Guidance.publishing.service.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
52% 
Page structure
100% 
Link structure
98% 
Server
100% 
External factors
69% 
SEO Score
Response time
0.36 s
File size
19.20 kB
Words
162
Media files
0
Number of links
17 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - GOV.UK content and publishing guidance
The length of the page title is perfect. (441 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Read the standards for digital content and find out how to use the government’s publishing tools.
The length of the meta description is perfect. (590 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#1d70b8
descriptionRead the standards for digital content and find out how to use the government’s publishing tools.
google-site-verificationT789KqsmfvlTlaW2rvm5QJQBRYYL8yePTZWMJxMhIfo
govuk:rendering-appgovuk-content-publishing-guidance
langen
og:titleHome
og:descriptionRead the standards for digital content and find out how to use the government’s publishing tools.
og:image/assets/images/govuk-opengraph-image.png
charsetutf-8

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Page quality

Content
(Critically important)
There are only 162 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
30.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
How to create and update content for GOV.UK
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 How to create and update content for GOV.UK
H2 What's new
H2 Featured
H2 Support links
H3 20 October 2026: Added Fact Check Manager to managing access and permissions for applications
H3 A to Z style guide
H3 Writing guidelines
H3 Content types
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Content and publishing guidance
/sitemapSitemap
/writing-to-gov-uk-standardsWriting standards
/publish-update-retire-contentPublishing content
/formatting-contentFormatting content
/accounts-supportAccounts and support
/publishing-national-eventsNational events
https://surveys.publishing.ser...New window External Subdomain Give your feedback (opens in new tab)
/about-the-guidance/whats-new/recent changes to the guidance
/writing-to-gov-uk-standards/s...View the A to Z style guide
/writing-to-gov-uk-standards/w...Read the writing guidelines
/publish-update-retire-content...Choose a content type
/accessibility-statementAccessibility statement
/sitemapText duplicate Sitemap
/cookiesCookies
/privacy-noticePrivacy notice
/about-the-guidance/whats-newWhat's new
https://www.gov.uk/government/...External Government Digital Service
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://guidance.publishing.service.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (19 kB).

HTTP Response Header

NameValue
serverGitHub.com
content-typetext/html; charset=utf-8
last-modifiedTue, 20 Oct 2026 11:23:40 GMT
access-control-allow-origin*
etagW/"6ad74f3c-4ca0"
expiresWed, 21 Oct 2026 21:44:33 GMT
cache-controlmax-age=600
content-encodinggzip
x-proxy-cacheHIT
x-github-request-idF62C:399239:229E9:2A0CF:6AD9322B
x-github-edge-regionswitzerlandnorth
accept-rangesbytes
age0
dateWed, 21 Oct 2026 21:44:11 GMT
via1.1 varnish
x-served-bycache-par-lfpg1960074-PAR
x-cacheMISS
x-cache-hits0
x-timerS1792619052.693642,VS0,VE126
varyAccept-Encoding
x-fastly-request-iddd21f443ab5d247079b01620eb1f198a3e508f5e
content-length5168
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 23 referring domains.
This page only has 537 backlinks.
This page only has few backlinks from 22 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

guidance.publishing.service.gov.uk
Home - GOV.UK content and publishing guidance
Read the standards for digital content and find out how to use the government’s publishing tools.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GOV85%Check
content77%Check
publishing69%Check
Content publishing guidance68%Check
Digital Content63%Check
GOV.UK content publishing63%Check
GOV.UK content publishing guidance61%Check
guidance56%Check
create50%Check
update50%Check
Show more keywords and terms

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