Ideo.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
91% 
Link structure
63% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
78.10 kB
Words
394
Media files
35
Number of links
45 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IDEO - A Global Design & Innovation Company
The length of the page title is perfect. (419 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Leading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.
The length of the meta description is perfect. (870 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ideo.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLeading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.
viewportwidth=device-width, initial-scale=1
langen-us
twitter:cardsummary_large_image
twitter:titleIDEO - A Global Design & Innovation Company
twitter:descriptionLeading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.
twitter:imagehttps://cdn.prod.website-files.com/6501e17b507eeeaff049afdd/65b131b88cc08f824d5d2ba1_Home%20OG.png
og:titleIDEO - A Global Design & Innovation Company
og:descriptionLeading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.
og:imagehttps://cdn.prod.website-files.com/6501e17b507eeeaff049afdd/65b131b88cc08f824d5d2ba1_Home%20OG.png
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 394 words on this page. Good pages should have about 800 words of useful content.
29.2% of the text are stop words.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
33 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...d/6501e17b507eeeaff049afea_ideo-logo.svgIDEO
...dd/6555f5ab98980b5ac130cb3a_search x.svgNo alt attribute provided
...6501e17b507eeeaff049b14b_search-icon.svgNo alt attribute provided
...cf8dfd98e01df_Products-Cover_Square.webpNo alt attribute provided
...e50b73771c738464c4_Omada_Hero_Image.webpNo alt attribute provided
...b0a7bcd792583fcc84e_Boom_Hero_Image.jpegNo alt attribute provided
...0b0a7bcd79401cfcc868_QVC_Hero_Image.jpegNo alt attribute provided
...e352811b82eac_Strategy-Cover_Square.webpNo alt attribute provided
...658393cc934d3939e88124_IDEOU_AI_Site.pngNo alt attribute provided
...1d2_Beyond%20the%20Bag_Hero%20Image.webpNo alt attribute provided
...nservation-International_Hero-Image.webpNo alt attribute provided
...ddbb7862654f4be9_Capabilities-Cover.webpNo alt attribute provided
...645fdcbfbca1ca60a6_IDEOU_DStrat_Site.pngNo alt attribute provided
...0b0a7bcd792903fcc88c_NYU_Hero_Image.jpegNo alt attribute provided
...f049b930_Earthshot-Prize_Hero_Image.webpNo alt attribute provided
...1e14cca4be35bb336_banner_background.avifNo alt attribute provided

Page structure

H1 heading
(Critically important)
‍‍the future
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 ‍‍the future
H2 Breakthrough Products
H2 Strategic Futures
H2 Creative Capabilities
H2 From Barbie's Playhouse to supersonic jets
H2 From electrified fleets to plastic-free packaging
H2 From catalytic mindsets to innovation labs
H3 Empty heading
H3 Empty heading
H3 From New Venture to Population-Level Impact
H3 Empty heading
H3 Empty heading
H3 Reinventing supersonic flight With Boom
H3 Empty heading
H3 Empty heading
H3 Changing the Conversation on Menopause
H3 AI x Design Thinking Workshop
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Realizing a waste-free future together
H3 Empty heading
H3 Empty heading
H3 Planetary Protection at a Human Scale
H3 Designing Strategy Course
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Helping Students Navigate Campus Life at NYU
H3 Empty heading
H3 Empty heading
H3 Building an Accelerator for Climate Leaders
H4 Get updates from IDEO
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://docs.google.com/forms/...New window External Subdomain Trivial anchor text
click here
https://www.ideo.com/IMG-ALT IDEO
https://www.ideo.com/offersSubdomain Offers
https://www.ideo.com/workSubdomain Work
https://www.ideo.com/thinkingSubdomain Thinking
https://www.ideo.com/aboutSubdomain About
https://www.ideo.com/leadersSubdomain Leaders
https://www.ideo.com/careersSubdomain Careers
https://www.ideo.com/contactSubdomain Contact
https://www.facebook.com/IDEOp...New window External Subdomain No Text
https://www.instagram.com/ideo/New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/ideoNew window External No Text
https://www.tiktok.com/@ideoti...New window External Subdomain No Text
https://www.youtube.com/user/IDEONew window External Subdomain No Text
https://www.ideo.com/offersBreakthrough Products We design magical products, brands, services, and experiences that people truly value.
https://www.ideo.com/offersStrategic Futures We make your strategy tangible by building visions your teams can see, feel, and believe in.
https://www.ideo.com/offersCreative Capabilities We build critical skills that help you lead organizational transformation, build resilience, and create change.
https://www.ideo.com/offersBreakthrough Products >
/offers/breakthrough-productsNo Text
/offers/strategic-futuresNo Text
/offers/creative-capabilitiesNo Text
/works/omada-healthOmada Health From New Venture to Population-Level Impact An IDEO project grows into a $1 billion company fighting chronic disease.
/works/boom-supersonicBoom Supersonic Reinventing supersonic flight With Boom Ultrafast air travel is coming back, with an all-new passenger experience.
https://www.ideo.com/works/qvcQVC Changing the Conversation on Menopause How QVC is reframing midlife as a time for women to thrive.
https://www.ideo.com/ofersmore breakthrough products
https://www.ideo.com/ofersStrategic Futures >
/offers/breakthrough-productsNo Text
/offers/strategic-futuresNo Text
/offers/creative-capabilitiesNo Text
https://www.ideou.com/products...External Subdomain IDEO U AI x Design Thinking Workshop Learn how and when to use AI during the design thinking process.
/works/bagging-the-bagClosed Loop Partners Realizing a waste-free future together A coalition of retail leaders join forces to address single-use plastic-bag waste.
/works/conservation-internationalConservation International Planetary Protection at a Human Scale A conservation leader rewrites the role humans play in the narrative of climate change.
https://www.ideo.com/ofersmore strategic futures
https://www.ideo.com/ofersCreative Capabilities >
/offers/breakthrough-productsNo Text
/offers/strategic-futuresNo Text
/offers/creative-capabilitiesNo Text
https://www.ideou.com/products...External Subdomain IDEO U Designing Strategy Course Unite rigor and creativity to create a successful strategy.
https://www.ideo.com/works/nyuNew York University Helping Students Navigate Campus Life at NYU How an organizational culture change is helping newbies at NYU navigate campus life.
/works/earthshot-prizeThe Earthshot Prize Building an Accelerator for Climate Leaders An innovation accelerator bolsters the impact of climate startups.
https://www.ideo.com/ofersMore creative capabilities
https://www.ideo.com/contactSubdomain Contact Us >
https://www.ideo.com/aboutSubdomain Text duplicate About
https://www.ideo.com/workSubdomain Text duplicate Work
https://www.ideo.com/leadersSubdomain Text duplicate Leaders
https://www.ideo.com/deibSubdomain DEIB
https://www.ideo.com/offersSubdomain Text duplicate Offers
https://www.ideo.com/thinkingSubdomain Text duplicate Thinking
https://www.ideo.com/careersSubdomain Text duplicate Careers
https://www.ideo.com/chinaSubdomain China
https://www.ideo.com/contactText duplicate Contact
https://www.facebook.com/IDEOp...New window External Subdomain No Text
https://www.instagram.com/ideo/New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/ideoNew window External No Text
https://www.tiktok.com/@ideoti...New window External Subdomain No Text
https://www.youtube.com/user/IDEONew window External Subdomain No Text
https://privacy.ideo.com/New window External Subdomain Do not sell my personal information
/privacy-policySubdomain Privacy Policy
/privacy-policyNew window Subdomain Anchor CA User Rights
https://cdn.prod.website-files...New window External Subdomain UK Modern Slavery Statement
https://www.ideou.com/New window External Subdomain IDEO U
https://www.ideo.org/New window External Subdomain IDEO.org

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ideo.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 07:57:15 GMT
content-typetext/html
cf-ray9652585a0f40bacf-MXP
cf-cache-statusHIT
age136006
content-encodinggzip
last-modifiedThu, 24 Jul 2025 17:44:28 GMT
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
surrogate-keywww.ideo.com 6501e17b507eeeaff049afdd pageId:650412fae341b1a5f08b72e8 6501e17b507eeeaff049b024 6512c2c73cf24424c39eaf1d
x-frame-optionsSAMEORIGIN
x-lambda-ide2b4c00e-5515-4e8e-8a29-b90ab9073763
varyAccept-Encoding
set-cookie149 Characters
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,122 referring domains.
This page has 7,590 backlinks.
This page has backlinks from 1,527 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: SiteAuditBot
Allow: /

Sitemap: https://www.ideo.com/sitemap.xml

Similar sites

Search preview

www.ideo.com
IDEO - A Global Design & Innovation Company
Leading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ideo77%Check
design66%Check
future66%Check
Design Innovation65%Check
innovation62%Check
Innovation Company54%Check
Design Thinking54%Check
Global Design Innovation51%Check
lead50%Check
Global Design Innovation Company49%Check
Show more keywords and terms

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