Iamroadsmart.com - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
69% 
Page structure
100% 
Link structure
75% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
97.20 kB
Words
965
Media files
16
Number of links
84 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IAM RoadSmart | UK Road Safety Charity | Advanced Driver & Rider Courses
The page title should be shorter than 580 pixels. It is 693 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
IAM RoadSmart is the UK’s leading road safety charity and advocate, helping to improve driving and riding skills through courses and coaching. IAM RoadSmart was formerly called the IAM, Institute of Advanced Motorists.
The meta description is too long: 1360 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iamroadsmart.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msvalidate.0114C1525D57E5AAF8D42956C0673BA720
facebook-domain-verificationw8jxoz05avctohviw8iwprnqcd3ywm
google-site-verificationrEocb_zSGAHaRi1yUQkLgrqPoIB1fxo0HoQRP0lsSmA
GeneratorSitefinity 13.3.7646.0 PU
descriptionIAM RoadSmart is the UK’s leading road safety charity and advocate, helping to improve driving and riding skills through courses and coaching. IAM RoadSmart was formerly called the IAM, Institute of Advanced Motorists.
keywordsAdvanced Driving course, Advanced Motorcycle course, Road Safety charity, Safer Driving, Safer Riding, IAM RoadSmart, Institute of Advanced Motorists, Advanced Rider, Advanced Driver, Advanced driving, Advanced Riding, IAM,
langen
og:titleIAM RoadSmart | UK Road Safety Charity | Advanced Driver & Rider Courses
og:descriptionIAM RoadSmart is the UK’s leading road safety charity and advocate, helping to improve driving and riding skills through courses and coaching. IAM RoadSmart was formerly called the IAM, Institute of Advanced Motorists.
og:urlhttp://www.iamroadsmart.com
og:typewebsite
og:site_nameIAMRoadSmart
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 965 words. That's ok.
35.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: take a look at some of our most popular courses.
Some tags are too long. With 76 characters this one is longer than 70 characters:
"looking for advice for your business? visit our dedicated commercial website"
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rce/brand-image-assets/interface/iam.pngIAM RoadSmart
...ges/quote-marks-v2.jpg?sfvrsn=30955a5f_2No alt attribute provided
..._2018_blue-_300dpi.jpg?sfvrsn=1c5f9e5c_2cornmarket_outline_logo_2
...e9a61eff1e000def30.jpg?sfvrsn=e7519e5c_2No alt attribute provided
...e9a61eff1e000def30.jpg?sfvrsn=e0519e5c_2No alt attribute provided
...e9a61eff1e000def30.jpg?sfvrsn=e1519e5c_2No alt attribute provided
...e9a61eff1e000def30.jpg?sfvrsn=e3519e5c_2No alt attribute provided
...e9a61eff1e000def30.jpg?sfvrsn=e2519e5c_2No alt attribute provided
...-images/brit_shape.png?sfvrsn=cce3fb50_0BritainBritain
...72dpi.tmb-thumb160.png?sfvrsn=7f2dfc50_1iam logoiam logo
...d-it---vector---700.png?sfvrsn=ca9575f_6Gift aid it logoGift aid logo
...e88-56ed-4010-8f22-fdd92dc70b4f/cy/whiteFundraising Regulator badge with validation link
...e88-56ed-4010-8f22-fdd92dc70b4f/en/whiteFundraising Regulator badge with validation link
Video URLWidthHeight
...e9a61eff1e000def30.mp4?sfvrsn=d2fcf05c_0

Page structure

H1 heading
(Critically important)
Be your car's safest feature
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Be your car's safest feature
H2 IAM RoadSmart makes safer roads for all by upskilling drivers and riders
H2 Our Courses
H2 Our Community
H3 Want to join IAM RoadSmart?
H3 Our research and lobbying work
H3 Free driving and riding taster sessions
H3 Our courses: start your journey today
H3 New - Rider Development Session
H3 Recognising our Volunteers
H3 Bikers - Win a Go Pro Hero 13 camera
H3 New - Driving Skills Refresher
H3 Want to hear more about our Road Safety initiatives? Please sign up below.
H4 We make better drivers and riders
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.iamroadsmart.com/IMG-ALT IAM RoadSmart
/basketBasket
/my-dashboardDashboard
/home/loginLog in
/courses/all-courses-linkCourses
/courses/all-courses-linkAll Courses
/courses/advanced-driver-linkAdvanced Driver
/courses/advanced-rider-linkAdvanced Rider
/courses/mature-driver-review-...Mature Driver Review
/courses/young-driver-assessme...Young Driver Assessment
/courses/gift-a-courseGift a Course
/courses/help-me-choose-a-courseHelp Me Choose a Course
/drink-driveDrink-Drive Course
/supporting-disabled-drivers-a...Supporting disabled Drivers and Riders
/courses/motorway-driving-intr...Motorway Driving Introduction
/courses/taxi-assessment-courseTaxi Assessment course
/membership/membershipMembership
/membership/membershipText duplicate Membership
/membership/local-groupsLocal Groups
/membership/exemptionMembership by Exemption
/people-powerVolunteering
/membership/member-storiesMember Stories
/membership/road-championRoad Champion
/membership/annual-awards-2024Annual Awards 2024
/membership/our-communityOur Community
/events/all-eventsEvents
/events/all-eventsAll Events
/events/skills-daysSkills Days
/events/local-group-eventsLocal Group Events
/events/iam-roadsmart-experien...IAM RoadSmart Experiences: Goosechase
/iam-business/overviewBusiness
/iam-business/overviewLearn More
/iam-business/internationalNew window Business Courses
/about-us/overviewAbout
/about-us/overviewOverview
/about-us/our-peopleOur People
/about-us/vacanciesVacancies
/about-us/research-and-policyResearch and Policy
/about-us/road-safety-resourcesRoad Safety Resources
/about-us/our-partnersOur Partners
/about-us/faqsFAQs
/about-us/our-strategyOur Strategy
/the-road-aheadOlder Drivers
/about-us/empowering-young-dri...Empowering Young Drivers and Riders
/get-involved/get-involvedGet involved
/get-involved/get-involvedText duplicate Get involved
/get-involved/road-safety-sponsorRoad Safety Sponsor
/get-involved/youth-empowermen...Youth Empowerment Initiative
/get-involved/volunteer-suppor...Volunteer Support Fund
/media-centreNew window Media Centre
/contactContact
/get-involved/road-safety-sponsorDonate
A-TITLE Donate
https://www.facebook.com/iamro...External Subdomain A-TITLE Facebook
https://www.twitter.com/IAMRoa...External Subdomain A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain A-TITLE LinkedIn
/driver-safety-campaignNew window Subdomain Explore More >
/courses/driving-skills-refresherNew window Subdomain Discover Driving Skills Refresher >
/courses/driving-skills-refresherNew window Subdomain Text duplicate Discover Driving Skills Refresher >
https://iamroadsmart.net/47jpcb0New window External Explore today >
/membershipNew window Subdomain Trivial anchor text
Click here
/media-policy/research-and-policyNew window Subdomain clicking here
/campaign-pages/end-customer-c...New window Subdomain Text duplicate Trivial anchor text
Click here
/coursesNew window Subdomain Take a look at some of our most popular courses.
/courses/rider-development-ses...New window Subdomain Find out more
/people-powerSubdomain Read more about our People Power campaign here.
https://bit.ly/4iZkpkSNew window External URL anchor text
https://bit.ly/4iZkpkS
https://bit.ly/4iZkpkSNew window External Text duplicate URL anchor text
https://bit.ly/4iZkpkS
/courses/driving-skills-refres...New window Subdomain Text duplicate Find out more
https://www.iamcommercial.co.uk/New window External Subdomain Text duplicate Find out more
/home/loginNew window Subdomain Log in here
https://www.cornmarketinsuranc...New window External Subdomain Text duplicate Find out more
https://www.cornmarketinsuranc...External Subdomain IMG-ALT cornmarket_outline_logo_2
https://www.cornmarketinsuranc...New window External Subdomain No Text
https://www.cornmarketinsuranc...New window External Subdomain Car
https://www.cornmarketinsuranc...New window External Subdomain No Text
https://www.cornmarketinsuranc...New window External Subdomain Motorbike
https://www.cornmarketinsuranc...New window External Subdomain No Text
https://www.cornmarketinsuranc...New window External Subdomain Home
https://www.cornmarketinsuranc...New window External Subdomain No Text
https://www.cornmarketinsuranc...New window External Subdomain Travel
https://www.cornmarketinsuranc...New window External Subdomain No Text
https://www.cornmarketinsuranc...New window External Subdomain GAP
/local-groupsFind your local group
https://www.youtube.com/@IamOr...External Subdomain A-TITLE YouTube
https://www.facebook.com/iamro...External Subdomain Text duplicate A-TITLE Facebook
https://www.twitter.com/IAMRoa...External Subdomain Text duplicate A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain Text duplicate A-TITLE LinkedIn
https://www.instagram.com/iam_...External Subdomain A-TITLE Instagram
/coursesText duplicate Courses
/membershipText duplicate Membership
/eventsText duplicate Events
/iam-businessText duplicate Business
/about-usText duplicate About
/get-involvedText duplicate Get involved
/media-centreNew window Text duplicate Media Centre
/contactText duplicate Contact
/campaign-pages/end-customer-c...IMG-ALT Gift aid it logo
/campaign-pages/end-customer-c...New window Subdomain Gift Aid declaration form
/privacy-noticeNew window iamroadsmart.com/privacy-notice
https://www.fundraisingregulat...External Subdomain IMG-ALT Fundraising Regulator badge with validation link
https://www.fundraisingregulat...External Subdomain Text duplicate IMG-ALT Fundraising Regulator badge with validation link
/sitemapSitemap
/terms-and-conditionsNew window No Text
/terms-and-conditionsTerms
/privacy-noticeNew window No Text
/privacy-noticePrivacy
/privacy-noticeCookies
/about-us/overviewText duplicate IAM RoadSmart
/contactContact us
/External No Text
/membershipJoin us
https://find-and-update.compan...New window External Subdomain Registration England & Wales 562530
https://register-of-charities....New window External Subdomain Registered Charity Number 249002 (England & Wales)
https://www.oscr.org.uk/about-...New window External Subdomain SC041201 (Scotland)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iamroadsmart.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (97 kB).

HTTP Response Header

NameValue
dateSun, 22 Jun 2025 04:29:02 GMT
content-typetext/html; charset=utf-8
cache-controlpublic, max-age=120, s-maxage=120
expiresSun, 22 Jun 2025 04:31:02 GMT
last-modifiedThu, 19 Jun 2025 12:41:18 GMT
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vary*
servercloudflare
x-frame-optionsSAMEORIGIN
x-aspnet-version4.0.30319
x-powered-byASP.NET
cf-cache-statusDYNAMIC
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
content-encodingzstd
cf-ray9539009d2f137521-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 629 referring domains.
This page has 66,966 backlinks.
This page has backlinks from 504 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: *.json
Disallow: *.md
Disallow: gruntfile.js
Disallow: /Forms/Submit
Disallow: /Sitefinity

Similar sites

Search preview

www.iamroadsmart.com
IAM RoadSmart | UK Road Safety Charity | Advanced Driver & Ride...
IAM RoadSmart is the UK’s leading road safety charity and advocate, helping to improve driving and riding skills through courses and coaching. IAM RoadSmart was formerly called the IAM, Institute of Advanced Motorists.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IAM88%Check
IAM RoadSmart87%Check
Road Safety75%Check
road safety charity70%Check
Courses69%Check
safer roads64%Check
UK Road Safety Charity64%Check
Advanced Driver62%Check
Advanced61%Check
Advanced Driver Rider Courses60%Check
Show more keywords and terms

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