Greatplacetowork.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
70% 
Link structure
70% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.45 s
File size
105.30 kB
Words
908
Media files
72
Number of links
144 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Great Place To Work®
The length of the page title is perfect. (275 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement
The length of the meta description is perfect. (747 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.greatplacetowork.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#FF1628
msapplication-TileImage/templates/gptw15/images/ms-icon-144x144.png
theme-color#FF1628
authorGreat Place To Work
descriptionLearn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement
viewportwidth=device-width, initial-scale=1
langen-us
twitter:cardsummary_large_image
twitter:site@gptw_us
twitter:titleGreat Place To Work
twitter:descriptionLearn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement
og:titleGreat Place To Work
og:typecompany
og:imagehttps://www.greatplacetowork.com/images/media/GPTW-Home-OG-2023.webp
og:urlhttps://www.greatplacetowork.com/
og:site_nameGreat Place To Work®
og:descriptionLearn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement
X-UA-CompatibleIE=EDGE
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 908 words. That's ok.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 91 characters this one is longer than 70 characters:
"top companies know that culture powers profits. learn how we help you improve your culture."
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logos/GPTW_Logo_2017.svgGreat Place To Work
...dia.greatplacetowork.com/icons/close.svgNo alt attribute provided
/images/flags/flag.webpNo alt attribute provided
/images/logos/GPTW_Logo_2017.svgGreat Place To Work
/images/icons/nav/Popular_Lists.svgicon
/images/icons/nav/Best_Workplace_Lists.svgicon
/images/icons/nav/Employee_Surveys.svgicon
/images/icons/nav/Article.svgicon
/images/nav/Earn-Certification.webpWhy Great Place To Work:
...ons/nav/View_all_Certified_companies.svgicon
/images/icons/nav/View_all_lists.svgicon
/images/icons/nav/Best_Workplace_Lists.svgicon
/images/icons/nav/Popular_Lists.svgicon
/images/nav/Best-workplaces.webpInterested in Making a Best Workplaces list?
/images/icons/nav/Article.svgicon
/images/icons/nav/Reports__Analysis.svgicon
/images/icons/nav/Case_Studies.svgicon
/images/icons/nav/Podcast.svgicon
/images/icons/nav/On-Demand_Webinars.svgicon
/images/icons/nav/video.svgicon
...report_Featured_Thumbnail2x_1_1_1_1.webpHow High-Trust Culture Drives Business Success
/images/icons/nav/For_All_Summit.svgicon
/images/icons/nav/Upcoming_Webinar.svgicon
...s/icons/nav/Certification_Nation_Day.svgicon
/images/icons/nav/Article.svgicon
...ebinars/Webinar_Owned_Ads_OpenGraph.webpIs your workplace ready to stand out?
/images/Hero-A.webpNo alt attribute provided
...Owned_Ads_Email_Banner_Newsletter90.webpWebinar
.../2021/Homepage/emprising_platform@2x.pngNo alt attribute provided
...tification/USA_Marketing_Badge_2025.webpNo alt attribute provided
/images/lists/GPTW-List_Badges.webpList Deadline Graphic2x
.../blog-images/2025/07/FAS-OG-Sign-up.webpNo alt attribute provided
/images/lists/BW-Regional_Open-Graph.gifNo alt attribute provided
...k.com/icons/gptw1.5/CertCompany+Icon.svgNo alt attribute provided
...25/02/report_Featured_Thumbnail2x_1.webpNo alt attribute provided
...towork.com/icons/gptw1.5/Report+Icon.svgNo alt attribute provided
...blog-images/2025/02/ai-report-thumb.webpNo alt attribute provided
...towork.com/icons/gptw1.5/Report+Icon.svgNo alt attribute provided
...log-images/ads/CND25_Midpage_banner.webpCertification Nation Day 2025
...ion-Page-2020/GPTW_CSH_logos_hilton.webpHilton Logo
...tion-Page-2020/GPTW_CSH_logos_cisco.webpCisco Logo
...-Page-2020/GPTW_CSH_logos_accenture.webpAccenture Logo
...ion-Page-2020/GPTW_CSH_logos_target.webpTarget Logo
...-Page-2020/GPTW_CSH_logos_synchrony.webpSychrony Logo
...ion-Page-2020/GPTW_CSH_logos_nvidia.webpNVidia Logo
...images/Certification-Page-2020/hulu.webpHulu Logo
...px-Trek_Bicycle_Corporation_logosvg.webpTrek Logo
...ion-Page-2020/GPTW_CSH_logos_rocket.webpRocket Companies Logo
...ation-Page-2020/GPTW_CSH_logos_amex.webpAmerican Express (Amex) Logo
...a7f-9013-7565d01b33f9-1646172767391.webpErgatta Logo
...age-2020/2560px-Roblox_logo_2017svg.webpRoblox Logo
...es/profiles/7081003/company_image_1.webpNo alt attribute provided
...k.com/icons/gptw1.5/CertCompany+Icon.svgNo alt attribute provided
...es/profiles/1221006/company_image_1.webpNo alt attribute provided
...k.com/icons/gptw1.5/CertCompany+Icon.svgNo alt attribute provided
...es/profiles/1000217/company_image_1.webpNo alt attribute provided
...k.com/icons/gptw1.5/CertCompany+Icon.svgNo alt attribute provided
.../solutions/Logos/WWT_Logo_RGB_Color.webpWorld Wide Technology Logo
...lacetowork.com/logos/salesforce-logo.pngSalesforce Logo
...-images/Stryker_Corporation_logosvg.webpStryker Logo
/templates/gptw15/images/IN-WHT.svgNo alt attribute provided
/templates/gptw15/images/FB-WHT.svgNo alt attribute provided
/templates/gptw15/images/X-WHT.svgNo alt attribute provided
/templates/gptw15/images/IG-WHT.svgNo alt attribute provided
/templates/gptw15/images/YT-WHT.svgNo alt attribute provided
...ges/21972-312_SOC_NonCPA.webp?169946585721972 312 SOC NonCPA
/images/icons/nav/Popular_Lists.svgicon
/images/icons/nav/Popular_Lists.svgicon
/images/icons/nav/Popular_Lists.svgicon
/images/icons/nav/Popular_Lists.svgicon
/images/icons/nav/Popular_Lists.svgicon
/images/icons/nav/Popular_Lists.svgicon

Page structure

H1 heading
(Critically important)
Great Workplace Culture. Greater Profitability.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Great Workplace Culture. Greater Profitability.
H1 6%
H1 15x
H1 2x
H2 Our offerings
H2 Featured content
H2 Join the ranks of Great Place To Work Certified workplaces
H2 Recently Certified companies
H3 Great Place To Work Certified companies outperform their competitors
H3 Want to love where you work? Start your search here.
H3 Get company culture advice in your inbox.
H4 For All Summit™ Leadership Resources
H4 better stock performance
H4 more likely to be picked by job seekers
H4 higher employee retention
H4 About Us
H5 One data-focused platform to build high-trust workplace cultures that boost performance, innovation, and retention.
H5 Employee Survey Platform
H5 Great Place To Work Certification™
H5 Best Workplaces™ Lists
H5 See the 2025 Regional Best Workplaces™ List Finalists
H5 How High-Trust Culture Drives Business Success
H5 Winning the AI Race: Strategies That Drive Employee Performance and Financial Growth
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.greatplacetowork.com/IMG-ALT Great Place To Work
https://my.greatplacetowork.com/New window External Subdomain Customer Login
/searchSearch
https://www.greatplacetowork.com/Text duplicate IMG-ALT Great Place To Work
/our-modelOur Model →
/solutions/certificationCertification
/solutions/certificationDiscover how earning Great Place To Work Certification™ can elevate your brand and attract top talent.
/solutions/recognitionBest Workplaces Lists
/solutions/recognitionExplore the Fortune 100 Best Companies to Work For® and the rest of our famous Best Workplaces™ lists.
/solutions/employee-surveysEmployee Surveys
/solutions/employee-surveysMeasure culture with employee surveys and benchmark results against top-ranked Best Workplaces.
/solutions/certification-faqFAQs
/solutions/certification-faqFind the answers to the most frequently asked questions.
/get-certified-webinarIMG-ALT Why Great Place To Work:
/get-certified-webinarText duplicate Why Great Place To Work:
/get-certified-webinarWatch this 5-minute video to learn the two-step process for earning Great Place To Work Certification
/solutions/certificationGet Started →
/certified-companiesView all Certified companies
/certified-companiesExplore organizations that have earned Great Place To Work Certification™ and see what sets them apart.
/best-workplacesView all lists
/best-workplacesDiscover top workplaces with our trusted and widely respected Best Workplaces lists.
/best-workplaces-internationalInternational Lists
/best-workplaces-internationalExplore top workplaces around the globe
/best-workplacesPopular Lists
/best-companies-to-work-forFortune 100 Best Companies To Work For®
/best-companies-in-the-usSubdomain Best Companies To Work For In The US
/best-workplaces-industrySubdomain Best Workplaces By Industry
/companies-that-careSubdomain People Companies That Care®
/best-workplaces-international...World's Best Workplaces™
/list-calendarSubdomain List Publication Dates
/best-workplaces/get-on-a-listIMG-ALT Interested in Making a Best Workplaces list?
/best-workplaces/get-on-a-listText duplicate Interested in Making a Best Workplaces list?
/best-workplaces/get-on-a-listGet the premier distinction that helps you attract the best talent, build brand recognition, and secure a competitive advantage.
/resourcesAll Resources →
/resources/blogBlog
/resources/blogInsights on how top workplaces create thriving cultures and address challenges.
/resources/reportsReports & Analysis
/resources/reportsExpert research on workplace trends and benchmarks.
/resources/case-studiesCase Studies
/resources/case-studiesHow top companies build high-trust cultures and drive business impact.
/resources/podcastPodcast
/resources/podcastThoughtful conversations on culture with real-world workplace leaders.
/resources/upcoming-webinarsOn-Demand Webinars
/resources/upcoming-webinarsExpert insights from workplace culture leaders.
/resources/videosVideos
/resources/videosVideos from culture experts, CEOs, and employees at top workplaces.
/resources/reports/the-busines...IMG-ALT How High-Trust Culture Drives Business Success
/resources/reports/the-busines...Text duplicate How High-Trust Culture Drives Business Success
/resources/reports/the-busines...Tips and strategies for connecting employee experience to the bottom line.
/for-all-summitExplore Events →
/for-all-summitFor All Summit
/for-all-summitGain insights, network with leaders, and elevate your workplace with actionable strategies.
/resources/upcoming-webinarsUpcoming Webinars
/resources/upcoming-webinarsLearn from experts in live sessions to build a thriving, high-trust culture.
/certification-nation-dayCertification Nation Day
/certification-nation-daySee how Certified™ companies celebrate culture and recognition on this special day.
/newsletterNewsletter
/newsletterSubscribe for our latest research, advice and ideas to help you become an employer of choice.
https://learn.greatplacetowork...External Subdomain IMG-ALT Is your workplace ready to stand out?
https://learn.greatplacetowork...External Subdomain Text duplicate Is your workplace ready to stand out?
https://learn.greatplacetowork...External Subdomain Discover how Great Place To Work® Certification™ helps your workplace stand out for trust & engagement.
/newsletterSUBSCRIBE
/contact-usCONTACT US
/solutions/employee-surveysSubdomain Get Started
https://learn.greatplacetowork...External Subdomain IMG-ALT Webinar
/solutions/employee-surveysNo Text
/solutions/employee-surveysEmployee Survey Platform
/certificationNo Text
/certificationGreat Place To Work Certification™
/solutions/recognitionIMG-ALT List Deadline Graphic2x
/solutions/recognitionBest Workplaces™ Lists
/newsletter-leadership-resourcesSubdomain No Text
/newsletter-leadership-resourcesSubdomain For All Summit™ Leadership Resources
/best-companies-in-the-usNo Text
/best-companies-in-the-usSee the 2025 Regional Best Workplaces™ List Finalists
/resources/reports/the-busines...No Text
/resources/reports/the-busines...Text duplicate How High-Trust Culture Drives Business Success
/resources/reports/winning-the...No Text
/resources/reports/winning-the...Winning the AI Race: Strategies That Drive Employee Performance and Financial Growth
/certification-nation-daySubdomain IMG-ALT Certification Nation Day 2025
/certified-company/7081003No Text
/certified-company/7081003ND GLOBAL CONSULTING SERVICES INC
A-TITLE ND GLOBAL CONSULTING SERVICES INC
/certified-company/1221006No Text
/certified-company/1221006Power Home Remodeling
A-TITLE Power Home Remodeling
/certified-company/1000217No Text
/certified-company/1000217Baird
A-TITLE Baird
/certified-companiesView All Companies
/newsletterText duplicate SUBSCRIBE
/solutions/certificationOfferings
/solutions/certificationGreat Place To Work Certification
/solutions/recognitionEmployer Awards
/solutions/employee-surveysText duplicate Employee Surveys
/for-all-summitText duplicate For All Summit
/reviewsCustomer Reviews
/solutions/certificationBest workplaces
/certified-companiesCertified companies
/best-workplacesRecent list publications
/list-calendarUpcoming list publications and deadlines
/best-workplacesPopular lists
/best-companies-to-work-forFortune 100 Best Companies to Work For®
/companies-that-carePEOPLE® Companies that Care
/best-small-medium-workplacesBest Small & Medium Workplaces™
/best-workplaces-womenFortune Best Workplaces for Women™
/worlds-best-workplacesWorld's Best Workplaces
/best-workplaces/Millennials/2024Best Workplaces for Millennials™
/resourcesInsights
/resources/blogText duplicate Blog
/resources/podcastBetter podcast
/resources/reportsFree reports
/resources/articlesNews articles
/press-releasesPress releases
/resources/upcoming-webinarsWebinars
/newsletterNewsletter sign-up
/resourcesPopular Resources
/employee-wellbeingEmployee well-being report
/resources/blog/11-benefits-of...11 Benefits of Getting Great Place To Work Certified
/resources/blog/talent-managem...What Is Talent Management? Definition, Strategy, Processes and Models
/resources/blog/talent-acquisi...How to Build a Successful Talent Acquisition Strategy
/resources/blog/creating-a-cul...Creating a Culture of Recognition
/aboutAbout us
/aboutOur mission
/our-modelOur model
/teamOur team
/bookOur book: A Great Place To Work For All
/careersCareers
https://www.linkedin.com/compa...New window External Subdomain No Text
http://www.facebook.com/GreatP...New window External Subdomain No Text
https://x.com/gptw_usNew window External No Text
http://instagram.com/gptw_us?r...New window External No Text
http://www.youtube.com/user/Gr...New window External Subdomain No Text
/terms-and-conditionsTerms and Conditions
/privacy-security-noticePrivacy & Security Notice
/careersText duplicate Careers
/certification-best-workplaces...Certification & Lists Terms
/press-releasesPress
/certification-brand-guideNew window Subdomain Certification Badge Usage Guide
/national-list-badge-guideNational List Badge Guide
/regional-list-badge-guideRegional List Badge Guide
/category-list-badge-guideCategory List Badge Guidelines
/best-workplaces-list-guidelin...U.S. Best Workplaces™ List Guidelines
/master-services-agreementMaster Services Agreement
https://www.greatplacetowork.com/Anchor Manage Cookies
https://www.aicpa.org/soc4soNew window External Subdomain IMG-ALT 21972 312 SOC NonCPA
/aboutMission
/aboutLearn about our purpose and core values.
/our-modelModel
/our-modelOur approach to building great workplaces.
/bookBook
/bookDiscover our culture-building strategies.
/michael-c-bushCEO
/michael-c-bushInsights and leadership from our CEO.
/teamTeam
/teamMeet the people who make it happen.
/careersText duplicate Careers
/careersJoin our team and grow with us.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.greatplacetowork.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.45 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
dateFri, 01 Aug 2025 15:58:45 GMT
content-typetext/html; charset=utf-8
serverApache/2.4.62 (Amazon Linux) OpenSSL/3.2.2
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubDomains; preload
p3pCP="NOI ADM DEV PSAi COM NAV OUR OTRo STP IND DEM"
content-security-policy; frame-ancestors 'self'
content-encodinggzip
varyAccept-Encoding,User-Agent
expiresWed, 17 Aug 2005 00:00:00 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
set-cookie77 Characters
last-modifiedFri, 01 Aug 2025 15:58:45 GMT
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,892 referring domains.
This page has 127,397 backlinks.
This page has backlinks from 1,407 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# If the Joomla site is installed within a folder such as at
# e.g. www.example.com/joomla/ the robots.txt file MUST be
# moved to the site root at e.g. www.example.com/robots.txt
# AND the joomla folder name MUST be prefixed to the disallowed
# path, e.g. the Disallow rule for the /administrator/ folder
# MUST be changed to read Disallow: /joomla/administrator/
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/orig.html
#
# For syntax checking, see:
# http://tool.motoricerca.info/robots-checker.phtml

User-agent: *
Disallow: /administrator/
Disallow: /bin/
Disallow: /cache/
Disallow: /cli/
Disallow: /components/
Disallow: /includes/
Disallow: /installation/
Disallow: /language/
Disallow: /layouts/
Disallow: /libraries/
Disallow: /logs/
Disallow: /tmp/
Disallow: /thank-you/
Disallow: /toolkits/
Disallow: /toolkit/



User-agent: MJ12bot
Disallow: /

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www.greatplacetowork.com
Home | Great Place To Work®
Learn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Place97%Check
Work93%Check
Great Place92%Check
Great86%Check
earning Great Place75%Check
workplace74%Check
Workplace Culture73%Check
CULTURE72%Check
Work Certified70%Check
Work Certification65%Check
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