Green-tourism.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
58% 
Link structure
95% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
106.00 kB
Words
1158
Media files
52
Number of links
50 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Green Tourism
The length of the page title is perfect. (202 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Expert advice and manageable actions for tourism and hospitality businesses to achieve sustainability certification.
The length of the meta description is perfect. (703 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.green-tourism.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationFycN_yivBLVr1pGebEqtR6-uESvpBQNET6yf7euK-ZA
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionExpert advice and manageable actions for tourism and hospitality businesses to achieve sustainability certification.
generatorSite Kit by Google 1.130.0
msapplication-TileImagehttps://www.green-tourism.com/wp-content/uploads/2024/07/android-chrome-512x512-1-300x300.png
article:publisherhttps://www.facebook.com/green.tourism.uk
article:modified_time2025-04-16T10:18:08+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - Green Tourism
og:descriptionExpert advice and manageable actions for tourism and hospitality businesses to achieve sustainability certification.
og:urlhttps://www.green-tourism.com/
og:site_nameGreen Tourism
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1158 words. That's ok.
35.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
28 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (33). We recommend using a maximum of 23 tags for this page.
Some tags are too long. With 126 characters this one is longer than 70 characters:
"easy to access online process to review the criteria, record your actions, upload evidence, and get re..."
Image SEO
(Somewhat important)
41 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...urism/assets/img/logos/GT-logo-white.svgGreen Tourism
...s/green-check-with-tick-white-26x169.svgNo alt attribute provided
/wp-content/uploads/2024/07/GT-Members.jpg
Insecure Content		No alt attribute provided
.../uploads/2024/09/Green-Tourism-Goals.pngNo alt attribute provided
...Geen-Tourism-certification-1024x1024.jpgNo alt attribute provided
...een-Meetings-certification-1024x1024.jpgNo alt attribute provided
...content/uploads/2024/03/destinations.jpgNo alt attribute provided
...ontent/uploads/2024/03/Visit-Belfast.pngNo alt attribute provided
...ontent/uploads/2024/03/Dalata-Hotels.pngNo alt attribute provided
...2024/03/West-Midlands-Growth-Company.pngNo alt attribute provided
...tent/uploads/2024/03/Leonardo-Hotels.pngNo alt attribute provided
...nt/uploads/2024/07/CAMC-logo-800x800.jpgNo alt attribute provided
/wp-content/uploads/2024/03/Sodexo-Live.pngNo alt attribute provided
...ntent/uploads/2024/03/Visit-Scotland.pngNo alt attribute provided
...ntent/uploads/2024/03/EICC-Edinburgh.pngNo alt attribute provided
...t/uploads/2024/03/Twickenham-Stadium.pngNo alt attribute provided
.../uploads/2024/03/Tower-Bridge-London.pngNo alt attribute provided
...ploads/2024/03/The-Venues-Collection.pngNo alt attribute provided
...ntent/uploads/2024/03/Village-Hotels.pngNo alt attribute provided
...tent/uploads/2024/03/The-Belfy-Hotel.pngNo alt attribute provided
...ent/uploads/2024/03/Surheons-Quarter.pngNo alt attribute provided
...tent/uploads/2024/03/RBH-Hospitality.pngNo alt attribute provided
/wp-content/uploads/2024/03/QE2-Centre.pngNo alt attribute provided
...ent/uploads/2024/03/BMA-House-London.pngNo alt attribute provided
...ntent/uploads/2024/03/Olympia-London.pngNo alt attribute provided
...tent/uploads/2024/03/Liberty-Tourism.pngNo alt attribute provided
...ontent/uploads/2024/03/Friends-House.pngNo alt attribute provided
...tent/uploads/2024/03/Blenheim-Palace.pngNo alt attribute provided
/wp-content/uploads/2024/03/ETC-Venues.pngNo alt attribute provided
...nt/uploads/2024/03/Edgbaston-Stadium.pngNo alt attribute provided
...t/uploads/2024/03/Double-Tree-Hilton.pngNo alt attribute provided
...content/uploads/2024/03/Crowne-Plaza.pngNo alt attribute provided
...oads/2024/07/Belfast-ICC-GM-1400x933.jpgA group of ten people, some in green shirts, smile as two men and a woman in business attire hold an award certificate at the center. They are indoors with a green and white wall display behind them.
...kurmann-jnHQsTfq2Og-unsplash-600x600.jpgNo alt attribute provided
...7/The-View-at-No-10-Aviemore-600x451.jpgNo alt attribute provided
...06/Cambian-cottages-external-600x600.pngNo alt attribute provided
...ploads/2025/06/plate-of-food-600x600.jpgNo alt attribute provided
...ontent/uploads/2025/05/Ocean-600x600.jpgNo alt attribute provided
...2025/04/hurricane-from-above-600x600.pnghurricane from above
...ontent/uploads/2025/04/CFS-7-600x600.jpgNo alt attribute provided
...t/uploads/2025/03/apple-blossom-time.jpgNo alt attribute provided
...loads/2025/03/Grand-hotel-Birmingham.jpgNo alt attribute provided
...t/uploads/2025/03/showerhead-600x600.jpgNo alt attribute provided
...024/02/pexels-pok-rie-1130268-scaled.jpgNo alt attribute provided
...urism/assets/img/logos/GT-logo-white.svgGreen Tourism
...ssets/img/icons/facebook-18x18-black.svgFacebook
...assets/img/icons/twitter-18x18-black.svgX
...sets/img/icons/instagram-18x18-black.svgInstagram
...ssets/img/icons/linkedin-18x18-black.svgLinkedin
...sm/assets/img/logos/GSTC-Member-logo.pngGlobal Sustainable Tourism Council Member
...ism/assets/img/logos/livingWage_logo.pngWe are a Living Wage Employer
Video URLWidthHeight
...=0&modestbranding=1&playlist=5ozNNksShAM640360

Page structure

H1 heading
(Critically important)
Sustainability certification that works for your business
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Sustainability certification that works for your business
H2 Read about our work with destinations and sign up for our destination partners' sustainability initiatives
H2 Review it. Action it. Evidence it.
H2 The benefits of our sustainability certifications
H2 Caring for people, places and our planet
H2 The certification process
H2 GreenCheck™ Portal
H2 Assessment
H2 Achieve an award
H2 Continual improvement
H2 Reassessment
H2 Green Tourism certification
H2 Green Meetings Certification
H2 Embed sustainability in your destination strategy
H2 Together, we make progress
H2 Green Business Directory.
H2 What our customers say
H2 Green Stories and Blogs.
H2 Join today from as little as £13.13 + VAT / month*
H3 Take the GreenCheck™ Quiz
H3 GreenCheck™ Portal Duplicate text
H3 Assessment Duplicate text
H3 Achieve an award Duplicate text
H3 Continual improvement Duplicate text
H3 Reassessment Duplicate text
H3 "
H3 " Duplicate text
H3 " Duplicate text
H3 " Duplicate text
H3 " Duplicate text
H5 7 ways to re-empower the seven seas
H5 Our Green Story: The View at No 10 Aviemore
H5 Our Green Story: Cambrian Cottages, Carmarthenshire
H5 Ten tips to make sustainable gastronomy an appetising ingredient in your sustainability story.
H5 Discover why biodiversity is key to tackling climate change.
H5 Carbon 101 – your handy guide to greenhouse gas emissions
H5 Cycling for Softies : Our Green Story
H5 Castle Bromwich Historic Gardens: A Case Study
H5 The Grand Hotel Birmingham: A Case Study
H5 10 top tips to improve your water sustainability strategy
H6 Certifications
H6 Terms & Policies
H6 Contact
H6 Members
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.green-tourism.com/Subdomain IMG-ALT Green Tourism
/certifications/green-tourism-...Subdomain Text duplicate Green Tourism
/certifications/green-meetings...Subdomain Green Meetings
/certifications/certification-...Subdomain Groups and multi-site businesses
/join-us/Subdomain Join us
/join-us/fees/Subdomain Fees
/destinations/Subdomain Destinations
/west-lancashire/Subdomain West Lancashire
/destinations/green-south-downs/Subdomain South Downs
/destinations/north-east/Subdomain North East England
/east-lothian/Subdomain East Lothian Council
/carbon-reporting/Subdomain Carbon reporting
/services/consultancy/Subdomain Consultancy
/about-green-tourism/Subdomain About Green Tourism
/who-we-work-with/Subdomain Who we work with
/our-members/Subdomain Our Members
/contact/Subdomain Contact
/members-login/Subdomain Members LoginMembers Login
/greencheck-quiz/Take the quizTake the quiz
/greencheck-quizSubdomain Start nowStart now
/certifications/Subdomain Find out more about our certificationsFind out more about our certifications
/certifications/green-tourism-...Subdomain Green TourismGreen Tourism
/certifications/green-meetings...Subdomain Green MeetingsGreen Meetings
/destinations/Subdomain DestinationsDestinations
/our-members/Subdomain See the directorySee the directory
/blog/Subdomain View all
/2025/07/17/7-ways-to-re-empow...Subdomain 17 Jul 7 ways to re-empower the seven seas
/2025/07/17/green-story-the-vi...Subdomain 17 Jul Our Green Story: The View at No 10 Aviemore
/2025/06/18/our-green-story-ca...Subdomain 18 Jun Our Green Story: Cambrian Cottages, Carmarthenshire
/2025/06/18/ten-tips-to-make-s...Subdomain 18 Jun Ten tips to make sustainable gastronomy an appetising ingredient in your sustainability story.
/2025/05/15/discover-why-biodi...Subdomain 15 May Discover why biodiversity is key to tackling climate change.
/2025/04/16/carbon-101-your-ha...Subdomain 16 Apr Carbon 101 – your handy guide to greenhouse gas emissions
IMG-ALT hurricane from above
/2025/04/09/cycling-for-softie...Subdomain 09 Apr Cycling for Softies : Our Green Story
/2025/03/18/castle-bromwich-hi...Subdomain 18 Mar Castle Bromwich Historic Gardens: A Case Study
/2025/03/18/the-grand-hotel-bi...Subdomain 18 Mar The Grand Hotel Birmingham: A Case Study
/2025/03/17/10-top-tips-to-imp...Subdomain 17 Mar 10 top tips to improve your water sustainability strategy
/certifications/green-tourism-...Subdomain Text duplicate Start nowStart now
/certifications/green-tourism-...Subdomain Text duplicate Green Tourism
/certifications/green-meetings...Subdomain Text duplicate Green Meetings
/certifications/certification-...Subdomain Text duplicate Groups and multi-site businesses
/environmental-policy/Subdomain Environmental Policy
/climate-action-plan/Subdomain Climate Action Plan
/privacy-policy/Subdomain Privacy and GDPR Policy
/terms-conditions/Subdomain Terms & Conditions
/website-terms-conditions/Subdomain Website Terms & Conditions
/code-of-conduct/Subdomain Code of Conduct
/complaints-procedure/Subdomain Complaints Procedure
/cdn-cgi/l/email-protection[email protected]
/members-login/Subdomain Members Login
/our-members/Subdomain Text duplicate Our Members
https://www.facebook.com/green...External Subdomain IMG-ALT Facebook
https://twitter.com/greentouri...External IMG-ALT X
https://www.instagram.com/gree...External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...External Subdomain IMG-ALT Linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.green-tourism.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (106 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 19:05:11 GMT
content-typetext/html; charset=UTF-8
link<https://www.green-tourism.com/wp-json/>; rel="https://api.w.org/"
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=gC8eGEvBYZfhM5QxJ9yDBgiwG5avBA9GeJf6oS6vmTCBs5N91hrB7yXtkeLjryBbkUZecwvd3QwlaQ8ZTB6IY4WRHBzBW%2FTANwuIeBQfDp4%2FHABnlw%3D%3D"}]}
varyAccept-Encoding
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
content-encodingzstd
servercloudflare
cf-ray9645b005ef9ed10f-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 276 referring domains.
This page has 37,007 backlinks.
This page has backlinks from 215 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.green-tourism.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.green-tourism.com
Home - Green Tourism
Expert advice and manageable actions for tourism and hospitality businesses to achieve sustainability certification.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism82%Check
Green Tourism80%Check
Tourism Certification78%Check
Green Tourism Certification77%Check
Green74%Check
Green Business73%Check
certification72%Check
business72%Check
Sustainability Certification71%Check
sustainability70%Check
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