Immigration.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
54% 
Page structure
17% 
Link structure
52% 
Server
85% 
External factors
100% 
SEO Score
Response time
2.43 s
File size
707.40 kB
Words
1240
Media files
6
Number of links
113 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Immigration New Zealand :: Immigration New Zealand
There are word repetitions in the page title.
The length of the page title is perfect. (480 pixels out of 580 max pixel length)
Meta description
(Critically important)
Apply now to visit, study, work or live in New Zealand.
The length of the meta description is perfect. (329 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.immigration.govt.nz/home/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: Canada
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorSilverstripe CMS 5.3
descriptionApply now to visit, study, work or live in New Zealand.
langen-nz
twitter:titleApply now to visit, study, work or live in New Zealand
og:titleApply now to visit, study, work or live in New Zealand
og:site_nameImmigration New Zealand
og:typewebsite
og:urlhttps://www.immigration.govt.nz/home/
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
There are 9 text duplicates on this page:
  • Duplicate 1: Learn what you need to do to visit New Zealand. Find out whether you n...
  • Duplicate 2: Find out about visas that let you study in New Zealand. If you are an ...
  • Duplicate 3: Find information about work visas and working in New Zealand. Employer...
  • Duplicate 4: Find visas to live in Aotearoa New Zealand. Get information about livi...
This page contains 1240 words. That's ok.
33.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (707.4 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...p/dist/patterns/waharoa.svg?m=1751299904Waharoa Pattern
...sFillWyIwLjAwIiwiMC4wMCIsNTc2LDM4NF0.jpgNo alt attribute provided
...sFillWyIwLjAwIiwiMC4wMCIsNTc2LDM4NF0.jpgNo alt attribute provided
...sFillWyIwLjAwIiwiMC4wMCIsNTc2LDM4NF0.jpgNo alt attribute provided
...sFillWyIwLjAwIiwiMC4wMCIsNTc2LDM4NF0.jpgNo alt attribute provided
...d/img/logos/custom-logo.png?m=1751299904Women’s Refuge Shielded Site

Page structure

H1 heading
(Critically important)
Search
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Search
H1 Welcome Nau mai, haere mai
H1 Apply now to visit, study, work or live in New Zealand
H2 Log into our online systems
H2 Latest announcements
H2 Top visas
H2 Find a visa
H2 Visit
H2 Study
H2 Work
H2 Live
H2 Cookie Information
H2 Cookie preferences
H3 Update to the Parent Resident Visa Category
H3 New members appointed to the New Zealand Refugee Advisory Panel
H3 Christchurch employer sentenced for immigration offences
H3 Visitor Visa
H3 New Zealand Electronic Travel Authority (NZeTA)
H3 Business Visitor Visa
H3 Transit Visa
H3 Functional cookies
H3 Site preferences
H3 Statistics and analysis
H3 Marketing
H5 inz_cookies_consent
H5 inz_cookie_personalising
H5 inz_cookie_analytics
H5 inz_cookie_marketing
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.immigration.govt.nz/Anchor Skip to main content
https://www.immigration.govt.nz/Anchor Skip to main navigation
https://www.immigration.govt.nz/Anchor Skip to secondary navigation
https://www.immigration.govt.nz/Anchor Skip to search
https://www.immigration.govt.nz/No Text
/process-to-apply/Process to apply
/work/for-employers/For employers
/visit/Visit Toro
/visit/what-you-need-to-visit-...What you need to visit New Zealand
/visit/checking-or-changing-th...Checking or changing the conditions of your visitor visa or NZeTA
/visit/visiting-on-business/Visiting on business
/visit/transiting-through-new-...Transiting through New Zealand
/visit/crew-travelling-to-new-...Crew travelling to New Zealand
/study/Study Ako
/study/study-visas/Study visas
/study/once-you-have-a-student...Once you have a student visa
/study/after-you-finish-your-s...After you finish your study
/study/for-education-providers/For education providers
/work/Work Mahi
/work/protecting-yourself-from...Protecting yourself from immigration scams
/work/visas-for-working-in-new...Visas for working in New Zealand
/work/working-holiday-visas/Working holiday visas
/work/requirements-for-work-vi...Requirements for work visas
/work/finding-work-in-new-zeal...Finding work in New Zealand
/work/worker-rights/Worker rights
/work/invest-or-start-a-business/Invest or start a business
/work/for-employers/Text duplicate For employers
/live/Live Ora
/live/moving-to-new-zealand/Moving to New Zealand
/live/resident-visas-to-live-i...Resident visas to live in New Zealand
/live/refugees-and-asylum-seek...Refugees and asylum seeker information
/live/setting-up-your-life-in-...Setting up your life in New Zealand
/live/staying-safe-and-knowing...Staying safe and knowing your rights
/live/where-to-apply-for-new-z...Where to apply for New Zealand citizenship and a passport
/about-us/About us
/about-us/news-centre/News centre
/about-us/how-we-work/How we work
/about-us/our-strategies-and-p...Our strategies and programmes
/about-us/working-with-interna...Working with international organisations
/about-us/information-for-indu...Information for industry, embassies and consulates
/about-us/research-and-statist...Research and statistics
/about-us/about-this-site/About this site
/about-us/glossary/Glossary
/about-us/immigration-policy-a...Immigration policy and law
/visit/Text duplicate Visit Toro
/visit/what-you-need-to-visit-...Text duplicate What you need to visit New Zealand
/visit/checking-or-changing-th...Text duplicate Checking or changing the conditions of your visitor visa or NZeTA
/visit/visiting-on-business/Text duplicate Visiting on business
/visit/transiting-through-new-...Text duplicate Transiting through New Zealand
/visit/crew-travelling-to-new-...Text duplicate Crew travelling to New Zealand
/study/Text duplicate Study Ako
/study/study-visas/Text duplicate Study visas
/study/once-you-have-a-student...Text duplicate Once you have a student visa
/study/after-you-finish-your-s...Text duplicate After you finish your study
/study/for-education-providers/Text duplicate For education providers
/work/Text duplicate Work Mahi
/work/protecting-yourself-from...Text duplicate Protecting yourself from immigration scams
/work/visas-for-working-in-new...Text duplicate Visas for working in New Zealand
/work/working-holiday-visas/Text duplicate Working holiday visas
/work/requirements-for-work-vi...Text duplicate Requirements for work visas
/work/finding-work-in-new-zeal...Text duplicate Finding work in New Zealand
/work/worker-rights/Text duplicate Worker rights
/work/invest-or-start-a-business/Text duplicate Invest or start a business
/work/for-employers/Text duplicate For employers
/live/Text duplicate Live Ora
/live/moving-to-new-zealand/Text duplicate Moving to New Zealand
/live/resident-visas-to-live-i...Text duplicate Resident visas to live in New Zealand
/live/refugees-and-asylum-seek...Text duplicate Refugees and asylum seeker information
/live/setting-up-your-life-in-...Text duplicate Setting up your life in New Zealand
/live/staying-safe-and-knowing...Text duplicate Staying safe and knowing your rights
/live/where-to-apply-for-new-z...Text duplicate Where to apply for New Zealand citizenship and a passport
/about-us/Text duplicate About us
/about-us/news-centre/Text duplicate News centre
/about-us/how-we-work/Text duplicate How we work
/about-us/our-strategies-and-p...Text duplicate Our strategies and programmes
/about-us/working-with-interna...Text duplicate Working with international organisations
/about-us/information-for-indu...Text duplicate Information for industry, embassies and consulates
/about-us/research-and-statist...Text duplicate Research and statistics
/about-us/about-this-site/Text duplicate About this site
/about-us/glossary/Text duplicate Glossary
/about-us/immigration-policy-a...Text duplicate Immigration policy and law
/process-to-apply/Text duplicate Process to apply
/work/for-employers/Text duplicate For employers
/about-us/news-centre/All announcements
/about-us/news-centre/update-t...1 Jul 2025 Update to the Parent Resident Visa Category Some small changes are being made to the Parent Resident Visa Category from 1 July 2025
/about-us/news-centre/new-memb...1 Jul 2025 New members appointed to the New Zealand Refugee Advisory Panel Immigration New Zealand (INZ) is proud to welcome the appointment of 6 new members...
/about-us/news-centre/christch...30 Jun 2025 Christchurch employer sentenced for immigration offences Christchurch-based employer has been sentenced to four-months home detention after plead...
/about-us/news-centre/Text duplicate All announcements
/visas/visitor-visa/Visitor Visa People travelling on a passport from some countries must apply for a Visitor Visa to visit New Zealand. You can stay for up to either 6 months o...
/visas/new-zealand-electronic-...New Zealand Electronic Travel Authority (NZeTA) Some people can use an NZeTA to travel to New Zealand without applying for a visa first. This depends on your...
/visas/business-visitor-visa/Business Visitor Visa Apply for this visa if you want to visit New Zealand for business reasons. You must have enough money to live on while you are here or ...
/visas/transit-visa/Transit Visa If you are passing through Auckland International Airport you must have a Transit Visa unless you already have a valid visa, are from a visa wai...
/visit/Visit Find visitor visas to visit Aotearoa New Zealand on holiday, business or a working holiday.
/study/Study Find study visas to study in Aotearoa New Zealand. Education providers – learn about getting approval to be an approved education provider.
/work/Work Find visas and information about working in Aotearoa New Zealand. Employers – learn about hiring people from overseas and getting accredited.
/live/Live Find visas to live in Aotearoa New Zealand. Get information about living here permanently and what life in Aotearoa is like.
/visit/Visit
/work/Work
/study/Study
/live/Live
/visas/All visas
/contact-us/Contact us
/live/resident-visas-to-live-i...Residence
/process-to-apply/waiting-for-...Checking your application
/process-to-apply/applying-for...Applying for a visa
/process-to-apply/applying-for...Documents and proof
https://www.mbie.govt.nz/New window External Subdomain Hīkina Whakatutuki
A-TITLE Ministry of Business, Innovation and Employment -
https://www.govt.nz/New window External Te Kāwanatanga o Aotearoa
A-TITLE New Zealand Government -
/about-us/glossary/Text duplicate Glossary
/about-us/about-this-site/acce...Accessibility
/about-us/about-this-site/priv...Privacy
/about-us/about-this-site/usin...Terms of use
/about-us/about-this-site/copy...Copyright
/about-us/about-this-site/priv...Privacy statement
/about-us/about-this-site/priv...Text duplicate Privacy statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.immigration.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.43 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (707 kB).

HTTP Response Header

NameValue
dateSat, 05 Jul 2025 23:14:10 GMT
content-typetext/html; charset=utf-8
content-length228584
etag"987756a3ecc0be3219cc94031a3c3bc0"
content-encodinggzip
cache-controlmax-age=219, public, must-revalidate
expiresSat, 05 Jul 2025 23:17:48 GMT
set-cookie170 Characters
x-cdnImperva
x-iinfo3-20504148-0 0CNN RT(1751757247352 2941) q(0 -1 -1 -1) r(0 -1)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,747 referring domains.
This page has 12,221 backlinks.
This page has backlinks from 1,439 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Similar sites

        
                    

                    

                        
Search preview

            www.immigration.govt.nz
Immigration New Zealand :: Immigration New Zealand

Apply now to visit, study, work or live in New Zealand.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
New66%Check
Zealand66%Check
New Zealand66%Check
Immigration New Zealand66%Check
Immigration New65%Check
immigration62%Check
visit New Zealand62%Check
Visit New61%Check
Aotearoa New Zealand58%Check
Study56%Check
  
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