Herts.police.uk - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
96% 
Page structure
70% 
Link structure
87% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.34 s
File size
179.60 kB
Words
676
Media files
13
Number of links
74 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Hertfordshire Constabulary
The length of the page title is perfect. (309 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Your local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
The length of the meta description is perfect. (879 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/herts/crest/hertfordshire-crest-favicon-192x192.png?w=144&h=144
google-site-verificationDKxkNOOEqgEScocyv-l1k8_EPljd00mU2hpXruIQnw0
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.herts.police.uk/SysSiteAssets/media/images/brand/central/soh-default-og-image.png?crop=(5,0,195,100)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.herts.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.herts.police.uk/SysSiteAssets/media/images/brand/central/soh-default-og-image.png?crop=(5,0,195,100)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
This page contains 676 words. That's ok.
35.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ages/brand/herts/herts-hero-1920-593.jpgNo alt attribute provided
...rts/crest/hertfordshire-crest-header.pngHertfordshire Constabulary crest
...dshire/home-page/news/home-page-news.jpgNews
...re/home-page/report/home-page-report.jpgReport
...me-page-request-an-update-on-a-crime.jpgA communications operator on a computer in the Force Communications Room (FCR)
...g/home-page-careers-and-volunteering.jpgCareers and volunteering
...herts-connected/home-herts-connected.jpgHerts Connected logo
...dshire/home-page/echo/home-page-echo.jpgecho: what matters most
...-girls-vawg/vawg-home-page-link-card.jpgViolence Against Women and Girls (VAWG) logo
...an/home-page-police-race-action-plan.jpgA female police officer
...tion/home-page-find-a-police-station.jpgFind a police station
...ce/home-page-crime-prevention-advice.jpgCrime prevention advice
.../central/services/report-ath-640x394.jpgArmed officers at an incident scene

Page structure

H1 heading
(Critically important)
Welcome to the Hertfordshire Constabulary website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Hertfordshire Constabulary website
H2 Cookies
H2 Welcome
H2 Close announcement bar
H2 What's happening in your area?
H2 From Hertfordshire Constabulary
H2 Footer navigation
H3 Find your area
H3 News
H3 Report
H3 Request an update on a crime report
H3 Careers and volunteering
H3 Herts Connected
H3 Echo community feedback
H3 Violence Against Women and Girls (VAWG)
H3 Race and inclusion
H3 Find a police station
H3 Crime prevention advice
H3 How to tell us about possible terrorist activity
H3 Hertfordshire Constabulary
H3 Information and services
H3 Partners
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/hyg/c/cookies/Accept cookies
/hyg/c/cookies/Reject cookies
/hyg/c/cookies/Customise cookies
/hyg/c/cookies/cookies page
/hyg/c/cookies/Text duplicate cookies page
https://www.herts.police.uk/Anchor Skip to main content
https://www.herts.police.uk/Anchor Skip to main navigation
/notices/2025/plane-crash-in-a...What to do if you have concerns about friends or family
https://www.herts.police.uk/IMG-ALT Hertfordshire Constabulary crest
A-TITLE home page
/ro/report/ocr/af/how-to-repor...Crime
/ro/report/domestic-abuse/a1/r...Domestic abuse
/ro/report/rsa/alpha-v1/v1/rap...Rape, sexual assault and other sexual offences
/advice/advice-and-information...Road traffic incident
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour
/ro/report/mp/v3.1/report-a-mi...Missing person
/ro/report/fo/v2/report-fraud-...Fraud, bribery or corruption
/ro/report/report-spiking/v2/r...Spiking
/ro/report/stalking-harassment...Stalking or harassment
/ro/report/lp/lost-or-found-pr...Lost or found property
/ro/report/lsv/report-lost-or-...Lost or stolen vehicles
/ro/report/hate-crime/informat...Hate crime
/ro/report/See all reporting services
/tua/tell-us-about/ath/possibl...Tell us about possible terrorist activity
/tua/tell-us-about/soh/seen-or...How to tell us about something you've seen or heard
/tua/tell-us-about/cor/tell-us...An existing case or report
/tua/tell-us-about/eo/af/event...A procession or event you are planning
/car/careers/Careers and volunteering
/ar/applyregister/ccl/af/chari...Charity collection licences
/ar/applyregister/vc/compensat...Compensation for victims of crime
/ar/applyregister/fao/af/fal-v...Firearm, shotgun or explosives certificate
/advice/advice-and-information...Attend a misconduct hearing
/ar/applyregister/pedlar-certi...Pedlar's certificate
/rqo/request/cr/v1/request-col...A collision report
/rqo/request/ipl/request-intel...Intellectual property (IP) licence
/rqo/request/comp/request-comp...Compensation for something the police have done
/rqo/request/fp/af/your-finger...Your fingerprints
/rqo/request/ri/request-inform...Information: about the police, about yourself or someone else
/rqo/request/update/request-an...Request an update
/fo/feedback/fw/feedback-about...Feedback about the website
/fo/feedback/complaints/compla...Complaints
/fo/feedback/thanks/forms/v1/t...Say thanks
/news/hertfordshire/news/News Read the latest news from across Hertfordshire. News
IMG-ALT News
/ro/report/Report Report crimes, issues and incidents to us. Online service
IMG-ALT Report
/contact/af/contact-us-forms/r...Request an update on a crime report Request an update online on a crime report (if you have a crime reference number). Online service
IMG-ALT A communications operator on a computer in the Force Communications Room (FCR)
/police-forces/hertfordshire-c...Careers and volunteering Find out about the wide range of job opportunities with us. Careers
IMG-ALT Careers and volunteering
/advice/advice-and-information...Herts Connected Get connected with what's happening in your local area, keep up to date and have your say in what goes on where you live or work in Hertfords...
IMG-ALT Herts Connected logo
/advice/advice-and-information...Echo community feedback Voice your opinions about policing in your local area, in your own words and in your own time. Advice
IMG-ALT echo: what matters most
/police-forces/hertfordshire-c...Violence Against Women and Girls (VAWG) We are committed to tackling Violence Against Women and Girls (VAWG) and work with our partners in Hertfordshire to e...
IMG-ALT Violence Against Women and Girls (VAWG) logo
/police-forces/hertfordshire-c...Race and inclusion How we support race and inclusion in Hertfordshire Constabulary. About us
IMG-ALT A female police officer
/contact/find-a-police-station/Find a police station Find your nearest police station. About us
IMG-ALT Find a police station
/cp/crime-prevention/Crime prevention advice Everything from basic hints to tips on more detailed strategies. Advice
IMG-ALT Crime prevention advice
/tua/tell-us-about/ath/possibl...How to tell us about possible terrorist activity Find out how you can tell us about possible terrorist activity. Online service
IMG-ALT Armed officers at an incident scene
/contact/af/contact-us-beta/co...Contact us
/contact/find-a-police-station/Find a police station
/news/hertfordshire/news/News
/police-forces/hertfordshire-c...Careers
/police-forces/hertfordshire-c...About us
/advice/advice-and-information...Echo community feedback
/police-forces/hertfordshire-c...Campaigns
/hyg/terms-conditions/Terms and conditions
/hyg/accessibility/Accessibility
/hyg/fpnbch/privacy-notice/Privacy notice
/hyg/c/cookies/Cookies
/advice/advice-and-information/Advice and information
/cp/crime-prevention/Crime prevention advice
/foi-ai/af/accessing-information/Accessing information
/police-forces/hertfordshire-c...Stats and data
/ro/report/Report
/tua/tell-us-about/Tell us about
/ar/applyregister/Apply or register
/rqo/request/Request
/fo/feedback/Feedback
/partners/partner-services/Partner services
https://www.police.uk/New window External Police.uk
https://www.askthe.police.uk/New window External Subdomain Ask the Police
https://www.hertscommissioner....New window External Subdomain Police and Crime Commissioner
https://www.facebook.com/herts...New window External Subdomain No Text
https://twitter.com/hertspoliceNew window External No Text
https://www.youtube.com/user/h...New window External Subdomain No Text
https://www.instagram.com/hert...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.herts.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.34 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (180 kB).

HTTP Response Header

NameValue
dateSun, 15 Jun 2025 04:05:00 GMT
content-typetext/html; charset=utf-8
cf-ray94ff2fc6fee5d0bf-CDG
cf-cache-statusHIT
age357
cache-controlpublic, no-cache="Set-Cookie", max-age=900
expiresSun, 15 Jun 2025 04:14:03 GMT
last-modifiedSun, 15 Jun 2025 03:59:03 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
vary*, Accept-Encoding
content-security-policyframe-ancestors 'none'
q11RnSm
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsDENY
set-cookie285 Characters
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 152 referring domains.
This page has 2,743 backlinks.
This page has backlinks from 139 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$
Disallow: /500.html
Disallow: /api/*
Disallow: /aPI/*
Disallow: /aPi/*
Disallow: /apI/*
Disallow: /Api/*
Disallow: /API/*
Disallow: /APi/*
Disallow: /ApI/*
Disallow: /cy-gb/*
Disallow: /cy-gB/*
Disallow: /cy-Gb/*
Disallow: /cy-GB/*
Disallow: /cY-gb/*
Disallow: /cY-gB/*
Disallow: /cY-Gb/*
Disallow: /cY-GB/*
Disallow: /Cy-gb/*
Disallow: /Cy-gB/*
Disallow: /Cy-Gb/*
Disallow: /Cy-GB/*
Disallow: /CY-gb/*
Disallow: /CY-gB/*
Disallow: /CY-Gb/*
Disallow: /CY-GB/*
Sitemap: /sitemap.xml

Search preview

www.herts.police.uk
Home | Hertfordshire Constabulary
Your local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hertfordshire70%Check
Constabulary68%Check
Hertfordshire Constabulary68%Check
police65%Check
Lost or59%Check
Crime58%Check
Report58%Check
crime report58%Check
Crime Prevention57%Check
Crime News57%Check

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