Greenclaims.campaign.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
81% 
Page quality
52% 
Page structure
95% 
Link structure
96% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
42.50 kB
Words
217
Media files
2
Number of links
13 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home page - Green claims code
The length of the page title is perfect. (290 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Green Claims Code sets out the principles businesses need to know to ensure the environmental claims they make are accurate.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://greenclaims.campaign.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Germany
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#1d70b8
facebook-domain-verification4obhemkkgonbjyxt1galyqxmc8gxnz
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionEmpty
article:modified_time2024-08-23T13:06:30+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleGreen Claims Code
twitter:descriptionThe Green Claims Code sets out the principles businesses need to know to ensure the environmental claims they make are accurate.
twitter:imagehttps://greenclaims.campaign.gov.uk/wp-content/uploads/sites/199/2024/04/Website-banner-image-1000x400px-v2.png
og:imagehttps://greenclaims.campaign.gov.uk/wp-content/themes/campaign-2.0/static/img/favicon/govuk-opengraph-image.png
og:localeen_GB
og:typeimage/png
og:titleHome page
og:descriptionEmpty
og:urlhttps://greenclaims.campaign.gov.uk/
og:site_nameGreen claims code
og:image:width999
og:image:height400
og:image:typeimage/png
charsetutf-8

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Page quality

Content
(Critically important)
There are only 217 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
39.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...8/Website-banner-image-1000x400px_07.pngGreen Claims Code

Page structure

H1 heading
(Critically important)
Get your green claims right
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Get your green claims right
H2 What are green claims?
H2 What next?
H2 Empty heading
H2 Footer menu
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.gov.uk/External No Text
/Subdomain Green claims code
/Subdomain Home
/check-your-green-claims/Subdomain Check your Green Claims
/consumer-tips/Subdomain Consumer Tips
/fashion-guide/Subdomain Guide for fashion businesses
/video-transcript/Subdomain Video transcript
https://form.typeform.com/to/Y...External Subdomain Take the quiz
/consumer-tips/Subdomain Consumer tips
/check-your-green-claims/Subdomain Business guidance
/?page_id=9Subdomain Privacy Notice
/cookie-details/Subdomain Cookie Details
/cookie-settings/Subdomain Cookie Settings
/accessibility-statement/Subdomain Accessibility statement
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://greenclaims.campaign.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateMon, 28 Jul 2025 10:10:56 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-encodinggzip
servernginx
cache-controlpublic, must-revalidate, max-age=900, s-maxage=900
expiresMon, 28 Jul 2025 10:25:56 GMT
set-cookie94 Characters
x-tid93c4ce8dcf0a45fba421bdd874ac2898
x-hid47f94a2b85ee
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-cacheMiss from cloudfront
via1.1 fd38301adb0ceb6cf6c42567f371a2f4.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P1
alt-svch3=":443"; ma=86400
x-amz-cf-id7chOu4WRuPDx6T8o526yvMe6hNY_OfQJeRyqiq7u66wY_GmbNLGggw==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 415 referring domains.
This page has 895 backlinks.
This page has backlinks from 342 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://greenclaims.campaign.gov.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

greenclaims.campaign.gov.uk
Home page - Green claims code
The Green Claims Code sets out the principles businesses need to know to ensure the environmental claims they make are accurate.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
claims93%Check
Green93%Check
Green claims93%Check
Green claims code84%Check
Green Claims Code sets76%Check
environmental claims71%Check
code59%Check
Get50%Check
right50%Check
businesses46%Check
Show more keywords and terms

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