Hallmark.com.au - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
62% 
Page structure
80% 
Link structure
42% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
504.40 kB
Words
1449
Media files
124
Number of links
271 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hallmark Australia - Official | Buy Cards, Gifts & Keepsakes Online
The page title should be shorter than 580 pixels. It is 594 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.
The meta description is too long: 1166 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hallmark.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionThe Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.
google-site-verificationZxfzfMPpmAMuxTC1DZRXJMze3SrVeFd5ZL7aP1QgZUg
facebook-domain-verificationwrg1d9od2w7dqxlkvcvg44wkog6ywr
shopify-digital-wallet/58716094672/digital_wallets/dialog
shopify-checkout-api-tokend0470d3a829b39960364a37dda69de0b
langen
twitter:cardsummary_large_image
twitter:titleHallmark Australia - Official | Buy Cards, Gifts & Keepsakes Online
twitter:descriptionThe Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.
og:site_nameHallmark Australia
og:urlhttps://hallmark.com.au/
og:titleHallmark Australia - Official | Buy Cards, Gifts & Keepsakes Online
og:typewebsite
og:descriptionThe Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1449 words. That's ok.
28.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (504.4 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
114 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../logo-desktop.svg?v=1719990321&width=320Hallmark Australia
...s/files/1/0587/1609/4672/files/heart.svgNo alt attribute provided
.../EOFY-Banner.jpg?v=1749088751&width=3036No alt attribute provided
..._POD_Category.png?v=1728184951&width=600No alt attribute provided
...Gift_Category.png?v=1728184848&width=600No alt attribute provided
...ther_Category.png?v=1728185099&width=600No alt attribute provided
...&crop_width=1176&v=1750655544&width=1470No alt attribute provided
...&crop_width=1176&v=1750655544&width=1470No alt attribute provided
...&crop_width=1176&v=1750655544&width=1470No alt attribute provided
...&crop_width=1176&v=1750655544&width=1470No alt attribute provided
...&crop_width=1176&v=1750655544&width=1470No alt attribute provided
...&crop_width=1176&v=1750655544&width=1470No alt attribute provided
...&crop_width=1176&v=1750655544&width=1470No alt attribute provided
...&crop_width=1176&v=1750655545&width=1470No alt attribute provided
...&crop_width=1176&v=1750655545&width=1470No alt attribute provided
...&crop_width=1176&v=1750655545&width=1470No alt attribute provided
...&crop_width=1176&v=1750655546&width=1470No alt attribute provided
...&crop_width=1176&v=1750655546&width=1470No alt attribute provided
...&crop_width=1176&v=1750655546&width=1470No alt attribute provided
...&crop_width=1176&v=1750655546&width=1470No alt attribute provided
...&crop_width=1176&v=1750655502&width=1470No alt attribute provided
...=0&crop_width=980&v=1750655502&width=980No alt attribute provided
...=0&crop_width=980&v=1750655502&width=980No alt attribute provided
...=0&crop_width=980&v=1750655502&width=980No alt attribute provided
...&crop_width=1200&v=1750655608&width=1500No alt attribute provided
...&crop_width=1200&v=1750655609&width=1500No alt attribute provided
...&crop_width=1200&v=1750655609&width=1500No alt attribute provided
...&crop_width=1200&v=1750655609&width=1500No alt attribute provided
...&crop_width=1200&v=1750655609&width=1500No alt attribute provided
...&crop_width=1200&v=1750655609&width=1500No alt attribute provided
...&crop_width=1200&v=1750655609&width=1500No alt attribute provided
...&crop_width=1536&v=1750656008&width=1920No alt attribute provided
...=0&crop_width=464&v=1750656008&width=580No alt attribute provided
...&crop_width=1176&v=1750656008&width=1470No alt attribute provided
...&crop_width=1176&v=1750656008&width=1470No alt attribute provided
...&crop_width=1176&v=1750656008&width=1470No alt attribute provided
...&crop_width=1176&v=1750656009&width=1470No alt attribute provided
...&crop_width=1176&v=1750656009&width=1470No alt attribute provided
...&crop_width=1536&v=1750655808&width=1920No alt attribute provided
...&crop_width=1176&v=1750655808&width=1470No alt attribute provided
...&crop_width=1176&v=1750655807&width=1470No alt attribute provided
...&crop_width=1176&v=1750655807&width=1470No alt attribute provided
...&crop_width=1176&v=1750655807&width=1470No alt attribute provided
...&crop_width=1176&v=1750655807&width=1470No alt attribute provided
...&crop_width=1176&v=1750655807&width=1470No alt attribute provided
...&crop_width=1176&v=1750655807&width=1470No alt attribute provided
...&crop_width=1176&v=1750655708&width=1470No alt attribute provided
...&crop_width=1176&v=1750655708&width=1470No alt attribute provided
...&crop_width=1176&v=1750655708&width=1470No alt attribute provided
...&crop_width=1176&v=1750655708&width=1470No alt attribute provided
...&crop_width=1176&v=1750655709&width=1470No alt attribute provided
...&crop_width=1176&v=1750655809&width=1470No alt attribute provided
...=0&crop_width=464&v=1750655809&width=580No alt attribute provided
...&crop_width=1176&v=1750655809&width=1470No alt attribute provided
...&crop_width=1176&v=1750655813&width=1470No alt attribute provided
...&crop_width=1176&v=1750655813&width=1470No alt attribute provided
...=0&crop_width=980&v=1750655813&width=980No alt attribute provided
...=0&crop_width=980&v=1750655814&width=980No alt attribute provided
...&crop_width=1176&v=1750655814&width=1470No alt attribute provided
...&crop_width=1176&v=1750655707&width=1470No alt attribute provided
...=0&crop_width=464&v=1750656010&width=580No alt attribute provided
...&crop_width=1176&v=1750655707&width=1470No alt attribute provided
...&crop_width=1176&v=1750655707&width=1470No alt attribute provided
...&crop_width=1176&v=1750655707&width=1470No alt attribute provided
...0&crop_width=784&v=1750655707&width=1470No alt attribute provided
...&crop_width=1176&v=1750655707&width=1470No alt attribute provided
...&crop_width=1176&v=1750655645&width=1470No alt attribute provided
...=0&crop_width=464&v=1750655645&width=580No alt attribute provided
...&crop_width=1176&v=1750655645&width=1470No alt attribute provided
...&crop_width=1176&v=1750655645&width=1470No alt attribute provided
...&crop_width=1176&v=1750655645&width=1470No alt attribute provided
...&crop_width=1176&v=1750655645&width=1470No alt attribute provided
...&crop_width=1176&v=1750655811&width=1470No alt attribute provided
...=0&crop_width=980&v=1750655811&width=980No alt attribute provided
...=0&crop_width=980&v=1750655811&width=980No alt attribute provided
...&crop_width=1176&v=1750655811&width=1470No alt attribute provided
...&crop_width=1176&v=1750655810&width=1470No alt attribute provided
...&crop_width=1176&v=1750655810&width=1470No alt attribute provided
...&crop_width=1176&v=1750655810&width=1470No alt attribute provided
...&crop_width=1176&v=1750655810&width=1470No alt attribute provided
...&crop_width=1176&v=1750655810&width=1470No alt attribute provided
...0&crop_width=784&v=1750655810&width=1470No alt attribute provided
...&crop_width=1176&v=1750655810&width=1470No alt attribute provided
...&crop_width=1176&v=1750655710&width=1470No alt attribute provided
...=0&crop_width=464&v=1750655710&width=580No alt attribute provided
...&crop_width=1176&v=1750655710&width=1470No alt attribute provided
...&crop_width=1176&v=1750655710&width=1470No alt attribute provided
...&crop_width=1176&v=1750655710&width=1470No alt attribute provided
...&crop_width=1176&v=1750655710&width=1470No alt attribute provided
...&crop_width=1176&v=1750655710&width=1470No alt attribute provided
...&crop_width=1176&v=1750655710&width=1470No alt attribute provided
...&crop_width=1176&v=1750656135&width=1470No alt attribute provided
...=0&crop_width=980&v=1750656135&width=980No alt attribute provided
...&crop_width=1176&v=1750656135&width=1470No alt attribute provided
...&crop_width=1176&v=1750656135&width=1470No alt attribute provided
...0&crop_width=784&v=1750656135&width=1470No alt attribute provided
...0&crop_width=784&v=1750656135&width=1470No alt attribute provided
...0&crop_width=820&v=1750656135&width=1470No alt attribute provided
...&crop_width=1176&v=1750656135&width=1470No alt attribute provided
...&crop_width=1176&v=1750655704&width=1470No alt attribute provided
...&crop_width=1176&v=1750655705&width=1470No alt attribute provided
...&crop_width=1176&v=1750655705&width=1470No alt attribute provided
...&crop_width=1176&v=1750655705&width=1470No alt attribute provided
...&crop_width=1176&v=1750655705&width=1470No alt attribute provided
...&crop_width=1536&v=1750655605&width=1920No alt attribute provided
...&crop_width=1176&v=1750655605&width=1470No alt attribute provided
...&crop_width=1176&v=1750655605&width=1470No alt attribute provided
...=0&crop_width=456&v=1750655706&width=570No alt attribute provided
...&crop_width=1176&v=1750655706&width=1470No alt attribute provided
...&crop_width=1176&v=1750655706&width=1470No alt attribute provided
...0&crop_width=960&v=1750655621&width=1200No alt attribute provided
...3b481aca4294.jpg?v=1709182169&width=2048No alt attribute provided
...&crop_width=1080&v=1727862026&width=1620No alt attribute provided
...e8ed2c7cf3f2.jpg?v=1728349110&width=2160No alt attribute provided
...ank_Hallmark.jpg?v=1727862731&width=1200No alt attribute provided
...loceanspaces.com/assets/images/meta1.svgFacebook Share
...ces.com/assets/images/ic_pinterest_1.svgPinterest Share
...eanspaces.com/assets/images/twitter1.svgTwitter Share
...nspaces.com/assets/images/share_link.svgCopy textCopy wishlist link
...nspaces.com/assets/images/share_link.svgEmail ShareCopy guest wishlist link
...loceanspaces.com/assets/images/meta1.svgFacebook Share
...ces.com/assets/images/ic_pinterest_1.svgPinterest Share
...eanspaces.com/assets/images/twitter1.svgTwitter Share
...nspaces.com/assets/images/share_link.svgCopy textCopy wishlist link

Page structure

H1 heading
(Critically important)
Hallmark Australia
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Hallmark Australia
H2 Join Hallmark Rewards:
H2 Empty heading
H2 Previous Best Selling: Better Together Plush Pairs Next
H2 Nothing Beats Receiving A Personalised Birthday Card...
H2 Discover Even More:
H2 Find Some Inspiration...
H2 Empty heading
H2 Your wishlist
H2 My wishlist
H2 Add to wishlist
H2 Share your wishlist
H3 Join Hallmark Rewards Loyalty Program
H3 Forest Stewardship Council®
H3 Proudly Supporting Foodbank
H3 How To Celebrate Dad From A Distance This Father’s Day
H3 20 Quotes to bring Dad a Smile this Father’s Day
H3 12+ Mother’s Day activities that aren’t lunch
H3 Here's what to say in your Mother's Day card
H3 What to write in an Easter Card
H3 Plucky ways to celebrate Easter
H3 Wishlist management page
H3 You have been unsubscribed
H4 Are you sure you want to delete this wishlist?
H4 Are you sure you want to delete selected wishlist products?
H4 Out of stock products will be not move. Are you want to move selected wishlist products?
H4 You will no longer receive emails about wishlist activities from this store.
H5 Share List Via Email
H5 Or Share Via
H5 Subscribe and get alerts about your Wishlist
H5 Share this item
H5 Or Share Via Duplicate text
Some anchor texts are used more than once.
20 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://hallmark.com.au/Anchor Skip to content
https://hallmark.com.au/searchTranslation missing: en.layout.search.open
https://hallmark.com.au/IMG-ALT Hallmark Australia
A-TITLE Hallmark Australia
/apps/advanced-wishlistNo Text
/account/loginAccount
https://hallmark.com.au/searchSearch
https://hallmark.com.au/cartCart
/collections/clearanceEOFY Sale
/collections/end-of-financial-...Ornaments – Up to 50% Off
/collections/end-of-financial-...Gifts – Up to 40% Off
/collections/end-of-financial-...Greeting Cards – Up to 50% Off
/collections/end-of-financial-...Boxed Cards – Up to 50% Off
/collections/all-greeting-cardsAll Greeting Cards
/collections/personalised-cardsPersonalised Cards
/collections/traditional-greet...Traditional Greeting Cards
/collections/boxed-greeting-cardsBoxed Greeting Cards
/collections/interactiveInteractive Greeting Cards
/collections/pop-up-cards3D Pop-Up Greeting Cards
/collections/extra-large-greet...Extra Large Greeting Cards
/collections/recyclable-signatureRecyclable Signature
/collections/signatureSignature
/collections/disney-greeting-c...Disney Greeting Cards
/collections/birthday-milestonesBirthday Milestones
/collections/australian-spiritAustralian Spirit
/collections/shoeboxShoebox Humour
/collections/goodmailGoodmail
/collections/happy-jacksonHappy Jackson
/collections/paper-wonder-pot-...Paper Wonder Pot Plants
/collections/mothers-day-greet...Mother's Day
/collections/birthday-cards-1Birthday
/collections/birthday-milestonesText duplicate Birthday Milestones
/collections/anniversary-cardsAnniversary
/collections/appreciation-card...Care & Support
/collections/christmas-single-...Christmas Cards
/collections/congratulations-c...Congratulations
/collections/greeting-cards-fo...Easter
/collections/encouragement-cardsEncouragement
/collections/engagement-cardsEngagement
/collections/traditional-fathe...Father's Day
/collections/friendship-cardsFriendship
/collections/get-well-cardsGet Well Soon
/collections/graduation-cardsGraduation
/collections/wedding-cardsWedding
/collections/new-baby-cards-co...New Baby
/collections/celebration-cards...New Job
/collections/celebration-cards...New Home
/collections/retirement-cardsRetirement
/collections/sympathy-cardsSympathy
/collections/thank-you-cardsThank You
/collections/appreciation-card...Teacher Appreciation
/collections/birthday-cards-1All Birthday Cards
/collections/birthday-cards-fo...For Her
/collections/birthday-cards-fo...For Him
/collections/birthday-cards-fo...For Babies
/collections/birthday-cards-fo...For Children
/collections/birthday-cards-fo...For Teens
/collections/birthday-cards-fo...For Mum
/collections/birthday-cards-fo...For Dad
/collections/birthday-cards-fo...For Wife
/collections/birthday-cards-fo...For Husband
/collections/birthday-cards-fo...For Daughter
/collections/birthday-cards-fo...For Son
/collections/birthday-cards-fo...For Grandma
/collections/birthday-cards-fo...For Grandad
/collections/birthday-cards-fo...For Granddaughter
/collections/birthday-cards-fo...For Grandson
/collections/birthday-cards-fo...For Girlfriends / Partners
/collections/birthday-cards-fo...For Boyfriends / Partners
/collections/birthday-cards-fo...For Auntie
/collections/birthday-cards-fo...For Uncles
/collections/birthday-cards-fo...For Nieces
/collections/birthday-cards-fo...For Nephew
/collections/birthday-cards-fo...For Male Friends
/collections/birthday-cards-fo...For Female Friends
/collections/blank-birthday-ca...Blank Cards For Her
/collections/blank-birthday-ca...Blank Cards For Him
/collections/booksBooks
/collections/children-baby-giftsChildren & Baby Gifts
/collections/home-lifestyleHome & Lifestyle
/collections/leisure-hobbiesLeisure & Hobbies
/collections/plush-toysPlush Toys
/collections/designer-statione...Stationery Gifts
/collections/christmas-ornamentsOrnaments
/collections/better-together-m...Better Together Plush Collection
/collections/peanuts-giftsPeanuts Gifts
/collections/disney-giftsDisney Gifts
/collections/miffy-giftsMiffy Gifts
/collections/better-together-g...Better Together Gifts
/collections/harry-potter-giftsHarry Potter Gifts
/collections/friends-giftsFriends Gifts
/collections/nintendo-giftsNintendo Gifts
/collections/star-wars-giftsStar Wars Gifts
/collections/nasa-giftsNASA Gifts
/collections/dr-seuss-giftsDr. Seuss Gifts
/collections/wwf-giftsWWF Gifts
/collections/childrens-tv-movi...Children's TV & Movie Gifts
/collections/fun-novelty-giftsFun & Novelty Gifts
/collections/gifts-for-petGifts For Pet
/collections/nostalgic-giftsNostalgic Gifts
/collections/pop-culture-giftsPop Culture Gifts
/collections/sports-gifts-1Sports Gifts
/collections/tv-movie-giftsTV & Movie Gifts
/collections/video-game-giftsVideo Game Gifts
/collections/gifts-under-10Gifts Under $10
/collections/gifts-under-20Gifts Under $20
/collections/gifts-under-30Gifts Under $30
/collections/gifts-under-51Gifts Under $50
/collections/gifts-above-50Gifts Over $50
/collections/angel-christmas-o...Angels
/collections/baby-toddler-chri...Baby & Toddler
/collections/bugs-bird-christm...Bugs & Birds
/collections/classic-car-chris...Classic Cars
/collections/cute-animal-chris...Cute Animals
/collections/childhood-favouri...Childhood Favourites
/collections/christmas-classic...Christmas Classics
/collections/fairy-christmas-o...Fairies
/collections/santa-christmas-o...Father Christmas / Santa
/collections/food-and-drink-ch...Food and Drink
/collections/funny-christmas-o...Funny
/collections/christmas-ornamen...Family
/collections/gaming-christmas-...Gaming
/collections/hobby-and-interes...Hobby and Interest
/collections/light-sound-motio...Light, Sound & Motion
/collections/milestone-christm...Milestones
/collections/nostalgic-christm...Nostalgic
/collections/christmas-ornamen...Pets
/collections/photo-frame-chris...Photo Frame Ornaments
/collections/pop-culture-chris...Pop Culture
/collections/princess-christma...Princesses
/collections/religious-christm...Religious
/collections/sentimental-chris...Sentimental
/collections/sci-fi-christmas-...Sci-Fi
/collections/snowman-christmas...Snowman
/collections/sport-activities-...Sport & Activities
/collections/superhero-christm...Superhero
/collections/tv-movie-christma...TV & Movies
/collections/barbie-christmas-...Barbie
/collections/crayola-christmas...Crayola
/collections/dc-comics-christm...DC Comics
/collections/disney-christmas-...Disney
/collections/dr-seuss-christma...Dr. Seuss
/collections/harry-potter-chri...Harry Potter
/collections/lego-christmas-or...LEGO
/collections/marvel-christmas-...Marvel
/collections/mickey-mouse-chri...Mickey Mouse
/collections/national-lampoon-...National Lampoon
/collections/nintendo-christma...Nintendo
/collections/paw-patrol-christ...Paw Patrol
/collections/peanuts-christmas...Peanuts
/collections/pixar-christmas-o...Pixar
/collections/pokemon-christmas...Pokémon
/collections/scooby-doo-christ...Scooby-Doo
/collections/spider-man-christ...Spider-Man
/collections/spongebob-squarep...SpongeBob SquarePants
/collections/star-trek-christm...Star Trek
/collections/star-wars-christm...Star Wars
/collections/the-grinch-christ...The Grinch
/collections/the-nightmare-bef...The Nightmare Before Christmas
/collections/the-wizard-of-oz-...The Wizard of Oz
/collections/winnie-the-pooh-c...Winnie The Pooh
/collections/new-arrivals-chri...New In: Christmas Ornaments
/collections/2025-keepsake-orn...2025 Keepsake Ornament Collection
/collections/hallmarks-2024-ke...2024 Keepsake Ornament Collection
/collections/hallmark-2023-kee...2023 Keepsake Ornament Collection
/collections/hallmark-keepsake...2022 Keepsake Ornament Collection
/collections/mothers-day-cardsMother's Day Cards & Gifts
/collections/fathers-day-cardsFather's Day Cards & Gifts
/collections/valentines-dayValentine's Day Cards & Gifts
/collections/christmasChristmas Cards & Gifts
/collections/easter-greeting-c...Easter Cards & Gifts
/collections/anniversary-cards...Anniversary Cards & Gifts
/collections/birthday-cardsBirthday Cards & Gifts
/collections/congratulations-c...Congratulations Cards & Gifts
/collections/graduation-cards-...Graduation Cards & Gifts
/collections/new-baby-cards-an...New Baby Cards & Gifts
/collections/wedding-cards-and...Wedding Cards & Gifts
/collections/get-well-cards-an...Get Well Cards & Gifts
/collections/sympathy-cards-an...Sympathy Cards & Gifts
/collections/thank-you-cards-a...Thank You Cards & Gifts
/collections/thinking-of-you-c...Thinking of You Cards & Gifts
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hallmark.com.au
Hallmark Australia - Official | Buy Cards, Gifts & Keepsakes On...
The Hallmark online store, your destination for creating special memories and commemorating all of the big moments that life brings. View our range of birthday cards, occasion cards & gifts.

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Hallmark Australia80%Check
Hallmark Rewards68%Check
Australia60%Check
Join Hallmark Rewards59%Check
Gifts56%Check
Cards56%Check
Day56%Check
Cards Gifts55%Check
Birthday Cards53%Check
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