Instructure.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
82% 
Page structure
87% 
Link structure
35% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
174.40 kB
Words
1210
Media files
48
Number of links
170 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Instructure: Leading EdTech for K–12, Higher Ed & Business
The length of the page title is perfect. (540 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover Instructure’s innovative learning solutions—Canvas LMS, Mastery, and more—empowering educators and learners from K–12 to career.
The length of the meta description is perfect. (895 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.instructure.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationFnNPuf_SDjfTc4cKik6gUdniTLvP0QfbDLNR-hzu7pY
descriptionDiscover Instructure’s innovative learning solutions—Canvas LMS, Mastery, and more—empowering educators and learners from K–12 to career.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
facebook-domain-verificationjkckh14vhu5ymqiv1s8xu44esm7qqn
theme-color#8eabc3
langen
og:site_nameInstructure
og:urlhttps://www.instructure.com/node/1426
og:titleHomepage
og:descriptionInstructure's educational software includes Canvas LMS, used by schools and universities worldwide. Learn why the Instructure Ed-cosystem is a great place to work and to invest in.
og:imagehttps://www.instructure.com/sites/default/files/image/2022-05/2022_InstructureThumbnail-02.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1210 words. That's ok.
23.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/themekit/logo.svgHome
...es/default/files/image/2021-06/Clear.gifCanvas bug logo
...es/default/files/image/2021-06/Clear.gifMastery Logo Bug
...es/default/files/image/2021-06/Clear.gifImpact Logo bug
...es/default/files/image/2021-06/Clear.gifLearnPlatform Logo bug
...es/default/files/image/2021-06/Clear.gifInstructure Logo bug
...s_Horizontal_ByInstructure_Color_RGB.pngCanvas Logo
...y_Horizontal_ByInstructure_Color_RGB.pngMastery logo horizontal
...t_Horizontal_ByInstructure_Color_RGB.pngImpact logo horizontal
...rnPlatform_ByInstructure_Lockup_Dark.pngLearnPlatform By Instructure - Dark Logo
.../intelligent-insights-logo-rgb-color.pngIntelligent Insights Horizontal Logo
...24-09/kenton_thumbnail.png?itok=czoWQJ90blue logo for kenton unified school district with a pic of a classroom learning on chromebooks
...es/default/files/image/2021-06/Clear.gifCanvas bug logo
...es/default/files/image/2021-06/Clear.gifImpact Logo bug
...es/default/files/image/2021-06/Clear.gifInstructure Logo bug
...s_Horizontal_ByInstructure_Color_RGB.pngCanvas Logo
...t_Horizontal_ByInstructure_Color_RGB.pngImpact logo horizontal
.../intelligent-insights-logo-rgb-color.pngIntelligent Insights Horizontal Logo
...ts-Web-Video-Thumbnail.png?itok=-0UXtKoIIntelligent Insights by Instructure
...es/default/files/image/2021-06/Clear.gifCanvas bug logo
...es/default/files/image/2021-06/Clear.gifImpact Logo bug
...es/default/files/image/2021-06/Clear.gifInstructure Logo bug
...s_Horizontal_ByInstructure_Color_RGB.pngCanvas logo horizontal
...t_Horizontal_ByInstructure_Color_RGB.pngImpact logo horizontal
.../intelligent-insights-logo-rgb-color.pngIntelligent Insights Horizontal Logo
...-mcbrayer-pga-unsplash.png?itok=9EWiK67MSupporting One of the World’s Largest Sports Organizations with Canvas LMS
...port-Web-Images-07-min.png?itok=QnR9ZAD-Trends and Insights from K-12 to Career: The Lifelong Learning Report
...es/default/files/image/2021-06/Clear.gifTrends and Insights from K-12 to Career: The Lifelong Learning Report
...es/default/files/image/2021-06/Clear.gifIntelligent Insights by Instructure
...s_Horizontal_ByInstructure_Color_RGB.svgNo alt attribute provided
...reTabs_Canvas_Laptop-2.png?itok=jx6OFWnoLaptop illustration with screen showing the Canvas platform with a Higher Education Course
...y_Horizontal_ByInstructure_Color_RGB.svgNo alt attribute provided
...eTabs_Mastery_Laptop-2.png?itok=AkeqxZXVLaptop showing a static screenshot of the Mastery platform
...t_Horizontal_ByInstructure_Color_RGB.svgNo alt attribute provided
...reTabs_Impact_Laptop-2.png?itok=768sHl2ZLaptop showing the Impact by Instructure software interface
...es/default/files/image/2021-06/Clear.gifNo alt attribute provided2022_illustration_homepage_k12
...es/default/files/image/2021-06/Clear.gifNo alt attribute provided2022_illustration_homepage_he
...es/default/files/image/2021-06/Clear.gifNo alt attribute provided2022_illustration_professionaldevelopment
...es/default/files/image/2021-06/Clear.gifcanvas-community graphic
...es/default/files/image/2021-06/Clear.gifBest LMS G2 Learning Hub 2025
...es/default/files/image/2021-06/Clear.gifUtah Business Magazine Best Companies to Work For 2024
...es/default/files/image/2021-06/Clear.gifThe Journal 2024 Canvas LMS
...es/default/files/image/2021-06/Clear.gifWomen in Tech Council 2024
...es/default/files/image/2021-06/Clear.gifAwards of Excellence: Best of 2024 Tech & Learning
...es/default/files/image/2021-06/Clear.gifAwards of Excellence: Best of 2024 Tech & Learning
...ol-District_Canvas-LMS.jpg?itok=rdHP_feCInstructure Poway Unified School District Canvas LMS
...ault/files/svg/2022-08/stackedimage3.svgNo alt attribute provided
...oway-Unified-School-District_Logo-01.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Utility
H2 Main
H2 Utility Duplicate text
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Footer menu
H2 Footer Utility
H2 Social
H3 Select your location
H3 Select your location Duplicate text
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 OUR AWARDS
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.instructure.com/Anchor Skip to main content
https://www.instructure.com/EN
https://www.instructure.com/English: NA
https://www.instructure.com/esEspañol
https://www.instructure.com/en-auEnglish: AU
https://www.instructure.com/itItaliano
https://www.instructure.com/en-gbEnglish: UK
https://www.instructure.com/nlNederlands
https://www.instructure.com/deDeutsch
https://www.instructure.com/pt-brPortuguês
/partnersPartners
/support/canvas-support-faqSupport
/contact-usContact Us
https://www.instructure.com/Log In
/canvas/loginCanvas
/canvas/canvas-credentials/loginCanvas Credentials
https://portfolium.com/loginExternal Student ePortfolio
https://app.masteryconnect.com...External Subdomain Mastery Connect
https://identity.us2.kimonoclo...External Subdomain Elevate Data Sync
https://app.learnplatform.com/...External Subdomain LearnPlatform by Instructure
/try-canvasTry Canvas Free
https://www.instructure.com/IMG-ALT Home
https://www.instructure.com/Anchor Text duplicate Canvas
IMG-ALT Canvas bug logo
https://www.instructure.com/Anchor Mastery
IMG-ALT Mastery Logo Bug
https://www.instructure.com/Anchor Impact
IMG-ALT Impact Logo bug
https://www.instructure.com/Anchor Learn Platform
IMG-ALT LearnPlatform Logo bug
https://www.instructure.com/Anchor Intelligent Insights
IMG-ALT Instructure Logo bug
/k12/products/canvas/canvas-lmsCanvas LMS
/k12/products/canvas/canvas-ca...Canvas Catalog
/k12/products/canvas/canvas-st...Canvas Studio
/k12/products/canvas/canvas-cr...Text duplicate Canvas Credentials
/k12/products/mastery/mastery-...Text duplicate Mastery Connect
/k12/products/mastery/mastery-...Mastery Item Bank
/k12/products/mastery/mastery-...Mastery Predictive Assessments
/k12/products/mastery/mastery-...Mastery View College Prep Assessments
/k12/products/mastery/mastery-...Mastery View Formative Assessments
/k12/products/impactText duplicate Impact
/k12/products/learnplatformText duplicate Learn Platform
/products/intelligent-insightsText duplicate Intelligent Insights
/servicesServices
/leadership-developmentLeadership Development
/resources/case-studies/kenmor...Case Study Kenmore - Town of Tonawanda: Fulfilling The Need for a True LMS
IMG-ALT blue logo for kenton unified school district with a pic of a classroom learning on chromebooks
https://www.instructure.com/Anchor Text duplicate Canvas
IMG-ALT Canvas bug logo
https://www.instructure.com/Anchor Text duplicate Impact
IMG-ALT Impact Logo bug
https://www.instructure.com/Anchor Text duplicate Intelligent Insights
IMG-ALT Instructure Logo bug
/higher-education/products/can...Text duplicate Canvas LMS
/higher-education/products/can...Text duplicate Canvas Catalog
/higher-education/products/can...Text duplicate Canvas Studio
/higher-education/products/can...Text duplicate Canvas Credentials
/higher-education/products/impactText duplicate Impact
/products/intelligent-insightsText duplicate Intelligent Insights
/servicesText duplicate Services
/resources/videos/intelligent-...Intelligent Insights Data-Informed Decision-Making at Scale
IMG-ALT Intelligent Insights by Instructure
https://www.instructure.com/Anchor Text duplicate Canvas
IMG-ALT Canvas bug logo
https://www.instructure.com/Anchor Text duplicate Impact
IMG-ALT Impact Logo bug
https://www.instructure.com/Anchor Text duplicate Intelligent Insights
IMG-ALT Instructure Logo bug
/businessCanvas for Business and Nonprofits
/governmentCanvas for Government
/business/products/impactText duplicate Impact
/products/intelligent-insightsText duplicate Intelligent Insights
/servicesText duplicate Services
/resources/case-studies/pga-am...Case Study Supporting One of the Largest Sports Organizations with Canvas LMS
IMG-ALT Supporting One of the World’s Largest Sports Organizations with Canvas LMS
/resourcesThe Study Hall
/communityOur Community
https://www.canvas.net/External Subdomain Canvas Network
https://community.canvaslms.co...External Subdomain Integrations
/resources/artificial-intellig...AI Resources
/resources/blogBlogs
/resources/case-studiesCase Studies
/resources/ebooksEbooks & Buyer's Guides
/resources/infographicInfographics
/resources/podcastPodcast
/resources/product-overviewsProduct Overviews
/resources/researchResearch
/resources/videosVideos
/resources/webinarsOn-Demand Webinars
/research/lifelong-learningLifelong Learning Report Trends and Insights from K-12 to Career
IMG-ALT Trends and Insights from K-12 to Career: The Lifelong Learning Report
https://www.instructure.com/newsLatest News
/about/brand-guide/media-resou...Media Resources
/news/public-relationsPress Releases
/eventsUpcoming Events
/instructurecon/spokaneInstructureCon 2025
/resources/instructurecon-2024InstructureCon 2024
/resources/webinarsWebinars
https://www.instructure.com/aboutAbout Us
/about/our-storyOur Story
/about/leadershipLeadership
/about/careersCareers
/canvasCanvas Overview
/about/ai-guiding-principlesAI Principles
/contact-usText duplicate Contact Us
/privacy-securityPrivacy
/trust-centerSecurity
/accessibilityAccessibility
/partnersBecome an Edtech Partner
/partners/build-scaleBuild Scalable Solutions
/partners/drive-adoptionsDrive EdTech Adoptions
/partners/grow-your-impactGrow Your Impact
/partners/channel-partnersChannel Partners
/request-demoLet's Connect
https://www.instructure.com/Text duplicate EN
https://www.instructure.com/Text duplicate English: NA
https://www.instructure.com/esText duplicate Español
https://www.instructure.com/en-auText duplicate English: AU
https://www.instructure.com/itText duplicate Italiano
https://www.instructure.com/en-gbText duplicate English: UK
https://www.instructure.com/nlText duplicate Nederlands
https://www.instructure.com/deText duplicate Deutsch
https://www.instructure.com/pt-brText duplicate Português
/partnersText duplicate Partners
/support/canvas-support-faqText duplicate Support
/contact-usText duplicate Contact Us
https://www.instructure.com/Text duplicate Log In
/canvas/loginText duplicate Canvas
/canvas/canvas-credentials/loginText duplicate Canvas Credentials
https://portfolium.com/loginExternal Text duplicate Student ePortfolio
https://app.masteryconnect.com...External Subdomain Text duplicate Mastery Connect
https://identity.us2.kimonoclo...External Subdomain Text duplicate Elevate Data Sync
https://app.learnplatform.com/...External Subdomain Text duplicate LearnPlatform by Instructure
/try-canvasText duplicate Try Canvas Free
/products/canvas/canvas-lms/re...Get a Demo
/research/lifelong-learning?ut...Subdomain Learn More
/products/intelligent-insightsText duplicate Learn More
https://www.instructure.com/Anchor Text duplicate Canvas
https://www.instructure.com/Anchor Text duplicate Mastery
https://www.instructure.com/Anchor Text duplicate Impact
/higher-education/products/canvasFor Higher Education
/k12/products/canvasFor K-12
/k12/products/masteryText duplicate For K-12
/higher-education/products/impactText duplicate For Higher Education
/k12/products/impactText duplicate For K-12
https://www.instructure.com/k12Text duplicate Learn More
/higher-educationText duplicate Learn More
/businessText duplicate Learn More
https://community.canvaslms.com/External Subdomain Check Out the Community
/resources/case-studies/crafti...Read Now
/request-demoLet’s Get Started
https://www.instructure.com/Text duplicate Home
A-TITLE Home
/contact-usText duplicate Contact Us
/higher-education/products/can...Text duplicate Canvas LMS
/higher-education/products/can...Text duplicate Canvas Studio
/higher-education/products/can...Text duplicate Canvas Catalog
/k12/products/masteryAssessment
/k12/products/impactText duplicate Impact
/k12/products/learnplatformLearnPlatform
/servicesText duplicate Services
/leadership-developmentText duplicate Leadership Development
/productsAll Products
/resources/blogArticles
/resources/researchText duplicate Research
/resources/infographicText duplicate Infographics
/resources/ebooksGuides & e-Books
/resources/webinarsText duplicate Webinars
/resources/videosText duplicate Videos
/resources/case-studiesText duplicate Case Studies
/resources-oldText duplicate The Study Hall
/communityText duplicate Our Community
https://www.canvas.net/External Subdomain Text duplicate Canvas Network
https://community.canvaslms.co...External Subdomain Text duplicate Integrations
https://www.instructure.com/newsNews & Events
/resources/webinarsText duplicate Webinars
/about/brand-guide/media-resou...Text duplicate Media Resources
/news/public-relationsText duplicate Press Releases
/resources/k-12K-12
/resources/higher-educationHigher Ed
/resources/businessBusiness & Government
/products?tab=panel-39096-labe...Subdomain For Our Partners
/about/our-storyText duplicate Our Story
/about/leadershipText duplicate Leadership
/partners/our-partnersText duplicate Partners
/about/careersText duplicate Careers
/canvasText duplicate Canvas Overview
/partners/evidence-as-a-serviceEvidence as a Service
/privacy-securityText duplicate Privacy
/trust-centerText duplicate Security
/accessibilityText duplicate Accessibility
/contact-usText duplicate Contact Us
/privacy-securityText duplicate Privacy
/policies/california-privacy-p...California Privacy Notice
/policies/california-opt-outDo Not Sell My Personal Information
/policies/modern-slavery-actModern Slavery Act
/policies/acceptable-use-2018Acceptable Use
/policies/data-processing-adde...Data Processing
https://status.instructure.com/External Subdomain Status
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/InstructureNew window External Twitter
https://www.facebook.com/Canva...New window External Subdomain Facebook
https://www.instagram.com/canv...New window External Subdomain Instagram
https://www.youtube.com/@Canva...New window External Subdomain Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.instructure.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (174 kB).

HTTP Response Header

NameValue
cache-controlmax-age=2764800, public
content-encodinggzip
content-languageen
content-security-policyreport-uri /report-csp-violation
content-typetext/html; charset=UTF-8
etagW/"1751997196"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 08 Jul 2025 17:53:16 GMT
referrer-policyno-referrer-when-downgrade
servernginx
strict-transport-securitymax-age=15768000
x-drupal-cacheHIT
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3-a-6bc7754f9b-bhjvx
x-styx-req-id7fdd1c34-5c38-11f0-b23a-dab057687fe3
x-xss-protection1; mode=block
age1099278
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
x-content-type-optionsnosniff
dateMon, 21 Jul 2025 13:38:16 GMT
x-served-bycache-chi-klot8100077-CHI, cache-fra-eddf8230073-FRA, cache-fra-eddf8230073-FRA, cache-fra-eddf8230073-FRA, cache-fra-eddf8230073-FRA, cache-fra-etou8220024-FRA
x-cacheHIT, HIT, MISS, MISS, MISS, MISS
x-cache-hits15, 323438, 0, 0, 0, 0
x-timerS1753105097.667645,VS0,VE15
varyAccept-Encoding, Cookie, Cookie, Cookie, orig-host
content-length28763
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,438 referring domains.
This page has 16,736 backlinks.
This page has backlinks from 1,061 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
Disallow: /sites/default/files/pdf/*.pdf
Disallow: /media/*/edit
# Specific Files
Disallow: /sites/default/files/file/2022-03/Instructure%20Security%20%282022%29.pdf
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /listed-event/
Disallow: /test/
Disallow: /taxonomy/
Disallow: /node/
Disallow: /node
Disallow: /search-deprecated
Disallow: /search-deprecated/
Disallow: /in-the-news/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Sitemap: https://www.instructure.com/sitemap.xml

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www.instructure.com
Instructure: Leading EdTech for K–12, Higher Ed & Business
Discover Instructure’s innovative learning solutions—Canvas LMS, Mastery, and more—empowering educators and learners from K–12 to career.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Instructure73%Check
Higher ED55%Check
Instructure Ed-cosystem54%Check
learning50%Check
Canvas50%Check
LMS50%Check
Mastery50%Check
Canvas LMS50%Check
Higher Ed Business50%Check
tech48%Check
Show more keywords and terms

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