Heritagebanknw.com - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
63% 
Page structure
34% 
Link structure
33% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
121.10 kB
Words
699
Media files
48
Number of links
144 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Local Banking Services in Washington, Oregon & Idaho
The length of the page title is perfect. (494 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Heritage Bank has been building lasting relationships and helping customers with their banking needs for over 95 years. See how we're different.
The length of the meta description is perfect. (887 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.heritagebanknw.com/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
HTTP-Header Content-Type: iso-8859-1
Meta http-equiv Content-Type: utf-8
The specified character encodings are different.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHeritage Bank has been building lasting relationships and helping customers with their banking needs for over 95 years. See how we're different.
robotsindex, follow
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:site@HeritageBankNW
twitter:titleLocal Banking Services in Washington, Oregon & Idaho
twitter:descriptionHeritage Bank has been building lasting relationships and helping customers with their banking needs for over 95 years. See how we're different.
twitter:imagehttp://www.heritagebanknw.com/home/fiFiles/static/images/heritagebank_icon_metadata.png
og:titleLocal Banking Services in Washington, Oregon & Idaho
og:site_nameHeritage Bank
og:urlhttps://www.heritagebanknw.com/home/home
og:descriptionHeritage Bank has been building lasting relationships and helping customers with their banking needs for over 95 years. See how we're different.
og:typewebsite
og:imagehttp://www.heritagebanknw.com/home/fiFiles/static/images/heritagebank_icon_metadata.png
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=Edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
This page contains 699 words. That's ok.
18.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._navigation_dropdown_carrot_38x22_2x.pngDropdown arrow
.../heritagebank_logo_header_552x130_2x.pngHeritage Bank logo
...default/images/locator_icon_42x88_2x.pngLocations
...s/default/images/phone_icon_34x90_2x.pngContact Us
...ns/default/images/menu_icon_92x90_2x.pngOpen Menu Options
...tatic/images/checking_personal_promo.jpgWoman smiling at her cell phone
...images/cta_arrow_blue_large_32x32_2x.pngNo alt attribute provided
...Files/static/images/253x175-BB-Q1-24.jpgBanking Business covers
...images/cta_arrow_blue_large_32x32_2x.pngNo alt attribute provided
...tatic/images/253x175San_Juan_Islands.jpgTwo sailboats in the harbor at sunset.
...images/cta_arrow_blue_large_32x32_2x.pngNo alt attribute provided
...e/fiFiles/static/images/BryanJeffweb.jpgSomeone in blue and white shirt holding sunflowers
...images/cta_arrow_blue_large_32x32_2x.pngNo alt attribute provided
...images/accordian_angle_down_66x34_2x.pngExpand
...s/accordian_angle_down_blue_66x34_2x.pngExpand
...t/images/accordian_angle_up_66x34_2x.pngClose
...images/accordian_angle_down_66x34_2x.pngExpand
...s/accordian_angle_down_blue_66x34_2x.pngExpand
...t/images/accordian_angle_up_66x34_2x.pngClose
...images/accordian_angle_down_66x34_2x.pngExpand
...s/accordian_angle_down_blue_66x34_2x.pngExpand
...t/images/accordian_angle_up_66x34_2x.pngClose
...images/accordian_angle_down_66x34_2x.pngExpand
...s/accordian_angle_down_blue_66x34_2x.pngExpand
...t/images/accordian_angle_up_66x34_2x.pngClose
...images/accordian_angle_down_66x34_2x.pngExpand
...s/accordian_angle_down_blue_66x34_2x.pngExpand
...t/images/accordian_angle_up_66x34_2x.pngClose
...ns/default/images/close_box_40x40_2x.pngClose Sign In Panel
...ault/images/cta_arrow_white_36x32_2x.pngNo alt attribute provided
...atic/images/cta_arrow_white_36x32_2x.pngRight arrow icon
...atic/images/cta_arrow_white_36x32_2x.pngRight arrow icon
...s/static/images/personal_tree_couple.jpgA man and woman wearing blue jeans and brown boots sitting in a tree holding hands
...images/cta_arrow_blue_large_32x32_2x.pngSmall blue arrow pointing to the right
...Files/static/images/business_dentist.jpgA doctor wearing scrubs, a surgical mask, and surgical magnifying glasses looking down
...images/cta_arrow_blue_large_32x32_2x.pngSmall blue arrow pointing to the right
...ic/images/250x250-help-your-business.jpgWoman on laptop and toddler on tablet
...images/cta_arrow_blue_large_32x32_2x.pngSmall blue arrow pointing to the right
...es/personal-rewards-promo-652x300@1x.jpgPerson typing on laptop with cell phone, coffee and cactus on table
...atic/images/cta_arrow_white_36x32_2x.pngRight arrow icon
...les/static/images/home_feature_help.jpegA woman wearing a red rain jacket and shorts getting help climbing over a log
...atic/images/cta_arrow_white_36x32_2x.pngRight arrow icon
...atic/images/cta_arrow_white_36x32_2x.pngRight arrow icon
...efault/images/linkedin_logo_40x40_2x.pngLinkedIn logo
...efault/images/facebook_logo_26x46_2x.pngFacebook logo
...fault/images/instagram_logo_40x40_2x.pngInstagram logo
...s/default/images/vimeo_logo_44x38_2x.pngVimeo logo
...images/equal_housing_lender_60x44_2x.pngEqual Housing Lender logo

Page structure

H1 heading
(Critically important)
FRAUD RESOURCES
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 FRAUD RESOURCES
H1 MERCHANT SERVICES
H2 Protect yourself and your data
H2 Payment services for your business
H2 Speak with an Expert
H3 Protect your cell phone from damage and theft with Heritage BaZing.
H3 A digital magazine for your business banking needs.
H3 Start with a free Financial Check Up. Finish with a strong financial plan.
H3 Jeff Deuel retiring, Bryan McDonald named President & CEO of Heritage Bank.
H3 A community of banks working together to serve our customers.
H4 Make an Appointment
H4 Contact Us
H4 Resource Center Expand Expand Close
H4 Personal Expand Expand Close
H4 Business Expand Expand Close
H4 Wealth Management Expand Expand Close
H4 About Us Expand Expand Close
H4 Personal banking
H4 business banking
H4 fraud resources
H4 Manage your money the easy way
H5 Find out how our differences make us stronger.
H6 Learn more
H6 Learn more Duplicate text
H6 Learn more Duplicate text
H6 Learn more Duplicate text
H6 Browse resources available to help protect you from fraud.
H6 Accept credit cards & other payment options.
H6 Learn more Small blue arrow pointing to the right
H6 Learn more Small blue arrow pointing to the right Duplicate text
H6 Learn more Small blue arrow pointing to the right Duplicate text
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (35) on this page.

Found links on this page

LinkAttributesAnchor text
https://local.heritagebanknw.c...External Subdomain Locations & Hours
/home/appointmentMake an Appointment
/home/contactContact Us
/home/resource-centerResource Center
IMG-ALT Dropdown arrow
/home/resource-centerBranches & ATMs
/home/resource-centerOnline & Mobile Banking
/home/resource-centerOnline Bill Pay
/home/resource-centerMobile Deposits
/home/resource-centerTelephone Banking
/home/resource-centerOpen an Account
/home/resource-centerApply for a Loan
/home/resource-centerOrder Checks
/home/resource-centerOverdraft Protection
/home/resource-centerReport Lost or Stolen Card
/home/resource-centerTravel Notification
/home/resource-centerOrder Foreign Currency
/home/resource-center/cyber-se...Privacy, Security & Fraud
/home/personal-banking/interes...Rates
/home/personal-banking/feesFees
/home/resource-center/calculatorsFinancial Calculators
http://www.hf-wa.com/External Subdomain Investor Relations
/home/resource-center/branch-u...Branch Updates
/home/resource-center/strengthStrength of Heritage
/home/homeIMG-ALT Heritage Bank logo
https://local.heritagebanknw.c...External Subdomain IMG-ALT Locations
/home/homeAnchor IMG-ALT Open Menu Options
/home/personal-banking/servicesSolutions that fit your life
/home/personal-banking/checkingChecking Accounts
/home/personal-banking/savings...Savings Accounts & CDs
/home/personal-banking/debit-c...Debit Cards
/home/personal-banking/credit-...Credit Cards
/home/personal-banking/persona...Personal Loans & Lines of Credit
/home/personal-banking/persona...Home Equity Lines of Credit
/home/personal-banking/home-loansHome Loans
/home/personal-banking/hsaHealth Savings Accounts
/home/personal-banking/travel-...Travel Card
/home/personal-banking/mobile-...Text duplicate Online & Mobile Banking
https://bazing.com/Register.aspxExternal Learn more
/home/business-banking/servicesSolutions for your business
/home/business-banking/lending...Meet our business banking team
/home/business-banking/busines...Business Resource Center
/home/business-banking/busines...Managing Your Business
/home/business-banking/busines...Growing Your Business
/home/business-banking/busines...Selling Your Business
/home/business-banking/busines...Templates & Tools
/home/business-banking/checkin...Checking & Savings Accounts
/home/business-banking/debit-c...Text duplicate Debit Cards
/home/business-banking/credit-...Text duplicate Credit Cards
/home/business-banking/loans-c...Business Loans & Lines of Credit
/home/business-banking/cash-ma...Treasury Management
/home/business-banking/merchan...Merchant Services
/home/business-banking/interna...International Services
/home/business-banking/busines...Work Perks
/home/business-banking/hsa-bus...Text duplicate Health Savings Accounts
/home/business-banking/online-...Text duplicate Online & Mobile Banking
/home/business-banking/service...Text duplicate Learn more
https://www.heritagewealthstra...External Subdomain Heritage Wealth Strategies
https://www.heritagewealthstra...External Subdomain Meet our wealth strategies team
https://www.heritagewealthstra...External Subdomain Contact Heritage Wealth Strategies
https://www.heritagewealthstra...External Subdomain Strategies & solutions
https://www.heritagewealthstra...New window External Subdomain Text duplicate Learn more
/home/about/company-storyOur company story
/home/about/customer-storiesOur customers
/home/about/communityOur community
/home/about/leadershipLeadership team
https://careers.heritagebanknw...External Subdomain Careers
https://local.heritagebanknw.c...External Subdomain Locations & hours
/home/appointmentMake an appointment
/home/contactContact us
/home/about/esgEnvironmental, Social & Governance
/home/about/community-givingCommunity giving
/home/about/community-outreachCommunity outreach
/home/about/hbcdeCommunity Development Entity
/home/about/craCommunity Reinvestment Act
/home/about/leadership/announc...New window Text duplicate Learn more
/home/appointmentText duplicate Make an Appointment
/home/contactText duplicate Contact Us
/home/homeAnchor Text duplicate Resource Center
IMG-ALT Expand
/home/resource-centerText duplicate Branches & ATMs
/home/resource-centerText duplicate Online & Mobile Banking
/home/resource-centerText duplicate Online Bill Pay
/home/resource-centerText duplicate Mobile Deposits
/home/resource-centerText duplicate Telephone Banking
/home/resource-centerText duplicate Open an Account
/home/resource-centerText duplicate Apply for a Loan
/home/resource-centerText duplicate Order Checks
/home/resource-centerText duplicate Overdraft Protection
/home/resource-centerText duplicate Report Lost or Stolen Card
/home/resource-centerText duplicate Travel Notification
/home/resource-centerText duplicate Order Foreign Currency
/home/resource-center/cyber-se...Text duplicate Privacy, Security & Fraud
/home/personal-banking/interes...Text duplicate Rates
/home/personal-banking/feesText duplicate Fees
/home/homeRouting Number: 325170835
/home/homeSWIFT Code: HETIUS66
/home/resource-center/calculatorsText duplicate Financial Calculators
http://www.hf-wa.com/External Subdomain Text duplicate Investor Relations
/home/resource-center/branch-u...Text duplicate Branch Updates
/home/resource-center/strengthText duplicate Strength of Heritage
/home/homeAnchor Personal
IMG-ALT Expand
/home/personal-banking/servicesText duplicate Solutions that fit your life
/home/personal-banking/checkingText duplicate Checking Accounts
/home/personal-banking/savings...Text duplicate Savings Accounts & CDs
/home/personal-banking/debit-c...Text duplicate Debit Cards
/home/personal-banking/credit-...Text duplicate Credit Cards
/home/personal-banking/persona...Text duplicate Personal Loans & Lines of Credit
/home/personal-banking/persona...Text duplicate Home Equity Lines of Credit
/home/personal-banking/home-loansText duplicate Home Loans
/home/personal-banking/hsaText duplicate Health Savings Accounts
/home/personal-banking/travel-...Text duplicate Travel Card
/home/personal-banking/mobile-...Text duplicate Online & Mobile Banking
/home/homeAnchor Business
IMG-ALT Expand
/home/business-banking/servicesText duplicate Solutions for your business
/home/business-banking/lending...Text duplicate Meet our business banking team
/home/business-banking/checkin...Text duplicate Checking & Savings Accounts
/home/business-banking/debit-c...Text duplicate Debit Cards
/home/business-banking/credit-...Text duplicate Credit Cards
/home/business-banking/loans-c...Text duplicate Business Loans & Lines of Credit
/home/business-banking/cash-ma...Text duplicate Treasury Management
/home/business-banking/merchan...Text duplicate Merchant Services
/home/business-banking/interna...Text duplicate International Services
/home/business-banking/busines...Text duplicate Work Perks
/home/business-banking/hsa-bus...Text duplicate Health Savings Accounts
/home/business-banking/online-...Text duplicate Online & Mobile Banking
/home/business-banking/busines...Text duplicate Business Resource Center
/home/business-banking/busines...Text duplicate Managing Your Business
/home/business-banking/busines...Text duplicate Growing Your Business
/home/business-banking/busines...Text duplicate Selling Your Business
/home/business-banking/busines...Text duplicate Templates & Tools
/home/homeAnchor Wealth Management
IMG-ALT Expand
https://www.heritagewealthstra...External Subdomain Text duplicate Heritage Wealth Strategies
https://www.heritagewealthstra...External Subdomain Text duplicate Meet our wealth strategies team
https://www.heritagewealthstra...External Subdomain Text duplicate Strategies & solutions
https://www.heritagewealthstra...External Subdomain Text duplicate Contact Heritage Wealth Strategies
/home/homeAnchor About Us
IMG-ALT Expand
/home/about/company-storyText duplicate Our company story
/home/about/customer-storiesText duplicate Our customers
/home/about/communityText duplicate Our community
/home/about/leadershipText duplicate Leadership team
https://careers.heritagebanknw...External Subdomain Text duplicate Careers
https://local.heritagebanknw.c...External Subdomain Text duplicate Locations & hours
/home/appointmentText duplicate Make an appointment
/home/contactText duplicate Contact us
/home/about/esgText duplicate Environmental, Social & Governance
/home/about/community-givingText duplicate Community giving
/home/about/community-outreachText duplicate Community outreach
/home/about/hbcdeText duplicate Community Development Entity
/home/about/craText duplicate Community Reinvestment Act
https://one.heritagebanknw.com/uiExternal Subdomain Heritage Direct
https://client.adviceworks.net...External Subdomain Wealth Strategies
https://edocs.heritagebanknw.c...External Subdomain Online Statements
https://www.mycardstatement.com/External Subdomain Anchor Text duplicate Credit Cards
https://ipabcprod.fiservsco.co...External Subdomain Premier RDC
https://support.mypaymentsinsi...External Subdomain Elavon's Payments Insider
/tob/live/usp-core/app/authUpdateNew window Forgot password?
/tob/live/usp-core/app/registerNew window Sign up
/home/personal-banking/mobile-...Download our app for faster and easier transactions
/home/resource-center/cyber-se...Trivial anchor text
Read more
IMG-ALT Right arrow icon
/home/business-banking/merchan...Get started
IMG-ALT Right arrow icon
/home/personal-banking/servicesText duplicate Learn more
IMG-ALT Small blue arrow pointing to the right
A-TITLE Learn more about personal banking
/home/business-banking/servicesText duplicate Learn more
IMG-ALT Small blue arrow pointing to the right
A-TITLE Learn more about business banking
/home/resource-center/cyber-se...Text duplicate Learn more
IMG-ALT Small blue arrow pointing to the right
A-TITLE Learn more about wealth management
/home/personal-banking/mobile-...Learn about Money Management
IMG-ALT Right arrow icon
https://local.heritagebanknw.c...External Subdomain Find a nearby branch
IMG-ALT Right arrow icon
https://pages.services/heritag...New window External Connect with a banker
IMG-ALT Right arrow icon
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn logo
https://www.facebook.com/Herit...External Subdomain IMG-ALT Facebook logo
https://www.instagram.com/heri...External Subdomain IMG-ALT Instagram logo
https://vimeo.com/heritagebanknwExternal IMG-ALT Vimeo logo
/home/fiFiles/static/documents...New window Privacy Policy
/home/fiFiles/static/documents...New window Online Privacy Policy
/home/fiFiles/static/documents...New window Website Accessibility
/home/resource-center/cyber-se...Privacy, Security & Fraud Prevention
/home/foreclosure-helpForeclosure Help
http://www.hf-wa.com/External Subdomain Text duplicate Investor Relations
https://heritagebanknw.filecam...External Subdomain Brand Assets
https://careers.heritagebanknw...External Subdomain Text duplicate Careers
http://www.fdic.gov/External Subdomain Member FDIC
http://portal.hud.gov/hudporta...External Subdomain Equal Housing Lender
IMG-ALT Equal Housing Lender logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.heritagebanknw.com/home/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
dateFri, 30 May 2025 02:57:39 GMT
content-typetext/html;charset=ISO-8859-1
varyAccept-Encoding
servercloudflare
cf-ray947af71ebd98bb45-CDG
cf-cache-statusDYNAMIC
content-encodinggzip
strict-transport-securitymax-age=31536000; includeSubDomains
via1.1 google
content-security-policyframe-ancestors https://www.ap-ncr.com www.heritagebanknw.com
x-frame-optionsALLOW-FROM https://www.ap-ncr.com
x-xss-protection1; mode=block
set-cookie114 Characters
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 119 referring domains.
This page has 4,432 backlinks.
This page has backlinks from 108 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
	Disallow: /home/vhelp
	Disallow: /wcnewsite
Disallow: /forms/
Disallow: /home/forms/
Disallow: /home/resource-center/covid-19/ppp-forgiveness/ppp-forgiveness-application
Disallow: /home/resource-center/covid-19/ppp-forgiveness/ppp-forgiveness-application2
Disallow: /home/fiFiles/static/documents/Mobile_App_Banking_FAQ.pdf
Sitemap: https://www.heritagebanknw.com/home/site/map/xml

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Search preview

www.heritagebanknw.com › home › home
Local Banking Services in Washington, Oregon & Idaho
Heritage Bank has been building lasting relationships and helping customers with their banking needs for over 95 years. See how we're different.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Heritage Bank70%Check
Banking68%Check
Heritage64%Check
Banking Services61%Check
Business Banking57%Check
Personal Banking56%Check
Local Banking Services55%Check
Services54%Check
Fraud54%Check
RESOURCES54%Check
Show more keywords and terms

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