Heidelbergmaterials.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
89% 
Page structure
71% 
Link structure
87% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
103.60 kB
Words
834
Media files
20
Number of links
94 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Heidelberg Materials UK | Heidelberg Materials UK
There are word repetitions in the page title.
The length of the page title is perfect. (452 pixels out of 580 max pixel length)
Meta description
(Critically important)
We are a leading supplier of heavy building materials to the construction industry including aggregates, ready-mixed concrete, and cement-related materials.
The length of the meta description is perfect. (961 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.heidelbergmaterials.co.uk/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
The href language et, lt, lv is specified more than once in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe are a leading supplier of heavy building materials to the construction industry including aggregates, ready-mixed concrete, and cement-related materials.
silktide-cmsaJT8QG7FH55Pi2GItLlZ7oa1tK9jO6J6T9z0JP3LLBd8mBgoOdK+eo5LGZ67krimmZYVqlgLW5N5HHogzbSs3ZQXTaMyLi2ggbhJMi5FFRwr2bCuIrr+HqqjTxDvD5sORSm0VSiqppXva/pElhhWw8oyI+auA9danWin3FepPyQ=
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameHeidelberg Materials UK
og:typearticle
og:urlhttps://www.heidelbergmaterials.co.uk/en/hanson-uk
og:titleHeidelberg Materials UK
og:descriptionHeidelberg Materials UK is a leading supplier of heavy building materials to the construction industry. We produce aggregates (crushed rock, sand and gravel), ready-mixed concrete, asphalt, cement and cement related materials.
og:imagehttps://www.heidelbergmaterials.co.uk/sites/default/files/2024-05/heidelberg-materials-uk-request-a-quote.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 834 words. That's ok.
25.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fault/files/logo/HeidelbergMaterials.svgLogo Heidelberg Materials
...delberg-materials-uk-request-a-quote.jpgRequest a quote
...les/2023-11/evozero_hero_1920x1080_2.pngTwo people with skateboards in a concrete skate park, one is doing a jump, sea in the background
...efault/files/2023-09/net-zero-carbon.jpgCommitted to reaching net zero carbon by 2050
...default/files/2022-10/950-aggregates.jpgAggregates
...lberg-materials-uk-asphalt-drone-2_0.jpgAsphalt
...023-09/heidelberg-materials-uk- (37).jpgNo alt attribute provided
...efault/files/2022-09/950-contracting.jpgNo alt attribute provided
...3-09/heidelberg-materials-uk- (65)_0.jpgNo alt attribute provided
...ault/files/2024-03/recycling-block_0.jpgHeidelberg Materials UK Recycling
...023-09/heidelberg-materials-uk- (44).jpgNo alt attribute provided
/sites/default/files/2024-03/hm-video_1.jpgHeidelberg Materials UK products
.../2024-10/evobuild-front-page-image_0.jpgevoBuild
...iles/2024-10/evozero-frontpage-image.jpgevoZero
/sites/default/files/2024-07/padeswood.jpgNo alt attribute provided
...lt/files/2023-09/concrete-calculator.jpgNo alt attribute provided
...t/files/2023-09/asphalt-calculator_0.jpgAsphalt calculator
...fault/files/2022-10/hanson-locations.jpgNo alt attribute provided
...VERSITY-WEBSITE-HEADER-1920x720-AW-1.jpgNo alt attribute provided
Video URLWidthHeight
...-03/Heidelberg Materials UK products.mp4

Page structure

H1 heading
(Critically important)
Heidelberg Materials UK
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Heidelberg Materials UK
H2 evoZero
H2 Products and services
H2 Aggregates
H2 Asphalt
H2 Cement and GGBS
H2 Contracting services
H2 Ready-mixed concrete
H2 Recycling
H2 Packed products
H2 Heidelberg Materials UK products
H2 evoBuild
H2 evoZero Duplicate text
H2 Latest news
H2 Tools and calculators
H2 Heidelberg Materials
H3 We produce aggregates (crushed rock, sand and gravel), ready-mixed concrete, asphalt, cement and cement related products, and recycled materials.
H3 The world's first carbon captured net-zero cement.
H3 Top award recognises commitment to Armed Forces
H3 Horton quarry rail link reopens after 60 years
H3 New asphalt pavers will help cut carbon emissions
H3 Padeswood Carbon capture and storage (CCS)
H3 Ready-mixed concrete calculator
H3 Asphalt calculator
H3 Our principal markets are the major conurbations in England and Wales and the central belt of Scotland.
H3 Working with us is about being part of something big – with more than 300 sites across the UK and over 3,500 employees in a wide range of roles, we have opportunities for all.
H5 Follow us on
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
/enAnchor Skip to main content
/enIMG-ALT Logo Heidelberg Materials
/en/productsProducts Overview
/en/evozeroevoZero net-zero carbon captured cement
/en/evobuild-overviewevoBuild sustainable products
/en/products/aggregatesAggregates
/en/products/asphaltAsphalt
/en/products/cementCement and GGBS
/en/packed-productsPacked Products
/en/ready-mixed-concreteReady-Mixed concrete
/en/servicesServices Overview
/en/contracting-servicesContracting services
/en/recyclingRecycling
/en/sectorsSectors Overview
/en/sectors/agricultureAgriculture
/en/sectors/commercial-residen...Commercial, residential and industrial
/en/sectors/energyEnergy
/en/sectors/road-rail-and-portsRoad, rail and ports
/en/sectors/flood-and-coastal-...Sea and flood defence
/en/sectors/tunnellingTunnelling
/en/sectors/waste-treatmentWaste treatment
/en/hs2HS2
/en/major-projects-teamMajor projects team
/en/sustainabilitySustainability Overview
/en/sustainability/reportSustainability 2024 Report
/en/sustainability/2030-commit...2030 Sustainability Commitments
/en/socialvalueSocial value
/en/sustainability-policySustainability policy
/en/sustainability/site-biodiv...Site biodiversity action plans
/en/committed-to-reaching-net-...Committed to reaching net zero carbon by 2050
/en/ppn-0621-carbon-reduction-...PPN 06/21 carbon reduction plan
/en/letstalksustainabilityLet's Talk Sustainability
/en/digital-solutionsDigital solutions Overview
/en/digital-solutions/load-ass...Load Assurance
/en/digital-solutions/onsiteOnSite
/en/digital-solutions/hubHub
/en/customer-supportTools and resources Overview
/en/sector-case-studiesCase Studies
/en/document-downloadsDocument download centre
/contact-us/book-a-cpd-present...Request a CPD booking
https://applyforcredit.heidelb...External Subdomain Request a credit account
/en/technical-supportTechnical support
/en/tools-and-calculatorsTools and calculators
/en/ukca-mark-search-and-requestsUKCA Marking
/en/webinarsWebinars
/en/location-finderLocations Overview
/en/location-finderLocation finder
https://www.communities.heidel...New window External Subdomain Community pages
/en/contact-usContact us Overview
/en/customer-service-contactsCustomer service contacts
/en/contact-us/formContact form
/en/corporate-contactsMarketing and communication
/en/sales-contacts-area-mapsSales Contacts Area Maps
https://www.careers.heidelberg...External Subdomain Careers
/en/about-usAbout us Overview
/en/about-us/profileProfile
/en/about-us/purpose-and-culturePurpose and culture
/en/about-us/managementManagement
/en/about-us/historyHistory
/en/about-us/company-structureCompany structure
/en/about-us/news-and-eventsNews
https://www.heidelbergmaterial...External Subdomain Worldwide
https://api.whatsapp.com/send?...New window External Subdomain No Text
https://twitter.com/intent/twe...New window External No Text
https://www.facebook.com/share...New window External Subdomain No Text
https://www.xing.com/spi/share...New window External Subdomain No Text
https://www.linkedin.com/share...New window External Subdomain No Text
/en/request-a-quoteNew window Nofollow Subdomain Request a quote
https://www.evozero.com/New window Nofollow External Subdomain Trivial anchor text
Read more
/en/products/aggregatesText duplicate Aggregates
/en/products/asphaltText duplicate Asphalt
/en/products/cementCement
/en/contracting-servicesContracting Services
/en/ready-mixed-concreteReady-mixed Concrete
/en/recyclingText duplicate Recycling
/en/packed-productsNew window Text duplicate Packed Products
/en/evobuildLearn more
/en/evozeroText duplicate Learn more
/en/news-and-events/gold-award...Top award recognises commitment to Armed Forces
/en/news-and-events/horton-qua...Horton quarry rail link reopens after 60 years
/en/news-and-events/new-asphal...New asphalt pavers will help cut carbon emissions
https://www.padeswoodccs.co.uk/enExternal Subdomain Learn more about the project
/en/tools/ready-mix-concrete-v...Use the calculator
/en/tools/asphalt-calculatorText duplicate Use the calculator
/hanson-location-finderFind a Heidelberg Materials location near you
/node/7825concrete
/products/aggregates/bulk-cons...aggregates
/node/6650asphalt
/node/6651cement
/en/products/evobuild-low-carb...evoBuild low carbon GGBS
A-TITLE evoBuild low carbon GGBS
https://www.recycling.heidelbe...New window Nofollow External Subdomain recycling
/contracting-servicescontracting services.
/node/7511Contact us today
https://www.careers.heidelberg...New window External Subdomain Visit our careers website
/en/privacy-policyPrivacy Policy
/en/cookiesCookie Policy
/en/terms-and-conditions-of-us...Terms and Conditions of Use Policy
/en/insurance-policy-details-a...Insurance Policy Details
/en/tax-policyTax Policy
/en/modern-slavery-statementModern Slavery Statement
/en/terms-and-conditions-of-saleStandard conditions of sale
/en/guide-to-our-trading-namesTrading divisions
/en/section-172-statementsSection 172 Statements
/en/speakupSpeakUp®
/en/gender-pay-gap-reportGender Pay Gap Report
https://www.careers.heidelberg...External Subdomain Text duplicate Careers
https://www.communities.heidel...External Subdomain Communities
https://www.drivers.heidelberg...External Subdomain Drivers
https://www.pensions.heidelber...External Subdomain Pensioners
https://www.bristolandavontran...New window External Subdomain B&A Group
https://www.mickgeorge.co.uk/New window External Subdomain Mick George
https://www.mqp.co.uk/External Subdomain MQP
https://www.padeswoodccs.co.uk/External Subdomain Padeswood CCS
/en/ukca-markUKCA / CE Mark search
/en/document-downloads?asset_f...Certificates
https://hub.heidelbergmaterial...External Subdomain Text duplicate Hub
https://www.heidelbergmaterial...External Subdomain Text duplicate Worldwide
https://www.facebook.com/Heide...New window External Subdomain No Text
https://www.instagram.com/heid...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/hd_materia...New window External No Text
https://www.youtube.com/@Heide...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.heidelbergmaterials.co.uk/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (104 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 04:59:15 GMT
content-typetext/html; charset=UTF-8
content-length15051
cache-controlmax-age=300, public, s-maxage=2764800, stale-if-error=86400, stale-while-revalidate=60
content-languageen
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
strict-transport-securitymax-age=63072000
x-xss-protection1; mode=block
content-security-policyupgrade-insecure-requests; frame-ancestors 'self' https://*.etracker.com
last-modifiedWed, 30 Jul 2025 17:04:15 GMT
etag"1753895055-gzip"
content-encodinggzip
x-azure-ref20250731T045915Z-15b44575f4frmq55hC1FRAgk4w00000002h0000000001z2v
x-fd-int-roxy-purgeid66992229
x-cache-infoL1_T2
x-cacheTCP_HIT
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 396 referring domains.
This page has 1,854 backlinks.
This page has backlinks from 242 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Custom
Sitemap: https://www.heidelbergmaterials.co.uk/sitemap.xml

Similar sites

Search preview

www.heidelbergmaterials.co.uk
Heidelberg Materials UK | Heidelberg Materials UK
We are a leading supplier of heavy building materials to the construction industry including aggregates, ready-mixed concrete, and cement-related materials.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
materials87%Check
Heidelberg Materials81%Check
Materials UK81%Check
Heidelberg Materials UK79%Check
Heidelberg75%Check
Building Materials68%Check
heavy building materials61%Check
concrete58%Check
Aggregates58%Check
Ready-Mixed concrete56%Check
Show more keywords and terms

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Cookie Policy

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