Hilti.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
65% 
Page quality
82% 
Page structure
54% 
Link structure
63% 
Server
100% 
External factors
45% 
SEO Score
Response time
0.30 s
File size
280.70 kB
Words
572
Media files
21
Number of links
91 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hilti New Zealand | Power Tools & Construction Solutions for Productivity, Safety & Sustainability - Hilti New Zealand
The page title should be shorter than 580 pixels. It is 1038 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Discover Hilti New Zealand’s innovative power tools and construction solutions — engineered to enhance productivity, ensure safety, and build a more sustainable future.
The meta description is too long: 1038 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hilti.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Language defined in HTTP-Equiv meta tag: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
mobile-web-app-capableyes
authorHilti (New Zealand) Ltd.
keywordsconcrete fasteners, concrete anchors, construction tools
descriptionDiscover Hilti New Zealand’s innovative power tools and construction solutions — engineered to enhance productivity, ensure safety, and build a more sustainable future.
robotsindex,follow
langen-nz
twitter:cardsummary
twitter:titleHilti New Zealand | Power Tools & Construction Solutions for Productivity, Safety & Sustainability
twitter:descriptionDiscover Hilti New Zealand’s innovative power tools and construction solutions — engineered to enhance productivity, ensure safety, and build a more sustainable future.
twitter:image/static/ui/assets/images/hilti-logo.svg
og:titleHilti New Zealand | Power Tools & Construction Solutions for Productivity, Safety & Sustainability
og:typewebsite
og:descriptionDiscover Hilti New Zealand’s innovative power tools and construction solutions — engineered to enhance productivity, ensure safety, and build a more sustainable future.
og:image/static/ui/assets/images/hilti-logo.svg
og:urlhttps://www.hilti.co.nz/
content-languageen-NZ
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 572 words. That's ok.
24.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/ui/assets/images/hilti-logo.svgHILTI logo
/static/ui/assets/images/hilti-logo.svgHILTI logo
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ng?w=768&h=512&f=center&fit=fill&fm=webpNo alt attribute provided
...png?w=768&h=512&f=right&fit=fill&fm=webpNo alt attribute provided
...png?w=768&h=512&f=right&fit=fill&fm=webpNo alt attribute provided
data:[...] Base64No alt attribute provided
...ng?w=768&h=512&f=center&fit=fill&fm=webpNo alt attribute provided
...ng?w=768&h=512&f=center&fit=fill&fm=webpNo alt attribute provided
...ng?w=768&h=512&f=center&fit=fill&fm=webpNo alt attribute provided
...ng?w=768&h=512&f=center&fit=fill&fm=webpHilti Lead 2030 Pillar
...ng?w=768&h=512&f=center&fit=fill&fm=webpHilti Sustainability
...ng?w=768&h=512&f=center&fit=fill&fm=webpHilti Productivity
...ng?w=768&h=512&f=center&fit=fill&fm=webpHilti Safety
...ng?w=768&h=512&f=center&fit=fill&fm=webpHilti Lead 2030 Pillar
...ng?w=768&h=512&f=center&fit=fill&fm=webpHilti Sustainability
...ng?w=768&h=512&f=center&fit=fill&fm=webpHilti Productivity
...ng?w=768&h=512&f=center&fit=fill&fm=webpHilti Safety
/static/ui/assets/images/hilti-logo.svgHILTI logo

Page structure

H1 heading
(Critically important)
Even More Inserts. Claim 20% Off Now Before It's Gone.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Even More Inserts. Claim 20% Off Now Before It's Gone.
H1 The NCV 10-22 is here to change the game.
H1 Power Tool Bundles
H1 Same fast cuts, longer battery life for your cordless saw.
H1 Easily track your tools and equipment. Anywhere. Anytime.
H2 How Hilti is helping your business
H3 Building a better future through circularity
H3 Meet the SM 60-22 Cordless Miter Saw
H3 Hilti Building Product Information Review
H3 Control dust, protect your team
H3 Productivity consultation with Hilti
H3 No hidden costs with Hilti Fleet Management
H3 80 years of industry knowledge
H3 Committed to a greener industry
H3 Faster projects through innovation
H3 Solutions for safer jobsites and buildings
H3 80 years of industry knowledge Duplicate text
H3 Committed to a greener industry Duplicate text
H3 Faster projects through innovation Duplicate text
H3 Solutions for safer jobsites and buildings Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hilti.co.nz/Anchor Skip to main content
/client-oauth/login?state=eyJ0...Login or Register
/myaccount-financialhub/ordersOrders
https://www.hilti.co.nz/cartCart
https://www.hilti.co.nz/IMG-ALT HILTI logo
https://www.hilti.co.nz/productsProducts
/engineeringEngineering Centre
https://www.hilti.co.nz/Anchor Business Optimisation
https://www.hilti.co.nz/Anchor Support and Downloads
https://www.hilti.co.nz/Anchor Company
https://www.hilti.co.nz/Text duplicate IMG-ALT HILTI logo
/client-oauth/login?state=eyJ0...Text duplicate Login or Register
https://www.hilti.co.nz/cartText duplicate Cart
https://www.hilti.co.nz/searchNo Text
/content/hilti/A2/NZ/en/suppor...Learn More
/content/hilti/A2/NZ/en/landin...Buy Now
/c/CLS_POWER_TOOLS_7125/CLS_SP...Shop Now & Save 50% - Limited Time Only!
/content/hilti/A2/NZ/en/busine...Shop All Bundles
/c/CLS_POWER_TOOL_INSERT_7126/...Shop now
/content/hilti/A2/NZ/en/busine...Find out more
/content/hilti/A2/NZ/en/busine...Text duplicate Learn More
/c/CLS_POWER_TOOLS_7125/CLS_SA...Shop Now
/content/hilti/A2/NZ/en/compan...Text duplicate Learn More
/content/hilti/A2/NZ/en/busine...Explore ON!Track
/content/hilti/A2/NZ/en/produc...Explore dust solutions
/content/hilti/A2/NZ/en/busine...Learn more & book consultation
/content/hilti/A2/NZ/en/busine...Explore fleet management
/content/hilti/A2/NZ/en/compan...View More
/content/hilti/A2/NZ/en/compan...Text duplicate View More
/content/hilti/A2/NZ/en/busine...Text duplicate View More
/content/hilti/A2/NZ/en/busine...Text duplicate View More
/content/hilti/A2/NZ/en/compan...Text duplicate View More
/content/hilti/A2/NZ/en/compan...Text duplicate View More
/content/hilti/A2/NZ/en/busine...Text duplicate View More
/content/hilti/A2/NZ/en/busine...Text duplicate View More
https://www.hilti.co.nz/Text duplicate IMG-ALT HILTI logo
https://www.hilti.co.nz/Anchor CONTACT US
https://www.hilti.co.nz/storesFind Hilti Store
https://www.hilti.co.nz/Anchor Request call-back
https://www.hilti.co.nz/Anchor Chat with us
https://www.hilti.co.nz/Anchor Send us a message
https://www.instagram.com/hilt...New window External Subdomain Like Hilti on Instagram
https://www.linkedin.com/compa...New window External Subdomain Follow Hilti on LinkedIn
https://www.facebook.com/hilti...New window External Subdomain Follow Hilti on Facebook
https://careers.hilti.group/en...New window External Subdomain Careers
/content/hilti/A2/NZ/en/compan...About Us
https://www.hilti.group/New window External Subdomain Hilti Group Website
/myaccount-profileView your profile
/myaccount-history/ordersView your order history
/myaccount-favlistsPersonal favourite lists
/myaccount-tools/general-toolsRepair tools / view tool list
/content/hilti/A2/NZ/en/miscel...Access Agreement
/content/hilti/A2/NZ/en/miscel...Privacy Policy
/content/hilti/A2/NZ/en/miscel...Security
/content/hilti/A2/NZ/en/miscel...Terms & Conditions
https://hilti.speakup.report/e...New window External Subdomain Stakeholder SpeakUp
/content/hilti/A2/NZ/en/data-s...Data Subject Rights Request
https://www.facebook.com/hilti...New window External Subdomain No Text
https://www.instagram.com/hilt...New window External Subdomain No Text
https://www.youtube.com/@Hilti...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.hilti.co.nz/productsText duplicate Products
/c/CLS_POWER_TOOLS_7125Power tools
/c/CLS_CUSTOMER_SOFTWARESoftware
/c/CLS_DUST_WATER_MANAGEMENTDust and water management
/c/CLS_POWER_TOOL_INSERT_7126Tool inserts
/c/CLS_MEA_TOOL_INSERT_7127Measuring Tools and Scanners
/c/CLS_FASTENER_7135Fasteners
/c/CLS_FIRESTOP_PROTECTION_7131Firestop & fire protection
/c/CLS_MODULAR_SUPPORT_SYSTEMModular support systems
/c/CLS_FACADE_MOUNTING_SYSTEMSFacade mounting systems
/c/CLS_CONSTRCUT_CHEM_7132Construction chemicals
/c/CLS_HEALTH_SAFETYHealth and safety
/c/CLS_TOOL_STORAGE_TRANSPORTTool storage and transport systems
/c/CLS_SERVICESServices and training
/engineeringText duplicate Engineering Centre
https://www.hilti.co.nz/Anchor Text duplicate Business Optimisation
/content/hilti/A2/NZ/en/busine...Engineering Solutions
/content/hilti/A2/NZ/en/busine...Control Costs
/content/hilti/A2/NZ/en/busine...Equipment Management
/content/hilti/A2/NZ/en/busine...Productivity Solutions
/content/hilti/A2/NZ/en/busine...Construction Safety
/content/hilti/A2/NZ/en/busine...Construction Trends
/content/hilti/A2/NZ/en/busine...Hilti Blog
https://www.hilti.co.nz/Anchor Text duplicate Support and Downloads
/content/hilti/A2/NZ/en/suppor...Sales Channels
/content/hilti/A2/NZ/en/suppor...eB2B eProcurement
/content/hilti/A2/NZ/en/suppor...Hilti Tool Service
/content/hilti/A2/NZ/en/suppor...Calibration Service
/content/hilti/A2/NZ/en/suppor...CAD Set-Out Services
https://www.hilti.co.nz/downloadsDocument Downloads
/content/hilti/A2/NZ/en/suppor...Hilti ON!Track 3 App
/content/hilti/A2/NZ/en/suppor...Trainings and Advice
/content/hilti/A2/NZ/en/suppor...Delivery Services
/content/hilti/A2/NZ/en/suppor...Credit Application
/content/hilti/A2/NZ/en/suppor...Billing, Invoicing and other account services
https://www.hilti.co.nz/Anchor Text duplicate Company
/content/hilti/A2/NZ/en/compan...Text duplicate About Us
/content/hilti/A2/NZ/en/compan...Sustainability
https://www.hiltifoundation.or...External Subdomain Hilti Foundation
https://www.hilti.group/conten...External Subdomain Hilti Group Company Report
/content/hilti/A2/NZ/en/compan...Media Releases
/content/hilti/A2/NZ/en/compan...Industry Blog
https://careers.hilti.group/en...External Subdomain Job Openings
https://careers.hilti.group/en/External Subdomain Why work at Hilti?

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hilti.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (281 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-security-policyframe-ancestors 'self';base-uri 'self';font-src 'self' https: data:;object-src 'none';style-src 'self' https: 'unsafe-inline';upgrade-insecure-requests
cross-origin-opener-policysame-origin-allow-popups
cross-origin-resource-policysame-origin
origin-agent-cluster?1
referrer-policyorigin-when-cross-origin
x-content-type-optionsnosniff
x-dns-prefetch-controloff
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
x-xss-protection0
content-languageen-NZ
varyAccept-Encoding
x-akamai-transformed0 - 0 -
content-encodinggzip
cache-controlmust-revalidate, max-age=0, s-maxage=4781
dateSun, 14 Dec 2025 21:19:40 GMT
content-length40904
strict-transport-securitymax-age=31536000 ; includeSubDomains
set-cookie607 Characters
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 15 referring domains.
This page only has 30 backlinks.
This page only has few backlinks from 14 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Robots.txt for site nz

# For all robots
User-agent: *

# Allow search crawlers to discover the sitemap

Sitemap: https://www.hilti.co.nz/sitemap_base_en_NZ.xml
Sitemap: https://www.hilti.co.nz/sitemap_editorials_en_NZ.xml
Sitemap: https://www.hilti.co.nz/sitemap_ranges_en_NZ.xml
Sitemap: https://www.hilti.co.nz/sitemap_categories_en_NZ.xml
Sitemap: https://www.hilti.co.nz/sitemap_items_en_NZ.xml
Sitemap: https://www.hilti.co.nz/sitemap_stores_en_NZ.xml
Sitemap: https://www.hilti.co.nz/engineering/sitemap.xml

# Block access to specific groups of pages

Disallow: /cart
Disallow: /checkout
Disallow: /myaccount*
Disallow: /graphql*
Disallow: /not-found
Disallow: /search/*
Disallow: /search
Disallow: /medias/sys_master/noindex*
Disallow: */landing-pages/no-index/*
Disallow: /content/experience-fragments/*
Disallow: /client-oauth/*
Disallow: /scan-code/*
Disallow: /userDetails.json
Disallow: /libs/granite/csrf/token.json
Disallow: /storage-configurator
Disallow: /toggles/all
Disallow: /engineering/manage/*

Similar sites

Search preview

www.hilti.co.nz
Hilti New Zealand | Power Tools & Construction Solutions for Pr...
Discover Hilti New Zealand’s innovative power tools and construction solutions — engineered to enhance productivity, ensure safety, and build a more sustainable future.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hilti86%Check
Hilti New76%Check
Hilti New Zealand71%Check
solutions69%Check
Productivity69%Check
Productivity Solutions69%Check
Construction Solutions68%Check
tools66%Check
Power66%Check
Power Tools66%Check
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