Hotjar.com - SEO Checker

Overview of the SEO Check
Meta information
91% 
Page quality
88% 
Page structure
54% 
Link structure
91% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
361.10 kB
Words
774
Media files
70
Number of links
70 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hotjar: Website Heatmaps & Behavior Analytics Tools
The length of the page title is perfect. (476 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.
The length of the meta description is perfect. (959 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hotjar.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
An alternate link incorrectly contains an URL with a relative path.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
hotjar:id7vDmmsjdKwXjMQqtGP3uiQ
descriptionThe next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.
next-head-count10
langen
og:titleHotjar: Website Heatmaps & Behavior Analytics Tools
og:descriptionThe next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.
og:imagehttps://images.ctfassets.net/lh3zuq09vnm2/zsJe5ujXWMeNJScarO5jX/92ee747a96ef4a5998f9a1b10b2bb737/hotjar_og_image_Jul22.png
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 774 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: wanted to know
Image SEO
(Somewhat important)
49 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...a7433449931bd53/Homepage-Mobile-Hero.svgNo alt attribute provided
...a/Hotjar_Explainer_____V2.png&w=946&q=75No alt attribute provided
...77cf43f99e7a79c691c54e271a98/Hubspot.svgNo alt attribute provided
...05cdd6ed5cc75eb5e4bd9cff7/HelloFresh.svgNo alt attribute provided
...da3b1ad9d7483ddf11aed64b4b7/Mixpanel.svgNo alt attribute provided
...de8ae4b443758413a19733/Unbounce_Logo.svgNo alt attribute provided
...c393066ae09dc17819472dc605d8f/15Five.svgNo alt attribute provided
...77cf43f99e7a79c691c54e271a98/Hubspot.svgNo alt attribute provided
...05cdd6ed5cc75eb5e4bd9cff7/HelloFresh.svgNo alt attribute provided
...da3b1ad9d7483ddf11aed64b4b7/Mixpanel.svgNo alt attribute provided
...de8ae4b443758413a19733/Unbounce_Logo.svgNo alt attribute provided
...c393066ae09dc17819472dc605d8f/15Five.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...4248c94b553f012fa63a6f0eb52826/Slack.svgSlack
...dfbd1d540752cce56bce3535/Omniconvert.svgNo alt attribute provided
...446b8e9d356738bb804e020dcba9/Hubspot.svgHubspot
...16074ea318475105786e8d808c588e/gmail.svgGmail
...328d899a0dc620/GA-Integration_Button.svgNo alt attribute provided
...67c7b608f623313e424/Property_1_asana.svgCreate Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.
...ee690d77e704202d4d/Property_1_Zapier.svgNo alt attribute provided
...f3dc5c5043f5d475e/Property_1_Segment.svgNo alt attribute provided
...72ed54ab0415df8121bf/Property_1_jira.svgCreate issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.
...0d14c80b625badaeded5/Property_1_Miro.svgCreate cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.
...81455e29eda5ddb9ce/Property_1_Trello.svgCreate Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier.
...1065f2198/Property_1_microsoft-excel.svgAdd rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.
...aba90aed0fd86b6dc/Property_1_Zendesk.svgCreate Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.
...64ad14716dc67c/Property_1_Optimizely.svgNo alt attribute provided
...7d3eafa3cfc579a99/Property_1_Shopify.svgNo alt attribute provided
...4248c94b553f012fa63a6f0eb52826/Slack.svgSlack
...dfbd1d540752cce56bce3535/Omniconvert.svgNo alt attribute provided
...446b8e9d356738bb804e020dcba9/Hubspot.svgHubspot
...16074ea318475105786e8d808c588e/gmail.svgGmail
...328d899a0dc620/GA-Integration_Button.svgNo alt attribute provided
...67c7b608f623313e424/Property_1_asana.svgCreate Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.
...ee690d77e704202d4d/Property_1_Zapier.svgNo alt attribute provided
...f3dc5c5043f5d475e/Property_1_Segment.svgNo alt attribute provided
...72ed54ab0415df8121bf/Property_1_jira.svgCreate issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.
...0d14c80b625badaeded5/Property_1_Miro.svgCreate cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.
...81455e29eda5ddb9ce/Property_1_Trello.svgCreate Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier.
...1065f2198/Property_1_microsoft-excel.svgAdd rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.
...aba90aed0fd86b6dc/Property_1_Zendesk.svgCreate Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.
...64ad14716dc67c/Property_1_Optimizely.svgNo alt attribute provided
...7d3eafa3cfc579a99/Property_1_Shopify.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Youtube
data:[...] Base64X icon (svg)
data:[...] Base64LinkedIn
data:[...] Base64No alt attribute provided
/images/hotjar-logo-small.svgNo alt attribute provided
/images/hotjar-logo-small.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Everything you ever wanted to know about your website...
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Everything you ever wanted to know about your website...
H1 Everything you ever wanted to know about your website... Duplicate text
H2 ...but your analytics never told you.
H2 ...but your analytics never told you. Duplicate text
H2 Hotjar is trusted by 1,306,323 websites in 180+ countries
H2 All together. All connected.
H2 Get started today
H2 Integrations
H2 Hear directly from our customers
H2 Hear directly from our customers Duplicate text
H2 Hear directly from our customers Duplicate text
H2 Your trust. Our priority.
H2 Sign up for quick, actionable insights
H2 Looking for more wisdom?
H2 Products
H2 Solutions
H2 Resources
H2 Company
H2 Compliance
H3 Uncover opportunities for optimization
H3 Spot problems with your customer experience
H3 Prioritize changes that matter
H3 Get buy-in for your next big idea
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.
LinkAttributesAnchor text
https://insights.hotjar.com/re...External Subdomain Try Hotjar in German
https://www.hotjar.com/Subdomain Hotjar Logo
https://www.hotjar.com/pricingSubdomain Pricing
https://www.hotjar.com/customersSubdomain Case studies
https://contentsquare.com/cont...Nofollow External Contact Sales
https://insights.hotjar.com/loginExternal Subdomain Sign in
https://insights.hotjar.com/re...External Subdomain Get started
https://insights.hotjar.com/re...External Subdomain Text duplicate Get started
https://insights.hotjar.com/re...External Subdomain Text duplicate Get started
https://contentsquare.com/cont...Nofollow External Book a demo
https://insights.hotjar.com/re...External Subdomain Text duplicate Get started
https://contentsquare.com/cont...Nofollow External Text duplicate Book a demo
/product/heatmapsSubdomain Discover Heatmaps
/product/recordingsSubdomain Discover Recordings
/product/feedbackSubdomain Discover Feedback
/product/surveysSubdomain Discover Surveys
/product/engageSubdomain Discover Interviews
https://insights.hotjar.com/re...External Subdomain Create my account
/get-inspiredSubdomain Uncover opportunities for optimization Identify high-impact changes by seeing what real site visitors do—and which parts of the page they view. Get inspired
/spot-issuesSubdomain Spot problems with your customer experience See what’s making people bounce before they complete critical actions like signing up or checking out. Discover i...
/reduce-assumptionsSubdomain Prioritize changes that matter No more guessing what people want. Hear from them directly, then make the changes they care about. Act with confidence
https://www.hotjar.com/get-buy-inSubdomain Get buy-in for your next big idea Craft a compelling case backed up by recordings of real users and their direct feedback. Convince the team
/integrationsSubdomain Explore integrations
https://www.hotjar.com/customersSubdomain See case studies
https://www.hotjar.com/customersSubdomain Text duplicate See case studies
https://www.hotjar.com/customersSubdomain Text duplicate See case studies
https://www.hotjar.com/pricingSubdomain Explore all plans
https://insights.hotjar.com/re...External Subdomain Text duplicate Create my account
/legal/policies/privacy/Subdomain privacy policy
https://contentsquare.com/cont...Nofollow External Text duplicate Contact Sales
https://www.youtube.com/channe...New window Nofollow External Subdomain IMG-ALT Youtube
https://twitter.com/hotjarNew window Nofollow External IMG-ALT X icon (svg)
https://mt.linkedin.com/compan...New window Nofollow External Subdomain IMG-ALT LinkedIn
https://www.instagram.com/hotjar/New window Nofollow External Subdomain No Text
https://www.hotjar.com/tourSubdomain Tour the product
/product/heatmapsSubdomain Heatmaps
/product/recordingsSubdomain Recordings
/product/feedbackSubdomain Feedback Button
/product/surveysSubdomain Surveys
/product/engageSubdomain User interviews
/integrationsSubdomain Integrations
https://help.hotjar.com/hc/en-...External Subdomain Hotjar API
/product/funnelsSubdomain Funnels
/product/dashboardSubdomain Dashboards
/product/highlightsSubdomain Highlights
/product/trendsSubdomain Trends
/survey-templatesSubdomain Survey templates
/marketing-teamsSubdomain For marketing teams
/product-teamsSubdomain For product teams
/product-managerSubdomain For product managers
/product-designerSubdomain For product designers
/researcher-analystSubdomain For researchers
https://www.hotjar.com/customersSubdomain Text duplicate Case studies
https://www.hotjar.com/guidesSubdomain Guides
https://www.hotjar.com/blogSubdomain Blog
/product-forgeSubdomain Product Forge
https://www.hotjar.com/updates/enNew window Subdomain Product updates
https://help.hotjar.com/hc/en-usNew window External Subdomain Help center
/website-trackingSubdomain Website tracking
/google-analytics/glossarySubdomain GA glossary
/conversion-rate-optimizationSubdomain CRO
/performance-reportingSubdomain Performance reporting
/website-problemsSubdomain Common website problems
/usability-testingSubdomain Usability testing
https://www.hotjar.com/ecommerceSubdomain Ecommerce
/behavior-analyticsSubdomain Behavior analytics
/website-analysisSubdomain Website analysis
/web-analyticsSubdomain Web analytics
https://www.hotjar.com/web-designSubdomain Web design
https://www.hotjar.com/ux-designSubdomain UX design
/ux-research/processSubdomain UX research
/net-promoter-scoreSubdomain NPS
/customer-journey-mapSubdomain Customer journey map
/product-strategySubdomain Product strategy
/product-researchSubdomain Product research
/product-management-101Subdomain Product management 101
/product-management-glossarySubdomain Product management glossary
/grow-your-saas-startupSubdomain SaaS startup tips
https://www.hotjar.com/about-usSubdomain About Us
https://www.hotjar.com/careersSubdomain Careers
https://www.hotjar.com/privacySubdomain Privacy
https://www.hotjar.com/pressSubdomain Press
https://www.hotjar.com/legalSubdomain Legal overview
https://help.hotjar.com/hc/en-...External Subdomain Compliance & security
/legal/policies/terms-of-serviceSubdomain Terms of Service
/legal/policies/privacySubdomain Privacy Policy
https://trust.contentsquare.co...New window Nofollow External Subdomain Trust Center
/legal/policies/acceptable-useSubdomain Acceptable use policy
/engage-tester-termsSubdomain Engage Tester Terms
https://help.hotjar.com/hc/en-...External Subdomain Cookie Info
/policies/do-not-trackSubdomain Do Not Track

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hotjar.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (361 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateFri, 25 Jul 2025 05:30:48 GMT
content-encodinggzip
strict-transport-securitymax-age=2592000; includeSubDomains
set-cookie59 Characters
x-powered-byNext.js
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
etag"2zdcgw43mu7xaa"
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 7395d1816622756cd6753f5e1281200c.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P3
x-amz-cf-idDg0lkWpctnt6OxL69aEDqGc6lz5-JMM-y2QHmxumusolMYvQI6-wCw==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 23,140 referring domains.
This page has 560,859 backlinks.
This page has backlinks from 10,849 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# *
User-agent: *
Allow: /

# Host
Host: https://www.hotjar.com

# Sitemaps
Sitemap: https://www.hotjar.com/sitemap-deprecated.xml
Sitemap: https://www.hotjar.com/sitemap.xml
Sitemap: https://www.hotjar.com/de/sitemap.xml
Sitemap: https://www.hotjar.com/de-CH/sitemap.xml
Sitemap: https://www.hotjar.com/fr/sitemap.xml
Sitemap: https://www.hotjar.com/pt-BR/sitemap.xml
Sitemap: https://www.hotjar.com/es/sitemap.xml
Sitemap: https://www.hotjar.com/it/sitemap.xml
Sitemap: https://www.hotjar.com/ja/sitemap.xml

Search preview

www.hotjar.com
Hotjar: Website Heatmaps & Behavior Analytics Tools
The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
site77%Check
website66%Check
Hotjar65%Check
Web Analytics61%Check
wanted59%Check
know59%Check
analytics58%Check
Website Heatmaps Behavior Analytics56%Check
Get54%Check
get started54%Check

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Cookie Policy

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