Immfa.org - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
64% 
Page structure
70% 
Link structure
78% 
Server
100% 
External factors
68% 
SEO Score
Response time
0.38 s
File size
34.90 kB
Words
319
Media files
4
Number of links
63 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Institutional Money Market Funds Association
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionEmpty
viewportwidth=device-width
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 319 words on this page. Good pages should have about 800 words of useful content.
22.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/css/img/IMMFA_Logo_White_Header.pngInstitutional Money Market Funds Association (IMMFA)
...mfs.7b37f553dba0961d80e20c33e78a15bf.pngNo alt attribute provided
/assets/css/img/IMMFA_Logo_White_Footer.pngInstitutional Money Market Funds Association (IMMFA)
/assets/css/img/linkedin.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
MMFs Post 2019 Reform
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 MMFs Post 2019 Reform
H1 About the MMF Industry
H1 News
H2 Money market funds in Europe
H3 About IMMFA
H3 IMMFA statistics
H3 BREXIT
Baselink: https://www.immfa.org/
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.immfa.org/Anchor Skip to content
https://www.immfa.org/IMG-ALT Institutional Money Market Funds Association (IMMFA)
A-TITLE take me home
/members/registration/Register
/members/login.htmlMember Login
/about-immfa/About IMMFA
/about-immfa/introducing-immfa...Introducing IMMFA
/about-immfa/immfa-code.htmlIMMFA Principles
/about-immfa/immfa-members.htmlIMMFA Full Members
/about-immfa/immfa-associate-m...IMMFA Associate Members
/about-immfa/immfa-board.htmlIMMFA Board
/about-immfa/contact-us.htmlContact
https://www.immfa.org/about-mmfs/ABOUT MMFs
/about-mmfs/mmf-reform-overvie...European MMFs Post-Reform
/about-mmfs/investor-help.htmlTypes of MMF
/about-mmfs/about-mmf.htmlMore about MMFs
/about-mmfs/about-mmf-industry...MMF Industry
/about-mmfs/mmf-ratings.htmlMMF Ratings
/about-mmfs/benefits-to-invest...Investor Benefits
/about-immfa/immfa-code.htmlText duplicate IMMFA Principles
/about-mmfs/glossary.htmlGlossary
/market-statistics.htmlStatistics
/publications.htmlPublications
https://www.immfa.org/news.htmlNews
/about-immfa/contact-us.htmlText duplicate Contact
/assets/uploads/IMMFA_Secretar...Money market funds in Europe
https://www.immfa.org/about-mmfs/Trivial anchor text
here
/about-immfa/Read more about what we do
/market-statistics.htmlMarket Statistics
/about-mmfs/reform-timeline.htmlBrief Overview
/publications.htmlView all IMMFA publications
https://www.immfa.org/about-mmfs/MMF Post-Reform
/about-mmfs/about-mmf-industry...About MMF Industry.
https://www.immfa.org/news.htmlText duplicate Trivial anchor text
here
https://www.immfa.org/news.htmlIMMFA news
/about-immfa/Text duplicate About IMMFA
/about-immfa/introducing-immfa...Text duplicate Introducing IMMFA
/about-immfa/immfa-code.htmlText duplicate IMMFA Principles
/about-immfa/immfa-members.htmlText duplicate IMMFA Full Members
/about-immfa/immfa-associate-m...Text duplicate IMMFA Associate Members
/about-immfa/immfa-board.htmlText duplicate IMMFA Board
/about-immfa/contact-us.htmlText duplicate Contact
https://www.immfa.org/about-mmfs/Text duplicate ABOUT MMFs
/about-mmfs/mmf-reform-overvie...Text duplicate European MMFs Post-Reform
/about-mmfs/investor-help.htmlText duplicate Types of MMF
/about-mmfs/about-mmf.htmlText duplicate More about MMFs
/about-mmfs/about-mmf-industry...Text duplicate MMF Industry
/about-mmfs/mmf-ratings.htmlText duplicate MMF Ratings
/about-mmfs/benefits-to-invest...Text duplicate Investor Benefits
/about-immfa/immfa-code.htmlText duplicate IMMFA Principles
/about-mmfs/glossary.htmlText duplicate Glossary
/market-statistics.htmlText duplicate Statistics
/publications.htmlText duplicate Publications
https://www.immfa.org/news.htmlText duplicate News
/about-immfa/contact-us.htmlText duplicate Contact
/iris-user-redirect.htmlIRIS
/immfa-archive/Newsletter
/members/calendar.htmlEvents
https://www.immfa.org/Text duplicate IMG-ALT Institutional Money Market Funds Association (IMMFA)
A-TITLE take me home
https://www.linkedin.com/compa...New window External Subdomain No Text
/about-immfa/contact-us.htmlcontact us
/immfa/terms-of-use.htmlterms of use
/immfa/cookies-policy.htmlcookies
/immfa/sitemap.htmlsite map
/members/login.htmlmembers area

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.immfa.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (35 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 30 Nov 2025 00:52:47 GMT
content-typetext/html; charset=UTF-8
set-cookie109 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
mcjN1vZ7L/YO1beXvqWrj8e/3WmyO8EpumV6AwFe0J8xo31fRMDlbfy41RusBViL6p
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 21 referring domains.
This page only has 97 backlinks.
This page only has few backlinks from 15 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IMMFA63%Check
market56%Check
Money56%Check
funds56%Check
Money market56%Check
MMFs56%Check
Money market funds56%Check
MMF Industry56%Check
Institutional Money Market Funds55%Check
Money Market Funds Association55%Check
Show more keywords and terms

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