Hrc.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
66% 
Link structure
67% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.99 s
File size
265.60 kB
Words
738
Media files
75
Number of links
94 internal / 87 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HRC | Human Rights Campaign
The length of the page title is perfect. (285 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Since 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.
The length of the meta description is perfect. (469 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hrc.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-TileColor#313131
msapplication-TileImage/favicon-144.png
msapplication-config/browserconfig.xml
theme-color#313131
google-site-verificationZdTfSUGbYtx25b0fbZvTSOPE-7hwRtd8hfwQIrxngjg
facebook-domain-verificationnpz028jbhtbwij767a1je6nngh4muy
generatorSEOmatic
descriptionSince 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.
referrerno-referrer-when-downgrade
robotsall
langen-us
twitter:cardsummary_large_image
twitter:site@hrc
twitter:creator@hrc
twitter:titleHuman Rights Campaign
twitter:descriptionSince 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.
twitter:imagehttps://hrc-prod-requests.s3-us-west-2.amazonaws.com/_1200x630_crop_center-center_82_none/HRC-DefaultWebImage-Share1200.jpg?mtime=1715985176
twitter:image:width1200
twitter:image:height630
fb:profile_id18813753280
og:localeen_US
og:site_nameHRC
og:typewebsite
og:urlhttps://www.hrc.org/
og:titleHuman Rights Campaign
og:descriptionSince 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.
og:imagehttps://hrc-prod-requests.s3-us-west-2.amazonaws.com/_1200x630_crop_center-center_82_none/HRC-DefaultWebImage-Share1200.jpg?mtime=1715985176
og:image:width1200
og:image:height630
og:see_alsohttps://twitter.com/hrc
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 738 words. That's ok.
32.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.06 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 104 characters this one is longer than 70 characters:
"that’s why we are launching the one million voices for equality campaign — and we want to hear from you."
Image SEO
(Somewhat important)
73 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...w=320&s=c9be2f6d5384bdb072f6922faaeb70aeA Black woman presents a children's book to a group of young kids.
...w=320&s=cb0380ae05c2cafab16d4e24059a77fbA person holds up a sign that says "Discrimination is wrong" while standing in front of the Supreme Court.
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Page structure

H1 heading
(Critically important)
One Million Voices for Equality
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 One Million Voices for Equality
H1 Choose a Location
H1 Leaving Site
H2 Cookies in use
H2 Breaking down barriers that divide us
H2 Making history is what we do!
H2 Fronts for Equality
H2 Your voice has never been more important
H2 Donate to HRC
H2 Recent News
H2 Love is Love
H2 Love is Love Duplicate text
H2 Our Sponsors
H2 Join millions of supporters by signing up for the HRC newsletter.
H2 You are leaving HRC.org
H3 See what's happening near you
H3 Andry Hernández Romero Released from El Salvador Prison
H3 Supreme Court Protects Affordable Access to PrEP, Maintains Mandatory Lifesaving Preventive Care Coverage Requirements Under the Affordable Care Act
H3 Senate Republicans Vote to Take Away Medicaid For Millions to Give Tax Cuts to Already Wealthy
H3 10 Years of Marriage Equality: ‘Our Love is an Act of Defiance’
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (87) on this page.
LinkAttributesAnchor text
https://www.hrc.org/Anchor Skip to Content
/privacy-policyMore Information
https://www.hrc.org/Human Rights Campaign
https://shop.hrc.org/?utm_sour...External Subdomain Shop
https://give.hrc.org/page/1331...External Subdomain Donate
https://www.hrc.org/searchSearch
https://www.hrc.org/Text duplicate Human Rights Campaign
https://www.hrc.org/our-workOur Work
https://www.hrc.org/resourcesResources
https://www.hrc.org/get-involvedGet Involved
https://www.hrc.org/aboutAbout
https://www.hrc.org/in-your-areaIn Your Area
https://www.hrc.org/newsNews
https://www.hrc.org/searchText duplicate Search
/get-involved/member-centerSubdomain Manage Your Membership
https://www.hrc.org/magazineSubdomain Equality Magazine
https://www.hrc.org/about/careersSubdomain Careers
/press-releasesSubdomain Press
/about/contact-usSubdomain Contact
https://bsky.app/profile/hrc.orgExternal bluesky
https://www.instagram.com/huma...External Subdomain instagram
https://www.threads.net/@human...External Subdomain threads
https://www.tiktok.com/@humanr...External Subdomain tiktok
https://www.linkedin.com/compa...External Subdomain linkedin
https://www.facebook.com/human...External Subdomain facebook
https://www.youtube.com/@hrcmediaExternal Subdomain youtube
https://shop.hrc.org/?utm_sour...External Subdomain Text duplicate Shop
https://give.hrc.org/page/1331...External Subdomain Text duplicate Donate
https://hrc.im/voicesExternal Share Your Story
https://hrc.im/voicesExternal Text duplicate Share Your Story
https://www.hrc.org/get-involvedSubdomain Mobilizing Equality Voters nationwide Mobilize
https://www.hrc.org/resourcesSubdomain Educating the public & the community about LGBTQ+ issues Educate
IMG-ALT A Black woman presents a children's book to a group of young kids.
https://www.hrc.org/our-workSubdomain Advancing pro-equality policy & litigation Advocate
IMG-ALT A person holds up a sign that says "Discrimination is wrong" while standing in front of the Supreme Court.
/campaigns/equality-impact-hubSubdomain Our Equality Impact Hub Initiative
/our-work/the-am-readSubdomain The A.M. READ
/resources/accountability-trac...Subdomain HRC's Accountability Tracker
https://www.hrc.org/in-your-areaLearn About Local Issues
/get-involved/volunteerVolunteer virtually or in your community Sign up now
https://act.hrc.org/page/18408...External Subdomain Join HRC's Mobile Action Network! Get mobile alerts on LGBTQ+ equality
https://www.hrc.org/eventsSubdomain Find Events
https://act.hrc.org/page/38208...External Subdomain Text duplicate Share Your Story
https://mobilize.us/hrcExternal Phone Bank with HRC
https://give.hrc.org/page/4715...External Subdomain Donate Now
https://www.hrc.org/newsView AllNews
/press-releases/andry-hernánde...Subdomain Andry Hernández Romero Released from El Salvador Prison
/press-releases/supreme-court-...Subdomain Supreme Court Protects Affordable Access to PrEP, Maintains Mandatory Lifesaving Preventive Care Coverage Requirements Under the Affordable Care Act
/press-releases/senate-republi...Subdomain Senate Republicans Vote to Take Away Medicaid For Millions to Give Tax Cuts to Already Wealthy
/press-releases/10-years-of-ma...Subdomain 10 Years of Marriage Equality: ‘Our Love is an Act of Defiance’
https://shop.hrc.org/?utm_sour...External Subdomain Shop Now
/about/corporate-partnersSee the full list
https://www.hrc.org/Anchor Skip Sponsors
https://www.eaton.com/us/en-us...External Subdomain No Text
https://www.marriott.com/defau...External Subdomain No Text
https://www.merck.com/External Subdomain No Text
https://www.panerabread.com/en...External Subdomain No Text
https://www.regeneron.com/External Subdomain No Text
https://www.breadfinancial.com/External Subdomain No Text
https://www.neimanmarcus.com/c...External Subdomain No Text
https://www.salesforce.com/External Subdomain No Text
https://www.jpmorganchase.com/External Subdomain No Text
https://www.danone.com/External Subdomain No Text
https://www.united.com/en/usExternal Subdomain No Text
https://www.appliedmaterials.com/External Subdomain No Text
https://www.unitedhealthgroup....External Subdomain No Text
https://usa.visa.com/External Subdomain No Text
https://mtch.com/External No Text
https://thewaltdisneycompany.com/External No Text
https://www.tiaa.org/public/?t...External Subdomain No Text
https://www.zimmerbiomet.com/enExternal Subdomain No Text
https://www.jmsmucker.com/External Subdomain No Text
https://www.takeda.com/en-us/External Subdomain No Text
https://www.rossstores.com/External Subdomain No Text
https://www.bestbuy.com/site/i...External Subdomain No Text
https://www.xfinity.com/national/External Subdomain No Text
https://www.t-mobile.com/External Subdomain No Text
https://www.jnj.com/External Subdomain No Text
http://www.dell.com/diversityExternal Subdomain No Text
https://www.tpg.com/External Subdomain No Text
https://www.airbus.com/External Subdomain No Text
https://www.ecolab.com/External Subdomain No Text
https://www.danaher.com/External Subdomain No Text
https://www.alaskaair.com/External Subdomain No Text
http://pnc.com/diversityExternal No Text
https://www.mastercard.us/en-u...External Subdomain No Text
https://www.lyft.com/lyftup/pr...External Subdomain No Text
https://www.usbank.com/index.htmlExternal Subdomain No Text
http://www.amazon.com/External Subdomain No Text
https://www.accenture.com/External Subdomain No Text
http://www.capitalone.com/External Subdomain No Text
http://www.pfizer.com/External Subdomain No Text
https://corporate.target.com/c...External Subdomain No Text
http://www.hyatt.com/External Subdomain No Text
http://bostonscientific.com/en...External No Text
http://www.pepsico.com/External Subdomain No Text
http://www.apple.com/External Subdomain No Text
http://www.whirlpool.com/External Subdomain No Text
https://www.thehersheycompany....External Subdomain No Text
https://www.lfg.com/External Subdomain No Text
http://www.macysinc.com/External Subdomain No Text
http://www.starbucks.com/External Subdomain No Text
http://www.shell.com/External Subdomain No Text
http://www.morganstanley.com/External Subdomain No Text
http://www.ibm.com/External Subdomain No Text
http://www2.goldmansachs.com/External Subdomain No Text
http://www.nike.com/External Subdomain No Text
https://www.mgmresorts.com/External Subdomain No Text
http://www.google.com/External Subdomain No Text
http://www.bp.com/External Subdomain No Text
http://www.lexus.com/External Subdomain No Text
http://www.microsoft.com/External Subdomain No Text
http://about.bankofamerica.com...External Subdomain No Text
http://www.citigroup.com/External Subdomain No Text
https://www.aa.com/i18n/custom...External Subdomain No Text
https://www.hrc.org/Anchor Skip to top of Sponsors
https://bsky.app/profile/hrc.orgExternal Text duplicate bluesky
https://www.instagram.com/huma...External Subdomain Text duplicate instagram
https://www.threads.net/@human...External Subdomain Text duplicate threads
https://www.tiktok.com/@humanr...External Subdomain Text duplicate tiktok
https://www.linkedin.com/compa...External Subdomain Text duplicate linkedin
https://www.facebook.com/human...External Subdomain Text duplicate facebook
https://www.youtube.com/@hrcmediaExternal Subdomain Text duplicate youtube
/get-involved/member-centerSubdomain Text duplicate Manage Your Membership
https://www.hrc.org/magazineSubdomain Text duplicate Equality Magazine
https://www.hrc.org/about/careersSubdomain Text duplicate Careers
/press-releasesSubdomain Text duplicate Press
/about/contact-usSubdomain Text duplicate Contact
/terms-conditionsTerms & Conditions
/privacy-policyPrivacy Policy
/human-rights-campaign-copyrig...Copyright Complaint Notice
/in-your-area/alabamaSubdomain Alabama
/in-your-area/alaskaSubdomain Alaska
/in-your-area/arizonaSubdomain Arizona
/in-your-area/arkansasSubdomain Arkansas
/in-your-area/californiaSubdomain California
/in-your-area/coloradoSubdomain Colorado
/in-your-area/connecticutSubdomain Connecticut
/in-your-area/delawareSubdomain Delaware
/in-your-area/washington-dcSubdomain District of Columbia
/in-your-area/floridaSubdomain Florida
/in-your-area/georgiaSubdomain Georgia
/in-your-area/hawaiiSubdomain Hawaii
/in-your-area/idahoSubdomain Idaho
/in-your-area/illinoisSubdomain Illinois
/in-your-area/indianaSubdomain Indiana
/in-your-area/iowaSubdomain Iowa
/in-your-area/kansasSubdomain Kansas
/in-your-area/kentuckySubdomain Kentucky
/in-your-area/louisianaSubdomain Louisiana
/in-your-area/maineSubdomain Maine
/in-your-area/marylandSubdomain Maryland
/in-your-area/massachusettsSubdomain Massachusetts
/in-your-area/michiganSubdomain Michigan
/in-your-area/minnesotaSubdomain Minnesota
/in-your-area/mississippiSubdomain Mississippi
/in-your-area/missouriSubdomain Missouri
/in-your-area/montanaSubdomain Montana
/in-your-area/nebraskaSubdomain Nebraska
/in-your-area/nevadaSubdomain Nevada
/in-your-area/new-hampshireSubdomain New Hampshire
/in-your-area/new-jerseySubdomain New Jersey
/in-your-area/new-mexicoSubdomain New Mexico
/in-your-area/new-yorkSubdomain New York
/in-your-area/north-carolinaSubdomain North Carolina
/in-your-area/north-dakotaSubdomain North Dakota
/in-your-area/ohioSubdomain Ohio
/in-your-area/oklahomaSubdomain Oklahoma
/in-your-area/oregonSubdomain Oregon
/in-your-area/pennsylvaniaSubdomain Pennsylvania
/in-your-area/puerto-ricoSubdomain Puerto Rico
/in-your-area/rhode-islandSubdomain Rhode Island
/in-your-area/south-carolinaSubdomain South Carolina
/in-your-area/south-dakotaSubdomain South Dakota
/in-your-area/tennesseeSubdomain Tennessee
/in-your-area/texasSubdomain Texas
/in-your-area/utahSubdomain Utah
/in-your-area/vermontSubdomain Vermont
/in-your-area/virginiaSubdomain Virginia
/in-your-area/washingtonSubdomain Washington
/in-your-area/west-virginiaSubdomain West Virginia
/in-your-area/wisconsinSubdomain Wisconsin
/in-your-area/wyomingSubdomain Wyoming

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hrc.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.99 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (266 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 10:03:52 GMT
content-typetext/html; charset=UTF-8
set-cookie178 Characters
servernginx
varyAccept-Encoding
x-powered-byCraft CMS
x-robots-tagall
link<https://www.hrc.org/>; rel='canonical'
referrer-policyno-referrer-when-downgrade
x-cacheBYPASS
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,135 referring domains.
This page has 41,780 backlinks.
This page has backlinks from 3,632 different ip addresses.

Robots.txt

# robots.txt for https://www.hrc.org/

sitemap: https://www.hrc.org/sitemaps-2-sitemap.xml
sitemap: https://www.hrc.org/es/sitemaps-2-sitemap.xml

    # live - don't allow web crawlers to index cpresources/ or vendor/

    User-agent: *
    Disallow: /cpresources/
    Disallow: /vendor/
    Disallow: /.env
    Disallow: /cache/


# Disallow ChatGPT bot, as there's no benefit to allowing it to index your site
User-agent: GPTBot
Disallow: /

# Disallow Google Bard and Vertex AI bots, as there's no benefit to allowing it to index your site
User-agent: Google-Extended
Disallow: /

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www.hrc.org
HRC | Human Rights Campaign
Since 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Equality72%Check
HRC72%Check
Million61%Check
voice61%Check
LGBTQ equality61%Check
One Million Voices59%Check
One56%Check
Voices56%Check
Campaign52%Check
way50%Check

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