Hesstoytruck.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
25% 
Link structure
81% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
202.50 kB
Words
371
Media files
27
Number of links
48 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hess Toy Truck - A Tradition of Collectible Toys
The length of the page title is perfect. (417 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn about Hess Toy Truck's history, view our collection of trucks since 1964, and sign up for alerts to stay up to date on all Hess Toy Truck news!
The length of the meta description is perfect. (898 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hesstoytruck.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLearn about Hess Toy Truck's history, view our collection of trucks since 1964, and sign up for alerts to stay up to date on all Hess Toy Truck news!
platformbigcommerce.stencil
google-site-verificationqgS75ngbMK-eG6cS3aBHVK1IH9iK30ESD5KhJqG7Vis
facebook-domain-verificationtjh9j5pw8opla0wo1fv7nah5ytdahz
viewportwidth=device-width, initial-scale=1, maximum-scale=1
p:domain_verify369916ee8218efdc7eea74ce3799bade
langen
og:titleHess Toy Truck - A Tradition of Collectible Toys
og:descriptionHess Toy Truck
og:urlhttps://hesstoytruck.com/
og:site_nameHess Toy Truck
og:imagehttps://cdn8.bigcommerce.com/s-9tm5ngq0lw/product_images/uploaded_images/plushtractor2025hero.jpg

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 371 words on this page. Good pages should have about 800 words of useful content.
28% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2-013e-a71d-52d9d274b746/img/loading.svgHess Toy TruckHess Toy Truck
...rce.com/s-9tm5ngq0lw/content/loading.svgMy Plush Hess Truck: 2025 Farm Tractor
...rce.com/s-9tm5ngq0lw/content/loading.svgHoliday Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgThe Minis
...rce.com/s-9tm5ngq0lw/content/loading.svgPlush Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgSurprise Releases
...rce.com/s-9tm5ngq0lw/content/loading.svgMy Plush Hess Truck: 2025 Farm Tractor
...rce.com/s-9tm5ngq0lw/content/loading.svgHoliday Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgThe Minis
...rce.com/s-9tm5ngq0lw/content/loading.svgPlush Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgSurprise Releases
...campaign-homepagebanner.jpg?t=1748862724The 2025 Mini Collection is Coming July 21st at 8am ET! Add To Calendar
...rce.com/s-9tm5ngq0lw/content/loading.svgNo alt attribute provided
...rce.com/s-9tm5ngq0lw/content/loading.svgNo alt attribute provided
...rce.com/s-9tm5ngq0lw/content/loading.svg2014 Space Cruiser Commercial
...rce.com/s-9tm5ngq0lw/content/loading.svg2020 Plush Firetruck
...rce.com/s-9tm5ngq0lw/content/loading.svgMy Plush Hess Truck Collection
...rce.com/s-9tm5ngq0lw/content/loading.svgMini Collection
...rce.com/s-9tm5ngq0lw/content/loading.svg2019 Tow Truck Rescue Team
...rce.com/s-9tm5ngq0lw/content/loading.svg2021 Plush Cement Mixer
...rce.com/s-9tm5ngq0lw/content/loading.svgNo alt attribute provided
...rce.com/s-9tm5ngq0lw/content/loading.svgMr. Leon Hess's original 1933 Chevy in Hess Corporation's Houston lobby
...rce.com/s-9tm5ngq0lw/content/loading.svgHoliday Toy Truck
...rce.com/s-9tm5ngq0lw/content/loading.svgThe Minis
...rce.com/s-9tm5ngq0lw/content/loading.svgPlush Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgSurprise Releases
...013e-a71d-52d9d274b746/img/hess-logo.pngHess Toy TruckHess Toy Truck

Page structure

H1 heading
(Critically important)
Hess Toy Truck
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Hess Toy Truck
H1 title
H2 Shop Current Releases
H2 View Prior Releases
H2 Shop Current Releases Duplicate text
H2 View Prior Releases Duplicate text
H2 Never Miss A New Release! Sign Up For Alerts.
H2 Hess Toy Trucks: A Tradition of High-quality and value
H2 A Drive Down Memory Lane
H2 Empty Modal
H2 Sign Up For Hess Toy Truck Alerts!
H3 My Plush Hess Truck: 2025 Farm Tractor
H3 Holiday Toys
H3 The Minis
H3 Plush Toys
H3 Surprise Releases
H3 My Plush Hess Truck: 2025 Farm Tractor Duplicate text
H3 Holiday Toys Duplicate text
H3 The Minis Duplicate text
H3 Plush Toys Duplicate text
H3 Surprise Releases Duplicate text
H3 Holiday Toys Duplicate text
H3 The Minis Duplicate text
H3 Plush Toys Duplicate text
H3 Surprise Releases Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://hesstoytruck.com/Anchor Skip to main content
/2025-hess-mini-collection/The 2025 Mini Collection is Coming July 21st at 8am ET!
/my-plush-hess-truck-2025-farm...The 2025 Hess Plush Farm Tractor is available now!
https://hesstoytruck.com/IMG-ALT Hess Toy Truck
/login.phpLogin
/login.php?action=create_accountRegister
https://hesstoytruck.com/Home
/my-plush-hess-truck-2025-farm...My Plush Hess Truck: 2025 Farm Tractor Shop Now
IMG-ALT My Plush Hess Truck: 2025 Farm Tractor
/about-us/About Us
/holiday-toys/Holiday Toys View All Holiday Toys
IMG-ALT Holiday Toys
/the-minis/The Minis View All The Minis
IMG-ALT The Minis
/plush-toys/Plush Toys View All Plush Toys
IMG-ALT Plush Toys
/surprise-releases/Surprise Releases View All Surprise Releases
IMG-ALT Surprise Releases
/contact-us/Contact Us
https://hesstoytruck.com/compareCompare
/login.phpLogin / Register
https://hesstoytruck.com/cart.phpCart
/login.phpText duplicate Login
/login.php?action=create_accountText duplicate Register
https://hesstoytruck.com/Text duplicate Home
/my-plush-hess-truck-2025-farm...Text duplicate My Plush Hess Truck: 2025 Farm Tractor Shop Now
IMG-ALT My Plush Hess Truck: 2025 Farm Tractor
/about-us/Text duplicate About Us
/holiday-toys/Text duplicate Holiday Toys View All Holiday Toys
IMG-ALT Holiday Toys
/the-minis/Text duplicate The Minis View All The Minis
IMG-ALT The Minis
/plush-toys/Text duplicate Plush Toys View All Plush Toys
IMG-ALT Plush Toys
/surprise-releases/Text duplicate Surprise Releases View All Surprise Releases
IMG-ALT Surprise Releases
/contact-us/Text duplicate Contact Us
/2025-hess-mini-collection/IMG-ALT The 2025 Mini Collection is Coming July 21st at 8am ET! Add To Calendar
https://hesstoytruck.com/about-usLEARN MORE
/holiday-toys/See More
/the-minis/Text duplicate See More
/plush-toys/Text duplicate See More
/surprise-releases/Text duplicate See More
https://www.facebook.com/hesst...New window External Subdomain No Text
https://www.instagram.com/hess...New window External Subdomain No Text
https://www.youtube.com/user/h...New window External Subdomain No Text
https://www.tiktok.com/@hessto...New window External Subdomain No Text
https://twitter.com/hesstoytruckNew window External No Text
https://www.threads.net/@hesst...New window External Subdomain No Text
/privacy-policy/Privacy Policy.
https://hesstoytruck.com/Text duplicate IMG-ALT Hess Toy Truck
/trackmyorder/Track My Order
https://hesstoytruck.com/faqs/FAQs
https://hesstoytruck.com/news/News
https://hesstoytruck.com/terms/Terms
/return-exchange-and-replaceme...Return, Exchange, and Replacement Policy
/become-an-affiliate/Become An Affiliate
/official-rules-60th-giveaway/60th Anniversary Giveaway Rules
https://hesstoytruck.com/stem/STEM
/privacy-policy/Privacy Policy
https://hess-toy-truck.myklpag...External Subdomain Mobile Terms of Service
/privacy-settings/Do Not Sell Or Share My Personal Information
/privacy-settings/Opt-Out Of Targeted Advertising
/accessibility/Accessibility
/sitemap.phpSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hesstoytruck.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (203 kB).

HTTP Response Header

NameValue
dateSat, 28 Jun 2025 13:44:56 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-store, no-cache, must-revalidate
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
set-cookie83 Characters
link<https://bigcommerce.route.com/checkout/routeimg.js>; rel=preload; as=script
fpc-metadatac=1:h=0
strict-transport-securitymax-age=0
x-frame-optionsallow-from https://store-9tm5ngq0lw.mybigcommerce.com
x-request-id04b618aaa2c6d40a4a0028ce1e7387dd
cf-cache-statusDYNAMIC
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bc-ray1
servercloudflare
cf-ray956d9f21eb39b6bc-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 306 referring domains.
This page has 2,375 backlinks.
This page has backlinks from 230 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Hess Toy Truck - A Tradition of Collectible Toys
Learn about Hess Toy Truck's history, view our collection of trucks since 1964, and sign up for alerts to stay up to date on all Hess Toy Truck news!

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