Hellofresh.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
31% 
Page structure
70% 
Link structure
73% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
949.10 kB
Words
558
Media files
32
Number of links
60 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HelloFresh: #1 Recipe Box Delivery Service - Dinner is Solved
The length of the page title is perfect. (556 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UK's Leading Recipe Box | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!
The length of the meta description is perfect. (927 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hellofresh.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
apple-mobile-web-app-titleHelloFresh: #1 Recipe Box Delivery Service - Dinner is Solved
descriptionUK's Leading Recipe Box | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!
theme-color#FAF8F3
msapplication-TileColor#FAF8F3
thumbnailhttps://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
authorHelloFresh
keywordscooking, HelloFresh
robotsindex,follow
countryGB
google-site-verificationDLC9R-MTIjmqRnz6_xefCb9mUKIFQawnyLyVqrSXm20
next-head-count66
urlhttps://www.hellofresh.co.uk/
langen-gb
twitter:cardsummary_large_image
twitter:descriptionUK's Leading Recipe Box | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!
twitter:titleHelloFresh: #1 Recipe Box Delivery Service - Dinner is Solved
twitter:imagehttps://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
twitter:domainhttps://www.hellofresh.co.uk/
twitter:urlhttps://www.hellofresh.co.uk/
og:urlhttps://www.hellofresh.co.uk/
og:titleHelloFresh: #1 Recipe Box Delivery Service - Dinner is Solved
og:descriptionUK's Leading Recipe Box | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!
og:site_nameHelloFresh
og:localeen-GB
og:imagehttps://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
og:image:altHelloFresh
og:image:width1140
og:image:height600
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 6 text duplicates on this page:
  • Duplicate 1: My little chef helping me make dinner tonight and trying out some of h...
  • Duplicate 2: Had this amazing @hellofreshuk creamy mushroom pasta at a friends hous...
  • Duplicate 3: We had a cooking class yesterday and we had such an amazing time. 😁 Th...
The average number of words per sentence of 38.5 words is high.
This page contains 558 words. That's ok.
29.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (949.1 kB).
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...resh_website/logo/Hello_Fresh_Lockup.pngHelloFresh
...resh_website/logo/Hello_Fresh_Lockup.pngHelloFresh
...e/au/cms/contentful/InstagramPeople.jpegNo alt attribute provided
...dingpages/Instagram/AilinscatUpdate2.pngNo alt attribute provided
...ding_pages/resolution/IG-Creamypasta.pngNo alt attribute provided
...homepage/Instagram/kidscookingedited.jpgNo alt attribute provided
...e/au/cms/contentful/InstagramPeople.jpegNo alt attribute provided
...dingpages/Instagram/AilinscatUpdate2.pngNo alt attribute provided
...ding_pages/resolution/IG-Creamypasta.pngNo alt attribute provided
...homepage/Instagram/kidscookingedited.jpgNo alt attribute provided
.../cms/homepage/image_columns/hiw-1-v2.pngNo alt attribute provided
.../cms/homepage/image_columns/hiw-2-v2.pngNo alt attribute provided
...esh_website/cms/Genie/HIW+section_V1.pngNo alt attribute provided
.../cms/homepage/image_columns/hiw-4-v3.pngNo alt attribute provided
...2App_HP_App-Install-Banner_F4L_Q2-25.pngapp market qr code image
.../us/cms/ER/badges/playstore-badge-en.pnggoogle-play-badge
...ding-pages/Pages/iPhone8plus-UK-01+1.pngapp install image
...ge/main_section/mobile_goodforyou-v2.pngGood for <strong>you</strong>. Better for the <strong>planet.</strong><br />Best for your <strong>wallet.</strong>
...page/homepage to Contentful/busyweek.pngNo alt attribute provided
...epage to Contentful/impressyourguest.pngNo alt attribute provided
...omepage to Contentful/deliciousextra.pngNo alt attribute provided
...mepage to Contentful/specialoccasion.pngNo alt attribute provided
...com/payments/icons/mc_transparent_bg.svgMaster Card payment method image
...lofresh.com/payments/icons/visa_logo.svgVisa payment method image
...fresh.com/payments/icons/discovernet.svgDiscover Net payment method image
...lofresh.com/payments/icons/amex_logo.svgAmerican Express payment method image
...yments/icons/paypal_transparent_bg_2.svgPaypal payment method image
...com/payments/icons/mc_transparent_bg.svgMaster Card payment method image
...lofresh.com/payments/icons/visa_logo.svgVisa payment method image
...fresh.com/payments/icons/discovernet.svgDiscover Net payment method image
...lofresh.com/payments/icons/amex_logo.svgAmerican Express payment method image
...yments/icons/paypal_transparent_bg_2.svgPaypal payment method image

Page structure

H1 heading
(Critically important)
WE SAVE YOU SERIOUS STRESS
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 WE SAVE YOU SERIOUS STRESS
H1 Get started
H2 Fresh from the 'gram
H2 How it works
H2 Meal planning made easy with our app
H2 Good for you. Better for the planet.Best for your wallet.
H2 Your box, your way
H2 For busy weeknights
H2 Impress your guests
H2 Add delicious Extras
H2 For special occasions
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hellofresh.co.uk/Anchor Skip to main content
https://www.hellofresh.co.uk/IMG-ALT HelloFresh
/plansOur Recipe Boxes
/about/how-it-worksSubdomain How It Works
/about/delivery-areasSubdomain Delivery Areas
/menusOn The Menu
/recipesSubdomain Recipe Hub
/recipes/vegetarian-recipesSubdomain Vegetarian Recipes
/recipes/kid-friendly-recipesSubdomain Family-Friendly Recipes
/storiesSubdomain Blog
/food-boxSubdomain Food Box
/food-box/meal-delivery-for-on...Subdomain Meal Boxes for One
/food-box/family-meal-planSubdomain Family Meal Boxes
/food-box/vegetarian-meal-deli...Subdomain Vegetarian Meal Delivery
/food-box/menu-and-plansSubdomain Weekly Menu and Plans
/about/sustainabilitySustainability
https://www.hellofresh.co.uk/giftGift Cards
/loginLog in
https://www.hellofresh.co.uk/Text duplicate IMG-ALT HelloFresh
/loginText duplicate Log in
/plansOur Plans
/about/how-it-worksText duplicate How It Works
/menusOur Menus
/food-boxSubdomain Our Food Boxes
/recipesSubdomain Our Recipes
/recipes/vegetarian-recipesSubdomain Text duplicate Vegetarian Recipes
/storiesSubdomain Text duplicate Blog
/about/faqFAQs
/contact-usContact Us
/about/sustainabilityText duplicate Sustainability
https://www.hellofresh.co.uk/giftText duplicate Gift Cards
https://www.hellofresh.co.uk/Get Offer
/plans?c=GM-2LF8L&discount_com...Learn more
https://app.adjust.com/jsr?url...External Subdomain IMG-ALT google-play-badge
/plans?c=GM-2LF8L&discount_com...Get started
/plans?c=GM-2LF8L&discount_com...See our menus
https://helloperks.yourperx.com/New window External Subdomain HelloPerkX
https://www.hellofresh.co.uk/giftNew window Gift cards
/pages/unidaysNew window Unidays
https://connect.studentbeans.c...New window External Subdomain Student Beans / Graduates
https://app.totum.com/student-...New window External Subdomain TOTUM
/recipesNew window Recipes
/storiesNew window Subdomain Text duplicate Blog
https://secure.gocertify.me/at...New window External Subdomain Key Workers Discount
https://secure.gocertify.me/at...New window External Subdomain The Felix Project
https://www.hellofresh.co.uk/Cookie Settings
https://www.hellofreshgroup.com/New window External Subdomain HelloFresh Group
https://careers.hellofresh.com/New window External Subdomain Careers
/about/pressNew window Press
/about/working-at-hellofresh/New window Subdomain Working at HelloFresh UK
https://docs.google.com/forms/...New window External Subdomain Partner
/about/influencer-programNew window Influencers
/about/affiliatesNew window Affiliates
/about/contact-usNew window Text duplicate Contact Us
/about/faqNew window Help Centre and FAQs
https://hubspot.hellofresh.com...New window External Subdomain Partnerships Inquiries
https://helloperks.yourperx.com/New window External Subdomain Text duplicate HelloPerkX
https://www.hellofresh.co.uk/giftNew window Text duplicate Gift cards
/pages/unidaysNew window Text duplicate Unidays
https://connect.studentbeans.c...New window External Subdomain Text duplicate Student Beans / Graduates
https://app.totum.com/student-...New window External Subdomain Text duplicate TOTUM
/recipesNew window Text duplicate Recipes
/storiesNew window Subdomain Text duplicate Blog
https://secure.gocertify.me/at...New window External Subdomain Text duplicate Key Workers Discount
https://secure.gocertify.me/at...New window External Subdomain Text duplicate The Felix Project
https://www.hellofresh.co.uk/Text duplicate Cookie Settings
https://www.hellofreshgroup.com/New window External Subdomain Text duplicate HelloFresh Group
https://careers.hellofresh.com/New window External Subdomain Text duplicate Careers
/about/pressNew window Text duplicate Press
/about/working-at-hellofresh/New window Subdomain Text duplicate Working at HelloFresh UK
https://docs.google.com/forms/...New window External Subdomain Text duplicate Partner
/about/influencer-programNew window Text duplicate Influencers
/about/affiliatesNew window Text duplicate Affiliates
/about/contact-usNew window Text duplicate Contact Us
/about/faqNew window Text duplicate Help Centre and FAQs
https://hubspot.hellofresh.com...New window External Subdomain Text duplicate Partnerships Inquiries
/about/termsandconditionsNew window Terms and Conditions
/about/privacyNew window Privacy
/about/modern-slavery-act-stat...New window Modern Slavery Statement
https://cdn.hellofresh.com/gb/...New window External Subdomain Gender Pay Gap Report
https://cdn.hellofresh.com/gb/...New window External Subdomain UK Tax Strategy
https://www.facebook.com/Hello...New window External Subdomain No Text
https://twitter.com/HelloFreshUKNew window External No Text
https://instagram.com/hellofre...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hellofresh.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (949 kB).

HTTP Response Header

NameValue
dateTue, 27 May 2025 12:20:33 GMT
content-typetext/html; charset=utf-8
cf-ray9465778a39cc6fc9-CDG
cf-cache-statusEXPIRED
cache-controlpublic, max-age=14400
content-languageen-GB
expiresTue, 27 May 2025 16:20:33 GMT
set-cookie56 Characters
strict-transport-securitymax-age=63072000
varyAccept-Encoding
x-content-type-optionsnosniff
x-matched-path/landing-pages/[...page]
x-powered-byNext.js
x-vercel-cacheMISS
x-vercel-idcdg1::dub1::rxsv7-1748348433081-4ca8678c1736
server-timingcf-cache-status;desc=EXPIRED, vercel-cache-status;desc=MISS
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 887 referring domains.
This page has 3,293 backlinks.
This page has backlinks from 708 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /box-week*
Disallow: /images/intfood/thermomix/HF_icon_thermomix.svg*
Disallow: /de/cms/Thermomix_Badge_rect_small.png*
Disallow: /at/cms/Thermomix_Badge_rect_small.png*
Disallow: /recipes/search/?q*
#Disallow: /my-account
#Disallow: /*?*page=
#Disallow: /*?*collection=
#Disallow: /*?*route=
#Disallow: /*?*email=
#Disallow: /*?*resetKey=
#Disallow: /*?*u=
#Disallow: /login
Allow: /my-account/deliveries/menu
Disallow: /about/homepage

Sitemap: https://www.hellofresh.co.uk/sitemap_index.xml
Sitemap: https://www.hellofresh.co.uk/sitemap_others.xml
Sitemap: https://www.hellofresh.co.uk/sitemap_recipe_pages.xml
Sitemap: https://www.hellofresh.co.uk/sitemap_recipe_collections.xml
Sitemap: https://www.hellofresh.co.uk/sitemap_transactional_pages.xml
Sitemap: https://www.hellofresh.co.uk/sitemap_stories.xml

Similar sites

Search preview

www.hellofresh.co.uk
HelloFresh: #1 Recipe Box Delivery Service - Dinner is Solved
UK's Leading Recipe Box | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fresh77%Check
Box62%Check
HelloFresh61%Check
Recipe Box60%Check
Recipe58%Check
Delivery58%Check
Free Delivery52%Check
Get50%Check
SAVE50%Check
started50%Check
Show more keywords and terms

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