Insidegovuk.blog.gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
79% 
Page quality
81% 
Page structure
94% 
Link structure
80% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
66.40 kB
Words
978
Media files
11
Number of links
89 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Inside GOV.UK – Product updates and news from the Government Digital Service's GOV.UK team.
The page title should be shorter than 580 pixels. It is 881 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Product updates and news from the Government Digital Service's GOV.UK team.
The length of the meta description is perfect. (496 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
robotsmax-image-preview:large
descriptionProduct updates and news from the Government Digital Service's GOV.UK team.
google-site-verificationItOAFjXGR_4i9JAle39Jk30xJa-FOVuAyMV0hHme3k4
langen
twitter:cardsummary_large_image
twitter:titleInside GOV.UK
twitter:descriptionWelcome to Inside GOV.UK - see blog posts
twitter:imagehttps://insidegovuk.blog.gov.uk/wp-content/uploads/sites/24/2016/05/govuk152x152.png
charsetutf-8

Automatically check insidegovuk.blog.gov.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 978 words. That's ok.
31.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: read more
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ds/sites/24/2025/04/R0001266-620x413.jpgThree information architects standing in front of a large screen displaying a presentation slide which reads: “World Information Architecture Day London 2025. 32 locations, 17 countries, 5 continents.”
...oads/sites/24/2025/02/image2-620x313.pngAn illustration of colourful interlocking blocks with GOV.UK crown connectors on a grey base.
...ds/sites/24/2025/01/P1053661-620x413.jpgNo alt attribute provided
...sites/24/2024/12/image1-copy-620x350.png2 mobile phone screens, and a desktop screen. A user searching for ‘claim child benefit’ is shown autocomplete suggestions and filtered search results.
...oads/sites/24/2024/11/image2-620x350.png3 mobile phone screens displaying GOV.UK Chat. A user has asked ‘Can I claim capital allowances for a house?’ and GOV.UK Chat has provided an answer, plus 2 links to check it on GOV.UK.
...oads/sites/24/2024/11/image1-620x349.pngAn image of the initial message seen by GOV.UK Chat users displayed on a smartphone, against a light blue background. The message says “Hello, I’m GOV.UK Chat. I’m an experimental tool that uses AI to help you find information about business and trade.”
...es/24/2024/10/intro-option-1-620x349.pngA white text box is displayed in front of a light blue background. The text box reads "Hello, I'm GOV.UK Chat"
...oads/sites/24/2024/10/image1-620x349.pngA graphic showing various queries typed into the GOV.UK site search field against a mint green coloured background.
...oads/sites/24/2024/09/image3-620x465.jpgStudents presenting their projects around a table, on the table are some maps with markers. GDS staff are chatting with the students.
...4/2024/08/Publishing-graphic-620x343.pngA graphic design illustration showing GOV.UK’s homepage, and the GOV.UK logo on a smartphone screen.
...sites/24/2024/02/1-full-logo-620x414.pngThe GOV.UK logo on a black background with the new crown.

Page structure

H1 heading
(Critically important)
Blog Inside GOV.UK
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Blog Inside GOV.UK
H2 How information architects are helping to build GOV.UK’s future
H2 How information architects are helping to build GOV.UK’s future Duplicate text
H2 Creating the GOV.UK Publishing Design Guide
H2 Rolling out simpler ways to navigate GOV.UK’s topic pages
H2 Making it quicker and easier to search on GOV.UK
H2 How we’re designing GOV.UK Chat
H2 GOV.UK Chat: Understanding and addressing jailbreaking in our generative AI experiment
H2 We’re running a private beta of GOV.UK Chat
H2 A new search engine for GOV.UK
H2 How GOV.UK is supporting new ideas and helping the next generation of service designers
H2 Introducing GOV.UK’s new publishing strategy
H2 Updating GOV.UK’s crown
H2 Related content and links
H2 Useful links
H3 Inside GOV.UK
H3 Subscribe to Inside GOV.UK
H3 Categories
H3 Standards and guidelines
H3 Sign up and manage updates
H3 Follow GOV.UK
H3 Comments and moderation
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://insidegovuk.blog.gov.uk/Anchor Skip to main content
https://www.gov.uk/External A-TITLE Go to the GOV.UK homepage
https://www.blog.gov.uk/External Subdomain Blog
https://insidegovuk.blog.gov.uk/Subdomain Inside GOV.UK
https://www.gov.uk/government/...External Government Digital Service
/2025/04/10/how-information-ar...Subdomain How information architects are helping to build GOV.UK’s future
/2025/04/10/how-information-ar...Subdomain IMG-ALT Three information architects standing in front of a large screen displaying a presentation slide which reads: “World Information Architecture Day London 2025...
/2025/04/10/how-information-ar...Subdomain Text duplicate How information architects are helping to build GOV.UK’s future
/2025/04/10/how-information-ar...Subdomain Read more of How information architects are helping to build GOV.UK’s future
/2025/02/25/creating-the-gov-u...Subdomain Creating the GOV.UK Publishing Design Guide
/author/christine-wuerth-senio...Subdomain Christine Wuerth, Senior Service Designer, GOV.UK
A-TITLE Posts by Christine Wuerth, Senior Service Designer, GOV.UK
/author/nikin-nagewadia-intera...Subdomain Nikin Nagewadia, Senior Interaction Designer, GOV.UK
A-TITLE Posts by Nikin Nagewadia, Senior Interaction Designer, GOV.UK
/category/how-we-work/Subdomain How we work
/category/what-were-working-on/Subdomain What we're working on
/2025/02/25/creating-the-gov-u...Subdomain Read more of Creating the GOV.UK Publishing Design Guide
/2025/02/25/creating-the-gov-u...Subdomain Anchor 2 comments
/2025/01/31/rolling-out-simple...Subdomain Rolling out simpler ways to navigate GOV.UK’s topic pages
/author/jen-richardson-senior-...Subdomain Jen Richardson, Senior Product Manager, GOV.UK Navigation
A-TITLE Posts by Jen Richardson, Senior Product Manager, GOV.UK Navigation
/category/finding-things/Subdomain Finding things
/category/product-changes/Subdomain Product changes
/category/what-were-working-on/Subdomain Text duplicate What we're working on
/2025/01/31/rolling-out-simple...Subdomain Read more of Rolling out simpler ways to navigate GOV.UK’s topic pages
/2025/01/31/rolling-out-simple...Subdomain Anchor 5 comments
/2024/12/12/making-it-quicker-...Subdomain Making it quicker and easier to search on GOV.UK
/author/catriona-fraser/Subdomain Catriona Fraser, Product Manager, Search, GOV.UK
A-TITLE Posts by Catriona Fraser, Product Manager, Search, GOV.UK
/author/monica-crusellas-senio...Subdomain Monica Crusellas, Senior Interaction Designer, GOV.UK
A-TITLE Posts by Monica Crusellas, Senior Interaction Designer, GOV.UK
/category/product-changes/Subdomain Text duplicate Product changes
/category/what-were-working-on/Subdomain Text duplicate What we're working on
/2024/12/12/making-it-quicker-...Subdomain Read more of Making it quicker and easier to search on GOV.UK
/2024/12/12/making-it-quicker-...Subdomain Anchor Text duplicate 5 comments
/2024/11/28/how-were-designing...Subdomain How we’re designing GOV.UK Chat
/author/kuba-bartwicki-lead-de...Subdomain Kuba Bartwicki, Lead Designer, GDS
A-TITLE Posts by Kuba Bartwicki, Lead Designer, GDS
/author/sharon-mcdonald-lead-u...Subdomain Sharon McDonald, Lead User Researcher, GDS
A-TITLE Posts by Sharon McDonald, Lead User Researcher, GDS
/author/lucy-mcarthur-interact...Subdomain Lucy McArthur, Interaction Designer, GDS
A-TITLE Posts by Lucy McArthur, Interaction Designer, GDS
/author/aisling-sweeney-conten...Subdomain Aisling Sweeney, Content Designer, GDS
A-TITLE Posts by Aisling Sweeney, Content Designer, GDS
/author/robert-sewell-senior-u...Subdomain Robert Sewell, Senior User Researcher, GDS
A-TITLE Posts by Robert Sewell, Senior User Researcher, GDS
/category/how-we-work/Subdomain Text duplicate How we work
/category/user-insights/Subdomain User insights
/category/what-were-working-on/Subdomain Text duplicate What we're working on
/2024/11/28/how-were-designing...Subdomain Read more of How we’re designing GOV.UK Chat
/2024/11/28/how-were-designing...Subdomain Anchor Text duplicate 5 comments
/2024/11/05/gov-uk-chat-unders...Subdomain GOV.UK Chat: Understanding and addressing jailbreaking in our generative AI experiment
/author/the-gov-uk-ai-team/Subdomain The GOV.UK AI Team
A-TITLE Posts by The GOV.UK AI Team
/category/how-we-work/Subdomain Text duplicate How we work
/category/what-were-working-on/Subdomain Text duplicate What we're working on
/2024/11/05/gov-uk-chat-unders...Subdomain Read more of GOV.UK Chat: Understanding and addressing jailbreaking in our generative AI experiment
/2024/11/05/gov-uk-chat-unders...Subdomain Anchor 1 comment
/2024/11/05/were-running-a-pri...Subdomain We’re running a private beta of GOV.UK Chat
/author/sam-dub-senior-product...Subdomain Sam Dub, Product Lead on GOV.UK, GDS
A-TITLE Posts by Sam Dub, Product Lead on GOV.UK, GDS
/author/josh-davey-senior-prod...Subdomain Josh Davey, Senior Product Manager
A-TITLE Posts by Josh Davey, Senior Product Manager
/category/what-were-working-on/Subdomain Text duplicate What we're working on
/2024/11/05/were-running-a-pri...Subdomain Read more of We’re running a private beta of GOV.UK Chat
/2024/11/05/were-running-a-pri...Subdomain Anchor Text duplicate 2 comments
/2024/10/23/a-new-search-engin...Subdomain A new search engine for GOV.UK
/author/catriona-fraser/Subdomain Text duplicate Catriona Fraser, Product Manager, Search, GOV.UK
A-TITLE Posts by Catriona Fraser, Product Manager, Search, GOV.UK
/author/christian-sutter-techn...Subdomain Christian Sutter, Technical Lead, Search, GOV.UK
A-TITLE Posts by Christian Sutter, Technical Lead, Search, GOV.UK
/author/tara-stockford/Subdomain Tara Stockford, Senior Performance Analyst at GOV.UK, GDS
A-TITLE Posts by Tara Stockford, Senior Performance Analyst at GOV.UK, GDS
/category/product-changes/Subdomain Text duplicate Product changes
/category/what-were-working-on/Subdomain Text duplicate What we're working on
/2024/10/23/a-new-search-engin...Subdomain Read more of A new search engine for GOV.UK
/2024/10/23/a-new-search-engin...Subdomain Anchor Text duplicate 1 comment
/2024/09/05/how-gov-uk-is-supp...Subdomain How GOV.UK is supporting new ideas and helping the next generation of service designers
/author/laura-yarrow-head-of-d...Subdomain Laura Yarrow, Head of Design, GOV.UK
A-TITLE Posts by Laura Yarrow, Head of Design, GOV.UK
/category/events/Subdomain Events
/category/how-we-work/Subdomain Text duplicate How we work
/category/working-with-us/Subdomain Working with us
/2024/09/05/how-gov-uk-is-supp...Subdomain Read more of How GOV.UK is supporting new ideas and helping the next generation of service designers
/2024/09/05/how-gov-uk-is-supp...Subdomain Anchor Text duplicate 2 comments
/2024/08/07/introducing-gov-uk...Subdomain Introducing GOV.UK’s new publishing strategy
/author/tobi-ogunsina-senior-p...Subdomain Tobi Ogunsina, Lead Product Manager, GOV.UK Publishing, GDS
A-TITLE Posts by Tobi Ogunsina, Lead Product Manager, GOV.UK Publishing, GDS
/author/jade-fryer-lead-perfor...Subdomain Jade Fryer, Lead Performance Analyst, GOV.UK Publishing, GDS
A-TITLE Posts by Jade Fryer, Lead Performance Analyst, GOV.UK Publishing, GDS
/category/content/Subdomain Content
/category/how-we-work/Subdomain Text duplicate How we work
/category/vision-and-plans/Subdomain Vision and plans
/category/what-were-working-on/Subdomain Text duplicate What we're working on
/2024/08/07/introducing-gov-uk...Subdomain Read more of Introducing GOV.UK’s new publishing strategy
/2024/08/07/introducing-gov-uk...Subdomain Anchor Text duplicate 2 comments
/2024/02/19/updating-gov-uks-c...Subdomain Updating GOV.UK’s crown
/author/laura-yarrow-head-of-d...Subdomain Text duplicate Laura Yarrow, Head of Design, GOV.UK
A-TITLE Posts by Laura Yarrow, Head of Design, GOV.UK
/author/chris-ballantine-thoma...Subdomain Chris Ballantine-Thomas, Senior Interaction Designer, GOV.UK Design System
A-TITLE Posts by Chris Ballantine-Thomas, Senior Interaction Designer, GOV.UK Design System
/category/product-changes/Subdomain Text duplicate Product changes
/category/what-were-working-on/Subdomain Text duplicate What we're working on
/2024/02/19/updating-gov-uks-c...Subdomain Read more of Updating GOV.UK’s crown
/2024/02/19/updating-gov-uks-c...Subdomain Anchor 13 comments
/page/2/Subdomain Page 2
/page/69/Subdomain Page 69
/page/2/Subdomain Next page
/subscribe/Subdomain Subscribe to Inside GOV.UK
/gov-uk-standards-and-guidelines/Subdomain standards and guidelines
/subscribe/Email
/feed/Subdomain Atom
https://twitter.com/GOVUKExternal @GOV.UK
https://twitter.com/gdsteamExternal @GDSteam
https://www.flickr.com/groups/...External Subdomain Flickr
/comments-and-moderation/Subdomain Read our guidelines
https://www.blog.gov.uk/External Subdomain All GOV.UK blogs
https://www.blog.gov.uk/all-po...External Subdomain All GOV.UK blog posts
https://www.gov.uk/External GOV.UK
https://www.gov.uk/government/...External All departments
https://www.blog.gov.uk/access...External Subdomain Accessibility statement
https://www.blog.gov.uk/cookiesExternal Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://insidegovuk.blog.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSun, 27 Jul 2025 09:15:04 GMT
x-xss-protection1; mode=block
content-encodinggzip
servernginx
x-tidc5aa81a22263455b8f5c62698efb9cd5
x-hiddc49b7e7a737
content-security-policydefault-src https: 'self' data: blob:; font-src https: data:; img-src https: data:; script-src https: 'self' data: blob: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline'; frame-src 'self' blob: https: data:; worker-src https: 'self' data: blob:; report-uri https://dxw.report-uri.com/r/d/csp/enforce;
cache-controlpublic, max-age=240, s-maxage=960
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
x-cacheMiss from cloudfront
via1.1 a148356b14492df0e216c234ac2c2308.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-C1
alt-svch3=":443"; ma=86400
x-amz-cf-ids_IAcROyr192xAT8UMi7aV9OW65v8KUuL4zw8x89O7KUKdb_Cnrqng==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 148 referring domains.
This page has 223 backlinks.
This page has backlinks from 67 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://insidegovuk.blog.gov.uk/sitemap.xml
User-agent: Twitterbot
Disallow: 
Disallow: */xmlrpc.php
Disallow: */wp-*.php
Disallow: */trackback/
Disallow: *?wptheme=
Disallow: *?comments=
Disallow: *?replytocom
Disallow: */comment-page-
Disallow: *?s=
plugins/

Similar sites

Search preview

insidegovuk.blog.gov.uk
Inside GOV.UK – Product updates and news from the Government Digita...
Product updates and news from the Government Digital Service's GOV.UK team.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GOV85%Check
Inside79%Check
new68%Check
Blog63%Check
Service61%Check
Inside GOV.UK61%Check
Product58%Check
updates58%Check
Government Digital58%Check
Government56%Check
Show more keywords and terms

Automatically check insidegovuk.blog.gov.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions