Ifs.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
91% 
Page structure
58% 
Link structure
75% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
192.10 kB
Words
1770
Media files
44
Number of links
140 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IFS | Institute for Fiscal Studies
The length of the page title is perfect. (279 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
IFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.
The meta description is too long: 1051 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ifs.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionIFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#1e1e46
langen
twitter:cardsummary_large_image
twitter:site@TheIFS
twitter:descriptionIFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.
twitter:titleIFS | Institute for Fiscal Studies
twitter:image:altIFS-logo.jpg
twitter:imagehttps://ifs.org.uk/sites/default/files/styles/og_image/public/2022-07/IFS-logo.jpg?itok=iGGhAKsV
og:site_nameInstitute for Fiscal Studies
og:urlhttps://ifs.org.uk/home
og:titleIFS | Institute for Fiscal Studies
og:descriptionIFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.
og:imagehttps://ifs.org.uk/sites/default/files/styles/og_image/public/2022-07/IFS-logo.jpg?itok=iGGhAKsV
og:image:altIFS-logo.jpg
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: We discuss the government's welfare reforms aimed at helping sick and ...
This page contains 1770 words. That's ok.
29.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 21.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Person in wheelchair F.jpg?itok=1jZJHw17Person in wheelchair
...rise buildings_feature.jpg?itok=41U91ttJHigh rise buildings
...es podcast_feature (2).jpg?itok=CtHy_A9JRachel Reeves
..._With_Building_Blocks.jpeg?itok=_cOOgqINPre-school children sitting at a table playing with building blocks with a teacher
...c/2025-05/HM_Treasury.jpeg?itok=ctIvU2m3Image of HM Treasury sign on building
...ent_View_From_Archway.jpeg?itok=WBz1NpBjView of Parliament from under an archway
...ic/2022-10/staff_table.jpg?itok=STOvXcAAStaff and students meeting in the office
...o (Social Media Image).jpg?itok=bHL9oOgqCPP Logo
...ic/2023-10/Classroom_3.jpg?itok=dAwq_yUHClassroom
...lic/2022-08/CPP logo_1.jpg?itok=lH1sABkxCPP logo
...on-Inequality-Review_2.jpg?itok=rF_T2-LvIFS Deaton Review of Inequality
...2-08/IFS-TaxLab-logo_0.jpg?itok=sxn8Pe6iTaxLab logo
...4/The-Pensions-Review-.jpg?itok=E5b_sEV3The Pensions Review
...ic/2022-08/TaxDev-logo.jpg?itok=UCIMrDK3TaxDev
...p/public/2024-01/Badge.png?itok=mCwE_HpvElection 2024 logo
...Law-Review-Committee_0.jpg?itok=2S8B-atTTax Law Review Committee
...8/Education spending_0.png?itok=jWrDDCw4Education spending
...would you fund the NHS.jpg?itok=OGipnJcyHow would you fund the NHS
...ublic/2022-08/cemmap_3.jpg?itok=CavPazeFcemmap
...blic/2023-01/ELSA-logo.jpg?itok=6efxKr0MELSA logo
...Rachel_Reeves-Homepage.jpg?itok=7eigX4WhRachel Reeves
.../CPP logo new branding.jpg?itok=qgJWSbgXCPP logo
...case in school_feature.jpg?itok=cKFNHT2Cpupils on a staircase in school
...other and baby_feature.jpg?itok=9_iO2VpQmother and baby
...025-05/Rachel-Reeves_2.jpg?itok=mYHEUdogRachel Reeves
...een thermostat_feature.jpg?itok=PUQBevjsgreen thermostat
...Person in wheelchair F.jpg?itok=ORyU26gLPerson in wheelchair
...ver 50 at work_feature.jpg?itok=h0sa2k5awoman over 50 at work
...Westminster at sunrise.jpg?itok=nShs0MQoWestminster at sunrise
...hnson-in-a-TV-Studio_1.jpg?itok=Sr95FWnxPaul Johnson being inteviewed
...IFS-event-in-a-theatre.jpg?itok=k45jyEGSIFS event at a theatre
...he-slave-trade_Page_01.jpg?itok=_PUjyLLVWorking paper cover
...nflation-surge_Page_01.jpg?itok=82TNcaPeWorking paper cover
...-Sure-Start_Page_001_1.jpg?itok=8OLgk_E2Working paper cover
...r Economics April 2025.jpg?itok=bGClTKDIJournal Article Cover
...2025.43.issue-2.cover_.png?itok=Myf_WSQVJournal Article Cover
...2025.43.issue-2.cover_.png?itok=Myf_WSQVJournal Article Cover
...25-03/Banner 2 CROPPED.jpg?itok=w1D3bAskCPP site background (researchers talking)
...tudents-in-a-classroom.jpg?itok=m3HCU9jIStudents in a classroom
...oads/images/conference.jpg?itok=ukDT_BSDConference
...c/2022-07/Helen-Miller.jpg?itok=nATifWPAHelen Miller
.../2025-03/087_IFS Oct24.jpg?itok=699tydlFIFS Staff in front of a whiteboard
.../TaoChen_website photo.jpg?itok=Qlrg4zDmTao Chen
...11/Magdalena Dominguez.jpg?itok=F_Jh5eSxMagdalena Dominguez

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Main menu
H2 Header right menu
H2 Sites menu
H2 Our sites
H2 Be the Chancellor
H2 Welcome to IFS
H2 Latest working papers
H2 Journal articles
H2 Announcements
H2 Featured researchers
H2 Footer menu top
H2 Sign up to IFS newsletters
H2 Join us
H3 Topics
H3 Collections
H3 Featured content
H3 Additional resources
H3 Why is the government reforming health-related benefits?
H3 What's the future of corporation tax?
H3 Spring Statement 2025: IFS Zooms In
H3 Additional resources Duplicate text
H3 From Sure Start to Family Hubs: how can evidence best inform policymaking for joined up family support in the early years?
H3 A look ahead to the 2025 Spending Review
H3 Spending Review 2025: IFS analysis
H3 Jobs
H3 Centre for the Microeconomic Analysis of Public Policy
H3 IFS is supported by ESRC
H3 Schools and colleges in the 2025 Spending Review
H3 The short- and medium-term effects of Sure Start on children’s outcomes
H3 IFS ‘Be the Chancellor’ tool illustrates all-important choices at upcoming Spending Review
H3 Expanding winter fuel payment eligibility
H3 Why is the government reforming health-related benefits? Duplicate text
H3 Working in your 60s: a way to stay young for some
H3 Spending Review 2025
H3 Rigorous, trusted economic analysis and commentary is needed now more than ever
H3 Donate
H3 Become a member
H3 Female genital cutting and the slave trade
H3 Measuring cost of living inequality during an inflation surge
H3 The health effects of universal early childhood interventions: evidence from Sure Start
H3 The impact of work on cognition and physical disability: Evidence from English women
H3 Interpreting Cohort Profiles of Life Cycle Earnings Volatility
H3 The Effect of Classroom Rank on Learning throughout Elementary School: Experimental Evidence from Ecuador
H3 Centre for the Microeconomic Analysis of Public Policy Duplicate text
H3 A-level / Post-16 resources
H3 Call for papers: 7th World Bank/ODI Global/IFS Public Finance Conference
H3 Helen Miller appointed as new Director of the Institute for Fiscal Studies
H3 Economic and Social Research Council awards over £10 million for Centre for the Microeconomic Analysis of Public Policy at the Institute for Fiscal Studies
H3 Our impact stats
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ifs.org.uk/Anchor Skip to main content
https://ifs.org.uk/A-TITLE Return to the homepage
https://ifs.org.uk/topicsTopics
https://ifs.org.uk/topicsText duplicate Topics
/topics/business-and-investmentBusiness and investment
/topics/consumption-and-pricesConsumption and prices
/topics/education-and-skillsEducation and skills
/topics/employment-and-incomeEmployment and income
/topics/government-finances-an...Government finances and spending
/topics/health-and-social-careHealth and social care
/topics/international-developmentInternational development
/topics/poverty-inequality-and...Poverty, inequality and social mobility
/topics/research-methodsResearch methods
/topics/savings-pensions-and-w...Savings, pensions and wealth
/topics/taxes-and-benefitsTaxes and benefits
/collections/student-financeStudent finance
/collections/nhs-waiting-listsNHS waiting lists
/collections/levelling-upLevelling up
https://ifs.org.uk/housingHousing
/help-me-find-somethingHelp me find something
/research-and-analysisResearch and analysis
/research-and-analysisText duplicate Research and analysis
/research-and-analysis/reportsReports
/research-and-analysis/reportsText duplicate Reports
/mirrlees-reviewThe Mirrlees Review
/research-and-analysis/commentComment
/research-and-analysis/working...Working papers
/research-and-analysis/journalsJournals
/research-and-analysis/press-r...Press releases
/research-and-analysis/present...Presentations
/research-and-analysis/fiscal-...Fiscal Studies
/research-and-analysis/dataData
/tools_and_resources/fiscal_factsFiscal facts
/help-me-find-somethingText duplicate Help me find something
/podcasts-explainers-and-calcu...Podcasts, explainers and calculators
/podcasts-explainers-and-calcu...Text duplicate Podcasts, explainers and calculators
/podcasts-explainers-and-calcu...Podcasts
https://ifs.org.uk/explainersExplainers
/podcasts-explainers-and-calcu...Calculators and tools
/podcasts-explainers-and-calcu...Text duplicate Calculators and tools
/tools_and_resources/fiscal_factsText duplicate Fiscal facts
https://ifs.org.uk/resources-2Guides, manuals, software and more
/articles/why-government-refor...Why is the government reforming health-related benefits?
/articles/whats-future-corpora...What's the future of corporation tax?
/articles/spring-statement-202...Spring Statement 2025: IFS Zooms In
https://ifs.org.uk/resources-2Text duplicate Guides, manuals, software and more
/tools_and_resources/fiscal_factsFiscal facts: public finances, tax and benefits
/help-me-find-somethingText duplicate Help me find something
https://ifs.org.uk/eventsEvents
https://ifs.org.uk/eventsText duplicate Events
https://ifs.org.uk/eventsText duplicate Events
https://ifs.org.uk/seminarsSeminars
/annual-lecturesAnnual lectures
/research-and-analysis/present...Past presentations
/events/sure-start-family-hubs...From Sure Start to Family Hubs: how can evidence best inform policymaking for joined up family support in the early years?
/events/look-ahead-2025-spendi...A look ahead to the 2025 Spending Review
/events/spending-review-2025-i...Spending Review 2025: IFS analysis
/help-me-find-somethingText duplicate Help me find something
https://ifs.org.uk/aboutAbout
https://ifs.org.uk/aboutText duplicate About
https://ifs.org.uk/peoplePeople
https://ifs.org.uk/peopleText duplicate People
/people/research-fellowsResearch fellows
/people/research-associatesResearch Associates
/people/communications-finance...Communications, finance and administration
/people/visitorsVisitors
/about/announcementsAnnouncements
/about/governanceGovernance
https://ifs.org.uk/about/financeHow we are funded
https://ifs.org.uk/about/impactImpact
https://ifs.org.uk/jobsJobs
https://ifs.org.uk/press-officePress office
/about/history-ifsHistory of the IFS
A-TITLE History
https://ifs.org.uk/about/contactContact
https://ifs.org.uk/jobsText duplicate Jobs
/microsite/centre-microeconomi...Centre for the Microeconomic Analysis of Public Policy
/help-me-find-somethingText duplicate Help me find something
/individual-membershipJoin us
https://ifs.org.uk/newsletterNewsletters
/microsite/level-post-16-resou...Resources for A-level / Post-16 teachers and students
/microsite/centre-microeconomi...Text duplicate Centre for the Microeconomic Analysis of Public Policy
https://ifs.org.uk/inequality/Inequality: The IFS Deaton Review
https://ifs.org.uk/taxlabTaxLab
/pensions-reviewThe Pensions Review
https://www.taxdev.org/External Subdomain TaxDev
/microsite/election-2024Election 2024
/tax-law-review-committeeTax Law Review Committee
A-TITLE Tax Law Review Committee
/microsite/education-spendingEducation spending
https://explore.ifs.org.uk/too...External Subdomain How would you fund the NHS?
https://www.cemmap.ac.uk/External Subdomain cemmap
A-TITLE Centre for microdata methods and practice
https://www.elsa-project.ac.uk/External Subdomain English Longitudinal Study of Ageing
/help-me-find-somethingText duplicate Help me find something
/help-me-find-somethingText duplicate Help me find something
/ifs-green-budgetGreen budgets
/budget-analysisBudget analysis
https://ifs.org.uk/electionsElections
https://ifs.org.uk/scotlandScotland
/research-and-analysis/fiscal-...Text duplicate Fiscal Studies
/pensions-reviewPensions Review
/mirrlees-reviewMirrlees Review
/living-standards-poverty-and-...Living standards, poverty and inequality
https://ifs.org.uk/inequality/IFS Deaton Review
https://ifs.org.uk/be-chancellorBe the Chancellor
https://ifs.org.uk/aboutMore about us
/microsite/centre-microeconomi...Find out more
/microsite/centre-microeconomi...IMG-ALT CPP logo
/publications/schools-and-coll...Schools and colleges in the 2025 Spending Review
/publications/short-and-medium...The short- and medium-term effects of Sure Start on children’s outcomes
/articles/ifs-be-chancellor-to...IFS ‘Be the Chancellor’ tool illustrates all-important choices at upcoming Spending Review
/articles/expanding-winter-fue...Expanding winter fuel payment eligibility
/articles/why-government-refor...Text duplicate Why is the government reforming health-related benefits?
/articles/working-your-60s-way...Working in your 60s: a way to stay young for some
/research-and-analysisBrowse all our research and analysis
/collections/spending-review-2025Access here
https://afjdumfs.donorsupport....New window External Subdomain Donate
/individual-membershipBecome a member
/publications/female-genital-c...Female genital cutting and the slave trade
/publications/measuring-cost-l...Measuring cost of living inequality during an inflation surge
/publications/health-effects-u...The health effects of universal early childhood interventions: evidence from Sure Start
/research-and-analysis/working...Browse all our working papers
/journals/impact-work-cognitio...The impact of work on cognition and physical disability: Evidence from English women
/journals/interpreting-cohort-...Interpreting Cohort Profiles of Life Cycle Earnings Volatility
/journals/effect-classroom-ran...The Effect of Classroom Rank on Learning throughout Elementary School: Experimental Evidence from Ecuador
/research-and-analysis/journalsSee all journal articles
/microsite/centre-microeconomi...Text duplicate Centre for the Microeconomic Analysis of Public Policy
/microsite/level-post-16-resou...A-level / Post-16 resources
/news/call-papers-7th-world-ba...Call for papers: 7th World Bank/ODI Global/IFS Public Finance Conference
/news/helen-miller-appointed-n...Helen Miller appointed as new Director of the Institute for Fiscal Studies
/news/economic-and-social-rese...Economic and Social Research Council awards over £10 million for Centre for the Microeconomic Analysis of Public Policy at the Institute for Fiscal Studies
/microsite/centre-microeconomi...Text duplicate Centre for the Microeconomic Analysis of Public Policy
/about/announcementsSee all announcements
https://ifs.org.uk/peopleSee all our researchers here
/people/tao-chenIMG-ALT Tao Chen
/people/tao-chenText duplicate Tao Chen
/people/magdalena-dominguez-0IMG-ALT Magdalena Dominguez
/people/magdalena-dominguez-0Magdalena Domínguez
https://www.facebook.com/Insti...External Subdomain A-TITLE Visit the Facebook page of IFS
https://twitter.com/TheIFSExternal A-TITLE Visit the Twitter profile of IFS
https://www.youtube.com/instit...External Subdomain A-TITLE Visit the YouTube profile of IFS
https://linktr.ee/ifszoomsinExternal Subscribe to our podcasts Listen
https://ifs.org.uk/about/contactText duplicate Contact
https://ifs.org.uk/press-officeText duplicate Press office
https://ifs.org.uk/jobsText duplicate Jobs
/research-and-analysis/dataText duplicate Data
/individual-membershipFind out more and join
/corporate-membershipText duplicate Find out more and join
/cdn-cgi/l/email-protection[email protected]
https://ifs.org.uk/copyrightCopyright
https://ifs.org.uk/privacyPrivacy
https://www.designbysoapbox.com/External Subdomain Soapbox

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ifs.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (192 kB).

HTTP Response Header

NameValue
dateWed, 28 May 2025 22:46:57 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=60, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
access-control-allow-origin*
last-modifiedWed, 28 May 2025 20:49:54 GMT
varyAccept-Encoding
cf-cache-statusHIT
servercloudflare
cf-ray94714a839e19d588-CDG
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statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 490 referring domains.
This page has 1,171 backlinks.
This page has backlinks from 379 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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ifs.org.uk
IFS | Institute for Fiscal Studies
IFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.

Most important keywords

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KeywordResultRecheck
IFS81%Check
Institute66%Check
IFS researchers62%Check
Research Institute61%Check
IFS Deaton Review58%Check
independent economics research institute57%Check
Research56%Check
economic56%Check
Institute Fiscal56%Check
Institute Fiscal Studies55%Check
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