creative company that redefines brands and experiences.
og:typewebsite
og:urlhttps://www.instrument.com/
og:localeen_US
charsetutf-8

Automatically check instrument.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 391 words on this page. Good pages should have about 800 words of useful content.
33.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.58 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (2375.1 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4432/1816x1816/21bf56a7b4/dropnow.png/m/No alt attribute provided
...6x1816/43774ed1be/notion_carousel.png/m/No alt attribute provided
...48x2048/6f9fad5a18/eames_carousel.png/m/No alt attribute provided
...816x1816/813fe651cc/nike_carousel.png/m/No alt attribute provided
...x1816/5c3c617ec6/cortica_carousel.png/m/No alt attribute provided
...816x1816/25721fa2be/pace-carousel.png/m/No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Recent work
H2 Services
H2 Select Clients
H2 Our Purpose
H2 News & Noteworthy
H2 Keep up to date with our quarterly newsletter, “You’ve got mail.”
H2 Get in touch
H2 See more
H2 Follow along
H3 Expressive and enduring digital experiences.
H3 Shape a better future.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.instrument.com/Anchor Skip Navigation
https://www.instrument.com/work/Work
/services/Services
https://www.instrument.com/about/About
https://www.instrument.com/about/Learn More
https://www.instrument.com/ediED&I
/careers/Careers
/latest/Latest
/contact/Contact
https://www.instrument.com/No Text
https://www.instrument.com/work/Text duplicate Work
/services/Text duplicate Services
/contact/Text duplicate Contact
https://www.instrument.com/Home
https://www.instrument.com/work/Text duplicate Work
/services/Text duplicate Services
https://www.instrument.com/about/Text duplicate About
https://www.instrument.com/ediText duplicate ED&I
/careers/Text duplicate Careers
/latest/Text duplicate Latest
/contact/Text duplicate Contact
https://www.instagram.com/inst...New window External Subdomain Instagram
https://twitter.com/instrument...New window External Twitter
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instrument.com/No Text
https://www.instrument.com/work/View All Work
/services/See our offerings
https://www.instrument.com/about/Learn more about us
/latest/See what’s new
/latest/why-brand-systems-stil...No Text
/latest/why-brand-systems-stil...Brand Systems Matter More Than Ever: They're no longer a strategic luxury—they’re a business necessity.
/latest/building-new-tools-for...No Text
/latest/building-new-tools-for...Accelerated by AI: Building New Tools for Today: We’re harnessing AI-driven customization to meet modern challenges—and move faster than ever.
/latest/Built-to-Bring-Us-Toge...No Text
/latest/Built-to-Bring-Us-Toge...Built to Bring Us Together: Reimagining the role of physical space in shaping culture, collaboration, and change.
/latest/how-to-grow-an-agency-...No Text
/latest/how-to-grow-an-agency-...How to Grow an Agency with Purpose: Growing with purpose means making tough choices — focusing on what aligns with your goals and letting go of the rest.
/services/See our services
/contact/start-a-projectStart a Project
/careers/Join the Team
/contact/press-and-mediaPress & Media
/contact/contact-formDrop Us a Note
https://www.instrument.com/homeText duplicate Home
https://www.instrument.com/work/Text duplicate Work
/services/Text duplicate Services
/latest/Text duplicate Latest
https://www.instrument.com/about/Text duplicate About
/careers/Text duplicate Careers
/contact/Text duplicate Contact
https://www.instagram.com/inst...New window External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
https://twitter.com/instrument...New window External Text duplicate Twitter
/sitemapSitemap
/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.instrument.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (2,375 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age41941
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodingbr
content-typetext/html; charset=UTF-8
dateTue, 03 Jun 2025 06:47:19 GMT
etag"efe9609085241d0509a0dbf330eb195c-ssl-df"
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-nf-request-id01JWT8PRD55TZZFAVW82KWC0EG
content-length601630
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 223 referring domains.
This page has 944 backlinks.
This page has backlinks from 186 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /home/
Disallow: /composables/
Disallow: /diptych/
Disallow: /guides/
Disallow: /thank-you/

Sitemap: https://www.instrument.com/sitemap_index.xml

Similar sites

Search preview

www.instrument.com
Instrument | A technology-led brand, product, & marketing agenc...
We are a design and technology company helping brands unlock their full potential.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
brand59%Check
Instrument58%Check
technology58%Check
technology company52%Check
technology company helping brands49%Check
brands48%Check
brand systems48%Check
unlock46%Check
potential46%Check
design46%Check
Show more keywords and terms

Automatically check instrument.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions