Imcprofessional.medill.northwestern.edu - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
91% 
Page structure
100% 
Link structure
88% 
Server
78% 
External factors
15% 
SEO Score
Response time
1.13 s
File size
365.20 kB
Words
2431
Media files
30
Number of links
46 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online Master’s in Integrated Marketing Communications
The length of the page title is perfect. (507 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Earn your Online Master’s in Integrated Marketing Communications from Medill. Learn data-driven marketing and leadership skills in a 100% online format.
The length of the meta description is perfect. (952 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://imcprofessional.medill.northwestern.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
google-site-verificationEA5pR0zGGXy4dahQwFHmrFnqzi_NQOlN2Fc22T-ZRFw
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionEarn your Online Master’s in Integrated Marketing Communications from Medill. Learn data-driven marketing and leadership skills in a 100% online format.
brightspot.contentId00000177-ef6e-dd42-a7ff-ff6eb80b0027
brightspot.cachedfalse
langen
twitter:cardsummary_large_image
twitter:site@MedillSchool
og:urlhttps://imcprofessional.medill.northwestern.edu/
og:site_nameNorthwesternSite
og:typewebsite
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • cmo => com
There are 2 text duplicates on this page:
  • Duplicate: By clicking "Get Program Brochure" and submitting this form, I agree t...
This page contains 2431 words. That's ok.
33.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
43 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 77 characters this one is longer than 70 characters:
"are you a working professional looking to take your career to the next level?"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Northwestern Medill Integrated Marketing Communications
...bee9fedf748596d9/home-showcase-mar25.jpgLarge group of smiling Northwestern students
...bee9fedf748596d9/home-showcase-mar25.jpgLarge group of smiling Northwestern students
data:[...] Base64Woman sitting under a tree with a laptop and a Medill tote bag, smiling at the camera.
...9b41cea31a7c99bec27f27/13-units-icon.svgCap and tassle displayed on computer screen
...c36454f0a97365a66f7772864/completion.svgWall calendar
...041b58367dde94788b133/career-support.svgFigure of person with briefcase ascending stairs
data:[...] Base64NW-IMC-PDS.jpg
data:[...] Base64Chris Laskowski
data:[...] Base64Min Bae
data:[...] Base64Tifair H.
data:[...] Base64Four Integrated Marketing Communications students
...48f42f96e179da1/facebook-wordmark-2x.pngFacebook
...643cdade6e07c7308d42d/google-logo-2x.pngGoogle
.../371f5f1f40518f4d6552dacfef85/airbnb.pngAirbnb
...da55116e563506de1/salesforce-logo-2x.pngSalesforce
...4e0f944c4bf5966ee1aa840cc/neilsen-2x.pngNielsen
...c2640448db720e78fbdc2db/uber-logo-2x.pngUber
...af4f23baf02b4fe3f7ec0f/viacom-cbs-2x.pngViacom CBS
...0454b28b5799fdd3655b5dd/starbucks-2x.pngStarbucks
data:[...] Base64Smiling cohort of students in front of Northwestern sign
data:[...] Base64Man gesturing with both arms while speaking
data:[...] Base64Two men smiling and speaking in an office
data:[...] Base64Northwestern Medill
data:[...] Base64Chrisopher Isit seated in purple chair
data:[...] Base64Woman in glasses working at desk on laptop
data:[...] Base64Group of smiling students outdoors
data:[...] Base64Woman listening intently to student speaking at desk
data:[...] Base64Man in blazer speaking in front of Northwestern sign
data:[...] Base64Northwestern University

Page structure

H1 heading
(Critically important)
Earn Your Master’s in Integrated Marketing Communications
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Earn Your Master’s in Integrated Marketing Communications
H2 Your Ascent to the C-Suite Starts Here
H2 Career Changers Welcome
H2 Build Your Career On Our Reputation for Excellence
H2 What Is IMC?
H2 Medill Means Excellence
H2 What Can You Do With an Integrated Marketing Communications Degree?
H2 Medill IMC alumni and faculty have made their name in marketing leadership with these innovative companies:
H2 Medill Advantages
H2 Why Choose Medill’s Online Master’s in Integrated Marketing Communications?
H2 Online Learning, Real World Impact
H2 Beyond Northwestern
H2 Master the art and science of marketing.
H3 Chris Laskowski, IMC24 — From Manager to Marketing Leader
H3 Min Bae, IMC23 — Elevating Hospitality Through Strategic Marketing
H3 Tifair Hamed, IMC23 — Purposeful Marketing Leadership
H3 Medill IMC graduates excel in positions such as:
H3 Join a Global Network of Marketing Innovators
H3 Learn From Forward-Thinking Faculty
H3 Choose a Curriculum Built for Today’s Marketing Challenges
H3 Christopher I., IMC22 — Marketing Director, The Heico Companies LLC
H3 Worldwide Network
H3 Career Support
H3 Events & Webinars
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/IMG-ALT Northwestern Medill Integrated Marketing Communications
/Anchor Request Information
/Anchor Apply Now
/Subdomain Home
/integrated-marketing/curriculumSubdomain Curriculum
/integrated-marketing/immersiv...Subdomain Immersive Courses
/integrated-marketing/success-...Subdomain Medill IMC Success Stories
/admissionsSubdomain Admissions
/tuition-financial-aidSubdomain Tuition and Financial Aid
/careersSubdomain Careers
/faqSubdomain FAQs
/mediaSubdomain Marketing Innovation Resources
/online-marketing-masters-in-c...Subdomain Study Online in Chicago
/blogSubdomain IMC Blog
https://www.medill.northwester...New window External Subdomain Faculty
https://www.medill.northwester...New window External Subdomain Alumni
/eventsSubdomain Events
/integrated-marketing/curriculumSubdomain Text duplicate Curriculum
/integrated-marketing/immersiv...Subdomain Text duplicate Immersive Courses
/integrated-marketing/success-...Subdomain Text duplicate Medill IMC Success Stories
/admissionsSubdomain Text duplicate Admissions
/tuition-financial-aidSubdomain Text duplicate Tuition and Financial Aid
/careersSubdomain Text duplicate Careers
/faqSubdomain Text duplicate FAQs
/mediaSubdomain Text duplicate Marketing Innovation Resources
/online-marketing-masters-in-c...Subdomain Text duplicate Study Online in Chicago
/blogSubdomain Text duplicate IMC Blog
https://www.medill.northwester...New window External Subdomain Text duplicate Faculty
https://www.medill.northwester...New window External Subdomain Text duplicate Alumni
/eventsSubdomain Text duplicate Events
/Anchor Get Program Brochure
/Anchor Text duplicate Get Program Brochure
/admissionsSubdomain Visit Admissions
/privacy-policySubdomain privacy policy and disclosures
https://www.medill.northwester...New window External Subdomain our faculty
/integrated-marketing/success-...Subdomain Explore More Success Stories
/Anchor Get Started
/careersSubdomain Explore IMC Careers
https://www.medill.northwester...New window External Subdomain Meet Our Alumni
https://www.medill.northwester...New window External Subdomain Get to Know Our Faculty
/integrated-marketing/curriculumSubdomain Explore the Curriculum
https://www.medill.northwester...New window External Subdomain Text duplicate Meet Our Alumni
/careersSubdomain Explore Career Possibilities
/eventsSubdomain Find Upcoming Events
https://numedill.myadvisorappt...New window External Subdomain Contact an Admissions Outreach Advisor
/Anchor Start Your Application
https://www.usnews.com/best-co...New window External Subdomain usnews.com/best-colleges/rankings/national-universities
https://www.tandfonline.com/do...New window External Subdomain tandfonline.com/doi/pdf/10.1300/J057v01n01_07
https://www.taylorfrancis.com/...New window External Subdomain taylorfrancis.com/books/mono/10.4324/9780080878294/strategic-integrated-marketing-communications-larry-percy
/privacy-policySubdomain Everspring
/privacy-policySubdomain Text duplicate privacy policy and disclosures
https://engagecms-100971.campu...New window External Subdomain Log In>>
/privacy-policySubdomain Text duplicate privacy policy and disclosures
/IMG-ALT Northwestern University
/privacy-policySubdomain Privacy Policy and Disclosures
/contact-usSubdomain Contact Us
/site-linksSubdomain Site Map
/documentsSubdomain Admissions Documents
https://policies.northwestern....New window External Subdomain University Policy
https://twitter.com/MedillSchoolNew window External Link to twitter
https://www.instagram.com/medi...New window External Subdomain Link to instagram
https://www.youtube.com/user/N...New window External Subdomain Link to youtube
https://www.facebook.com/MedillNUNew window External Subdomain Link to facebook
https://www.linkedin.com/compa...New window External Subdomain Link to linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://imcprofessional.medill.northwestern.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.13 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (365 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
dateSat, 09 Aug 2025 10:47:57 GMT
x-envoy-upstream-service-time339
x-envoy-decorator-operationbrightspot-frontend-verify.everspring.svc.cluster.local:80/*
serveristio-envoy
strict-transport-securitymax-age=31536000; includeSubDomains
cache-controlprivate, no-cache, max-age=0, must-revalidate, no-store
x-powered-byBrightspot
content-encodinggzip
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 de5feec87348dd5cbd158a449ae18d38.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P11
x-amz-cf-idmBk8tSeKptsrrllyJWTxZTFXALIoLqjTzOrmMJCCsA4DgiiPm3zWbw==
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 5 referring domains.
This page only has 9 backlinks.
This page only has few backlinks from 5 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Sitemap: https://imcprofessional.medill.northwestern.edu/sitemap-content.xml

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Search preview

imcprofessional.medill.northwestern.edu
Online Master’s in Integrated Marketing Communications
Earn your Online Master’s in Integrated Marketing Communications from Medill. Learn data-driven marketing and leadership skills in a 100% online format.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Integrated84%Check
Communications83%Check
Integrated Marketing Communications81%Check
Marketing Communications79%Check
Integrated Marketing79%Check
Marketing78%Check
Master77%Check
Online Master75%Check
Online Marketing73%Check
Online72%Check
Show more keywords and terms

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