Hentzen.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
60% 
Page structure
100% 
Link structure
88% 
Server
86% 
External factors
60% 
SEO Score
Response time
1.24 s
File size
104.80 kB
Words
396
Media files
11
Number of links
58 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hentzen Coatings
The page title is too short. (160 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hentzen.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
viewportwidth=device-width, initial-scale=1
SKYPE_TOOLBARSKYPE_TOOLBAR_PARSER_COMPATIBLE
theme-color#009ddd
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://www.hentzen.com/wp-content/uploads/cropped-hentzen-favicon-512-1-270x270.png
article:publisherhttps://www.facebook.com/Hentzen-Coatings-156627104377159/
article:modified_time2025-05-08T14:48:51+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome 2025
og:urlhttps://www.hentzen.com/
og:site_nameHentzen Coatings
og:imagehttps://www.hentzen.com/wp-content/uploads/hentzen-feat-img-1200.jpg
og:image:width1200
og:image:height676
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 396 words on this page. Good pages should have about 800 words of useful content.
27.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/hentzen-coatings.svgHentzen Coatings, Inc.
.../TWP_Milwaukee_Portrait_2025-161x300.pngTop Work Places 2025
/wp-content/uploads/ura-zen-choice-600.pngUra-Zen Choice™
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Hentzen Liquid and Powder coatings
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
High-performance coatings for every challenge.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 High-performance coatings for every challenge.
H2 Introducing Ura-Zen Choice™. Fast color matching. Seamless application. Superior durability.
H2 Unrivaled development and analytical capabilities.
H2 Guidance at every touchpoint.
H2 Teams that stick together.
H3 How can we help?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hentzen.com/IMG-ALT Hentzen Coatings, Inc.
https://www.hentzen.com/careers/Careers
/request-quote/Request A Quote
/industrial-coatings/Industrial
/industrial-coatings/agricultu...Agriculture & Construction
/industrial-coatings/architect...Architectural & AAMA
/industrial-coatings/bakeware-...Bakeware & Cookware
/industrial-coatings/drum-pail/Drum & Pail
/industrial-coatings/engines-c...Engines & Components
/industrial-coatings/heat-resi...Heat Resistant
/industrial-coatings/housewares/Housewares
/industrial-coatings/low-frict...Low Friction
/industrial-coatings/marine/Marine
/industrial-coatings/office-fu...Office Furniture & Equipment
/industrial-coatings/power-tel...Power & Telecommunication
/industrial-coatings/recreatio...Recreational
/industrial-coatings/trailers/Trailers
/industrial-coatings/tube-pipe/Tube & Pipe
/industrial-coatings/wood-coat...Wood Coatings
https://www.hentzen.com/defense/Defense
/defense-coatings/milspec/All MilSpecs
/defense-coatings/defense-prim...Primers
/defense-coatings/defense-topc...Topcoats
/defense-coatings/defense-thin...Thinners & Additives
/defense-coatings/defense-spec...Specialty Coatings
/commercial-aerospace-coatings/Commercial
/commercial-aerospace-coatings...Text duplicate Primers
/commercial-aerospace-coatings...Text duplicate Topcoats
/commercial-aerospace-coatings...Text duplicate Thinners & Additives
/commercial-aerospace-coatings...Text duplicate Specialty Coatings
/commercial-aerospace-coatings...Wood
/military-aerospace-coatings/Military
/military-aerospace-coatings/m...Text duplicate Primers
/military-aerospace-coatings/m...Text duplicate Topcoats
/military-aerospace-coatings/m...Text duplicate Thinners & Additives
/military-aerospace-coatings/m...Text duplicate Specialty Coatings
/literature/Literature
https://www.hentzen.com/videos/Videos
/category/blog/Blog
/commitment/Our Commitment
https://www.hentzen.com/values/Our Values
/our-quality/Our Quality
/facilities/Our Facilities
/our-100-year-history/Our 100 Year History
/locations/Locations
/sales-technical-service/Sales & Technical Service
/safety-support/Safety Support
/supplier-support/Supplier Support
https://www.hentzen.com/careers/Text duplicate Careers
https://www.hentzen.com/careers/IMG-ALT Top Work Places 2025
/industrial-coatings/Text duplicate Industrial
https://www.hentzen.com/defense/Text duplicate Defense
/commercial-aerospace-coatings/Commercial Aerospace
/military-aerospace-coatings/Military Aerospace
/wp-content/uploads/ura-zen-ch...View Brochure
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://www.instagram.com/hent...New window Nofollow External Subdomain No Text
https://www.facebook.com/p/Hen...New window Nofollow External Subdomain No Text
/sales-technical-service/Text duplicate Sales & Technical Service
A-TITLE Sales & Technical Service
/safety-support/Text duplicate Safety Support
A-TITLE Safety Support
/locations/Text duplicate Locations
A-TITLE Locations
https://mzltd.com/New window External Michaletz Zwief, Ltd.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hentzen.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.24 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 08 Aug 2025 11:03:38 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-content-type-optionsnosniff
x-cache-enabledTrue
x-xss-protection1; mode=block
x-httpd-modphp1
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-security-policyupgrade-insecure-requests
referrer-policystrict-origin
permissions-policyautoplay=(self), fullscreen=(self)
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 20 referring domains.
This page only has 24 backlinks.
This page only has few backlinks from 20 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.hentzen.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.hentzen.com
Hentzen Coatings

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
coatings65%Check
Hentzen Coatings63%Check
Hentzen61%Check
Powder Coatings51%Check
Industrial Coatings50%Check
Wood Coatings50%Check
performance50%Check
High-performance50%Check
challenge50%Check
perform50%Check
Show more keywords and terms

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