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Hotjar.com - SEO Checker

Overview of the SEO Check

Meta information

91%

Page quality

88%

Page structure

54%

Link structure

91%

Server

91%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.31 s

File size

361.10 kB

Words

774

Media files

Number of links

70 internal / 21 external

Task list of SEO Improvements 4 Tasks

The page is using alternate links, but has no alternate link pointing to itself.Very important!
Only use 1 H1 Heading in your text.Very important!
Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!

Meta specifications 91% achieved

Title

(Critically important)

Hotjar: Website Heatmaps & Behavior Analytics Tools

The length of the page title is perfect. (476 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

The length of the meta description is perfect. (959 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.hotjar.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: Germany

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The alternate link to the page itself is missing.

An alternate link incorrectly contains an URL with a relative path.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width
hotjar:id	7vDmmsjdKwXjMQqtGP3uiQ
description	The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.
next-head-count	10
lang	en
og:title	Hotjar: Website Heatmaps & Behavior Analytics Tools
og:description	The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.
og:image	https://images.ctfassets.net/lh3zuq09vnm2/zsJe5ujXWMeNJScarO5jX/92ee747a96ef4a5998f9a1b10b2bb737/hotjar_og_image_Jul22.png
og:type	website
charset	utf-8

Automatically check hotjar.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
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Page quality 88% achieved

Content

(Critically important)

This page contains 774 words. That's ok.

29.7% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

10 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 12.29 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The following tag is repeated too often: wanted to know

Strong and Bold Tags

Image SEO

(Somewhat important)

49 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...a7433449931bd53/Homepage-Mobile-Hero.svg	No alt attribute provided
...a/Hotjar_Explainer_____V2.png&w=946&q=75	No alt attribute provided
...77cf43f99e7a79c691c54e271a98/Hubspot.svg	No alt attribute provided
...05cdd6ed5cc75eb5e4bd9cff7/HelloFresh.svg	No alt attribute provided
...da3b1ad9d7483ddf11aed64b4b7/Mixpanel.svg	No alt attribute provided
...de8ae4b443758413a19733/Unbounce_Logo.svg	No alt attribute provided
...c393066ae09dc17819472dc605d8f/15Five.svg	No alt attribute provided
...77cf43f99e7a79c691c54e271a98/Hubspot.svg	No alt attribute provided
...05cdd6ed5cc75eb5e4bd9cff7/HelloFresh.svg	No alt attribute provided
...da3b1ad9d7483ddf11aed64b4b7/Mixpanel.svg	No alt attribute provided
...de8ae4b443758413a19733/Unbounce_Logo.svg	No alt attribute provided
...c393066ae09dc17819472dc605d8f/15Five.svg	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
...4248c94b553f012fa63a6f0eb52826/Slack.svg	Slack
...dfbd1d540752cce56bce3535/Omniconvert.svg	No alt attribute provided
...446b8e9d356738bb804e020dcba9/Hubspot.svg	Hubspot
...16074ea318475105786e8d808c588e/gmail.svg	Gmail
...328d899a0dc620/GA-Integration_Button.svg	No alt attribute provided
...67c7b608f623313e424/Property_1_asana.svg	Create Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.
...ee690d77e704202d4d/Property_1_Zapier.svg	No alt attribute provided
...f3dc5c5043f5d475e/Property_1_Segment.svg	No alt attribute provided
...72ed54ab0415df8121bf/Property_1_jira.svg	Create issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.
...0d14c80b625badaeded5/Property_1_Miro.svg	Create cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.
...81455e29eda5ddb9ce/Property_1_Trello.svg	Create Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier.
...1065f2198/Property_1_microsoft-excel.svg	Add rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.
...aba90aed0fd86b6dc/Property_1_Zendesk.svg	Create Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.
...64ad14716dc67c/Property_1_Optimizely.svg	No alt attribute provided
...7d3eafa3cfc579a99/Property_1_Shopify.svg	No alt attribute provided
...4248c94b553f012fa63a6f0eb52826/Slack.svg	Slack
...dfbd1d540752cce56bce3535/Omniconvert.svg	No alt attribute provided
...446b8e9d356738bb804e020dcba9/Hubspot.svg	Hubspot
...16074ea318475105786e8d808c588e/gmail.svg	Gmail
...328d899a0dc620/GA-Integration_Button.svg	No alt attribute provided
...67c7b608f623313e424/Property_1_asana.svg	Create Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.
...ee690d77e704202d4d/Property_1_Zapier.svg	No alt attribute provided
...f3dc5c5043f5d475e/Property_1_Segment.svg	No alt attribute provided
...72ed54ab0415df8121bf/Property_1_jira.svg	Create issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.
...0d14c80b625badaeded5/Property_1_Miro.svg	Create cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.
...81455e29eda5ddb9ce/Property_1_Trello.svg	Create Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier.
...1065f2198/Property_1_microsoft-excel.svg	Add rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.
...aba90aed0fd86b6dc/Property_1_Zendesk.svg	Create Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.
...64ad14716dc67c/Property_1_Optimizely.svg	No alt attribute provided
...7d3eafa3cfc579a99/Property_1_Shopify.svg	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Youtube
data:[...] Base64	X icon (svg)
data:[...] Base64	LinkedIn
data:[...] Base64	No alt attribute provided
/images/hotjar-logo-small.svg	No alt attribute provided
/images/hotjar-logo-small.svg	No alt attribute provided

Page structure 54% achieved

H1 heading

(Critically important)

Everything you ever wanted to know about your website...

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

H1-H6 headings

Heading structure

Heading level	Content
H1	Everything you ever wanted to know about your website...
H1	Everything you ever wanted to know about your website... Duplicate text
H2	...but your analytics never told you.
H2	...but your analytics never told you. Duplicate text
H2	Hotjar is trusted by 1,306,323 websites in 180+ countries
H2	All together. All connected.
H2	Get started today
H2	Integrations
H2	Hear directly from our customers
H2	Hear directly from our customers Duplicate text
H2	Hear directly from our customers Duplicate text
H2	Your trust. Our priority.
H2	Sign up for quick, actionable insights
H2	Looking for more wisdom?
H2	Products
H2	Solutions
H2	Resources
H2	Company
H2	Compliance
H3	Uncover opportunities for optimization
H3	Spot problems with your customer experience
H3	Prioritize changes that matter
H3	Get buy-in for your next big idea

Link structure 91% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 21 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://insights.hotjar.com/re...	External Subdomain	Try Hotjar in German
https://www.hotjar.com/	Subdomain	Hotjar Logo
https://www.hotjar.com/pricing	Subdomain	Pricing
https://www.hotjar.com/customers	Subdomain	Case studies
https://contentsquare.com/cont...	Nofollow External	Contact Sales
https://insights.hotjar.com/login	External Subdomain	Sign in
https://insights.hotjar.com/re...	External Subdomain	Get started
https://insights.hotjar.com/re...	External Subdomain Text duplicate	Get started
https://insights.hotjar.com/re...	External Subdomain Text duplicate	Get started
https://contentsquare.com/cont...	Nofollow External	Book a demo
https://insights.hotjar.com/re...	External Subdomain Text duplicate	Get started
https://contentsquare.com/cont...	Nofollow External Text duplicate	Book a demo
/product/heatmaps	Subdomain	Discover Heatmaps
/product/recordings	Subdomain	Discover Recordings
/product/feedback	Subdomain	Discover Feedback
/product/surveys	Subdomain	Discover Surveys
/product/engage	Subdomain	Discover Interviews
https://insights.hotjar.com/re...	External Subdomain	Create my account
/get-inspired	Subdomain	Uncover opportunities for optimization Identify high-impact changes by seeing what real site visitors do—and which parts of the page they view. Get inspired
/spot-issues	Subdomain	Spot problems with your customer experience See what’s making people bounce before they complete critical actions like signing up or checking out. Discover i...
/reduce-assumptions	Subdomain	Prioritize changes that matter No more guessing what people want. Hear from them directly, then make the changes they care about. Act with confidence
https://www.hotjar.com/get-buy-in	Subdomain	Get buy-in for your next big idea Craft a compelling case backed up by recordings of real users and their direct feedback. Convince the team
/integrations	Subdomain	Explore integrations
https://www.hotjar.com/customers	Subdomain	See case studies
https://www.hotjar.com/customers	Subdomain Text duplicate	See case studies
https://www.hotjar.com/customers	Subdomain Text duplicate	See case studies
https://www.hotjar.com/pricing	Subdomain	Explore all plans
https://insights.hotjar.com/re...	External Subdomain Text duplicate	Create my account
/legal/policies/privacy/	Subdomain	privacy policy
https://contentsquare.com/cont...	Nofollow External Text duplicate	Contact Sales
https://www.youtube.com/channe...	New window Nofollow External Subdomain	IMG-ALT Youtube
https://twitter.com/hotjar	New window Nofollow External	IMG-ALT X icon (svg)
https://mt.linkedin.com/compan...	New window Nofollow External Subdomain	IMG-ALT LinkedIn
https://www.instagram.com/hotjar/	New window Nofollow External Subdomain	No Text
https://www.hotjar.com/tour	Subdomain	Tour the product
/product/heatmaps	Subdomain	Heatmaps
/product/recordings	Subdomain	Recordings
/product/feedback	Subdomain	Feedback Button
/product/surveys	Subdomain	Surveys
/product/engage	Subdomain	User interviews
/integrations	Subdomain	Integrations
https://help.hotjar.com/hc/en-...	External Subdomain	Hotjar API
/product/funnels	Subdomain	Funnels
/product/dashboard	Subdomain	Dashboards
/product/highlights	Subdomain	Highlights
/product/trends	Subdomain	Trends
/survey-templates	Subdomain	Survey templates
/marketing-teams	Subdomain	For marketing teams
/product-teams	Subdomain	For product teams
/product-manager	Subdomain	For product managers
/product-designer	Subdomain	For product designers
/researcher-analyst	Subdomain	For researchers
https://www.hotjar.com/customers	Subdomain Text duplicate	Case studies
https://www.hotjar.com/guides	Subdomain	Guides
https://www.hotjar.com/blog	Subdomain	Blog
/product-forge	Subdomain	Product Forge
https://www.hotjar.com/updates/en	New window Subdomain	Product updates
https://help.hotjar.com/hc/en-us	New window External Subdomain	Help center
/website-tracking	Subdomain	Website tracking
/google-analytics/glossary	Subdomain	GA glossary
/conversion-rate-optimization	Subdomain	CRO
/performance-reporting	Subdomain	Performance reporting
/website-problems	Subdomain	Common website problems
/usability-testing	Subdomain	Usability testing
https://www.hotjar.com/ecommerce	Subdomain	Ecommerce
/behavior-analytics	Subdomain	Behavior analytics
/website-analysis	Subdomain	Website analysis
/web-analytics	Subdomain	Web analytics
https://www.hotjar.com/web-design	Subdomain	Web design
https://www.hotjar.com/ux-design	Subdomain	UX design
/ux-research/process	Subdomain	UX research
/net-promoter-score	Subdomain	NPS
/customer-journey-map	Subdomain	Customer journey map
/product-strategy	Subdomain	Product strategy
/product-research	Subdomain	Product research
/product-management-101	Subdomain	Product management 101
/product-management-glossary	Subdomain	Product management glossary
/grow-your-saas-startup	Subdomain	SaaS startup tips
https://www.hotjar.com/about-us	Subdomain	About Us
https://www.hotjar.com/careers	Subdomain	Careers
https://www.hotjar.com/privacy	Subdomain	Privacy
https://www.hotjar.com/press	Subdomain	Press
https://www.hotjar.com/legal	Subdomain	Legal overview
https://help.hotjar.com/hc/en-...	External Subdomain	Compliance & security
/legal/policies/terms-of-service	Subdomain	Terms of Service
/legal/policies/privacy	Subdomain	Privacy Policy
https://trust.contentsquare.co...	New window Nofollow External Subdomain	Trust Center
/legal/policies/acceptable-use	Subdomain	Acceptable use policy
/engage-tester-terms	Subdomain	Engage Tester Terms
https://help.hotjar.com/hc/en-...	External Subdomain	Cookie Info
/policies/do-not-track	Subdomain	Do Not Track

Server configuration 91% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.hotjar.com/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.31 seconds.

The file size of the HTML document is fine (361 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=utf-8
date	Fri, 25 Jul 2025 05:30:48 GMT
content-encoding	gzip
strict-transport-security	max-age=2592000; includeSubDomains
set-cookie	59 Characters
x-powered-by	Next.js
cache-control	private, no-cache, no-store, max-age=0, must-revalidate
etag	"2zdcgw43mu7xaa"
vary	Accept-Encoding
x-cache	Miss from cloudfront
via	1.1 7395d1816622756cd6753f5e1281200c.cloudfront.net (CloudFront)
x-amz-cf-pop	FRA60-P3
x-amz-cf-id	Dg0lkWpctnt6OxL69aEDqGc6lz5-JMM-y2QHmxumusolMYvQI6-wCw==
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 23,140 referring domains.

This page has 560,859 backlinks.

This page has backlinks from 10,849 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# *
User-agent: *
Allow: /

# Host
Host: https://www.hotjar.com

# Sitemaps
Sitemap: https://www.hotjar.com/sitemap-deprecated.xml
Sitemap: https://www.hotjar.com/sitemap.xml
Sitemap: https://www.hotjar.com/de/sitemap.xml
Sitemap: https://www.hotjar.com/de-CH/sitemap.xml
Sitemap: https://www.hotjar.com/fr/sitemap.xml
Sitemap: https://www.hotjar.com/pt-BR/sitemap.xml
Sitemap: https://www.hotjar.com/es/sitemap.xml
Sitemap: https://www.hotjar.com/it/sitemap.xml
Sitemap: https://www.hotjar.com/ja/sitemap.xml

Similar sites

Search preview

www.hotjar.com

Hotjar: Website Heatmaps & Behavior Analytics Tools

The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
site	77%	Check
website	66%	Check
Hotjar	65%	Check
Web Analytics	61%	Check
wanted	59%	Check
know	59%	Check
analytics	58%	Check
Website Heatmaps Behavior Analytics	56%	Check
Get	54%	Check
get started	54%	Check
Behavior analytics	54%	Check
Ask	48%	Check
Heatmaps Behavior Analytics Tools	48%	Check
told	47%	Check
Google Analytics	47%	Check
See	46%	Check
learn	46%	Check
behavior	46%	Check
Heatmaps	46%	Check
one	46%	Check
tools	45%	Check
started today	44%	Check
customer	43%	Check
Hear	43%	Check
directly	43%	Check

Show more keywords and terms

Automatically check hotjar.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Hotjar.com - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 91% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check hotjar.com including all subpages at once!

Page quality 88% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 54% achieved

(Critically important)

(Important)

Heading structure

Link structure 91% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 91% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check hotjar.com including all subpages at once!

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