Health.nsw.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
63% 
Page quality
79% 
Page structure
23% 
Link structure
57% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.50 s
File size
88.80 kB
Words
710
Media files
12
Number of links
166 internal / 42 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NSW Health
The page title is too short. (110 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The NSW public health system operates more than 220 public hospitals and provides community health and other public health services through a network of local health districts, specialty networks and organisations, known collectively as NSW Health.
The meta description is too long: 1550 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.health.nsw.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Australia
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GENERATORMicrosoft SharePoint
progidSharePoint.WebPartPage.Document
viewportwidth=device-width,initial-scale=1.0
msapplication-TileImage/Style%20Library/Design/favicon.ico
msapplication-TileColor#002664
theme-color#ffffff
msapplication-confighttps://www.health.nsw.gov.au/Style%20Library/Design/browserconfig.xml
keywordsNSW Health
descriptionThe NSW public health system operates more than 220 public hospitals and provides community health and other public health services through a network of local health districts, specialty networks and organisations, known collectively as NSW Health.
titleNSW Health - Home
langen
twitter:image:altNSW Government
twitter:imagehttps://www.health.nsw.gov.au/Style%20Library/Design/og-image.jpg
og:typewebsite
og:image:altNSW Government
og:imagehttps://www.health.nsw.gov.au/Style%20Library/Design/og-image.jpg
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 710 words. That's ok.
19.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/_layouts/15/images/spcommon.png?rev=43No alt attribute provided
/Style%20Library/Design/NSWHealth-logo.pngNSW Government – Health – logo
...HomePage_sliders/healthcare-anywhere.pngNo alt attribute provided
...ublishingImages/teenager-portal-tile.pngNo alt attribute provided
...lishingImages/HomePage_sliders/beach.jpgNo alt attribute provided
...shingImages/Hero/here-for-you-allied.pngNo alt attribute provided
/Style%20Library/SVG/twitter.svgNSW Health on Twitter
/Style%20Library/SVG/facebook.svgNSW Health on Facebook
/Style%20Library/SVG/linkedin.svgNSW Health on LinkedIn
/Style%20Library/SVG/youtube.svgNSW Health on YouTube
/Style%20Library/SVG/instagram.svgNSW Health on Instagram
/Style%20Library/SVG/tiktok.svgNSW Health on TikTok

Page structure

H1 heading
(Critically important)
NSW Health
Too many H1 headings
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 NSW Health
H1 NSW Health Duplicate text
H2 Careers
H2 Public
H2 Healthy living
H2 Professionals
H2 Research
H2 Publications
H2 Media
H2 About
H2 Ministers
H2 Influenza isn’t as scary if you’re vaccinated
H2 Call healthdirect
H2 Future Health Worldbuilding Competition 2025
H2 Influenza (flu) is serious
H2 We are here for you
H2 Patients and public
H2 Health professionals
H2 Government priorities
H2 Health alerts
H2 Latest media releases
H2 Independent Review into Wee Waa Health Service delivers 20 recommendations for Hunter New England LHD
H2 Increase in NSW adults getting sunburnt
H2 More paramedics, more nurses and more doctors join the NSW health system
H2 Community invited to learn more about the Stage Two of Manning Hospital Redevelopment
H2 NSW Health organisations and pillars
H6 Patients and public Duplicate text
H6 NSW Health Duplicate text
H6 Publications Duplicate text
H6 Popular links
H6 Careers Duplicate text
H6 Campaigns
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (42) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.health.nsw.gov.au/Anchor Skip to content
/pages/contact.aspxContact us
/emergencyIn an emergency
https://www.health.nsw.gov.au/IMG-ALT NSW Government – Health – logo
A-TITLE NSW Government - NSW Health - Home
/careers/Pages/default.aspxSubdomain Careers
/careersSubdomain Text duplicate Careers
https://jobs.health.nsw.gov.au/External Subdomain Search for a job
http://www.steppingup.health.n...External Subdomain Aboriginal workforce - Stepping Up
/workforce/Pages/default.aspxSubdomain Workforce planning and culture
/careers/Pages/campaigns-and-i...Subdomain Recruitment initiatives
http://www.mapmycareer.health....External Subdomain Map My Health Career
/careers/conditions/pages/defa...Subdomain Remuneration and conditions
/training/pages/default.aspxSubdomain Training programs
/careers/imagine-rural/Pages/d...Subdomain Imagine Rural
/careers/hrcompendium/pages/de...Subdomain Human resources - e-compendium
/careers/student_clearance/pag...Subdomain Clinical placements
/careers/students/Pages/defaul...Subdomain For students
/careers/senior_executive_posi...Subdomain Senior executives
/careers/policies/pages/defaul...Subdomain Recruitment and employment policies
/careers/Pages/career-planning...Subdomain Medical career planning
/public/Pages/default.aspxSubdomain Public
/public/Pages/default.aspxSubdomain Text duplicate Public
/hospitals/Pages/default.aspxSubdomain Find a hospital or health service
/kidsfamilies/Pages/default.aspxSubdomain Kids and families
/pages/a2z.aspxSubdomain Find information by health topic
https://www.emergencywait.heal...External Subdomain Emergency department waiting times
/immunisation/app/pages/defaul...Subdomain Childhood vaccinations
/aboriginal/pages/default.aspxSubdomain Aboriginal health
/Hospitals/Pages/urgent-care-s...Subdomain Urgent Care Services
/Infectious/factsheets/Pages/c...Subdomain Common childhood infections
/agedcare/Pages/default.aspxSubdomain Aged care
/hospitals/going_to_hospital/P...Subdomain Going to hospital
/oralhealth/primaryschooldenta...Subdomain Primary school dental
/disability/Pages/default.aspxSubdomain Disability
/transport/Pages/default.aspxSubdomain Transport for health
/women/pregnancyoptions/Pages/...Subdomain Pregnancy options
/lgbtiq-health/Pages/default.aspxSubdomain LGBTIQ+ health
/patients/Pages/default.aspxSubdomain Patient care
/art/Pages/default.aspxSubdomain Assisted reproductive technology
/mentalhealth/Pages/default.aspxSubdomain Mental health
/palliativecare/Pages/default....Subdomain Palliative care
/parvanSubdomain Violence, abuse and neglect
/oralhealth/Pages/default.aspxSubdomain Public dental services
/healthyliving/Pages/default.aspxSubdomain Healthy living
/healthyliving/Pages/default.aspxSubdomain Text duplicate Healthy living
/heal/Pages/default.aspxSubdomain Healthy Eating Active Living
/immunisation/pages/default.aspxSubdomain Immunisation
/emergency_preparedness/pages/...Subdomain Emergency preparedness
https://yourroom.health.nsw.go...External Subdomain Alcohol and other drugs - Your Room
/immunisation/app/pages/defaul...Subdomain Text duplicate Childhood vaccinations
/environment/pages/default.aspxSubdomain Environmental health
/mentalhealth/services/Pages/s...Subdomain Text duplicate Mental health
/oralhealth/Pages/default.aspxSubdomain Text duplicate Public dental services
/environment/beattheheat/Pages...Subdomain Beat the heat
/tobacco/Pages/electronic-ciga...Subdomain Quitting vaping
/community-sharps/Pages/defaul...Subdomain Community sharps management
/environment/bushfire/Pages/de...Subdomain Bushfires and smoke
/tobacco/Pages/smoking-health-...Subdomain Stopping smoking
/endinghivSubdomain Ending HIV
/emergency_preparedness/weathe...Subdomain Storms and floods
/sexualhealth/pages/default.aspxSubdomain Sexual health
/hepatitis/Pages/default.aspxSubdomain Hepatitis B and C
/Infectious/mosquito-borne/Pag...Subdomain Mosquito borne diseases
/women/Pages/default.aspxSubdomain Women's health
/professionals/Pages/default.aspxSubdomain Professionals
/professionals/Pages/default.aspxSubdomain Text duplicate Professionals
/Infectious/Pages/default.aspxSubdomain Infectious diseases
/aod/Pages/default.aspxSubdomain Alcohol and other drugs
/nursing/Pages/default.aspxSubdomain Nursing and midwifery
/immunisation/pages/default.aspxSubdomain Text duplicate Immunisation
/kidsfamilies/MCFhealth/profes...Subdomain Maternity, child and family health
/heal/child/wellbeingSubdomain Healthy kids
/Hospitals/privatehealth/Pages...Subdomain Private health facilities
/infectious/pages/notification...Subdomain Disease notification
/mentalhealth/Pages/default.aspxSubdomain Text duplicate Mental health
/multicultural/Pages/default.aspxSubdomain Multicultural health
/Infectious/controlguideline/p...Subdomain Control guidelines
/pharmaceutical/Pages/default....Subdomain Pharmaceutical services
/clinicalethics/Pages/default....Subdomain Clinical ethics
/phact/Pages/default.aspxSubdomain Public health legislation
/tobacco/pages/default.aspxSubdomain Tobacco and smoking cessation
/outpatients/referrals/Pages/d...Subdomain Outpatient referral criteria
/research-hub/pages/default.aspxSubdomain Research
/research-hubSubdomain Text duplicate Research
https://www.medicalresearch.ns...External Subdomain NSW Health and Medical Research
/innovation/Pages/portal.aspxSubdomain Healthcare innovation portal
/services/technology/Pages/def...Subdomain New health technologies
/humantissue/Pages/default.aspxSubdomain Human tissue
/data/Pages/default.aspxSubdomain Open data
http://www.healthstats.nsw.gov...External Subdomain HealthStats NSW
/research/pages/default.aspxSubdomain Population health research and evaluation
/epidemiology/Pages/default.aspxSubdomain Epidemiology and evidence
/surveys/Pages/default.aspxSubdomain NSW population health surveys
/publications/Pages/default.aspxSubdomain Publications
/publications/pages/publicatio...Subdomain Text duplicate Publications
/publications/pages/publicatio...Subdomain Latest publications
/factsheets/Pages/default.aspxSubdomain Fact sheets
https://www.mhcs.health.nsw.go...External Subdomain Multilingual resources
/reports/pages/default.aspxSubdomain Reports
/sabs/pages/default.aspxSubdomain Safety alerts
/Pages/rss.aspxSubdomain RSS feeds
/policies/manuals/Pages/defaul...Subdomain Policy and procedure manuals
https://www1.health.nsw.gov.au...External Subdomain Policy directives, guidelines and information bulletins
/media/pages/default.aspxSubdomain Media
/mediaSubdomain Text duplicate Media
/newsSubdomain Media releases
https://twitter.com/NSWHealthExternal X (formerly Twitter)
https://facebook.com/NewSouthW...External Facebook
https://au.linkedin.com/compan...External Subdomain LinkedIn
https://www.instagram.com/news...External Subdomain Instagram
https://www.tiktok.com/@nswhealthExternal Subdomain TikTok
https://www.youtube.com/user/N...External Subdomain YouTube
/about/Pages/default.aspxSubdomain About
/aboutSubdomain Text duplicate About
/about/nswhealthSubdomain NSW Health
/priorities/Pages/default.aspxSubdomain Strategic directions
/pages/contact.aspxSubdomain Text duplicate Contact us
/about/ministrySubdomain NSW Ministry of Health
/regional/Pages/default.aspxSubdomain Regional health
/business/pages/default.aspxSubdomain Engaging with NSW Health
/lhd/pages/default.aspxSubdomain Local health districts
/about/nswhealth/Pages/future-...Subdomain Future Health
/careers/ministry/Pages/defaul...Subdomain Working at the Ministry of Health
/about/historySubdomain History of medical administration in NSW
/netzero/pages/default.aspxSubdomain Climate risk and net zero
/about/ministry/Pages/our-peop...Subdomain Our people
/gipaa/pages/default.aspxSubdomain Government Information Public Access Act (GIPA)
/workforce/dib/pages/default.aspxSubdomain Diversity Inclusion Belonging
/ministers/Pages/default.aspxSubdomain Ministers
/ministersSubdomain Text duplicate Ministers
/ministers/Pages/health.aspxSubdomain The Hon. Ryan Park MP
/ministers/Pages/mentalhealth....Subdomain The Hon. Rose Jackson, MLC
/ministers/Pages/medical-resea...Subdomain The Hon. David Harris, MP
https://www.healthdirect.gov.a...New window External Subdomain Book your flu vaccine
/Hospitals/Pages/healthdirect....Call healthdirect For free instant health advice anytime, anywhere, call healthdirect on 1800 022 222.
/workforce/future/future-healt...Future Health Worldbuilding Competition 2025 Learn more how to enter and download your free workbook.
/Infectious/respiratory/Pages/...Influenza (flu) is serious Getting a flu vaccine is quick, easy and recommended for everyone aged 6 months and over.
/Hospitals/Pages/we-are-here-f...We are here for you We treat everyone with kindness, respect and compassion.
/Infectious/respiratory/Pages/...Respiratory illnesses
/hospitals/pages/default.aspxLocal hospital information
/mentalhealth/Pages/default.aspxText duplicate Mental health
/kidsfamilies/MCFhealth/Pages/...Subdomain Child health and development
/Infectious/covid-19/Pages/def...Subdomain COVID-19 clinical advice
/Infectious/Influenza/Pages/de...Influenza
https://www1.health.nsw.gov.au...External Subdomain Policy documents
/hsnswText duplicate HealthStats NSW
/priorities/Pages/default.aspxGovernment priorities
/regional/Pages/default.aspxText duplicate Regional health
/value/pages/default.aspxValue based healthcare
/innovation/Pages/portal.aspxInnovation portal
/Infectious/measles/Pages/defa...Subdomain Measles
/infectious/mpox/pages/default...Mpox
/Infectious/factsheets/Pages/s...Sepsis
/Infectious/alerts/Pages/defau...Text duplicate Infectious diseases
/news/Pages/20250711_02.aspxSubdomain Independent Review into Wee Waa Health Service delivers 20 recommendations for Hunter New England LHD 11 July 2025
/news/Pages/20250711_01.aspxSubdomain Increase in NSW adults getting sunburnt 11 July 2025
/news/Pages/20250711_00.aspxSubdomain More paramedics, more nurses and more doctors join the NSW health system 11 July 2025
/news/Pages/20250710_01.aspxSubdomain Community invited to learn more about the Stage Two of Manning Hospital Redevelopment 10 July 2025
/news/pages/default.aspxMore media releases from NSW Health and Ministers >>
/lhd/Pages/default.aspxText duplicate Local health districts
https://www.bhi.nsw.gov.au/New window External Subdomain Bureau of Health Information
https://www.cancer.nsw.gov.au/New window External Subdomain Cancer Institute NSW
https://www.cec.health.nsw.gov...New window External Subdomain Clinical Excellence Commission
https://www.ehealth.nsw.gov.au/New window External Subdomain eHealth NSW
https://www.heti.nsw.gov.au/New window External Subdomain Health Education and Training Institute
https://www.hinfra.health.nsw....New window External Subdomain Health Infrastructure
https://www.healthshare.nsw.go...New window External Subdomain HealthShare NSW
https://www.aci.health.nsw.gov...New window External Subdomain NSW Agency for Clinical Innovation
https://www.ambulance.nsw.gov.au/New window External Subdomain NSW Ambulance
https://www.pathology.health.n...New window External Subdomain NSW Health Pathology
https://www.healthdirect.gov.au/External Subdomain healthdirect Australia
https://parking.health.nsw.gov...External Subdomain Find a public hospital
https://www.emergencywait.heal...External Subdomain ED waiting times
/patients/pages/default.aspxSubdomain Text duplicate Patient care
/about/nswhealth/pages/structu...Subdomain Our structure
/lhd/Pages/default.aspxText duplicate Local health districts
/ministers/Pages/default.aspxSubdomain Your Ministers
/about/nswhealth/Pages/future-...Subdomain Text duplicate Future Health
https://www1.health.nsw.gov.au...External Subdomain Policies and guidelines
/factsheets/Pages/default.aspxSubdomain Text duplicate Fact sheets
/Infectious/controlguideline/p...Subdomain Text duplicate Control guidelines
https://www.mhcs.health.nsw.go...External Subdomain Text duplicate Multilingual resources
/Pages/a2z.aspxSubdomain Health topics from A to Z
/mentalhealth/pages/default.aspxSubdomain Text duplicate Mental health
/safescriptSubdomain Safe Script
/immunisation/Pages/flu.aspxInfluenza Vaccination
https://jobs.health.nsw.gov.au/External Subdomain Text duplicate Search for a job
/jmo/pages/default.aspxSubdomain JMO recruitment
/careers/conditions/pages/defa...Subdomain Awards and conditions
/careers/imagine-rural/Pages/d...Subdomain Text duplicate Imagine Rural
/Hospitals/Pages/we-are-here-f...We are here for you
/Hospitals/Pages/healthdirect....Healthcare anywhere
/Infectious/respiratory/Pages/...Respiratory illness
/immunisation/app/Pages/defaul...Childhood Vaccination
https://www.nsw.gov.au/External Subdomain NSW Government
https://www.service.nsw.gov.au/External Subdomain Service NSW
https://jobs.health.nsw.gov.au/External Subdomain Jobs
/accessibilityAccessibility
/pages/copyright.aspxCopyright
/pages/disclaimer.aspxDisclaimer
/pages/privacy.aspxPrivacy
/pages/rss.aspxText duplicate RSS feeds
https://twitter.com/NSWHealthExternal IMG-ALT NSW Health on Twitter
https://facebook.com/NewSouthW...External IMG-ALT NSW Health on Facebook
https://au.linkedin.com/compan...External Subdomain IMG-ALT NSW Health on LinkedIn
https://www.youtube.com/user/N...External Subdomain IMG-ALT NSW Health on YouTube
https://www.instagram.com/news...External Subdomain IMG-ALT NSW Health on Instagram
https://www.tiktok.com/@nswhealthExternal Subdomain IMG-ALT NSW Health on TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.health.nsw.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.50 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 19:14:00 GMT
content-typetext/html; charset=utf-8
content-length25654
set-cookie178 Characters
cache-controlprivate,no-cache, no-store, must-revalidate, pre-check=0, post-check=0, max-age=0, s-maxage=0
pragmano-cache
content-encodinggzip
expiresThu, 24 Jul 2025 19:24:00 GMT
vary*
x-sharepointhealthscore0
sprequestguid8200b5a1-1bab-d0b6-65db-2538bd2c77aa
request-id8200b5a1-1bab-d0b6-65db-2538bd2c77aa
x-frame-optionsSAMEORIGIN
sprequestduration250
spiislatency0
microsoftsharepointteamservices16.0.0.10416
x-content-type-optionsnosniff
x-ms-invokeapp1; RequireReadOnly
ehAPY30
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 568 referring domains.
This page has 104,628 backlinks.
This page has backlinks from 493 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /*_layouts

Similar sites

Search preview

www.health.nsw.gov.au
NSW Health
The NSW public health system operates more than 220 public hospitals and provides community health and other public health services through a network of local health districts, specialty networks and organisations, known collectively as NSW Health.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NSW93%Check
NSW Health88%Check
Health86%Check
Public Health69%Check
Health Service65%Check
Health System65%Check
Health Services65%Check
Future Health60%Check
Health Information59%Check
Population Health59%Check
Show more keywords and terms

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