Ihbc.org.uk - SEO Checker

Overview of the SEO Check
Meta information
70% 
Page quality
56% 
Page structure
75% 
Link structure
72% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
63.50 kB
Words
682
Media files
82
Number of links
105 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Institute of Historic Building Conservation (IHBC)
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 582 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The IHBC is the professional body for building conservation practitioners and historic environment experts working in England, Northern Ireland, Scotland and Wales, with connections to the Republic of Ireland.
The meta description is too long: 1283 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
referrersame-origin
IHBCThe IHBC is the professional body for building conservation practitioners and historic environment experts working in England, Northern Ireland, Scotland and Wales, with connections to the Republic of Ireland.
descriptionEmpty
robotsindex, follow
generatorRapidWeaver
formatterStacks v5.3.3b1 (6442)
Columns2.4.5.0
Slide (Image, Video, Hero)2.4.5.0
Script1.0.8
Cookie Consent1.0.8
Foundry2.4.5.0
Paragraph2.4.5.0
Privacy Settings Language1.0.8
Hover Image2.2.2
Cookie1.0.8
Notice1.5.3
Privacy Settings1.0.8
Cookie Language1.0.8
Privacy Center1.0.8
Badge2.4.5.0
Social Badges2.4.5.0
Container2.4.5.0
Slide Navigation2.4.5.0
Slider2.4.5.0
Image2.4.5.0
Cookie Consent Language1.0.8
langen
twitter:cardsummary
twitter:titleWelcome to the Institute of Historic Building Conservation (IHBC)
twitter:descriptionThe IHBC is the professional body for building conservation practitioners and historic environment experts working in England, Northern Ireland, Scotland and Wales, with connections to the Republic of Ireland.
twitter:urlhttps://ihbc.org.uk/index.html
og:typewebsite
og:site_nameThe Institute of Historic Building Conservation
og:titleWelcome to the Institute of Historic Building Conservation (IHBC)
og:descriptionThe IHBC is the professional body for building conservation practitioners and historic environment experts working in England, Northern Ireland, Scotland and Wales, with connections to the Republic of Ireland.
og:urlhttps://ihbc.org.uk/index.html
x-ua-compatibleie=edge
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 28.09 words is high.
This page contains 682 words. That's ok.
25.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
At least one javascript file was found, which is not integrated via HTTPS.
This website uses HTTPS to protect privacy and integrity of the exchanged data.

Media list

URLAlt attributeTitle
/files/image_stack_img-162799.pngIHBC logo
/files/image_stack_img-163247.pngIHBC lamyard
/images/icons/WIKIicon_neg50.pngNo alt attribute provided
/images/icons/toolbox_neg50.pngNo alt attribute provided
/images/icons/envelopecircle50.pngNo alt attribute providedContact us
/images/icons/creativeconservation50.pngNo alt attribute providedIHBC Creative Consrervation Fund
/images/icons/petition_chartercopy.pngNo alt attribute providedIHBC Petition for Charter
/images/icons/Selfstarter.pngNo alt attribute providedIHBC Petition for Charter
/files/image_stack_img-162925.pngJoin
/files/hover_image-162926.pngFind Expertise
/files/image_stack_img-162928.pngjobs
/files/image_stack_img-162929.pngJobs
/files/image_stack_img-162930.pngNews
/files/image_stack_img-162931.pngNews
/files/image_stack_img-162932.pngevents
/files/image_stack_img-162933.pngevents
/files/image_stack_img-162935.pngbranches
/files/image_stack_img-163263.pngAnnual School Shrewsbury 2025
/files/hover_image-162939.pngCPD and learning
/files/hover_image-162941.pngPractice
/files/image_stack_img-162942.pngCPP APPG logo
/files/image_stack_img-163044.pngHESPR logo
/files/hero_img-162945.pngNo alt attribute provided
/files/hero_img-162946.pngNo alt attribute provided
/files/hero_img-162947.pngNo alt attribute provided
/files/hero_img-162949.pngNo alt attribute provided
/files/hero_img-162950.pngNo alt attribute provided
/files/hero_img-162951.pngNo alt attribute provided
/files/hero_img-162952.pngNo alt attribute provided
/files/hero_img-162953.pngNo alt attribute provided
/files/hero_img-163025.pngNo alt attribute provided
/files/slide_image-163221.pngHESPR logos
/files/slide_image-163222.pngHESPR logos
/files/slide_image-163254.pngNo alt attribute provided
/files/slide_image-162956.pngADDC Architects logo
/files/slide_image-163218.pngCheribim logo
/files/slide_image-162957.jpgAHP logo
/files/slide_image-162958.jpgAntony Gibb logo
/files/slide_image-162959.jpgBuckley Grey Yeoman logo
/files/slide_image-163216.pngFMP Architecture and Conservation logo
/files/slide_image-162961.jpgCreative Heritage logo
/files/slide_image-162962.pngCrenellated Arts logo
/files/slide_image-162963.jpgDD Architects logo
/files/slide_image-162964.jpgDyfi Architecture logo
/files/slide_image-162965.jpgIHBC Enterprise Ltd. logo
/files/slide_image-162966.pngDavid George Surveying and Conservation logo
/files/slide_image-162967.jpgFrew Conservation logo
/files/slide_image-162970.pngHC UK Group logo
/files/slide_image-162971.jpgHeritage Matters logo
/files/slide_image-162972.jpgHeritage Vision logo
/files/slide_image-162973.jpgHolland Heritage logo
/files/slide_image-162974.jpgHook Mason logo
/files/slide_image-162975.pngHigh-Tech Services logo
/files/slide_image-162976.jpgHumble Heritage logo
/files/slide_image-162977.pngIceni logo
/files/slide_image-162978.pngDonal Insall Associates logo
/files/slide_image-163215.pngJanus logo
/files/slide_image-162979.pngInspire Heritage Services logo
/files/slide_image-162980.jpgLathams logo
/files/slide_image-162983.jpgManorwood logo
/files/slide_image-163217.pngTerence O'Rourke logo
/files/slide_image-162984.pngLiz Mayle Conservation logo
/files/slide_image-162985.jpgMel Morris Conservation logo
/files/slide_image-162986.jpgMurphy Associates logo
/files/slide_image-162987.pngNode logo
/files/slide_image-163219.pngMarrons logo
/files/slide_image-162989.pngMalcoim Payne Group logo
/files/slide_image-162990.jpgPlace services logo
/files/slide_image-162991.pngPurcell logo
/files/slide_image-162992.jpgRMA Heritage logo
/files/slide_image-163220.jpgAB Heritage logo
/files/slide_image-162993.pngRSK logo
/files/slide_image-162999.pngSoul Architects logo
/files/slide_image-163000.pngTDR Heritage logo
/files/slide_image-163003.pngUrban Glow logo
/files/slide_image-163004.jpgUrban Vision logo
/files/slide_image-163027.jpgRock Davidson Associates logo
/files/slide_image-163043.pngJames Mackintosh Architects
/files/slide_image-163259.pngNo alt attribute provided
/files/slide_image-163260.jpgWS Heritage logo
shield.sitelock.com/shield/ihbc.org.ukSiteLockSiteLock
/files/image_stack_img-163009.pngIHBC logo

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H5 Find expertise
H5 CPD and learning
H5 Practice
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.
LinkAttributesAnchor text
https://ihbc.wufoo.com/forms/s...New window External Subdomain Just join
https://www.designingbuildings...New window External Subdomain A-TITLE Designing Buildings Wiki
https://ihbc.org.uk/toolbox/New window A-TITLE IHBC Toolbox
/resources_head/creative_conse...No Text
https://petitionforcharter.ihb...New window External Subdomain No Text
/selfstarter/New window No Text
https://ihbc.org.uk/index.htmlHome
/aboutmain/index.htmlAbout the IHBC
/aboutmain/page-3/index.htmlQuick links advice
/aboutmain/page-4/index.htmlQuick links join
/aboutmain/page-5/index.htmlQuick links CPD
/aboutmain/intro/index.htmlIntroduction to the Institute
/aboutmain/aboutus/index.htmlAbout us
/aboutmain/gdpr/index.htmlData Protection Policy
/aboutmain/cookie/index.htmlCookie Policy
/aboutmain/structure/index.htmlStructure
/aboutmain/governance/index.htmlGovernance: General Meeting and AGMs
/aboutmain/council/index.htmlCouncil
/aboutmain/page65/index.htmlCommittees
/aboutmain/trustees/index.htmlTrustees
/aboutmain/page67/index.htmlCorporate papers
/branches/branch_guide/index.htmlMembers and Branch Guidance
/aboutmain/public_benefit/inde...Public Benefit
/aboutmain/ParliamentaryBriefi...Parliamentary Briefings
/aboutmain/mous/index.htmlMOUs
/policy/docs/IHBC Briefing Not...IHBC Briefing Note August 2021
/branches/index.htmlBranches
/branches/index.htmlText duplicate Branches
/branches/e_anglia/index.htmlEast Anglia
/branches/emids/index.htmlEast Midlands
/branches/london/index.htmlLondon
/branches/north/index.htmlNorth
/branches/nireland/index.htmlNorthern Ireland
/branches/nwest/index.htmlNorth West
/branches/scotland/index.htmlScotland
/branches/south/index.htmlSouth
/branches/s_east/index.htmlSouth East
/branches/s_west/index.htmlSouth West
/branches/wales/index.htmlWales
/branches/wmids/index.htmlWest Midlands
/branches/yorks/index.htmlYorkshire
/branches/branch_guide/index.htmlBranch Guidance
/branches/branch_con_days/inde...Branch Connection Days
/branches/br_newslet/index.htmlBranch Newsletters
https://ihbconline.co.uk/jobsetc/External Jobs
https://ihbconline.co.uk/jobsetc/External Vacancies
https://ihbconline.co.uk/jobse...External Advertise with us
https://eepurl.com/dhK9l1External Sign up for alerts
https://hespr.ihbc.org.uk/External Subdomain HESPR
https://www.ihbc.org.uk/hesprHESPR: Specialist advice
https://www.ihbc.org.uk/hesprAnchor Find a professional
/hespr/index.htmlAnchor Join HESPR
/join/index.htmlJoin
/join/index.htmlText duplicate Join
/join/benefits/index.htmlMember benefits
/intro/index.htmlIntroduction
/join/catagories/index.htmlMembership Categories
/join/affiliate/index.htmlAffiliate Application Advice & Guidance
/join/apply/index.htmlRegister
/mate/index.htmlMATE: Accreditation support
/aboutmain/mous/index.htmlCIfA: Free membership offer
/join/memb_fees/index.htmlMembers Fees
/join/feesupport/index.htmlFee support
/join/page32/index.htmlRoutes to entry
/join/applicant_guidance/index...Guidance for applicants
/join/page33/index.htmlProfessional Conduct
/join/pins/index.htmlProfessional Indemnity Insurance
https://newsblogs.ihbc.org.uk/External Subdomain NewsBlogs
https://newsblogs.ihbc.org.uk/External Subdomain Text duplicate NewsBlogs
https://eepurl.com/g4iRo1External Sign up for alert
/learning/index.htmlLearning
/learning/index.htmlText duplicate Learning
/selfstarterSelfStarter in Conservation
/learning/page35/index.htmlIHBC recognised courses
/learning/recog_ihbc/index.htmlRecognition by IHBC
https://mate.ihbc.org.uk/External Subdomain Text duplicate MATE: Accreditation support
/learning/cpd/index.htmlCPD
/learning/cpd_providers/index....IHBC CPD providers
/learning/page38/index.htmlAnnual Schools
https://events.ihbc.org.uk/External Subdomain Events calendar
https://ihbc.org.uk/courseconnectCourse Connection Days
https://awards.ihbc.org.uk/External Subdomain Awards etc
https://ihbc.org.uk/gasa/Gus Astley Student Award
https://ihbc.org.uk/marshawards/IHBC Marsh Awards
https://callsforpapers.ihbc.or...External Subdomain Calls for papers
/resources_head/index.htmlResources
/resources_head/index.htmlText duplicate Resources
https://ihbc.org.uk/ihbcat25/#IHBC25
/resources_head/training/index...Training
/resources_head/creative_conse...Creative Conservation Fund
/resources_head/consultations/...Consultations
/resources_head/index.htmlProsecutions DB
/resources_head/page46/index.htmlPanels
https://ihbc.org.uk/toolbox/Toolbox
/resources_head/page47/index.htmlIHBC Research & Guidance
/skills/index.htmlNew window Local authority skills
https://www.designingbuildings...External Subdomain IHBC Conservation Wiki
https://ihbc.org.uk/caring/Caring for your home
/resources_head/SelectPapers/i...Select Papers
/resources_head/web_based/inde...Web based resources
/resources_head/specialist_reg...Specialist Registers
/accredited/index.phpAccredited Practitioners
/resources_head/Links_one/inde...Links
/page55/index.htmlPublications etc.
/page55/index.htmlText duplicate Publications etc.
/page55/context/index.htmlContext
/page55/context_archive/index....Context Archive
/page55/yearbook/index.htmlYearbook
https://ihbconline.co.uk/CPPP/External Conservation Professional Practice Principles
/page55/eletters/index.htmlMembership Matters
https://ihbc.us2.list-manage.c...External Subdomain CPD Guidance
/page55/ihbc_publications/inde...IHBC Publications
https://www.designingbuildings...External Subdomain Text duplicate IHBC Conservation Wiki
https://en.wikipedia.org/wiki/...External Subdomain IHBC on Wikipedia
https://ihbc.org.uk/bs/BS 7913
/page55/ihbc_research/index.htmlIHBC Linked Research
/page55/memb_pub/index.htmlPublications by members
https://flipboard.com/@seanore...External Flipboard
http://ihbconline.co.uk/glasgow/External Investing in the Past
https://ihbc.org.uk/Anchor No Text
/aboutmain/page-4/index.htmlNew window Text duplicate IMG-ALT Join
/aboutmain/page-3/index.htmlNew window No Text
https://ihbconline.co.uk/jobsetc/New window External IMG-ALT jobs
https://ihbconline.co.uk/jobsetc/New window External Text duplicate IMG-ALT Jobs
https://newsblogs.ihbc.org.uk/New window External Subdomain IMG-ALT News
https://newsblogs.ihbc.org.uk/New window External Subdomain Text duplicate IMG-ALT News
https://events.ihbc.org.uk/New window External Subdomain IMG-ALT events
https://events.ihbc.org.uk/External Subdomain Text duplicate IMG-ALT events
/branches/index.htmlNew window IMG-ALT branches
https://newcastle2026.ihbc.org...New window External Subdomain IMG-ALT Annual School Shrewsbury 2025
/aboutmain/page-5/index.htmlNew window No Text
https://ihbc.org.uk/toolbox/No Text
https://conservationplacespeop...New window External Subdomain IMG-ALT CPP APPG logo
https://www.ihbc.org.uk/hespr/New window IMG-ALT HESPR logo
/cookie/index.htmlNew window Text duplicate Cookie Policy
https://www.linkedin.com/group...External Subdomain No Text
https://www.facebook.com/IHBCt...External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ihbc.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
content-typetext/html
x-ws-originavailable
x-ws-ratelimit-limit1000
x-ws-ratelimit-remaining996
dateSat, 14 Mar 2026 08:53:33 GMT
serverApache
last-modifiedFri, 09 Jan 2026 16:08:19 GMT
etagW/"fdd2-647f6bbe1c7b9"
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 264 referring domains.
This page has 2,849 backlinks.
This page has backlinks from 97 different ip addresses.

Search preview

ihbc.org.uk
Welcome to the Institute of Historic Building Conservation (IHBC)
The IHBC is the professional body for building conservation practitioners and historic environment experts working in England, Northern Ireland, Scotland and Wales, with connections to the Republic of Ireland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IHBC79%Check
conservation65%Check
or disable59%Check
conservation professional57%Check
conservation practitioners57%Check
Conservation Fund52%Check
professional51%Check
Ireland51%Check
practitioners51%Check
Institute51%Check

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