Hmns.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
99% 
Link structure
13% 
Server
59% 
External factors
100% 
SEO Score
Response time
1.42 s
File size
1,073.40 kB
Words
641
Media files
13
Number of links
100 internal / 43 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Houston Museum of Natural Science
The length of the page title is perfect. (326 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Houston Museum of Natural Science, visitors gather to experience the natural world through galleries and exhibitions.
The length of the meta description is perfect. (738 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hmns.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAt Houston Museum of Natural Science, visitors gather to experience the natural world through galleries and exhibitions.
generatorspeculation-rules 1.6.0
msapplication-TileImagehttps://www.hmns.org/wp-content/uploads/2023/06/HMNS-logo.png
article:modified_time2026-02-26T23:10:27+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleHouston Museum of Natural Science
twitter:descriptionWhere visitors gather to experience the natural world through exceptional galleries as well as unparalleled exhibitions.
og:localeen_US
og:typewebsite
og:titleHouston Museum of Natural Science
og:descriptionExperience the natural world through galleries & unparalleled exhibitions.
og:urlhttps://www.hmns.org/
og:site_nameHMNS
og:imagehttps://www.hmns.org/wp-content/uploads/2023/08/facebook-shared-image2.jpg
og:image:width1919
og:image:height1003
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are 2 text duplicates on this page:
  • Duplicate: The Houston Museum of Natural Science is a 501(c)(3) nonprofit organiz...
This page contains 641 words. That's ok.
17.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
The average number of words per sentence of 23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1073.4 kB).
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2023/06/Lobby.pngVisit HMNS
...ntent/uploads/2023/06/exhibit-header.jpgHMNS Exhibitions
.../education-menu-pic-children-inclass.jpgSupport Image
...Hero_Terracotta_Warriors_placeholder.jpgNo alt attribute providedSorry, your browser does not support the video tag
/wp-content/uploads/2023/07/leaf-7.pngLeaf Illustration
/wp-content/uploads/2023/07/bf3.pngButterfly Illustration 1
/wp-content/uploads/2023/07/bf4.pngButterfly Illustration 2
/wp-content/uploads/2023/06/bf2.pngButterfly Illustration 3
/wp-content/uploads/2023/08/down-bug.pngDown Bug Illustration
/wp-content/uploads/2023/08/bugB-1.pngBug Illustration
...ploads/2024/05/HOU-CityPASS_Ticket-2.pngcityPass Houston Ticket Logo
/wp-content/uploads/2023/06/site-footer.pngHMNS Footer Background Image: King Tut, Dinosaurs, & Saturn Pattern
Video URLWidthHeight
...ads/2025/11/Hero_Terracotta_Warriors.mp4

Page structure

H1 heading
(Critically important)
Terracotta Warriors
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Terracotta Warriors
H2 Spectacular Collections & Scientific Delights
H2 More To Explore
H2 Ways to Bring Learning to Life
H2 Objects & Curiosities in the Gift Shop
H3 Awards & Scholarships: Excellence in Science
H3 Dinosaur Discoveries: A Holographic Adventure
H3 Mixers & Elixirs
H3 Plan a Field Trip
H3 Rent the Museum
H3 Make a Gift Today
H3 Museum Hours
H4 Now Open
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
15 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (43) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hmns.org/Anchor Skip to the content
https://www.hmns.org/HMNS
https://sugarland.hmns.org/External Subdomain HMNS at Sugar Land
https://george.hmns.org/External Subdomain George Observatory
https://payments.hmns.org/annu...External Subdomain Donate
https://www.hmns.org/membership/Membership
https://my.hmns.org/events?kid=1External Subdomain Get Tickets
https://www.hmns.org/No Text
https://www.hmns.org/No Text
https://www.hmns.org/A-TITLE Houston Museum of Natural Science (HMNS)
https://www.hmns.org/visit/Plan a Visit
/visit/hours-admission/Hours & Admission
/visit/directions-parking/Directions & Parking
/visit/accessibility/Accessibility
/visit/dining/Dining
/visit/events/Events
/visit/groups/Groups
/visit/host-an-event/Host an Event
https://www.hmns.org/visit/faq/FAQ
https://www.hmns.org/visit/Visit
https://www.hmns.org/visit/Text duplicate Plan a Visit
/hmns-exhibits/View All Exhibits
/hmns-exhibits?exhibitType=spe...Special Exhibitions
/hmns-exhibits?exhibitType=per...Permanent Exhibitions
/exhibits/cockrell-butterfly-c...Cockrell Butterfly Center
/burke-baker-planetarium/Burke Baker Planetarium
/giant-screen-theatre/Giant Screen Theatre
/hmns-exhibits/Exhibitions
https://www.hmns.org/exhibits/View Exhibits
https://my.hmns.org/External Subdomain Calendar
A-TITLE Go to the HMNS Calendar
https://www.hmns.org/education/About Education
/education/educators-students/Educators & Students
/education/familiesFamilies
/education/teensTeens
/education/adultsAdults
/education/volunteerVolunteer
/education/youth-family-opport...Explore Scout Program
/education/youth-family-opport...Learn More
/education/expedition-center/Text duplicate Learn More
/education/field-tripsText duplicate Learn More
/education/outreach-programs/Explore Outreach Programs
https://www.hmns.org/support/Support the Museum
/support/annual-fund/Annual Fund
/support/hp-attwater/H.P. Attwater Society
/support/fundraising-events/Fundraising Events
/support/corporate-giving/Corporate Giving
/support/planned-giving/Planned Giving
/support/contact-development/Contact Development
https://www.hmns.org/support/Support
https://www.hmns.org/Support/Support HMNS
https://museumstore.hmns.org/External Subdomain Store
https://my.hmns.org/External Subdomain Text duplicate Get Tickets
A-TITLE Get Exhibit Tickets
https://museumstore.hmns.org/New window External Subdomain Text duplicate Store
A-TITLE Visit the HMNS Gift Shop
https://www.hmns.org/membershipText duplicate Membership
https://sugarland.hmns.org/External Subdomain Text duplicate HMNS at Sugar Land
https://george.hmns.org/External Subdomain Text duplicate George Observatory
https://my.hmns.org/eventsNew window External Subdomain Text duplicate Get Tickets
/exhibits/terracotta-warriors/Text duplicate Get Tickets
https://www.hmns.org/visit/Text duplicate Plan a Visit
/visit/hours-admission/See General Admission
https://www.hmns.org/directions/Text duplicate Directions & Parking
/hmns-exhibits/Text duplicate Exhibitions
/burke-baker-planetarium/Text duplicate Burke Baker Planetarium
/giant-screen-theatre/Text duplicate Giant Screen Theatre
/exhibits/atacama/No Text
/celebration-earth/No Text
/exhibits/freedom-plane/No Text
/education/families/summer-camp/No Text
/films/mysteries-of-china/No Text
/exhibits/matter-motion/No Text
/exhibits/the-world-around-usNo Text
/cockrell-butterfly-center/No Text
/exhibits/king-tuts-tomb/No Text
/films/black-holes/No Text
https://george.hmns.org/External Subdomain No Text
/exhibits/death-by-natural-causesNo Text
/education/awards-scholarships/Details
/films/dinosaur-discoveries/Text duplicate Details
https://my.hmns.org/60271External Subdomain Text duplicate Get Tickets
/membership/?bnr_membershipExplore Membership
https://www.hmns.org/education/Educators
/visit/groups/Families & Groups
https://www.hmns.org/support/Supporters
/education/field-trips/No Text
/visit/host-an-event/rent-the-...No Text
https://www.hmns.org/support/No Text
https://museumstore.hmns.org/c...New window External Subdomain No Text
https://museumstore.hmns.org/p...New window External Subdomain No Text
https://museumstore.hmns.org/p...New window External Subdomain No Text
https://museumstore.hmns.org/New window External Subdomain Visit the Museum Store
https://museumstore.hmns.org/c...New window External Subdomain No Text
https://museumstore.hmns.org/p...New window External Subdomain No Text
https://museumstore.hmns.org/p...New window External Subdomain No Text
https://goo.gl/maps/UW4SwGo4TD...External Get Directions
https://goo.gl/maps/362oux5QL5...External Text duplicate Get Directions
https://goo.gl/maps/UR15KGJr1x...External Text duplicate Get Directions
/newsletter-signup/Sign Up Today
https://www.instagram.com/hmnsNew window External Subdomain No Text
https://www.facebook.com/Houst...New window External Subdomain No Text
https://www.tiktok.com/@housto...New window External Subdomain No Text
https://www.twitter.com/hmnsNew window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.hmns.org/podcast/New window No Text
https://www.hmns.org/about/About Us
/about/our-team/Our Team
/about/careers/Careers
http://pressroom.hmns.org/External Subdomain News & Press
https://blog.hmns.org/External Subdomain HMNS Blog
/visit/host-an-event/Text duplicate Host an Event
/visit/host-an-event/birthdays...Birthday Parties
/education/hmns-after-dark/HMNS After Dark
/visit/host-an-event/rent-the-...Rent the Museum
https://my.hmns.org/events?kid=1External Subdomain Text duplicate Calendar
/visit/events/Upcoming Events
https://my.hmns.org/events?kid=10External Subdomain Member Events
https://my.hmns.org/events?kid=11External Subdomain Educator Events
https://my.hmns.org/events?kid=5External Subdomain Planetarium Shows
https://www.hmns.org/Support/Text duplicate Support
https://payments.hmns.org/annu...External Subdomain Make a Donation
/support/fundraising-events/Text duplicate Fundraising Events
/support/hp-attwaterText duplicate H.P. Attwater Society
https://www.hmns.org/about/Text duplicate About Us
/about/our-team/Text duplicate Our Team
/about/careers/Text duplicate Careers
http://pressroom.hmns.org/External Subdomain Text duplicate News & Press
https://blog.hmns.org/External Subdomain Text duplicate HMNS Blog
/visit/host-an-event/Text duplicate Host an Event
/visit/host-an-event/birthdays...Text duplicate Birthday Parties
/education/hmns-after-dark/Text duplicate HMNS After Dark
/visit/host-an-event/rent-the-...Text duplicate Rent the Museum
https://my.hmns.org/events?kid=1External Subdomain Text duplicate Calendar
/visit/events/Text duplicate Upcoming Events
https://my.hmns.org/events?kid=10External Subdomain Text duplicate Member Events
https://my.hmns.org/events?kid=11External Subdomain Text duplicate Educator Events
https://my.hmns.org/events?kid=5External Subdomain Text duplicate Planetarium Shows
https://www.hmns.org/Support/Text duplicate Support
https://payments.hmns.org/annu...External Subdomain Text duplicate Make a Donation
/support/fundraising-events/Text duplicate Fundraising Events
/support/hp-attwaterText duplicate H.P. Attwater Society
https://www.citypass.com/houst...New window External Subdomain Text duplicate Learn More
https://www.hmns.org/Houston Museum of Natural Science
/about/our-policies/Privacy Policy
/about/our-policiesTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hmns.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.42 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,073 kB).

HTTP Response Header

NameValue
varyAccept-Encoding,Cookie
cache-controlmax-age=3, must-revalidate
content-encodinggzip
last-modifiedSun, 01 Mar 2026 01:48:01 GMT
content-typetext/html; charset=UTF-8
dateSun, 01 Mar 2026 02:10:19 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 811 referring domains.
This page has 361,848 backlinks.
This page has backlinks from 636 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.hmns.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.hmns.org
Houston Museum of Natural Science
At Houston Museum of Natural Science, visitors gather to experience the natural world through galleries and exhibitions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum66%Check
Houston Museum64%Check
Science62%Check
Natural Science60%Check
Houston59%Check
Natural58%Check
natural world52%Check
Terracotta52%Check
Warriors52%Check
Museum Store52%Check
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