Insightinvestment.com - SEO Checker

Overview of the SEO Check
Meta information
70% 
Page quality
40% 
Page structure
98% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
44.60 kB
Words
120
Media files
48
Number of links
51 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Insight Investment
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
Insight Investment is a specialist global asset manager across liability driven investment, fixed income, multi-asset and absolute return strategies, and cash management solutions.
The meta description is too long: 1099 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.insightinvestment.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in meta tags: en-gb
Server location: Sweden
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1.0
keywordsInsight Investment, Global Asset Manager, Institutional, Pension Schemes, LDI, Fixed Income Multi-Asset, Absolute Return, Solutions
descriptionInsight Investment is a specialist global asset manager across liability driven investment, fixed income, multi-asset and absolute return strategies, and cash management solutions.
languageen-gb
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
google-site-verification5rMjD4m6lwxDF6eW7MH6cun9vb94DSqL09FU7zRJzgE
langen-gb
X-UA-CompatibleIE=edge
charsetutf-8

Automatically check insightinvestment.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are only 120 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
15.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
41 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../icons-and-logos/insight-logo-103x79.pngInsight logo
...and-logos/insight-logo-white-328x253.pngInsight logo
.../redesign-images/country-flags/world.pngFlag
...images/country-flags/austraila-32x28.pngNo alt attribute provided
...gn-images/country-flags/canada-32x28.pngNo alt attribute provided
...ages/country-flags/deutschland-32x28.pngNo alt attribute provided
...n-images/country-flags/denmark-32x28.pngNo alt attribute provided
...ges/country-flags/europe_flag_circle.pngNo alt attribute provided
...n-images/country-flags/finland-32x28.pngNo alt attribute provided
.../redesign-images/country-flags/world.pngNo alt attribute provided
...n-images/country-flags/ireland-32x28.pngNo alt attribute provided
...gn-images/country-flags/norway-32x28.pngNo alt attribute provided
...mages/country-flags/osterreich-32x28.pngNo alt attribute provided
...gn-images/country-flags/sweden-32x28.pngNo alt attribute provided
...s/country-flags/united-kingdom-32x28.pngNo alt attribute provided
...es/country-flags/united-states-32x28.pngNo alt attribute provided
...n-images/country-flags/belgium-32x28.pngNo alt attribute provided
...gn-images/country-flags/espana-32x28.pngNo alt attribute provided
...gn-images/country-flags/france-32x28.pngNo alt attribute provided
...gn-images/country-flags/italia-32x28.pngNo alt attribute provided
...mages/country-flags/luxembourg-32x28.pngNo alt attribute provided
...ages/country-flags/netherlands-32x28.pngNo alt attribute provided
...mages/country-flags/portugal-32x28_2.pngNo alt attribute provided
...ages/country-flags/switzerland-32x28.pngNo alt attribute provided
...anners/wide-hero-banner_1_1900x650px.jpgimage
...anners-767x420/15570-hero1_767x420px.jpgimage
...images/country-flags/austraila-32x28.pngNo alt attribute provided
...gn-images/country-flags/canada-32x28.pngNo alt attribute provided
...ages/country-flags/deutschland-32x28.pngNo alt attribute provided
...n-images/country-flags/denmark-32x28.pngNo alt attribute provided
...ges/country-flags/europe_flag_circle.pngNo alt attribute provided
...n-images/country-flags/finland-32x28.pngNo alt attribute provided
...n-images/country-flags/ireland-32x28.pngNo alt attribute provided
...gn-images/country-flags/norway-32x28.pngNo alt attribute provided
...mages/country-flags/osterreich-32x28.pngNo alt attribute provided
...gn-images/country-flags/sweden-32x28.pngNo alt attribute provided
...s/country-flags/united-kingdom-32x28.pngNo alt attribute provided
...es/country-flags/united-states-32x28.pngNo alt attribute provided
...n-images/country-flags/belgium-32x28.pngNo alt attribute provided
...gn-images/country-flags/espana-32x28.pngNo alt attribute provided
...gn-images/country-flags/france-32x28.pngNo alt attribute provided
...gn-images/country-flags/italia-32x28.pngNo alt attribute provided
...mages/country-flags/luxembourg-32x28.pngNo alt attribute provided
...ages/country-flags/netherlands-32x28.pngNo alt attribute provided
...mages/country-flags/portugal-32x28_2.pngNo alt attribute provided
...ages/country-flags/switzerland-32x28.pngNo alt attribute provided
...and-logos/footer-insight-logo-lockup.pngInsight Inventment logo
...icons-and-logos/bny-investments-logo.pngBNYM Inventment logo

Page structure

H1 heading
(Critically important)
Insight Investment
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Insight Investment
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Skip to main navigation
/IMG-ALT Insight logo
A-TITLE home page
/australia/Australia
/canada/Canada
/deutschland/Deutschland
/denmark/Denmark
/europe/Europe
/finland/Finland
/Global Home
/ireland/Ireland
/norway/Norway
/osterreich/Österreich
/sweden/Sweden
/uk/United Kingdom
/united-states/United States
/belgium/Belgium
/espana/España
/france/France
/italia/Italia
/luxembourg/Luxembourg
/netherlands/Netherlands
/portugal/Portugal
/switzerland/Switzerland
/australia/Text duplicate Australia
/canada/Text duplicate Canada
/deutschland/Text duplicate Deutschland
/denmark/Text duplicate Denmark
/europe/Text duplicate Europe
/finland/Text duplicate Finland
/ireland/Text duplicate Ireland
/norway/Text duplicate Norway
/osterreich/Text duplicate Österreich
/sweden/Text duplicate Sweden
/uk/Text duplicate United Kingdom
/united-states/Text duplicate United States
/belgium/Text duplicate Belgium
/espana/Text duplicate España
/france/Text duplicate France
/italia/Text duplicate Italia
/luxembourg/Text duplicate Luxembourg
/netherlands/Text duplicate Netherlands
/portugal/Text duplicate Portugal
/switzerland/Text duplicate Switzerland
/Anchor Back To Top
/IMG-ALT Insight Inventment logo
https://www.bnymellon.com/emea...External Subdomain IMG-ALT BNYM Inventment logo
/terms-and-conditions/Terms and conditions
/privacy-notice/Privacy notice
/cookie-notice/Cookie notice
/sitemap/Sitemap
/modern-slavery-act/Modern slavery act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.insightinvestment.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
dateFri, 04 Jul 2025 08:50:39 GMT
content-typetext/html; charset=utf-8
access-control-expose-headersRequest-Context
cache-controlprivate
set-cookie111 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
request-contextappId=cid-v1:b91564ca-a527-40f8-a061-f3e742febe58
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
feature-policyaccelerometer 'none'; camera 'none'; geolocation 'none'; gyroscope 'none'; magnetometer 'none'; microphone 'none'; payment 'none'; usb 'none'
expect-ctmax-age=86400, enforce,
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
servercloudflare
cf-ray959d60522ead9e9c-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 94 referring domains.
This page has 177 backlinks.
This page has backlinks from 62 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: SiteAuditBot
Disallow:

User-agent: *
Disallow: /episerver/cms/
Disallow: /util/
Disallow: /globalassets/documents/secure_hidden/
Disallow: /liquidity-portal/
Disallow: /events/summit/
Disallow: /events/irish-summit/
Disallow: /events/annual-investment-update/
Disallow: /UI/
Disallow: /WebForms/
Disallow: /Reports/
Disallow: /my-learning/
Disallow: /mmfr/mmfr-ilf-manda/
Disallow: /technology/
Disallow: /shared/draft-content/
Disallow: /monthly-ldi-reporting/
Disallow: /quarterly-ldi-reporting/
Disallow: /prices-uk/
Disallow: /ILF-manda/
Disallow: /regulatory-home/emir-refit-regulation/
Disallow: /events/annual-pooled-fund-investment-conference/
Disallow: /regulatory-home/insights-advocacy-efforts-on-pension-funds/
Disallow: /IGFII-manda/
Disallow: /shared/draft-content/test/
Disallow: /events/insight-summit/
Disallow: /application-and-transaction-forms/
Disallow: /pooled-solutions/
Disallow:/events/insight-summit-ceros/
Disallow: /emerging-market-debt-impact-investing/
Disallow: /nav/capital-commitment-agreement/
Disallow: /nav/internet-proxy/
Disallow: /nav/ldi-ioi/
Disallow: /uk/perspectives/scientific-scrutiny-video/
Disallow: /uk/lgps/
Disallow: /uk/new-approach-to-inflation-protection/
Disallow: /events/insight-summit-2025/
Disallow: /uk/thoughts-for-2025-pension/
Disallow: /united-states/investment-grade-credit/
Disallow: /united-states/municipal-bonds/
Disallow: /ibof-notice/
Noindex: /episerver/cms/
Noindex: /util/
Noindex: /globalassets/documents/secure_hidden/
Noindex: /liquidity-portal/
Noindex: /events/summit/
Noindex: /events/irish-summit/
Noindex: /events/annual-investment-update/
Noindex: /UI/
Noindex: /WebForms/
Noindex: /Reports/
Noindex: /my-learning/
Noindex: /mmfr/mmfr-ilf-manda/
Noindex: /technology/
Noindex: /shared/draft-content/
Noindex: /monthly-ldi-reporting/
Noindex: /quarterly-ldi-reporting/
Noindex: /prices-uk/
Noindex: /uk/pooled-solutions/
Noindex: /ILF-manda/
Noindex: /regulatory-home/emir-refit-regulation/
Noindex: /events/annual-pooled-fund-investment-conference/
Noindex: /regulatory-home/insights-advocacy-efforts-on-pension-funds/
Noindex: /IGFII-manda/
Noindex: /shared/draft-content/test/
Noindex: /events/insight-summit/
Noindex:/events/insight-summit-ceros/
Noindex: /emerging-market-debt-impact-investing/
Noindex: /nav/capital-commitment-agreement/
Noindex: /nav/internet-proxy/
Noindex: /nav/ldi-ioi/
Noindex: /application-and-transaction-forms/
Noindex: /uk/perspectives/scientific-scrutiny-video/
Noindex: /uk/lgps/
Noindex: /uk/new-approach-to-inflation-protection/
Noindex: /events/insight-summit-2025/
Noindex: /uk/thoughts-for-2025-pension/
Noindex: /united-states/investment-grade-credit/
Noindex: /united-states/municipal-bonds/
Noindex: /ibof-notice/
Noindex: /uk/nav/careers/inclusion-strategy/
Noindex: /ireland/about-insight/careers/inclusion-strategy/
Noindex: /globalassets/documents/responsible-investment/responsible-investment-reports/statement-on-climate-advocacy-and-uk-govt.pdf

Search preview

www.insightinvestment.com
Welcome to Insight Investment
Insight Investment is a specialist global asset manager across liability driven investment, fixed income, multi-asset and absolute return strategies, and cash management solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insight89%Check
Insight Investment88%Check
Investment87%Check
Global48%Check
Manage46%Check
United36%Check
United States36%Check
United Kingdom36%Check
Canada36%Check
Deutschland36%Check

Automatically check insightinvestment.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions