Identityglobal.com - SEO Checker

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Overview of the SEO Check
Meta information
68% 
Page quality
64% 
Page structure
46% 
Link structure
96% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
91.10 kB
Words
317
Media files
8
Number of links
22 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Identity
The page title is too short. (136 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://identityglobal.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWordPress 6.8.1
msapplication-TileImage/wp-content/uploads/2025/01/identity-logo-alt.svg
article:modified_time2025-04-17T15:01:46+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome
og:urlhttps://identityglobal.com/
og:site_nameIdentity
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 317 words on this page. Good pages should have about 800 words of useful content.
27.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2025/01/identity-logo.svgIdentity
...04/53371918941_0c193e4010_k-1024x683.jpgNo alt attribute provided
.../uploads/2025/03/01.-Hero-6-1024x683.jpgNo alt attribute provided
.../uploads/2025/03/01.-Hero-1-1024x545.pngNo alt attribute provided
...nt/uploads/2025/03/01.-Hero-1024x555.pngNo alt attribute provided
.../uploads/2025/03/01.-Hero-4-1024x683.jpgNo alt attribute provided
.../uploads/2025/03/01.-Hero-3-1024x537.jpgNo alt attribute provided
Video URLWidthHeight
...loads/2025/03/Landing_Mobile2403-opt.mp4

Page structure

H1 heading
(Critically important)
Innovate.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Innovate.
H1 Create.
H1 Inspire.
H1 Believe.
H2 Who we are
H2 SERVICES
H2 LATEST PROJECTS
H3 Leaders of purposeful live brand experiences.
H3 COP28
H3 Dubai Financial Market
H3 Google
H3 Netflix
H3 Greater London Authority
H3 Reaching the Last Mile Foundation
H3 Get in touch.
H4 Shaping the future of your brand experience by blending creative with innovative solutions.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://identityglobal.com/Anchor Skip to content
https://identityglobal.com/IMG-ALT Identity
https://identityglobal.com/No Text
https://identityglobal.com/about/About
https://identityglobal.com/work/Work
/services/Services
/ideation/IDeation
/contact/Contact
https://identityglobal.com/about/Text duplicate About
https://identityglobal.com/work/Text duplicate Work
/services/Text duplicate Services
/ideation/Text duplicate IDeation
/contact/Text duplicate Contact
https://identglbl.azurewebsite...External Subdomain Trivial anchor text
Read More
/projects/cop28/COP28 Delivering the largest COP in history with world-class event design Read more
/projects/dfm/Dubai Financial Market Shaping the future of finance at the Capital Market Summit Read more
/projects/google/Google Delivering Google’s healthcare and life sciences event Read more
/projects/netflix/Netflix Bringing ‘Army of the Dead’ to life Read more
/projects/nye2024/Greater London Authority Lighting up London’s 2024 New Year’s Eve with unforgettable fireworks Read more
/projects/rlmfoundation/Reaching the Last Mile Foundation Reaching the Last Mile Forum at COP28 Read more
/contactSay Hi
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/@ident...New window External Subdomain No Text
https://www.instagram.com/iden...New window External Subdomain No Text
/privacy-policy/Privacy Policy
/additional-policies/Sustainability and Policy Commitments

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://identityglobal.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateMon, 19 May 2025 12:04:58 GMT
servernginx
content-encodingbr
transfer-encodingchunked
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-powered-byPHP/8.3.16
link<https://identityglobal.com/wp-json/>; rel="https://api.w.org/"
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin
permissions-policygeolocation=(),midi=(),sync-xhr=(),microphone=(),camera=(),magnetometer=(),gyroscope=(),fullscreen=(self)
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 283 referring domains.
This page has 688 backlinks.
This page has backlinks from 136 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: CCBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: Google-CloudVertexBot
Disallow: /

User-agent: Applebot-Extended 
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: ClaudeBot 
Disallow: /

User-agent: Omgilibot
Disallow: /

User-agent: Omgili
Disallow: /

User-agent: FacebookBot
Disallow: /

User-agent: Diffbot
Disallow: /

User-agent: DuckAssistBot
Disallow: /

User-agent: AI2Bot
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: Kangaroo Bot
Disallow: /

User-agent: PanguBot
Disallow: /

User-agent: ImagesiftBot 
Disallow: /

User-agent: PerplexityBot
Disallow: /

User-agent: cohere-ai
Disallow: /

User-agent: cohere-training-data-crawler
Disallow: /

User-agent: Meta-ExternalAgent
Disallow: /

User-agent: Meta-ExternalFetcher
Disallow: /

User-agent: Timpibot
Disallow: /

User-agent: Webzio-Extended
Disallow: /

User-agent: YouBot
Disallow: /

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Search preview

identityglobal.com
Home - Identity

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Identity61%Check
Innovate50%Check
global46%Check
brand43%Check
experience43%Check
brand experiences42%Check
human experience40%Check
experiences38%Check
Inspire38%Check
Services38%Check
Show more keywords and terms

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