Henkel-northamerica.com - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
98% 
Page structure
83% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
143.50 kB
Words
1404
Media files
34
Number of links
175 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
The meta description is too long: 2902 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.henkel-northamerica.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleHenkel
descriptionBuilding on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
viewportwidth=device-width, initial-scale=1
authorHenkel
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msvalidate.01Empty
robotsindex,follow
pbejs
langen
og:typewebsite
og:titleHome
og:urlhttps://www.henkel-northamerica.com/
og:imagehttps://www.henkel-northamerica.com/resource/image/833780/16x9/1280/720/229b9851b6acd65135ffee099a3bec4d/42F17561210C4B1349939AC073DEC0E2/henkel-logo.png
content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
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Page quality

Content
(Critically important)
This page contains 1404 words. That's ok.
27.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ab78/data/henkel-logo-standalone-svg.svgNo alt attribute provided
...ab78/data/henkel-logo-standalone-svg.svgNo alt attribute provided
...-brand-campaign-recyclability-1-3-2.webphenkel-brand-campaign-recyclability-1-3-2
...232336691C0BA48CD7/adhesive-foliage.webpadhesive-foliage
...BECB646054704A2/cgi-consumer-brands.webpAbstract image representing the Henkel business Consumer Brand which represents Hair and Laundry & Home Care.
...E89FC3F5F074E725F94A24/loctite-logo.webpLoctite logo
...39B17B048DFB3114546C8E7A9/dial-logo.webpDial
...A15D1DAF79D03A4C8A99E1/snuggle-logo.webpSnuggle logo
...923676C24BD4C6DE87EE/bonderite-logo.webpBonderite logo
...0F8A37196701C/schwarzkopf-corporate.webpSchwarzkopf Logo
...623943956/henkel-purex-logo-2023-na.webphenkel-purex-logo-2023-na
...2D0F71A07C74B6783C7/technomelt-logo.webpTechnomelt
...ED2633734F5EA497906AA747/joico-logo.webpJoico logo
...72A5C4BD034B166A33C9A8D723/all-logo.webpall logo
...B6/persil-color-logo-2023-henkel-na.webppersil-color-logo-2023-henkel-na
.../2025-07-08-lindsay-lohan-x-skp-jpg.webpLindsay Lohan
...60E044/2025-07-01-rajat-agarwal-jpg.webpRajat Agarwal
...E89F63B607845021/2025-05-30-all-jpg.webpall® free clear Laundry Detergent is Helping Care for Skin... in the Laundry Room
...06-11-pfg-devin-frank-and-katie-jpg.webpDevin Cathcart, Frank Ziegler, and Katie Schulze
...cgi-sustainability-biodiversity-uhd.webpEine transparente Kugel, in der eine Mischung aus biodiversen Materialien schwebt, symbolisiert Nachhaltigkeit.
...D7F/2025-05-21-pfg-megan-mckray-jpg.webpMegan McKray
...54E/13092021-henkel-website-preview.webp13092021-henkel-website-preview

Page structure

H1 heading
(Critically important)
WHAT DOES IT TAKE TO BE A PIONEER?
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 WHAT DOES IT TAKE TO BE A PIONEER?
H2 Henkel at a Glance
H2 Latest Press Releases
H2 Spotlight News
H2 Jobs
H2 Corporate Statutory Compliance
H3 Social Media
H3 Reimagining & improving life every day
H3 Technology Center Bridgewater
H3 Sustainability Report 2024
H3 Apply now
H3 Company profile
H3 Henkel North America At a Glance
H3 Spotlight News Duplicate text
H3 Henkel Adhesive Technologies
H3 Henkel Consumer Brands
H3 Careers at Henkel
H4 Company
H4 Brands & Businesses
H4 Quick Links
H4 Company Duplicate text
H4 Brands & Businesses Duplicate text
H4 Quick Links Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/No Text
/No Text
/contact-usContact
/Anchor Add to my collection
/global-websites-henkelNorth America | Change Website
/contact-usContact our company
/my-collectionShow my collection (0)
/companyThis is Henkel
/companyThis is Henkel Who is Henkel and what drives us? What unites us all at Henkel is our purpose "Pioneers at heart for the good of generations" and a common str...
/company/downloads-and-publica...Downloads & Publications
/company/locationsLocations & addresses
/contact-usText duplicate Contact
/companyText duplicate This is Henkel
/company/corporate-cultureCorporate Culture
/company/strategyStrategic Framework
/company/henkel-brandHenkel Brand
/company/management-boardManagement
/company/governance-and-compli...Governance & Compliance
/company/diversity-and-inclusionDiversity & Inclusion
/company/milestones-and-achiev...Milestones & Achievements
/company/henkel-and-u-s-soccer...U.S. Soccer Partnership
/company/partnersPartners & Suppliers
/company/governance-and-compli...Text duplicate Governance & Compliance
/company/governance-and-compli...Corporate Compliance
/company/governance-and-compli...Whistleblower Process and Compliance Hotline
/company/milestones-and-achiev...Text duplicate Milestones & Achievements
/company/milestones-and-achiev...History
/company/milestones-and-achiev...Awards and Recognition
/company/partnersText duplicate Partners & Suppliers
/company/partners/patent-holdersPatent Holders
/company/partners/supplier-reg...Supplier Registration Portal
/company/henkel-brandReimagining & improving life every day Today and for generations to come. Through our brands and technologies, across our teams around the world. Explore more
IMG-ALT henkel-brand-campaign-recyclability-4-3
/brands-and-businessesOur Businesses
/brands-and-businessesOur Businesses Discover the brands from our business units Henkel Adhesive Technologies and Henkel Consumer Brands. Learn more
https://mysds.henkel.com/index...New window External Subdomain Anchor Data Sheets
/brands-and-businessesText duplicate Our Businesses
/brands-and-businesses/adhesiv...Henkel Adhesive Technologies
/brands-and-businesses/consume...Henkel Consumer Brands
/brands-and-businesses/adhesiv...Text duplicate Henkel Adhesive Technologies
/brands-and-businesses/adhesiv...About us
/brands-and-businesses/adhesiv...Driving Sustainability
/brands-and-businesses/adhesiv...Research & Development
/brands-and-businesses/adhesiv...Open Innovation & Venturing
/brands-and-businesses/consume...Text duplicate Henkel Consumer Brands
/brands-and-businesses/consume...Text duplicate About us
/brands-and-businesses/consume...Text duplicate Driving Sustainability
/brands-and-businesses/consume...Text duplicate Research & Development
/brands-and-businesses/adhesiv...New window Technology Center Bridgewater The Technology Center Bridgewater, an innovation and customer center for the NAMX region, offers world class analytical and rhe...
IMG-ALT photo-technology-center-bridgewater-infinity-room-2-
/sustainabilitySustainability
/sustainabilitySustainability As sustainability leaders, we aim to pioneer new solutions for sustainable development while continuing to shape our business responsibly and ...
/sustainability/thriving-commu...Researchers’ World
/sustainabilityText duplicate Sustainability
/sustainability/strategyStrategy
/sustainability/transformation...Transformational Impact
/sustainability/regenerative-p...Regenerative Planet
/sustainability/thriving-commu...Thriving Communities
/sustainability/trusted-partnerTrusted Partner
/sustainability/corporate-citi...Corporate Citizenship
/sustainability/regenerative-p...Text duplicate Regenerative Planet
/sustainability/regenerative-p...Climate
/sustainability/regenerative-p...Circular Economy
/sustainability/thriving-commu...Text duplicate Thriving Communities
/sustainability/thriving-commu...Text duplicate Researchers’ World
/sustainability/thriving-commu...Sustainability Ambassador Program
/sustainability/trusted-partnerText duplicate Trusted Partner
/sustainability/trusted-partne...Responsible Sourcing
https://www.henkel.com/resourc...New window Nofollow External Subdomain Sustainability Report 2024 (4.51 MB)
/digitalizationDigitalization
/digitalizationDigitalization New business and collaboration models, the creation of unique customer experiences and the smart use of data and technology: we are shaping th...
/digitalizationText duplicate Digitalization
/digitalization/tech-driven-bu...Tech-driven Business Models
/digitalization/innovation-thr...Innovation through Cooperation
/digitalization/digital-transf...Digital Transformation
/digitalization/digital-transf...Text duplicate Digital Transformation
/digitalization/digital-transf...Henkel dx Berlin Hub
/spotlightSpotlight News
/spotlightSpotlight News Discover stories, expert articles and news from Henkel North America on topics including sustainability and innovation via Spotlight News. Lea...
/spotlightText duplicate Spotlight News
/spotlight/shaping-a-sustainab...Shaping a sustainable future
/spotlight/innovationDriving impactful innovations
/careersCareers
/careersCareers Dare to make an impact? Join our team of pioneers and make your mark on the future with us. Learn more
/careersText duplicate Careers
/careers/why-henkelWhy Henkel
/careers/teams-and-locationsTeams & Locations
/careers/internshipsInternships
/careers/jobs-and-applicationJobs & Application
/careers/jobs-and-application/faqCareers FAQ
/careers/internshipsText duplicate Internships
/careers/internships/case-comp...One-Day Case Competition
/careers/internships/rotationa...Rotational Programs
/careers/jobs-and-applicationText duplicate Jobs & Application
/careers/jobs-and-application/...Application & Selection
/careers/jobs-and-application/faqText duplicate Careers FAQ
/careers/jobs-and-applicationApply now Learn more
IMG-ALT 13092021-henkel-website-preview
/pressPress
/pressPress For journalists, our Press and Media Relations team offers the latest press releases and background information on a variety of topics as well as image...
/press/press-releases-and-kitsAll Press Releases
/press/download-center/publica...Publications
/pressText duplicate Press
/press/press-releases-and-kitsPress Releases & Kits
/press/facts-and-figuresFacts & Figures
/press/download-centerDownload Center
/press/facts-and-figuresText duplicate Facts & Figures
/press/facts-and-figures/compa...Company Profile
/press/facts-and-figures/resea...Researchers' World
/press/download-centerText duplicate Download Center
/press/download-center/publica...Text duplicate Publications
/press/download-center/footageFootage
/press/facts-and-figures/compa...Company profile Almost 150 years of company history, around 47,000 employees and two business units – people from all over the world trust Henkel´s brands an...
IMG-ALT Regional headquarters in Rocky Hill, Connecticut, USA
/contact-usText duplicate Contact
/Anchor Text duplicate Add to my collection
/global-websites-henkelText duplicate North America | Change Website
/company/henkel-brandExplore more
/companyLearn more
/spotlightText duplicate Learn more
/brands-and-businesses/adhesiv...Henkel Adhesive Technologies Henkel is the leading solution provider for adhesives, sealants and functional coatings worldwide. Learn more
IMG-ALT adhesive-foliage
/brands-and-businesses/consume...Henkel Consumer Brands Our portfolio focuses on two core categories Laundry & Home Care and Hair. It is a multicategory platform including top brands such as...
IMG-ALT Abstract image representing the Henkel business Consumer Brand which represents Hair and Laundry & Home Care.
/brands-and-businesses/loctite...More info
IMG-ALT Loctite logo
/brands-and-businesses/dial-56...Text duplicate More info
IMG-ALT Dial
/brands-and-businesses/snuggle...Text duplicate More info
IMG-ALT Snuggle logo
/brands-and-businesses/bonderi...Text duplicate More info
IMG-ALT Bonderite logo
/brands-and-businesses/schwarz...Text duplicate More info
IMG-ALT Schwarzkopf Logo
/brands-and-businesses/purex-5...Text duplicate More info
IMG-ALT henkel-purex-logo-2023-na
/brands-and-businesses/technom...Text duplicate More info
IMG-ALT Technomelt
/brands-and-businesses/joico-8...Text duplicate More info
IMG-ALT Joico logo
/brands-and-businesses/all-740912Text duplicate More info
IMG-ALT all logo
/brands-and-businesses/persil-...Text duplicate More info
IMG-ALT persil-color-logo-2023-henkel-na
/press/press-releases-and-kits...Jul 15, 2025 - Press Release Henkel Named as a 2025 Best Place to Work for Disability Inclusion by Disability:IN and The American Association of People with ...
IMG-ALT Disability Index 2025 Logo
/press/press-releases-and-kits...Jul 8, 2025 - Press Release Schwarzkopf Unveils Lindsay Lohan as Newest Brand Ambassador Schwarzkopf, an authority in hair for over 125 years, is proud to an...
IMG-ALT Lindsay Lohan
/press/press-releases-and-kits...Jul 1, 2025 - Press Release Henkel appoints North America President Henkel, a leading manufacturer of well-known consumer and industrial brands, such as all®...
IMG-ALT Rajat Agarwal
/press/press-releases-and-kits...May 30, 2025 - Press Release all® free clear Laundry Detergent is Helping Care for Skin... in the Laundry Room all® free clear laundry detergent – the #1 der...
IMG-ALT all® free clear Laundry Detergent is Helping Care for Skin... in the Laundry Room
/press/press-releases-and-kitsView all Press Releases
/spotlight/2025-11-06-pioneers...Jun 11, 2025 - Story Meet Devin, Frank and Katie: The Trio Making a Positive Impact for Generations Devin Cathcart, Frank Ziegler, and Katie Schulze connecte...
IMG-ALT Devin Cathcart, Frank Ziegler, and Katie Schulze
/spotlight/2025-05-06-henkel-p...Jun 5, 2025 - Story Henkel Production Sites: On the Front Lines of Sustainability World Environment Day 2025 – Sustainability in Operations Sustainability Le...
IMG-ALT Eine transparente Kugel, in der eine Mischung aus biodiversen Materialien schwebt, symbolisiert Nachhaltigkeit.
/spotlight/2025-15-05-pioneers...May 15, 2025 - Story Meet Megan McKray: A Champion for Working Parents and Caregivers Megan McKray is dedicated to fostering a strong sense of community in t...
IMG-ALT Megan McKray
/spotlightView all News
/careers/jobs-and-application/...Key Account Manager - Power & Industrial Automation − United States, Chicago, United States, Springfield, United States, Charlotte, United States, Salisbury,...
/careers/jobs-and-application/...Senior Brand Manager − United States, Westlake, OH, Adhesive Technologies
/careers/jobs-and-application/...Scientist − United States, Bridgewater, NJ, Adhesive Technologies
/careers/jobs-and-applicationText duplicate Jobs & Application
/careersCareers at Henkel Find out more about working at Henkel Learn more
IMG-ALT 13092021-henkel-website-preview
/company/governance-and-compli...CPSIA Compliance Certification
/company/governance-and-compli...California Transparency in Supply Chains Act of 2010
/company/governance-and-compli...Conflict Minerals Statement
/company/governance-and-compli...Fragrance Ingredients
/company/governance-and-compli...Interpreting Henkel product codes
/IMG-ALT Henkel footer logo
/global-websites-henkelText duplicate North America | Change Website
/company?pageIDAbout Henkel
/company/henkel-brand?pageIDText duplicate Henkel Brand
/press/facts-and-figures?pageIDText duplicate Facts & Figures
/press/press-releases-and-kits...Latest Press Releases
https://www.henkel.com/investo...External Subdomain Annual Report
https://www.henkel.com/resourc...New window Nofollow External Subdomain Sustainability Report (4.51 MB)
/brands-and-businesses/adhesiv...Text duplicate Henkel Adhesive Technologies
/brands-and-businesses/consume...Text duplicate Henkel Consumer Brands
https://mysds.henkel.com/index...New window External Subdomain Anchor SDS, TDS, RoHS, RDS, Product Information
/company/governance-and-compli...Text duplicate Corporate Compliance
/careers/jobs-and-application?...Text duplicate Jobs & Application
/press/download-center?pageIDText duplicate Downloads & Publications
/contact-us?pageIDContact us
/company?pageIDText duplicate About Henkel
/company/henkel-brand?pageIDText duplicate Henkel Brand
/press/facts-and-figures?pageIDText duplicate Facts & Figures
/press/press-releases-and-kits...Text duplicate Latest Press Releases
https://www.henkel.com/investo...External Subdomain Text duplicate Annual Report
https://www.henkel.com/resourc...New window Nofollow External Subdomain Text duplicate Sustainability Report (4.51 MB)
/brands-and-businesses/adhesiv...Text duplicate Henkel Adhesive Technologies
/brands-and-businesses/consume...Text duplicate Henkel Consumer Brands
https://mysds.henkel.com/index...New window External Subdomain Anchor Text duplicate SDS, TDS, RoHS, RDS, Product Information
/company/governance-and-compli...Text duplicate Corporate Compliance
/careers/jobs-and-application?...Text duplicate Jobs & Application
/press/download-center?pageIDText duplicate Downloads & Publications
/contact-us?pageIDText duplicate Contact us
/contact-usText duplicate Contact
https://twitter.com/Henkel_NANew window External Join us on Twitter
IMG-ALT Join us on Twitter Icon
https://facebook.com/henkelNew window External Join us on Facebook
IMG-ALT Join us on Facebook Icon
https://www.linkedin.com/compa...New window External Subdomain Join us on LinkedIn
IMG-ALT Join us on LinkedIn Icon
https://www.instagram.com/henkelNew window External Subdomain Join us on Instagram
IMG-ALT Join us on Instagram Icon
https://youtube.com/henkelNew window External Join us on YouTube
IMG-ALT Join us on YouTube Icon
/sitemap-us?pageIDSitemap
/contact-us?pageIDText duplicate Contact
/terms-of-use-na?pageIDTerms of use
/privacy-statement-na?pageIDPrivacy Policy
/ca-privacy-rights?pageIDCA Privacy Notice
/consumer-health-data-privacy-...Consumer Health Data Privacy Notice
https://henkelprivacy.exterro....New window External Subdomain Do Not Sell or Share My Personal Information
/privacy-statement-na?pageID© 2025 Henkel Corporation. ALL RIGHTS RESERVED

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.henkel-northamerica.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (144 kB).

HTTP Response Header

NameValue
dateTue, 22 Jul 2025 22:54:01 GMT
content-typetext/html;charset=UTF-8
content-length31278
expiresWed, 23 Jul 2025 01:04:01 GMT
cache-controlmax-age=600
varyOrigin,Access-Control-Request-Method,Access-Control-Request-Headers,Accept-Encoding
x-frame-optionsDENY
content-languageen-US
content-encodinggzip
x-ua-compatibleIE=edge
age424
accept-rangesbytes
content-security-policyframe-ancestors 'self' www.cv.ee cv.ee www.cv.lv cv.lv www.prakse.lv prakse.lv https://www.fritz-henkel.com https://fritz-henkel.com dm.henkel-dam.com;
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/2

External factors

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www.henkel-northamerica.com
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Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.

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KeywordResultRecheck
Henkel70%Check
Henkel Consumer63%Check
Henkel Adhesive Technologies59%Check
Brand58%Check
Henkel North America58%Check
brands56%Check
business56%Check
consumer brands56%Check
Consumer54%Check
Businesses54%Check
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